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Your 2018 Marketing Calendar (Infographic)

Your 2018 Marketing Calendar (Infographic)

It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.

Your Free 2018 Marketing Calendar

The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.

Timely Marketing Reminders, Month by Month

As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event!  These are just a few examples — see the full infographic below for many more:

Your Free UK Marketing Calendar for 2018

Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will Read more

The Huge Potential of the Humble Business Card

The Humble Business Card – & Its Huge Potential

For such a tiny item of print, the humble business card can punch well above its weight as a business marketing tool. However, it can only do that if it’s designed and printed exceptionally well, then handed over in tip-top condition. First impressions really count.

Despite being such an important promotional item, business cards can be extremely economical to print – even with extra finishes and embellishments (we’ll come to those shortly). So, it makes sense to ensure that business cards are well designed in the first place, printed professionally with high-end printing machines and then protected at all times before hand-over. Keep them safe when storing them or transporting them so they are pristine and at their most impressive when delivered to your prospects and contacts. Going that small extra mile for a relatively modest price, together with a little bit of care, is really a no-brainer — there is absolutely no need to spoil that all-important first impression for the sake of just a few pennies per card and a little care.

Business Card Sizes & Shapes

Business card standard and non-standard sizes and shapesThe ‘standard’ size for business cards is ‘credit card’ size, usually being about 85mm x 55mm, however, sizes aren’t carved in stone so your card can actually be any size you like. Also, you don’t necessarily have to limit yourself to a rectangular card with standard ‘square cut’ corners — shapes are also possible.

  • You can have rounded corners on all, or just some, of the corners –  in fact opposing corners with curves can look rather funky (see example on the bottom row, on the right).
  • You can get us to die-cut the business cards to a totally bespoke shape. These can be geometric, circular, square or lozenge-shaped cards or totally irregular shapes to follow the graphics or image printed, for those who want to be a little different.

Lamination Options

Any kind of lamination, including matt, gloss or ‘soft touch’ options, can give business cards a nice feel as well as adding a protective layer to help limit the effects of wear, fingerprints and moisture. Lamination can also affect the colours printed underneath, with matt and soft-touch lamination flattening the contrast to give a modern, fresh feel, and gloss lamination deepening contrast in images and photographs at the same time as making the colours look more deep and saturated.

Spot UV Varnish

Spot UV varnish is also very popular on business cards. This clear, highly glossy varnish can really make particular features on your business card stand out. That’s particularly true when the remainder of the card is designed and finished so as to be very matt. So, if the card is printed on uncoated card or if it’s matt laminated, for example, that would work beautifully when juxtaposed against a glossy, UV varnished spot-printed area. A glossy spot UV varnished logo, for instance, can really make the logo stand out and draw attention to your brand, making it a focal point of the card, catching the light at certain angles and adding a feel of real high quality to boot. We can also gloss varnish with a range of surface textures – just ask for details.

Card Stock

The base card used can also make a big difference to the final impact of your business card. Standard business cards might use a ‘coated’ card base (matt, silk or gloss card with a special surface coating which lifts colours) or an ‘uncoated’ card for those who want their cards to look a little more ‘natural’ and don’t mind the lower contrast colours which result.

Within those core card types, there are also many more sub-types of card. These include recycled card for those who wish to be as eco-friendly as they can, partly recycled for those who wish to be eco-friendly but perhaps get some of the benefits of non-recycled card (e.g. brighter whites), tinted card stock (e.g. cream, ivory, pale colours and various whites) and finally textured cards. We can supply business cards with flat surfaces, a linen type texture, an ‘onion skin’ texture, ‘laid’ textures (small stripes in the make-up of the card stock) and many other kinds of texture. Technical note: while the ‘flat’ standard card types might be laminated, the textured variety would not usually be laminated otherwise the process of lamination tends to flatten any inherent texture to a degree, due to the pressure applied during the lamination process.

Attention to detail

Your business card doesn’t need to be single-sided – why not print it double-sided at the very least! Even printing a Read more