As we head into autumn, it’s time to consider printing of your corporate calendars for 2022. These are great give-aways and will remind your customers and prospects of your brand and contact details every day of the year. People are more likely to use them if they are received in good time, certainly no later than January 1st, so our advice is to start planning their design and production now.
Calendars are great give-aways and will remind your customers and prospects of your brand – and contact details – every day of the year.
Calendars should look interesting and attractive, so need to feature graphics or images that will be engaging for recipients; after all, each image will be visible for a whole month. If too corporate or ‘salesy’, people may well just bin them, so design and content needs careful consideration.
Calendar design & artwork service
We also offer a design/artwork service. So, if you’re unsure about design and print-ready artwork files, you can leave that to us. We can supply free quotations for design and artwork as well as for printing, so you will know exactly what to expect well before production begins.
The calendar year
Standard calendars start from January and run to the end of December. However, perhaps there’s a good reason why you require some other date range. For example, if you’re marketing to accountants or the financial sector, consider producing a calendar for the financial year, starting in April. Or, if you’re giving calendars to educational staff, another example is academic calendars. These usually run from September when the first term of the academic year begins. At Southside Print, anything is possible!
Calendars are great for fundraising too! Charities and fundraising personnel could even consider pre-selling them so they know how many to order.
Our standard calendars are …
At Southside Print we have virtually a full suite of 5 Star reviews on Google for our printing and design services. A staggering 19 out of the 21 Google reviews that Southside Print has received are 5 star reviews. That’s the highest possible star rating for over 90% of all customer reviews — and we’ll be forever grateful to customers who went out of their way to leave such glowing reviews for us. Thank you to each and every one of them.
The highest possible rating in over 90% of customer reviews
Here’s what just some of our past customers have said on Google:
Curved pop-up display systems look incredibly impressive. They are a great way to showcase your brand and to get your sales or marketing message across, all in an instant. Despite their large size and powerful impact, they are surprisingly inexpensive.
Pop-up display systems really are a perfect solution whether you need large display graphics at an exhibition, trade show, industry expo or for ad hoc appearances in places like shopping malls and business receptions.
A Huge Display Area for Your Graphics
Southside Print’s pop-up display systems are beautiful. They offer a huge expanse for your graphics on a curved display wall that stands unaided over several metres. They have attractive curved ends too, with continuous, edge-to-edge graphics for your marketing proposition. It’s a vast area to display your logo, strap-line, key marketing messages and any photos or graphics. With size options ranging from 3m x 2m right up to an incredible 3m x 5m, you really do have enormous scope to get your message across with maximum visual impact.
The printing of the display graphics is included in the price.
The printed graphics are included along with everything you need for your display, all packed and ready to use inside the transportation case. When it’s needed, the entire display, including the counter (see section below), curved ‘wall’ and framework that holds it together all assemble in just a few minutes. So, in next to no time at all, your attractive and impressive display is ready to do its work. No special tools are required.
A Convenient Transportation & Storage Case is Included
Likewise, when your event is over, the entire thing packs down, just as easily, into the compact storage case. Despite packing a large punch in terms of size and marketing impact, pop-up display systems are extremely easy to store and to transport. The case has wheels integrated into its design and will easily fit inside a car. The robust case represents a perfect way to store and protect your large-scale graphics until the next time they’re needed.
The Display Counter is Also Included
At no extra cost, the storage case also doubles as an attractive display counter for use at your event. It can
If you are an environmentally conscious individual or represent a business or organisation that is, Southside Print can help by providing environmentally-friendly printing. More and more people are rightly concerned about the impact that their buying choices have on the environment. With temperatures and sea levels across the world rising, long-frozen ice caps melting and the world’s biodiversity under enormous threat, it’s becoming increasingly important to make good choices about where and how products and services are produced. Indeed, many companies and organisations across the globe now have sustainability policies in place to ensure that they are sourcing services and products only from environmentally-responsible, sustainable sources. That includes, of course, paper-based products and printing services. Well, at Southside Print, we supply sustainably-produced printed products for many environmentally aware clients including individuals, charities, green businesses, certified B Corporations (B Lab/B Corp) and so on. Our ‘green’ printing is perfect for anything from brochures, leaflets, annual reports and posters to large format printing, banners and letterheads — and much more.
Sustainable Printing at Southside Print
- All paper used at Southside Print is FSC accredited (more about that below).
- It’s also at least 20%-30% recycled.
- Customers have a wide choice of sustainable papers, card and board to choose from, including 100% recycled options and even some eco-friendly paper stocks that contain no wood pulp at all.
- We recycle all paper and card off-cuts, whenever it’s possible, throughout the year.
- We use only the most energy-efficient printing and finishing machinery and technologies.
- Our printing is fully digital, meaning we don’t use nasty chemicals in our print processes.
- Even our website is hosted on green servers, which use energy from renewable sources and the most energy-efficient server technologies, resulting in minimal CO2 emissions.
- When delivering finished print orders around London, we even use ‘green’ couriers whenever possible.
We mentioned that all our paper is FSC accredited. This means that our papers, cards and boards are certified by the Forest Stewardship Council as containing wood or pulp from responsibly managed forests and/or from recycled post-consumer waste. That’s important to us and our many environmentally aware clients.
Paper — The Eco Facts
Some studies suggest that there are misconceptions, particularly amongst young adults, around sustainability in the printing and paper industry. The truth, however, is very positive and, indeed, the paper industry is one of the few that is genuinely and inherently sustainable ….
At Southside Print we can either accept artwork files from customers, or produce artwork for them. Obviously, clients can save some money if they choose the former option and do their own design and artwork. However, if they’re not used to generating their own professional-grade artwork, common mistakes are easy to miss. These could lead to digital artwork files not working at all, unexpected printing results or, even worse, paid-for printing being totally unusable. For these reasons, we thought we’d highlight the most common artwork mistakes that we see, in the hope that they can be avoided by customers who supply their own artwork files to us.
1: Incorrect Colour Mode
Most mobile phones and digital cameras save images in RGB mode. This mode is meant for screen viewing rather than commercial printing. If digital artwork is supplied with images in RGB mode, there’s a significant chance that they will not look as expected – potentially terrible – on the final printed results.
Solution: Before putting full colour images into artwork files, they should first be opened in an application like Photoshop and re-saved in CMYK mode. For the same reason, the final artwork file (usually saved as a print-ready PDF) should also be saved in CMYK mode when printing full colour images.
2: Inadequate Image Resolution
Have you ever looked at something printed, perhaps in a brochure, and spotted one or more images that look a bit fuzzy or, worse still, pixelated? Both are almost certain to be due to the images having inadequate resolution within the artwork files supplied. With resolution too low, images can appear ‘soft’ and lacking detail at best, or broken up into visible squares (the pixels) at worst.
Solution: Ensure that photographic images are
With the clocks going back and the final part of the year upon us, Christmas will be at the forefront of people’s minds very soon. And, with last post dates for Christmas being Friday 18 December for 2nd Class and Monday 21 December for First Class, you need to start planning for your personalised and corporate Christmas cards now if you’re to avoid a last minute panic.
Luckily, Southside Print can help. In line with previous years, we have a great selection of attractive Christmas cards ready and waiting for you to personalise and overprint at www.christmascardgallery.co.uk. Every one of them is attractive and you can choose cards which may be metallic foiled, high gloss varnished, printed on textured card or featuring a combination of several of those finishes. Each can be personalised professionally for you, including a logo if required. Click the links and images to see the huge choice available.
New for 2020 are our contemporary-looking cards with lots of sparkle! There are 42 modern designs sized at A5 with a gloss finish that feature anything from fancy stars, baubles and attractive trees to festive reindeer. View all the contemporary cards here.
Our range of 20 animal and bird cards is always popular — who doesn’t love a fluffy robin, penguin or polar bear! Joining them are cards featuring highland cattle, stags, donkeys, blue tits, foxes, owls, dancing cranes and squirrels, each in a gorgeous, snowy scene. The photography is stunning. View the animal & bird cards here.
Of course we also have a range of Christmas themed charity cards, featuring illustrations, designs and photography that have a distinctively Christmassy feel about them. All 21 of them are attractive and extremely festive in feel, sized at A5. You’ll find snowy scenes, wreathes, fancy baubles, church scenes and more in this section. View the Christmas themed cards here.
Our selection of religious and fine art greetings cards is simply beautiful. From angels, nativity scenes, the Three Kings, stained glass windows and churches to images of works of art that all have a distinctively wintery scene at their core. All sized at A5 and ready for you to personalise. View the fine art and religious themed cards here.
Our International charity card range will particularly suit businesses and organisations who have a worldwide clientele. Images include globe motifs, flags, world landmarks, doves of peace and Christmas trees in a wide variety of visual styles. Sized at A5 and featuring a variety of different finishes and textures depending upon the card chosen. View the International themed Christmas cards here.
Our London themed Christmas cards are perfect for many of our clients as so many of them are based in the heart of the city. The choice of 24 different cards features landmarks such as The London Eye, Big Ben, St Paul’s Cathedral, Trafalgar Square, Horse Guards Parade, Regent Street, St James’ Park, St Pancras Station, Tower Bridge and even the Natural History Museum. Perfect! View our London themed cards here.
Always popular, we couldn’t forget our photographic range of festive cards. These are attractive, featuring stunning photography, and of course are non-religious, so will suit a wide audience. Images include anything from swans on the river and decorated trees to snowy landscapes and frosted snowdrops. A5. View the photography themed Christmas cards here.
No collection of Christmas cards would be complete without a wide selection of tree images and ours is no exception. Choose from 24 different designs that include images and styles that will suit anyone. With the added bonus, for some, that they’re non-religious, these will have wide appeal and will suit any age group too. Sized at A5 and featuring a variety of finishes. View the tree themed Xmas cards here.
Ready to order?
Take a good look at the available cards and, when ready, make a note of your preferred card’s reference number (the ‘SKU’). Then
When it comes to brochures and other promotional documents, size really does matter. Along with the design and finish, the size and format of printed sales and marketing documents has an impact from a marketing perspective. A carefully selected size could make your printed marketing piece literally stand out, making it both different and memorable when you get it right. Once you’ve accomplished that, half the marketing battle is already won.
Marketers have only one chance to make a good first impression
For these reasons, many brochure and marketing literature designers will often consider sizes outside of the bog-standard A4 that we see so often. This consideration will almost be part of the design process itself, in fact. After all, marketers and designers have only one chance to make a good first impression.
It’s a very tricky balance, however. While format, looks and size play an important part in the overall impact of a printed brochure or marketing piece, it’s all too easy to stray into unnecessary extra expense if it’s not fully thought through.
A balance between design, impact, cost & ultimately R.O.I.
The approximate size for your brochure or marketing piece may simply be steered by the volume of content it needs to contain. If that’s substantial, then clearly you may have to choose one of the larger document sizes, or at the very least go with a smaller size with a greater number of pages if you don’t mind the document or brochure being fairly thick — but, as we’ll see below, that’s not necessarily a bad thing. Conversely, if your brochure or sales piece doesn’t include an enormous volume of content, then right away you have a wider choice of sizes and formats available to you. So — a good starting point when considering sizes.
Why not A4 portrait?
Hmmm … well, that’s probably the most cost-effective size/format for large-ish brochures because paper sizes in the UK are generally optimised for that size (or derivations of it like A5 etc.). With ‘A’ sizes generally, there is usually minimal paper wastage from off-cuts, because the base paper sizes that printers use are set up so well for it (SRA3, SRA2 etc.). However, as such, A4 is very “standard” and therefore rather predictable. And predictable does not make your service or product stand out from the crowd!
So what can you do to create more impact, only using size/format?
There are a few obvious alternatives to the bog-standard A4 portrait when it comes to brochures and marketing literature …
We offer an incredibly wide range of printing-related services and processes at Southside Print, so thought we’d publish a guide. It’s not an exhaustive list of everything we do, however it represents a good overview of the core print, design, binding, print finishing and direct mail services that are on offer from our London Bridge/Borough base. Take a look below.
As you can see, we can print and produce just about anything. There are many processes, finishes and embellishments to choose from, so your finished sales or marketing piece can be both fully functional and look as good as it possibly can. Whether you need
When it comes to design, the choice of colour is incredibly important. Put simply, a colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.
Selecting the best colour palette for your graphics
As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.
Colour can literally change the viewer’s mood.
Feel & mood
Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.
Colour is an incredibly powerful tool for designers and marketers.
Choosing your colour palette
A single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:
We recently printed new appointment cards for one of our long-standing clients, Arena Hair. These were produced using 100% recycled card. The salon uses natural products, so having eco-friendly appointment cards was a natural choice, if you’ll excuse the pun! 300gsm ‘Revive Recycled Offset’ was selected for the card base. This is a bright, uncoated card material that gives the final printing a slightly lower contrast and a contemporary, fresh and natural feel. In fact, somehow it actually feels ‘green’ and eco-friendly.
The appointment cards have space to write the time and date of the appointment and to note who the stylist will be. They also double as business cards and mini price lists as well as showing salon opening times. As such, they’re hugely useful, multi-purpose giveaways, being inexpensive to print with a great ROI for the salon. With their smart good looks, they also reflect the coolness and identify of the salon itself. Although Southside Print has its own in-house designers, in this instance the design and artwork was supplied for the client via Starling Design who are designers based nearby in Borough, SE1.
Green printers in London SE1
Southside Print produces more and more ‘green’ printing as the month go by. We care enormously about the environment, so we love it when clients ask for eco-friendly printing options. Indeed, we’re finding that this is happening regularly nowadays. We’ve written about our ‘green’ printing credentials and that we aim to be a truly ‘green’ printer several times, so it’s good to follow up with some real examples of sustainable printing from time to time. We’ll publish more of these as time goes by.
So what are our green credentials? Well, without going over old ground too much (follow the bold links for much more detail), we offer a huge range of eco-friendly paper, card and board for our clients to use in their sales and marketing pieces. From sustainably-sourced pulp to 100% recycled materials — and everything in between — there’s an enormous variety of eco-friendly papers available. What’s more, they look every bit as good as their non-green counterparts these days. We even have papers and cards that are made of 100% cotton — an eco-friendly resource that gives outstanding results as well as circumventing the need to include wood pulp in the mix at all. Of course, we recycle our production off-cuts all the time, use very energy-efficient printing machinery and even host our website on ‘green’ servers. We almost forgot to mention our ‘green couriers’ — these are a phenomenal delivery team who can drop finished printing to our London clients without generating a gram of extra carbon dioxide. Learn much more about our green printing services here.
Arena Hair, Waterloo, SE1
Going back to our featured client, Arena Hair is located at Lower Marsh, Waterloo (London SE1). The salon is