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Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

It’s Time to Print Your Corporate Calendars

It's Time to Print Your Corporate Calendars

A photographer's promotional wall calendarAs we head into autumn, it’s time to consider printing of your corporate calendars for 2022. These are great give-aways and will remind your customers and prospects of your brand and contact details every day of the year. People are more likely to use them if they are received in good time, certainly no later than January 1st, so our advice is to start planning their design and production now.

Calendars are great give-aways and will remind your customers and prospects of your brand – and contact details – every day of the year.

Calendar design

Calendars should look interesting and attractive, so need to feature graphics or images that will be engaging for recipients; after all, each image will be visible for a whole month. If too corporate or ‘salesy’, people may well just bin them, so design and content needs careful consideration.

Calendar design & artwork service

We also offer a design/artwork service. So, if you’re unsure about design and print-ready artwork files, you can leave that to us. Calendars should be well-designed & attractive if you want people to use them & keep them up all year.We can supply free quotations for design and artwork as well as for printing, so you will know exactly what to expect well before production begins.

The calendar year

Standard calendars start from January and run to the end of December. However, perhaps there’s a good reason why you require some other date range. For example, if you’re marketing to accountants or the financial sector, consider producing a calendar for the financial year, starting in April. Or, if you’re giving calendars to educational staff, another example is academic calendars. These usually run from September when the first term of the academic year begins. At Southside Print, anything is possible!

Calendars are great for fundraising too! Charities and fundraising personnel could even consider pre-selling them so they know how many to order.

Calendar Specification

Our standard calendars are wall calendars, but we can also produce other types like desktop calendars.Our standard calendars are wall calendars. These are available in A4 and A3 sizes (portrait format). However, we can also produce bespoke sizes as well as desktop calendars on request. Simply ask for more information or, if you have a design in mind, talk to us to see what’s possible. Like quotations, advice is free at Southside Print.

Standard wall calendars contain 13 pages (one for the cover and 12 for the months of the year), usually printed on beautiful silk photo paper. They have a hanging loop at the top and a protective ‘frost’ covering. Standard ones are hung from the short edge (portrait format), but if you require a landscape format calendar or a different type of paper, again that’s no problem and we can print something completely bespoke for you.

Please note that the wire at the top is usually silver in colour, but other colours are available on request. Please allow 10mm in your design, if supplying it, for the wiring area at the top.

We’re a Printer in London Bridge/Borough, South East London

We are a printer based in London Bridge/Borough in South East South London. Our core print-related services are digital printing, large format printing, graphic design, print management, a direct mail service and online printing. Please get in contact if you’d like to discuss a print or design project and we’ll be happy to help …

Perfect Bound Trade Lists & Portfolio Tasting Booklets for Flint Wines

Wire bound and perfect bound booklets printed for specialist trade supplier, Flint Wines.

Southside Print, SE1 print a range of marketing collateral for Flint Wines Ltd

Southside Print, Borough SE1 are delighted to work with local company, specialist and exclusive UK importers Flint Wines, who have been supplying the UK’s best restaurants and wine merchants since 2006.

Recent printing for Flint wines includes:

Wire-o bound Portfolio Tasting booklets printed for Flint Wines.

  • Tasting Booklets for the Flint Wines 120 wine Portfolio Tasting event with 3 master classes and sommelier competition taking place tomorrow, Wednesday 27th of February at the China Exchange. (printed digitally with full colour covers, black and white internal pages and wiro bound together with white wire with a protective acetate sheet to the front and white card to the back);
  • En Primeur Tasting Booklets (printed digitally with full colour covers, black and white internal pages with a Perforated Order Form insert) then wire bound together with white wire with a clear acetate sheet to the front and white card to the back);
  • Trade and Merchant Lists digitally printed with Soft Touch Laminate finish to the cover and Perfect bound finish to both books
  • Business cards Digitally printed on 450gsm silk with soft touch laminate.

With several accolades and awards, what is it that makes local Kennington company Flint Wines so special?

Quoted by Derek Morrison from The Good Wine Shop as “one of the most dynamic and exciting merchants in the UK” with a team “filled with passionate and creative professionals who are great collaborators in efforts which push our industry to greater heights.”

Digitally printed business cards for Flint Wines with soft touch laminate.From the beginning Flint Wines specialised in the wines of Burgundy, winning IWC Burgundy Wine Merchant of the Year in the world’s finest and most meticulously judged wine competition. Flint Wines offer one of the most dynamic and comprehensive Burgundy lists in the UK and have over the last few years expanded their range to wines from around the world. Runner up for the past two years in the IWC US Merchant of the Year, Flint has developed its American range which now features more than twenty agencies from Oregon, California, Washington and New York! and since 2014 grown its Italian range, taking over the portfolio of well-regarded Italian specialist HS Wines.

With a passionate and experienced team at Flint, clients will be able to speak directly to the people who are running the company, buying and selling the wines, and making the decisions. Every one of Flint’s sales team knows all there is to know about the producers, the different wines and stories behind them, visiting the vineyards and winemakers regularly. Flint wine trade clients will have access to rarely seen crus and wines that are not available anywhere else in the UK benefiting from the advantage of working with a company who works closely with its growers and is proud of the relationship it has with them.

“In the Observer on Sunday we were reviewed well by Jar Rayner with a special mention going to the wine list. We think this is a really fantastic achievement for such a young restaurant. I just wanted to say thank you for all your help and providing me with some really fantastic wines from Flint. We are really happy with what we get from you.”
Harry Loebeck, head sommelier @ London Shell Co Restaurant

Flint owns all the wines on its list, all of which are available for immediate delivery and as a client it is clear to see their level of knowledge and expertise, as well as a passionate commitment to a superb level of service, making a relationship with Flint Wines very special indeed.

Flint Wines Ltd are just down the road from Southside Print at 16 Stannary Street, in Kennington, London SE11 4AA. For list building, winemaker events such as dinners or in-store tastings, help with first class staff training to help maximise wine sales, or any other enquiries, please contact the team on 020 7582 2500, email: or visit their website: http://www.flintwines.com

Are you a South London business looking for high quality print and excellent service?

Southside Print are one of the longest established commercial printers in the SE1 area. 3 minutes walk from Borough tube and near to London Bridge, with over 32 years of experience and the latest up-to-date equipment we offer digital printing, large format printing, graphic design, a full print management service, print finishing services and we’re also direct mail specialists.

For business cards, letterheads, business stationery, annual reports, roller banners, brochures, booklets, catalogues, menu printing and much more order online from our shop or call 020 7378 6754 to speak to one of our friendly estimating staff for help, advice or a free quote. You can also request a quote or send us an email here. We also offer free delivery from our online print shop, a ‘click & collect’ printing service or same or next day delivery.

Your 2018 Marketing Calendar (Infographic)

Your 2018 Marketing Calendar (Infographic)

It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.

Your Free 2018 Marketing Calendar

The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.

Timely Marketing Reminders, Month by Month

As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event!  These are just a few examples — see the full infographic below for many more:

Your Free UK Marketing Calendar for 2018

Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will Read more

The Huge Potential of the Humble Business Card

The Humble Business Card – & Its Huge Potential

For such a tiny item of print, the humble business card can punch well above its weight as a business marketing tool. However, it can only do that if it’s designed and printed exceptionally well, then handed over in tip-top condition. First impressions really count.

Despite being such an important promotional item, business cards can be extremely economical to print – even with extra finishes and embellishments (we’ll come to those shortly). So, it makes sense to ensure that business cards are well designed in the first place, printed professionally with high-end printing machines and then protected at all times before hand-over. Keep them safe when storing them or transporting them so they are pristine and at their most impressive when delivered to your prospects and contacts. Going that small extra mile for a relatively modest price, together with a little bit of care, is really a no-brainer — there is absolutely no need to spoil that all-important first impression for the sake of just a few pennies per card and a little care.

Business Card Sizes & Shapes

Business card standard and non-standard sizes and shapesThe ‘standard’ size for business cards is ‘credit card’ size, usually being about 85mm x 55mm, however, sizes aren’t carved in stone so your card can actually be any size you like. Also, you don’t necessarily have to limit yourself to a rectangular card with standard ‘square cut’ corners — shapes are also possible.

  • You can have rounded corners on all, or just some, of the corners –  in fact opposing corners with curves can look rather funky (see example on the bottom row, on the right).
  • You can get us to die-cut the business cards to a totally bespoke shape. These can be geometric, circular, square or lozenge-shaped cards or totally irregular shapes to follow the graphics or image printed, for those who want to be a little different.

Lamination Options

Any kind of lamination, including matt, gloss or ‘soft touch’ options, can give business cards a nice feel as well as adding a protective layer to help limit the effects of wear, fingerprints and moisture. Lamination can also affect the colours printed underneath, with matt and soft-touch lamination flattening the contrast to give a modern, fresh feel, and gloss lamination deepening contrast in images and photographs at the same time as making the colours look more deep and saturated.

Spot UV Varnish

Spot UV varnish is also very popular on business cards. This clear, highly glossy varnish can really make particular features on your business card stand out. That’s particularly true when the remainder of the card is designed and finished so as to be very matt. So, if the card is printed on uncoated card or if it’s matt laminated, for example, that would work beautifully when juxtaposed against a glossy, UV varnished spot-printed area. A glossy spot UV varnished logo, for instance, can really make the logo stand out and draw attention to your brand, making it a focal point of the card, catching the light at certain angles and adding a feel of real high quality to boot. We can also gloss varnish with a range of surface textures – just ask for details.

Card Stock

The base card used can also make a big difference to the final impact of your business card. Standard business cards might use a ‘coated’ card base (matt, silk or gloss card with a special surface coating which lifts colours) or an ‘uncoated’ card for those who want their cards to look a little more ‘natural’ and don’t mind the lower contrast colours which result.

Within those core card types, there are also many more sub-types of card. These include recycled card for those who wish to be as eco-friendly as they can, partly recycled for those who wish to be eco-friendly but perhaps get some of the benefits of non-recycled card (e.g. brighter whites), tinted card stock (e.g. cream, ivory, pale colours and various whites) and finally textured cards. We can supply business cards with flat surfaces, a linen type texture, an ‘onion skin’ texture, ‘laid’ textures (small stripes in the make-up of the card stock) and many other kinds of texture. Technical note: while the ‘flat’ standard card types might be laminated, the textured variety would not usually be laminated otherwise the process of lamination tends to flatten any inherent texture to a degree, due to the pressure applied during the lamination process.

Attention to detail

Your business card doesn’t need to be single-sided – why not print it double-sided at the very least! Even printing a Read more