Direct mail helps to build long-term relationships with your customers. Survey after survey also shows that people prefer to look at something physical rather than something digital when making a purchasing decision. Direct mail works — and it’s proven. According to a Royal Mail survey …
After receiving direct mail,
92% of recipients were driven to online activity and
87% were influenced to make online purchases.
Compare that to the 51% of people who delete promotional emails within 2 seconds!
Royal Mail’s research suggests that direct mail can increase the ROI of your marketing by 12%. IPA Effectiveness Awards Databank analysis also shows that the inclusion of direct mail in the marketing mix is 27% more likely to achieve top-ranking sales performance and 40% more likely to deliver top-ranking acquisition levels compared to marketing campaigns that don’t include any direct marketing at all. Direct mail is a proven and growing marketing channel, having consistently grown every year for the last 8 years, now representing the third largest advertising channel according to a 2018 report by the Advertising Association.
The data speaks for itself and the message is clear: if you’re not making use of direct mail as part of your sales and marketing efforts, you’re missing out on extra exposure, extra customers and extra profits!