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Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

Label & Sticker Printing in London Bridge, SE1

Label & sticker printers in London SE1

Printed labels and stickers can be a surprisingly effective element within your sales and marketing arsenal and, the truth is, they are often simply irreplaceable. They come in the form of anything from a simple address label to product stickers that can transform an anonymous box or bottle into an attractive product that people will want to purchase — simply because of their presence. That’s amazing when you think about it. As such, they hold tremendous potential and offer great value to marketers and sales teams alike.

Southside Print offer graphic design and artwork services for labels and stickers and, of course, we are a label and sticker printer too. We offer a huge variety of different label sizes, finishes and materials ‘off the shelf’ as well as offering a bespoke label service where we can supply labels or stickers at virtually any size or shape. We can supply labels that are digitally foiled too, so if you want a label that’s got a metallic gold or silver logo or message, it’s no problem at all.

We offer matt, silk or gloss finishes, kiss-cutting to bespoke shapes and also ‘crack-back’ labels that can be large or small. Do you need round labels? No problem. How about square stickers with rounded corners? Again, no problem. For unique shapes it is again, no problem. Waterproof labels? You guessed it – we can supply them! Read more

Printing for bio-bean, London SE1

Commercial printing for bio-bean

When you’re looking for a printer, it makes perfect sense to find a local print service if you can; it’s much more convenient, saves on delivery costs and speeds up the production process. That’s exactly what bio-bean® did when they chose Southside Print London Bridge, who are just a short distance from their own offices in London SE1.

The Printing

Southside Print London Bridge has produced a whole range of printed items for bio-bean. Items include:

  • business cards, for which several versions were supplied. Some were digitally printed on white 350gsm offset (uncoated) card, others were litho printed both sides, in full colour, onto 450gsm card which was then matt laminated;
  • A5 brochures, which were printed on 200gsm white Essential Silk paper (50 and 100 quantities, so perfect for our digital presses);
  • various health and safety guides, sized A6, which were printed onto white Essential Silk paper (170gsm) then saddle-stitched;
  • stickers — we print lots and lots of stickers and labels for bio-bean;
  • C5 compliments slips which we printed in colour onto brilliant white Conqueror Wove paper (120gsm);
  • A4 printed manuals for baristas;
  • A4 full colour printed ‘welcome’ letters which are supplied to new recruits to bio-bean’s coffee grounds recycling programme.

All artwork was supplied by the client. Here’s how some of the printing looked:

Printing for bio-bean, London SE1

About bio-bean

bio-bean is a pioneering clean technology company based in London SE1 and is the first in the world to recycle waste coffee grounds from places like coffee shops, restaurants and coffee factories, turning them into advanced biofuels and biochemicals. The fuels currently take the form of biomass pellets for use in the heating of buildings and briquettes (“Coffee LogsTM”) which can be used as fuel in wood burners, chimineas and open fires. The company also has plans to turn the coffee grounds into biodiesel fuel in the near future and this will be suitable for powering transport systems — perhaps whole cities one day. The growing company has strategic partnerships with waste management companies, which collect the grounds on its behalf, and after just 3 years has over 40 staff.

“Cities of the future will be powered by a new resource; waste. We are starting with coffee.”

Read more