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Personalised Christmas Cards for 2021

Personalised Christmas Cards for 2021

With the clocks having now gone back and the final part of the year upon us, Christmas will be here before we know it. The last post dates for Christmas are Saturday 18 December for 2nd Class, Tuesday 21st for First Class and Thursday 23rd for Special Delivery. Whichever way you look at it, you need to start planning for your personalised and corporate Christmas cards now if you’re to avoid a last minute panic.

Southside Print can help! In line with previous years, we have a varied selection of attractive Christmas cards ready and waiting for you to personalise and overprint at www.christmascardgallery.co.uk. Every one of them is attractive and you can choose cards which may be metallic foiled, high gloss varnished, printed on textured card or featuring a combination of several different finishes. Each can be personalised professionally for you, including a logo if required. Many can now be personalised on the front too. Click the links and images to see the huge range available.

Contemporary Christmas cardsContemporary Christmas cards

Our contemporary cards are sure to impress and every one looks especially festive! There are 21 modern designs including portrait, landscape and square formats. With either a gloss finish or gold foil, they feature anything from fancy baubles and magical reindeer to beautifully painted trees. View all the contemporary cards here.

Animal & bird Christmas cardsAnimal & bird cards

Our range of over 20 animal and bird cards is always popular — who doesn’t love a fluffy robin, penguin or polar bear! Joining them are cards featuring highland cattle, stags, hares, blue tits, sheep, owls, cygnets and squirrels, each in a gorgeous, wintery scene. The photography is stunning. View the animal & bird cards here.

Traditional Christmas themed cardsTraditional Christmas themed cards

Of course we also have a range of Traditional Christmas themed cards, featuring illustrations and designs that have a distinctively Christmassy feel about them. All 18 of them are attractive and extremely festive in feel. You’ll find snowy scenes, wreathes, Santa scenes, snowmen, choirs, village scenes and more in this section. View the traditional Christmas themed cards here.

Fine art & religious themed Christmas cardsFine art & religious cards

Our selection of religious and fine art greetings cards is simply beautiful. From angels, nativity scenes, the Three Kings, stained glass windows and churches to images of works of art, they all have a distinctive, Christmassy feel about them. Various sizes and shapes are available and they’re all ready for you to personalise. View the fine art and religious themed cards here.

Christmas cards with an International themeInternational Christmas cards

Our International card range will particularly suit businesses and organisations who have a worldwide clientele. Images include globe motifs, flags, world landmarks, doves of peace and Christmas trees in a wide variety of visual styles. Sized at A5 and featuring a variety of different finishes and textures depending upon the card chosen. View the International themed Christmas cards here.

London themed Christmas cardsLondon scenes

Our London themed Christmas cards are perfect for many of our clients as so many of them are based in the heart of the city. The choice of 17 different cards features landmarks such as The London Eye, Big Ben, St Paul’s Cathedral, Trafalgar Square, Buckingham Palace, Regent Street, Westminster Abbey, Tower Bridge and even the Natural History Museum. Perfect! View our London themed cards here.

Photographic Xmas cardsPhotography Christmas cards

Always popular, we couldn’t forget our photographic range of festive cards. These are attractive, featuring stunning photography, and of course are non-religious, so will suit a wide audience. Images include anything from swans on the river and snowdrops to snowy landscapes and frosted holly berries. Various sizes & shapes. View the photography themed Christmas cards here.

Tree themed Christmas cardsTree cards

No collection of Christmas cards would be complete without a wide selection of tree images and ours is no exception. Choose from 17 different designs that include images and styles that will suit anyone. With the added bonus, for some, that they’re non-religious, these will have wide appeal and will suit any age group too. Sized at A5 or square and featuring a variety of finishes. View the tree themed Xmas cards here.

Humorous Christmas cards for personalisingFunny cards

New for 2021 are our range of over a dozen humorous cards. They feature anything from amusing cartoons to light-hearted characters including vegetables with faces and woolly hats! (A merry veg-mas to you all!). There are also some rather fetching gingerbread men, some jolly snowmen, funny reindeer and even an elephant masquerading as Rudolf! View the humorous card range here.

Team themed Christmas cardsTeam themed cards

If you work in a team and want to send your colleagues a team-themed Christmas card this year, we’ve something new, just for you. Our range of 12 new cards features team themes in a range of delightful styles. There are teams of penguins, reindeer, robins, snowmen and even mince pies with faces and hats. They’re delightful! View the team themed Christmas cards here.

Automotive & Contractor themed cardsAutomotive & Contractor themed cards

Our final new range for 2021 is our automotive and contractor range of Christmas cards. All available to overprint and personalise, these illustrative cards feature Santas, festive construction themes with a Santa twist, beautiful classic cars in snowy scenes and even a van, doing deliveries, that can feature your company name on the side. View the automotive & contractor themed cards here.

Ready to order?

Take a good look at the available cards and, when ready, make a note of your preferred card’s reference number (the ‘Card Code’). Then fill in the order form here. We will then be in touch to confirm costs and delivery options with you before proceeding with your order.

All cards come complete with a high quality envelope. The minimum order is 25 cards. Orders usually take about ten days from approval of your proof.

For more information on overprinted Christmas card options, contact us here or call us on 020 7378 6754. We’ll be happy to help.

Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

It’s Time to Print Your Corporate Calendars

It's Time to Print Your Corporate Calendars

A photographer's promotional wall calendarAs we head into autumn, it’s time to consider printing of your corporate calendars for 2022. These are great give-aways and will remind your customers and prospects of your brand and contact details every day of the year. People are more likely to use them if they are received in good time, certainly no later than January 1st, so our advice is to start planning their design and production now.

Calendars are great give-aways and will remind your customers and prospects of your brand – and contact details – every day of the year.

Calendar design

Calendars should look interesting and attractive, so need to feature graphics or images that will be engaging for recipients; after all, each image will be visible for a whole month. If too corporate or ‘salesy’, people may well just bin them, so design and content needs careful consideration.

Calendar design & artwork service

We also offer a design/artwork service. So, if you’re unsure about design and print-ready artwork files, you can leave that to us. Calendars should be well-designed & attractive if you want people to use them & keep them up all year.We can supply free quotations for design and artwork as well as for printing, so you will know exactly what to expect well before production begins.

The calendar year

Standard calendars start from January and run to the end of December. However, perhaps there’s a good reason why you require some other date range. For example, if you’re marketing to accountants or the financial sector, consider producing a calendar for the financial year, starting in April. Or, if you’re giving calendars to educational staff, another example is academic calendars. These usually run from September when the first term of the academic year begins. At Southside Print, anything is possible!

Calendars are great for fundraising too! Charities and fundraising personnel could even consider pre-selling them so they know how many to order.

Calendar Specification

Our standard calendars are wall calendars, but we can also produce other types like desktop calendars.Our standard calendars are wall calendars. These are available in A4 and A3 sizes (portrait format). However, we can also produce bespoke sizes as well as desktop calendars on request. Simply ask for more information or, if you have a design in mind, talk to us to see what’s possible. Like quotations, advice is free at Southside Print.

Standard wall calendars contain 13 pages (one for the cover and 12 for the months of the year), usually printed on beautiful silk photo paper. They have a hanging loop at the top and a protective ‘frost’ covering. Standard ones are hung from the short edge (portrait format), but if you require a landscape format calendar or a different type of paper, again that’s no problem and we can print something completely bespoke for you.

Please note that the wire at the top is usually silver in colour, but other colours are available on request. Please allow 10mm in your design, if supplying it, for the wiring area at the top.

We’re a Printer in London Bridge/Borough, South East London

We are a printer based in London Bridge/Borough in South East South London. Our core print-related services are digital printing, large format printing, graphic design, print management, a direct mail service and online printing. Please get in contact if you’d like to discuss a print or design project and we’ll be happy to help …

5 Star Reviews for Southside Print

5 Star Reviews for Southside Print, London Bridge, SE1

At Southside Print we have virtually a full suite of 5 Star reviews on Google for our printing and design services. A staggering 19 out of the 21 Google reviews that Southside Print has received are 5 star reviews. That’s the highest possible star rating for over 90% of all customer reviews — and we’ll be forever grateful to customers who went out of their way to leave such glowing reviews for us. Thank you to each and every one of them.

The highest possible rating in over 90% of customer reviews

Here’s what just some of our past customers have said on Google:

Thank you again to all of the above and the many others who left such positive feedback on Google for Southside Print.

Existing Customer? Please Write a Review

Southside Print SE1 would love your feedback. If you are an existing or previous customer of Southside Print and were happy with our service, please consider posting a review to our Google profile. Here’s how:

  1. Log into your Google account
  2. Go to https://g.page/r/Cctja4YTEM9bEAg/review
  3. Submit your review

Thank you.

We’re Printers in Borough/London Bridge, London SE1

Southside Print are printers in London Bridge, Borough and SE1 in South London, producing outstanding digital printing, large format printing, graphic design and artwork and online printing.

Pop-up Displays

Pop-up Displays

Curved pop-up display systems look incredibly impressive. They are a great way to showcase your brand and to get your sales or marketing message across, all in an instant. Despite their large size and powerful impact, they are surprisingly inexpensive.

Our pop-up display systems include printing of the graphics plus a counter that doubles as transportable storagePop-up display systems really are a perfect solution whether you need large display graphics at an exhibition, trade show, industry expo or for ad hoc appearances in places like shopping malls and business receptions.

A Huge Display Area for Your Graphics

Southside Print’s pop-up display systems are beautiful. They offer a huge expanse for your graphics on a curved display wall that stands unaided over several metres. They have attractive curved ends too, with continuous, edge-to-edge graphics for your marketing proposition. It’s a vast area to display your logo, strap-line, key marketing messages and any photos or graphics. With size options ranging from 3m x 2m right up to an incredible 3m x 5m, you really do have enormous scope to get your message across with maximum visual impact.

The printing of the display graphics is included in the price.

Our pop-up displays are quick and easy to assemble without the need for toolsFast to Assemble

The printed graphics are included along with everything you need for your display, all packed and ready to use inside the transportation case. When it’s needed, the entire display, including the counter (see section below), curved ‘wall’ and framework that holds it together all assemble in just a few minutes. So, in next to no time at all, your attractive and impressive display is ready to do its work. No special tools are required.

A Convenient Transportation & Storage Case is Included

Likewise, when your event is over, the entire thing packs down, just as easily, into the compact storage case. Despite packing a large punch in terms of size and marketing impact, pop-up display systems are extremely easy to store and to transport. The case has wheels integrated into its design and will easily fit inside a car. The robust case represents a perfect way to store and protect your large-scale graphics until the next time they’re needed.

The Display Counter is Also Included

At no extra cost, the storage case also doubles as an attractive display counter for use at your event. It can sit in front of, or alongside, your main display and perhaps form a focal point or place to talk with your prospects. A separate wrap-around graphic attaches seamlessly to the counter, giving you another display area to showcase your brand and key marketing messages. It also has beautifully curved sides to match the main display. The counter also features a robust, horizontal table top where you can perhaps stack brochures or other printed marketing materials for your prospects to take home.

Showcase Your Brand or Message in the Best Possible Light

Lights are included in our standard pop-up display pricing or are available separately, along with many other accessories, on request. Simply ask us about the various options and we’ll be happy to help.

Artwork Templates Available

Useful artwork templates are available online in both InDesign and Acrobat PDF formats. They’re available for all 4 pop-up display options:

  • H3m x W2m pop-up display with storage case/counter;
  • H3m x W3m pop-up display with storage case/counter;
  • H3m x W4m pop-up display with storage case/counter;
  • H3m x W5m pop-up display with storage case/counter.

So, if you’re supplying your own design and artwork, we even make that easier for you. On the other hand, if you need help with design and artwork we offer that as a service too; just contact us and one of our professional graphic designers can sort out a beautiful design for you.

Our Pop-up Displays are Surprisingly Inexpensive

You may be surprised to learn how little our pop-up banners cost. Despite their high quality, large size and huge impact, they start from just a few hundred pounds, so offer maximum bang for your buck. Our pricing includes printing of the graphics, the curved display unit, the counter that doubles as a storage/transport case and, at time of writing, free delivery in the UK. We’ll shortly be adding them to our new online print shop, so you can simply choose the most appropriate size for your event, download an artwork template and pay online — simple! Once you have supplied artwork, turnaround is surprisingly fast. We’ll update this post with a link to the product once the new online print shop is live. In the mean time, contact us for free printing quotes, queries, help with digital printing, graphic design/artwork, or anything else. Southside Print is a printer London Bridge and Borough, in London SE1.

Images are for illustrative purposes only.

Sustainable Printing for the Environmentally Conscious

Sustainable Printing for the Environmentally Conscious

If you are an environmentally conscious individual or represent a business or organisation that is, Southside Print can help by providing environmentally-friendly printing. More and more people are rightly concerned about the impact that their buying choices have on the environment. With temperatures and sea levels across the world rising, long-frozen ice caps melting and the world’s biodiversity under enormous threat, it’s becoming increasingly important to make good choices about where and how products and services are produced. Indeed, many companies and organisations across the globe now have sustainability policies in place to ensure that they are sourcing services and products only from environmentally-responsible, sustainable sources. That includes, of course, paper-based products and printing services. Well, at Southside Print, we supply sustainably-produced printed products for many environmentally aware clients including individuals, charities, green businesses, certified B Corporations (B Lab/B Corp) and so on. Our ‘green’ printing is perfect for anything from brochures, leaflets, annual reports and posters to large format printing, banners and letterheads — and much more.

Sustainable Printing at Southside Print

  • All paper used at Southside Print is FSC accredited (more about that below).
  • It’s also at least 20%-30% recycled.
  • Customers have a wide choice of sustainable papers, card and board to choose from, including 100% recycled options and even some eco-friendly paper stocks that contain no wood pulp at all.
  • We recycle all paper and card off-cuts, whenever it’s possible, throughout the year.
  • We use only the most energy-efficient printing and finishing machinery and technologies.
  • Our printing is fully digital, meaning we don’t use nasty chemicals in our print processes.
  • Even our website is hosted on green servers, which use energy from renewable sources and the most energy-efficient server technologies, resulting in minimal CO2 emissions.
  • When delivering finished print orders around London, we even use ‘green’ couriers whenever possible.

FSC Accreditation

We mentioned that all our paper is FSC accredited. This means that our papers, cards and boards are certified by the Forest Stewardship Council as containing wood or pulp from responsibly managed forests and/or from recycled post-consumer waste. That’s important to us and our many environmentally aware clients.

Paper — The Eco Facts

Some studies suggest that there are misconceptions, particularly amongst young adults, around sustainability in the printing and paper industry. The truth, however, is very positive and, indeed, the paper industry is one of the few that is genuinely and inherently sustainable.

“The paper industry is one of the few that is genuinely and inherently sustainable.”

  • Over 12½ million tonnes of paper are used in the UK every year. About 80% of that is recycled, which is incredible when you think about it.
  • About 57½ million tonnes of paper per year is recycled in Europe [2019 data], with up to 78% of it being recycled there.
  • European forests are actually growing rather than shrinking. In the last 15 years or so, they have grown by more than the equivalent of the land mass of Switzerland — that’s a growth rate of about 1,500 football pitches every day.
  • Paper can only be recycled 5 to 7 times before the fibres become unsuitable in the production of ‘new’ paper, so the role of new wood fibre/pulp from the FSC managed forests is essential.
  • The biggest use of wood from the world’s forests is for fuel (logs etc.) — that accounts for 50%. Meanwhile, 30% of timber is used in the manufacture of more industrial products like furniture or in construction. Only about 13% of the world’s wood is used in the manufacture of paper.
  • Printed paper products are one of the lowest greenhouse gas emitters in today’s world of electronic communications. In fact, they produce just a tiny fraction of what is produced by the ICT industry itself.
  • Over 60% of forests in the EU are FSC certified (or PEFC equivalent), with over 42% of Europe being covered by them. (PEFC is similar to the FSC, with both independently verifying that wood fibre used in paper production has been sourced from sustainably managed forests).
  • 71% of wood and 83% of pulp purchased in Europe for paper production is either FSC or PEFC accredited.

For more details about the incredible sustainability of paper and printed products, download an excellent 26 page report by the organisation Two Sides.

“From newspapers to magazines, from photocopies to leaflets, we believe Print and Paper cannot be beaten for attractiveness, impact and sustainability.”

Your Eco-friendly Printing Supplier

So if, like us, you believe that sustainable, eco-friendly choices are crucially important, then Southside Print can help with all your printing requirements. We’re a high quality printer in Borough, London SE1, near London Bridge, but we can supply anyone, anywhere. We care deeply for the environment and are keen to do everything we can to help others improve their ‘triple bottom line’ (social, environmental and financial) whilst also playing our own crucial part to help Planet Earth. Please do consider us if you would like to produce environmentally-friendly printing materials for your sales, marketing, corporate or private needs. Choose an appropriate button below to make contact and we’ll be happy to help.

Producing Brochures? Size Really Matters!

Printing brochures? Size really matters!

When it comes to brochures and other promotional documents, size really does matter. Along with the design and finish, the size and format of printed sales and marketing documents has an impact from a marketing perspective. A carefully selected size could make your printed marketing piece literally stand out, making it both different and memorable when you get it right. Once you’ve accomplished that, half the marketing battle is already won.

Marketers have only one chance to make a good first impression

For these reasons, many brochure and marketing literature designers will often consider sizes outside of the bog-standard A4 that we see so often. This consideration will almost be part of the design process itself, in fact. After all, marketers and designers have only one chance to make a good first impression.

It’s a very tricky balance, however. While format, looks and size play an important part in the overall impact of a printed brochure or marketing piece, it’s all too easy to stray into unnecessary extra expense if it’s not fully thought through.

A balance between design, impact, cost & ultimately R.O.I.

The approximate size for your brochure or marketing piece may simply be steered by the volume of content it needs to contain. If that’s substantial, then clearly you may have to choose one of the larger document sizes, or at the very least go with a smaller size with a greater number of pages if you don’t mind the document or brochure being fairly thick — but, as we’ll see below, that’s not necessarily a bad thing. Conversely, if your brochure or sales piece doesn’t include an enormous volume of content, then right away you have a wider choice of sizes and formats available to you. So — a good starting point when considering sizes.

Why not A4 portrait?

Hmmm … well, that’s probably the most cost-effective size/format for large-ish brochures because paper sizes in the UK are generally optimised for that size (or derivations of it like A5 etc.). With ‘A’ sizes generally, there is usually minimal paper wastage from off-cuts, because the base paper sizes that printers use are set up so well for it (SRA3, SRA2 etc.). However, as such, A4 is very “standard” and therefore rather predictable. And predictable does not make your service or product stand out from the crowd!

So what can you do to create more impact, only using size/format?

There are a few obvious alternatives to the bog-standard A4 portrait when it comes to brochures and marketing literature:

  • You could consider going landscape format instead or portrait. However, it’s worth bearing in mind that A4 landscape is not usually as economical as A4 portrait. Ask your local printer about it, though, as it depends upon several variables. Simply going landscape, though, is not particularly radical, so won’t change the impact of your marketing piece much, if at all.
  • You could consider going square, for example 210mm x 210mm. While also not likely to be as wastage-free as A4 portrait, it’s a little “different” and square brochures do have a certain style and sophistication about them. How much that potential wastage affects price is again something that’s governed by different variables. For example, if printing quantities are low, then any additional cost is likely to be fairly negligible. However, such wastage can make more of an impact on your pocket when printing volumes are particularly large. So, again, check with your printer at an early stage.
  • Going extra-large (e.g. A3 portrait) will create its own impact and make your sales or marketing piece literally stand out from the crowd. They’re big — and hard to miss! A3 mailers have been shown to have high response rates, in fact. In theory at least, this larger size should use more paper, so the actual printing cost would be more than the equivalent A4. However, that’s not always the case because it could use half the number of pages (because there’s twice as much room for the content) and therefore be accomplished using the same ‘base’ paper size and number of sheets as an A4 equivalent.
  • Alternatively, you could go with a small brochure but produced unusually well. For example, instead of an A4, saddle-stitched, portrait brochure, you could perhaps go with a DL (third A4) or A5 brochure that’s actually produced like a book. At Southside Print we can make perfect bound booklets (these are like a paperback book) or, even better, case-bound (hardback) books. At a smaller size, but with a lovely thickness and rigidity about them, they have an impact of their own and are ‘pocket-able’ unlike some of their larger counterparts. Add in some fancy printing techniques and you have yourself a real jewel of a marketing piece! All of this would mean that your brochure or sales piece is made to feel more precious and, as such, will be much more likely to be kept rather than discarded.
  • Unusual brochure sizes can be just as economical as standard sizes when thought is put into them.Unique brochure sizes can also have an impact and create an impression on your prospects. So, perhaps you could consider a bespoke size or an unusual fold that results in the same. Such a size will be unusual and thereby stand out from the crowd, which is usually a good thing, so long as the design is good, of course. TIP: One sneaky way of using a standard size/format (e.g. A4 portrait), but making it stand out from the crowd, is to fold it vertically along it’s longest size. In our A4 portrait example, that would give you an unusual brochure with a size of H297mm and a width of only 105mm (tall and thin).
  • Finally you could consider a shaped brochure. Bespoke shapes are entirely possible for brochures and suchlike. However, irregular shaping using a traditional ‘cutter’ or by laser cutting will definitely add extra steps and costs to production. They’re worth considering, though, because a bespoke shape will really make your brochure stand out from the crowd, create a positive impact and be memorable. That’s priceless!

Need help with your next brochure or sales/marketing piece?

Southside Print are here to help you with all stages of production for brochures and printed marketing collateral of any kind. Our in-house graphic designers are available to help make your sales and marketing pieces look phenomenally good and to create a positive impact. They can also take care of the digital artwork for you if you don’t have your own designer. Our printing and production services are second-to-none and our prices are exceptionally competitive. Quality is excellent and we also offer an unusual array of recycled and sustainable paper and printing options. Essentially, we’re a one-stop design and print shop! We’re based near London Bridge and Borough in London’s SE1 region. Call 020 7378 6754 for further details, contact us here or request a more in-depth quotation here. We’ll be delighted to help. Quotes are, of course, free and without pressure or obligation.

Printing & Finishing Services for London

Printing & finishing services for London

We offer an incredibly wide range of printing-related services and processes at Southside Print, so thought we’d publish a guide. It’s not an exhaustive list of everything we do, however it represents a good overview of the core print, design, binding, print finishing and direct mail services that are on offer from our London Bridge/Borough base. Take a look below.

As you can see, we can print and produce just about anything. There are many processes, finishes and embellishments to choose from, so your finished sales or marketing piece can be both fully functional and look as good as it possibly can. Whether you need

Why Careful Colour Consideration is Crucial for Design

Crucial colour considerations for design

When it comes to design, the choice of colour is incredibly important. A colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.

Selecting the best colour palette for your graphics

As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.

Colour can literally change the viewer’s mood.

Feel & mood

Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.

Colour is an incredibly powerful tool for designers and marketers.

Choosing your colour palette

Choosing your colour paletteA single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:

  • Find a photograph that you like in terms of colours, then sample those colours using the eye-dropper tool in Photoshop or similar (read on for free way to do this online if you don’t have Photoshop). It works very well when any photos in the printed piece share the same colours as surrounding graphics, ensuring that the entire marketing piece is colour-coordinated and attractive.
  • Another great tool for choosing colourway palettes is to look at the colour swatches on ColourLovers.com. The site shows thousands of different colour palettes that have been uploaded by the community over several years. It ranks colour palettes by popularity or by the number of times they have been saved as ‘favourites’ as well as having colour sections for different sectors (branding, websites, interiors etc). It also shows which colourways are trending at any given time. There are some useful tools there, for generating colour palettes and indeed the lavender colourway graphic in the main image above was generated by such a tool on the site.
  • Another, more obvious, way to choose a good colour palette for your design is to simply keep your eyes open, so you can spot, note or save good existing examples from others. This could mean keeping brochures and booklets that you have liked the colours, look and feel of, or bookmarking websites that have nice colourways etc. Most good designers will do this as a matter of course.
  • Pinterest is also a great tool for saving colourway examples, or finding them, and saving them into well-organised segmented areas.
  • One of the most widely used tools for the professional graphic designer is the tried-and-tested Pantone colour swatch book. There are various types available, including ‘spot colour’ swatches, ‘process’ printing colours (a.k.a. ‘CMYK’), pastels, metallics and lots more. Just like with paint charts for home DIY, they allow you to pick out colours and to compare them to each other side by side. Crucially, though, in the case of Pantone swatches, they allow you to specify the final choice of colours in your artwork in such a way that they will reproduce reliably i.e. exactly as envisaged on your final printed piece.
  • Designers should also consider colour psychology and what colour means to certain cultures when appropriate. For example, in China, blue symbolises immortality whereas in other countries it can represent the colour of mourning. So, care needs to be taken.

Check your artwork’s colour mode before you go to print

It should be noted that colours destined to be used for printing will need to be in ‘CMYK’ mode if printing digitally. For litho printing it can be CMYK mode or ‘spot’ colour, as appropriate. Avoid ‘RGB’ colour mode completely if you are going to have your sales or marketing piece commercially printed. See our Printing & Artwork Tips for further information or leave it all to us. Simply ask for a graphic design and/or artwork quotation — they’re free and without pressure or obligation, so there’s nothing to lose. As well as choosing attractive and appropriate colours and generating a great design for your printed job, we would be very happy to print it for you, of course.

We are Southside Print, a digital printer based in London SE1, close to Borough tube and London Bridge station. Call 020 7378 6754 or contact us here and we’ll be very happy to help you with your next printed project.

Recycled Cards – the Natural Choice for an SE1 Salon

Recycled cards – a natural choice for a Waterloo hair salon

Eco-friendly recycled appointment cards printed in London SE1We recently printed new appointment cards for one of our long-standing clients, Arena Hair. These were produced using 100% recycled card. The salon uses natural products, so having eco-friendly appointment cards was a natural choice, if you’ll excuse the pun! 300gsm ‘Revive Recycled Offset’ was selected for the card base. This is a bright, uncoated card material that gives the final printing a slightly lower contrast and a contemporary, fresh and natural feel. In fact, somehow it actually feels ‘green’ and eco-friendly.

The appointment cards have space to write the time and date of the appointment and to note who the stylist will be. They also double as business cards and mini price lists as well as showing salon opening times. As such, they’re hugely useful, multi-purpose giveaways, being inexpensive to print with a great ROI for the salon. With their smart good looks, they also reflect the coolness and identify of the salon itself. Although Southside Print has its own in-house designers, in this instance the design and artwork was supplied for the client via Starling Design who are designers based nearby in Borough, SE1.

Green printers in London SE1

Poster printing for SE1 hair salonSouthside Print produces more and more ‘green’ printing as the month go by. We care enormously about the environment, so we love it when clients ask for eco-friendly printing options. Indeed, we’re finding that this is happening regularly nowadays. We’ve written about our ‘green’ printing credentials and that we aim to be a truly ‘green’ printer several times, so it’s good to follow up with some real examples of sustainable printing from time to time. We’ll publish more of these as time goes by.

Eco-friendly printing

So what are our green credentials? Well, without going over old ground too much (follow the bold links for much more detail), we offer a huge range of eco-friendly paper, card and board for our clients to use in their sales and marketing pieces. From sustainably-sourced pulp to 100% recycled materials — and everything in between — there’s an enormous variety of eco-friendly papers available. What’s more, they look every bit as good as their non-green counterparts these days. We even have papers and cards that are made of 100% cotton — an eco-friendly resource that gives outstanding results as well as circumventing the need to include wood pulp in the mix at all. Of course, we recycle our production off-cuts all the time, use very energy-efficient printing machinery and even host our website on ‘green’ servers. We almost forgot to mention our ‘green couriers’ — these are a phenomenal delivery team who can drop finished printing to our London clients without generating a gram of extra carbon dioxide. Learn much more about our green printing services here.

Arena Hair, Waterloo, SE1

Poster printed for Arena Hair, WaterlooGoing back to our featured client, Arena Hair is located at Lower Marsh, Waterloo (London SE1). The salon is open 9am to 7pm from Monday to Friday and then 9am until 4pm at weekends. The team at the hair salon is thrilled to be working again now that they’ve re-opened following easing of the lock-down. Customers will be pleased to know that, like Southside Print, the salon is exercising careful safety protocols to safeguard everyone’s wellbeing while COVID-19 is still around. Salon stylists will, for example, be wearing visors and using disposable aprons and gloves whenever appropriate. Various areas around the salon will be protected by perspex screens. Provision of refreshments and magazines is temporarily suspended so as to minimise the possibility of microorganisms being spread from person to person. Equipment and seating will be regularly sterilised too.

NHS workers are currently eligible for a 10% discount at the salon. Students are eligible for a 15% discount on weekdays before 5pm. Visit the Arena Hair website for more details of their services, treatments, discounts or to book an appointment.

Are you looking for an eco-friendly printer in London?

If you’d like a free quotation for printing of anything at all, Southside Print would love to give you a price along with any guidance required. We’re here to help! Our green printing services are available for anything from business cards and stationery to brochures, booklets, annual reports, leaflets, flyers, posters and just about anything you can think of that’s printed on paper or card. Give us a try and, together, we can do a little bit to help the planet. Call 020 7378 6754, request a print/design quote here or arrange an appointment at our print shop in Tabard Street near London Bridge station and Borough tube.