Southside Print is very happy to count The Riverside Bookshop amongst its many loyal customers. For some time we have been printing their Little Red Card. It’s a small but effective piece of marketing and measures just 110mm x 85mm, so is about twice the size of a standard business card. To keep costs low for the client, we ‘gang up’ several copies, printing them together before trimming them down to their final size. We use SRA2 card (240gsm ‘Papago’ stock) during the early production stages. This card is just one small printing example amongst an amazing variety of items that we print for customers throughout the London Bridge/SE1 region and beyond.
The Little Red Card
The Little Red Card, as it’s officially known, is exactly that; a little red card. What is does for customers, though, is quite special as it saves them money at the bookshop. For every £10 a customer spends in store, they get an ink stamp inside the card. Once they have six stamps, they can present their card with their next purchase and it allows them to get £5 off their bill. So it’s simple, but ingenious! Ingenious not only for customers, of course; after all, it keeps customers coming back to the shop so could, alternatively, have been called a loyalty card. But we too prefer Little Red Card — it sounds so much more friendly, just like the staff in fact!
The Riverside Bookshop
The Riverside Bookshop is based in Tooley Street, London SE1 and has been selling books there for over 25 years. Along with literally thousands of books, they also sell National Book Tokens, greetings cards, gift wrap, notebooks and very occasionally a few toys. As well as stocking around 10,000 book titles in store, they can order in anything from a list of several hundred thousand additional books. Such special orders usually take just a couple of days to arrive and cost no extra. The bookshop also regularly stocks signed copies of books including many by major authors and household names — these would make very special gifts. Their website is well worth a look and is jam-packed full of fascinating information, reviews, book news and even has sections on Read more