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Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

Recycled Cards – the Natural Choice for an SE1 Salon

Recycled cards – a natural choice for a Waterloo hair salon

Eco-friendly recycled appointment cards printed in London SE1We recently printed new appointment cards for one of our long-standing clients, Arena Hair. These were produced using 100% recycled card. The salon uses natural products, so having eco-friendly appointment cards was a natural choice, if you’ll excuse the pun! 300gsm ‘Revive Recycled Offset’ was selected for the card base. This is a bright, uncoated card material that gives the final printing a slightly lower contrast and a contemporary, fresh and natural feel. In fact, somehow it actually feels ‘green’ and eco-friendly.

The appointment cards have space to write the time and date of the appointment and to note who the stylist will be. They also double as business cards and mini price lists as well as showing salon opening times. As such, they’re hugely useful, multi-purpose giveaways, being inexpensive to print with a great ROI for the salon. With their smart good looks, they also reflect the coolness and identify of the salon itself. Although Southside Print has its own in-house designers, in this instance the design and artwork was supplied for the client via Starling Design who are designers based nearby in Borough, SE1.

Green printers in London SE1

Poster printing for SE1 hair salonSouthside Print produces more and more ‘green’ printing as the month go by. We care enormously about the environment, so we love it when clients ask for eco-friendly printing options. Indeed, we’re finding that this is happening regularly nowadays. We’ve written about our ‘green’ printing credentials and that we aim to be a truly ‘green’ printer several times, so it’s good to follow up with some real examples of sustainable printing from time to time. We’ll publish more of these as time goes by.

Eco-friendly printing

So what are our green credentials? Well, without going over old ground too much (follow the bold links for much more detail), we offer a huge range of eco-friendly paper, card and board for our clients to use in their sales and marketing pieces. From sustainably-sourced pulp to 100% recycled materials — and everything in between — there’s an enormous variety of eco-friendly papers available. What’s more, they look every bit as good as their non-green counterparts these days. We even have papers and cards that are made of 100% cotton — an eco-friendly resource that gives outstanding results as well as circumventing the need to include wood pulp in the mix at all. Of course, we recycle our production off-cuts all the time, use very energy-efficient printing machinery and even host our website on ‘green’ servers. We almost forgot to mention our ‘green couriers’ — these are a phenomenal delivery team who can drop finished printing to our London clients without generating a gram of extra carbon dioxide. Learn much more about our green printing services here.

Arena Hair, Waterloo, SE1

Poster printed for Arena Hair, WaterlooGoing back to our featured client, Arena Hair is located at Lower Marsh, Waterloo (London SE1). The salon is open 9am to 7pm from Monday to Friday and then 9am until 4pm at weekends. The team at the hair salon is thrilled to be working again now that they’ve re-opened following easing of the lock-down. Customers will be pleased to know that, like Southside Print, the salon is exercising careful safety protocols to safeguard everyone’s wellbeing while COVID-19 is still around. Salon stylists will, for example, be wearing visors and using disposable aprons and gloves whenever appropriate. Various areas around the salon will be protected by perspex screens. Provision of refreshments and magazines is temporarily suspended so as to minimise the possibility of microorganisms being spread from person to person. Equipment and seating will be regularly sterilised too.

NHS workers are currently eligible for a 10% discount at the salon. Students are eligible for a 15% discount on weekdays before 5pm. Visit the Arena Hair website for more details of their services, treatments, discounts or to book an appointment.

Are you looking for an eco-friendly printer in London?

If you’d like a free quotation for printing of anything at all, Southside Print would love to give you a price along with any guidance required. We’re here to help! Our green printing services are available for anything from business cards and stationery to brochures, booklets, annual reports, leaflets, flyers, posters and just about anything you can think of that’s printed on paper or card. Give us a try and, together, we can do a little bit to help the planet. Call 020 7378 6754, request a print/design quote here or arrange an appointment at our print shop in Tabard Street near London Bridge station and Borough tube.

BREAKING: Revolutionary New Anti-Bacterial Lamination

SafeLam - the revolutionary anti-virus lamination for printed items

Matt antimicrobial laminationIntroducing SafeLam – our antimicrobial lamination

Southside Print are pleased to announce ‘SafeLam’, our new, antimicrobial lamination for printed products. It’s just like standard lamination, except it kills bacteria and viruses on contact. This is obviously very timely and will be a massive boon to those who need printed sales, marketing or informational literature while coronavirus is still at large.

“SafeLam makes sharing printed documents safer”

Southside Print is committed to keeping staff and customers as safe as possible during these unprecedented times. As part of the fight against COVID-19, we have been working hard to find ways to make printed products as safe as possible in view of the pandemic. SafeLam’s antimicrobial coating does exactly that, killing 99% of bacteria and viruses that come into contact with it. It means printed products laminated with SafeLam proactively kill the coronavirus — and that’s a game-changer!

Gloss antimicrobial laminationSafeLam is an ideal safety coating:

  • The antimicrobial laminate is available in a matt or gloss finish.
  • It eliminates 99% of harmful microorganisms that come into contact with it.
  • It has the same, high quality finish as standard lamination.
  • Just like ordinary lamination, SafeLam looks great and protects documents from wear and tear as well as from moisture ingress.
  • No matter how many hands touch the surface, SafeLam’s surface retains its antimicrobial properties.
  • It’s independently tested and approved to ISO 22196, an international benchmark that recognises SafeLam’s antimicrobial properties (more about that below).

SafeLam makes printed documents safer

SafeLam is an ideal finish for printed documents, particularly those used in schools, hospitals, healthcare organisations, restaurants, bars & workplaces. For example, it makes brochures, school books, folders and medical documents much safer to handle and to share. It’s also incredibly useful as a protective, anti-virus coating for things like printed menus in bars and restaurants where multiple people will handle the same printed item. Here are just a few examples of printed items that are safer when laminated with SafeLam antimicrobial laminate — the possible applications are almost endless!

  • Brochures & booklets
  • Annual Reports
  • Medical documents
  • Documents for schools & uni’s
  • Business cards
  • Menus
  • Tent cards
  • Table talkers
  • Posters
  • Folders
  • Manuals & bound documents
  • Catalogues
  • Mailers
  • Postcards
  • Packaging
  • Point of sale graphics
  • Signage & display graphics
  • Exhibition graphics
  • Banners
  • Greetings cards
  • Calendar covers
  • … And much more.

About ISO 22196 accreditation

To quote ISO, the International Organisation for Standardisation:

“ISO 22196:2011 specifies a method of evaluating the antibacterial activity of antibacterial-treated plastics, and other non-porous, surfaces of products”

It’s accepted that the ISO 22196 accreditation confirms the ability of plastics to kill microorganisms and also to inhibit their growth over time. They therefore keep surfaces hygienically clean, safe and sanitary without the need to keep wiping the surfaces with agents and chemicals.

Antimicrobial means that it kills all microbes, including bacteria and viruses. That’s not only hygienic, but also incredibly important for people’s health and wellbeing while coronavirus and COVID-19 are still present within parts the population.

Interested? Get in touch

Please get in touch if you would like further information about this revolutionary new laminating solution. Call 020 7378 6754, contact us here, or use the enquiry form below to send us your enquiry. Southside Print are printers in Borough, near London Bridge, SE1.

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    Packaging Printers & Designers

    Packaging printers & designers in London SE1

    Printing and production of packaging in London SE1We’re sometimes asked if we design and print packaging. The simple answer is ‘yes’ because, to us, it’s just another natural use of our in-house design and printing capabilities. Southside Print can handle pretty much any type of printing imaginable and packaging is no exception. So, you are not limited to just the standard kind of thing, like brochures, stationery and flyers. We regularly produce high quality printing for packaging items too. These include anything from cartons and swing tickets to bags. The list of possibilities is almost endless, a few examples being:

    • Printed labels and stickers including wine labels, special offer stickers, pricing labels etc.;
    • Cartons for products;
    • Boxes of various kinds;
    • Printed bags;
    • Printed cardboard sleeves, e.g. to wrap around boxed products;
    • Header cards for retail products including ‘Euro’ slots if required;
    • Swing tickets;
    • ‘Pillow’ packs;
    • Packaging ‘inners’ and backing cards e.g. for products in clam packs, blister packs and cello packs;
    • Point of sale (‘POS’) or Point of Purchase (‘POP’) card dispensers;

    Printed literature for packaged products

    We also routinely produce the kind of printed literature that you find inside product packaging. This includes instruction manuals, assembly instruction sheets, information pamphlets, warranty documents, guarantee registration cards, vouchers for cross-selling, catalogues, price lists, order forms and so on. If it involves printing on paper, card or board, we can print it!

    Advanced print finishing techniques to make your packaging stand out

    As well as our digital printing facilities, we also have a whole range of in-house ‘print finishing’ options to make your printed packaging really stand out. Options include lamination (matt, gloss etc.), encapsulation, gloss U.V. varnish including spot varnishing, die-cutting to give your packaging non-standard shapes, traditional hot foil stamping and digital foiling. We can also perforate, score, crease, fold, collate, drill holes, add eyelets, ribbons, add and affix glue tabs, and so on. So, please remember that we’re a print finisher as well as being a printer. Read more

    Printers in Borough, London SE1

    Printers in Borough, London SE1

    Borough market - blue plaque

    We are printers in Borough, right in the heart of London SE1. Based in Tabard Street, Southside Print offers high quality printing to individuals, businesses, shops, charities and organisations across the Borough & SE1 region. So, whether you’re a resident who needs personal stationery, a cafe that needs printed menus, a pub that needs posters to promote gigs, an SE1 charity that needs fundraising literature, a shop that needs printed booklets or catalogues or one of the many businesses in the Borough that requires sales and marketing collateral, we can help. We’ll print everything for you at the highest quality, for a competitive price. What’s more, our turnaround times are hard to beat and we offer free local delivery and a click and collect service for those close by.

    Further afield?

    Perhaps you’re a little bit outside the Borough region. No problem! We print for companies and organisations everywhere in the UK and abroad and even have a web print shop where anyone in the world can order popular items like stationery, posters, brochures, leaflets and bound documents 24 hours a day, 365 days a year. Simply choose your desired options, submit your payment and we’ll take care of the rest. And don’t forget that ‘click and collect’ service for local customers.

    What can we print?

    We can print pretty much anything you can think of! For example, brochures, catalogues, letterheads, business cards, compliments slips, NCR (multi-part) order pads, menus, posters, display graphics, exhibition panels, signs, newsletters, annual reports, leaflets, flyers, booklets, brochures, labels, stickers, wedding invites, postcards and a whole host of other printed items. In fact, if it’s produced by printing ink on paper, chances are we can supply it.

    The Borough

    Entrance to Borough Market

    The Borough is an extremely cosmopolitan community, with a really good buzz about it. You have Borough Market right at its heart and there you can pick up anything from gifts to fruit, vegetables, street food from around the world, the finest delicacies and much more. Pubs, restaurants, cafes and other eateries abound and throughout the Borough you have a huge abundance of shops including independent traders and high street brands all competing for the attention of shoppers. All these businesses and traders need to be at the top of their game to attract passers by so it’s important that they get their message across in window displays, inside and on their printed promotional literature. Many of them also hand out flyers in the SE1 streets. We can help with all of that not only by producing the finest print, but also by making it look a million dollars in the first place, courtesy of our in-house graphic designers. That’s where we can make a real difference in your ROI (return on investment) to ensure that you communicate your service or product USPs (unique selling propositions) and key messages clearly to your prospects. That’s how you are most likely to turn them into paying customers. Supplying your own artwork? That’s Read more

    Lamination, Encapsulation or U.V. Varnish?

    Lamination, encapsulation or varnish?

    Have you ever seen a super-glossy brochure and wondered whether it’s gloss laminated … or perhaps gloss U.V. varnished? Even printing experts have trouble spotting the difference! To all intents and purposes, they look the same, but their production methods, costs and properties are very different.

    Lamination

    Lamination is a process whereby a thin, transparent, plastic film is bonded, under pressure, to the surface of your printed paper or card. The plastic film can have a variety of finishes including high gloss, soft-touch and matt.

    • Gloss lamination adds an incredible shine to documents and tends to enrich printed colours, also giving photos a greater depth due to the extra contrast they lend them.
    • Matt lamination gives printed documents a lower contrast and, as such, tends to give them a contemporary, lighter appearance along with a high quality look and feel.
    • Soft-touch lamination is similar in appearance to matt lamination but has a softer, more tactile feel to the touch. Some describe it as velvety, others suggest that it’s perhaps even a little rubbery in feel … but in a good way!

    Either way, once laminated, the printed sheets are cut and finished so that the edge of the printed sheet is an exact match to the edge of the bonded lamination, with no difference or overhang of either. Lamination can be applied to one side of the sheet, or both.

    Lamination gives the printed job additional protection against wear and tear. In fact, one way to be sure that a printed document is laminated is to try to tear it. If it’s nigh on impossible to tear, chances are it’s laminated. Lamination also gives documents protection against moisture, simply due to the presence of the plastic film that’s bonded to the surface.

    Lamination is suitable for even reasonably high quantities of printing because it’s a high speed, mostly automated process. It’s used for protection, to give printed documents a lovely finish and to give them a feeling of high quality.

    Encapsulation

    Encapsulation is similar to lamination but the plastic film tends to be significantly thicker and is applied to both sides of the printed sheet. Uniquely with encapsulation, the plastic covering protrudes a few millimetres beyond the edge of the underlying printed sheet and indeed the plastic on the front and the plastic on the back bond to each other where they meet. This forms a tough ‘frame’ of thicker plastic around the edge of the printed sheet.

    As with lamination, encapsulation protects the printed sheet from wear and tear and from moisture, however even more so than lamination due to the greater thickness of the plastic and the edges of the sheet also being protected by a double thickness of heat-bonded plastic.

    Encapsulation is usually used for one-off or low quantity printing because it’s relatively expensive and time-consuming compared to lamination. It’s ideally suited to printed items that perhaps need to be displayed, manhandled regularly or used in environments that might otherwise lead to the printed item becoming dog-eared or spoiled by water ingress. Menus would be a good example.

    U.V. Varnish

    U.V. varnish is almost always encountered in a high gloss finish. However, it is also available in matt finish although that’s rarely seen. To even a trained eye, an overall gloss U.V. varnish looks almost identical to gloss lamination, giving the printed document a high gloss sheen that enriches the saturation of printed colours and gives photographs a deeper contrast and ‘punch’. However, the U.V. varnishing process is remarkably different to that of lamination. Unlike with lamination, the gloss sheen is actually Read more

    Printing for Lounge Hair & Beauty Salon, Bermondsey SE16

    Printers for Lounge Hair & Beauty Salon, Bermondsey

    We’re delighted to be the chosen printer for the lovely team over at Lounge Hair & Beauty Salon in Bermondsey SE16. Onay and the ‘Loungettes’ as they’re informally known, keep our printing presses busy throughout the year and a few examples of recent print jobs include:

    • 1000 A6 leaflets, printed 2 sides on 250gsm Amadeus Silk stock;
    • 1000 appointment cards, printed in full colour on two sides using 340gsm Fedrigoni Splendorgel card;
    • A5 Christmas Hair Care cards, printed on 200gsm Digital stock, finished with a gloss encapsulation;
    • 500 leaflets, printed in full colour on 250gsm Lumi Silk stock. Finished size: 296 x 100mm (so, similar to A4 divided in half length-wise).
    • A6 customer detail pads, printed just in black on one side using 100gsm Navigator paper.

    These are just a few examples of printing work we produced for the salon. The photos show more …

    About Lounge Hair & Beauty Salon

    Printing for a London SE16 hair & beauty salonLounge Hair & Beauty Salon was established in 2000 under the leadership of founding director and senior stylist Onay. The salon serves both ladies and men, offering a myriad of services including cutting, blow-drying, colouring and much more. Staff include L’Oréal trained colour experts who know all the latest trends including Ombré, Balayage, Babylights and Microlights. They are comfortable working with any hair type including fine, coarse, straight, wavy, frizzy or super-curly. They have an exceptional reputation around the Bermondsey area, with lots of repeat customers who come back year after year.

    As the name suggests, Lounge Hair & Beauty also offers a beauty treatments courtesy of resident beauty therapist Krystel, who is also an advanced hair stylist. Beauty treatments include conditioning, waxing, eye treatments, Dermalogica facials, micro zone facials and professional customised treatments that apparently provide phenomenal results.

    So, Lounge Hair & Beauty can cater for anything from a simple trim to a full make-over for special days like parties and weddings.

    The salon boasts 50 Google reviews with an overall score of 4.9 out of 5 — very impressive and a measure of how well they are regarded by their clientèle.

    Lounge Hair & Beauty Salon can Read more

    Printing for Tabard Barbers, Tabard Street, SE1

    Printing for Tabard Barbers, London SE1

    Just along the road from Southside Print is Tabard Barbers. One of our nearest SE1 clients, they’ve been keeping us busy recently with quite a few different printing jobs — and very smart they look too. These include:

    • Printed loyalty and student cards for Tabard Barbers, London SE15000 full colour, digitally printed student ‘information’ cards. These can be thought of as both flyers and postcards depending upon your point of view. Their purpose is to publicise the special offers available to students during a period between September and the end of November 2018. They were printed on 350gsm card-weight material, sized at A6 in a landscape format and were printed to both sides.
    • Full colour, digitally printed loyalty cards for use by their customers. One version was for men and another for women. They were printed the size of standard credit cards, a size that’s convenient to store in one’s wallet, purse or pocket. One side was left uncoated so it can be rubber stamped each time the customer in question receives a hair cut or treatment of some kind, the idea being that they receive a free cut or treatment once they’ve filled the card with 9 stamps (the tenth being free). The other side was ‘soft touch’ laminated so that the cards feel good, look attractive and are protected from wear, tear and moisture. They were designed and artworked by a local design company based in Borough SE1.
      Loyalty cards are a great marketing tool for businesses such as hair salons, barbers and cafés. They quietly encourage repeat business from customers and this loyalty means more profit for those businesses using them. And, because the customer benefits too once they’ve filled their card, it’s a win-win for everyone.
    • A full colour, digitally printed poster (shown below, right). This was sized at A1, so utilised our large format inkjet printing service. It was mounted to Foam-X, so it was both light weight and rigid.

    About Tabard Barbers

    Tabard Barbers one of our closest neighbours, being just along the road from Southside Print at 13 Tabard Street, from which they took their name. A1 poster digitally printed by Southside Print, SE1These days, as being a men’s barber, Tabard is a women’s hair salon which offers outstandingly good value compared to other hair salons in the area, under the fantastic management of the very talented Cece. At Tabard, it’s the full package; you will receive a warm welcome and complimentary refreshments along with “the very best hair styling, grooming and treatments in town” as it says on their website. Men’s grooming services include anything from a buzz cut to a beard trim while ladies’ services include a professional wash, cut and blow dry, hair ups, highlights, comprehensive colouring, bleaching and various treatments. Discounts are also available for students and children up to the age of 14 (see their site for details).

    Tabard had an impressive ‘designer’ make-over in recent years and now skilfully combines ultra-modern interior design with historical details like exposed brickwork and stripped floorboards. Indeed, the building’s basement still contains the ancient ovens, which survived from a time when the building was used as a bakery long ago. These were discovered during renovations.

    The salon and barbers is now one of the oldest family-run businesses in SE1 and Southwark. It has been in Tabard Street for nearly forty years, having been passed down the generations to the current owner, Dasos Anastasis. Read more

    Your 2018 Marketing Calendar (Infographic)

    Your 2018 Marketing Calendar (Infographic)

    It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.

    Your Free 2018 Marketing Calendar

    The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.

    Timely Marketing Reminders, Month by Month

    As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event!  These are just a few examples — see the full infographic below for many more:

    Your Free UK Marketing Calendar for 2018

    Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will Read more

    Wiro-Bound Price Lists for South London Paper Merchant

    John Purcell Paper - Ring-bound price lists for South London paper merchant

    John Purcell PaperSouthside Print is delighted to have been chosen as the supplier of some absolutely delightful A4 wiro-bound price lists for a South London paper merchant. Despite only being printed in black and white, the price lists look a million dollars due to the simple but snazzy design and beautiful textured paper they supplied. Cover material was 250gsm ‘Merian Wove’ and internal sheets were printed on 100% recycled ‘Five Seasons’ paper in a 110gsm weight. Printing was accomplished using Southside Print’s in-house digital printing press along with in-house wiro-binding facilities. The overall result was absolutely fabulous.

    About John Purcell Paper

    John Purcell Paper is a specialist paper merchant based in Brixton, London SW9, offering premium quality, handmade, mould made and machine made papers and boards. A huge variety is available including anything from deckled edge watercolour papers, stationery paper and Grey Board to decorative papers from the Far East. The full list includes:

    Printmaking papersStationery papersConservation boards
    Watercolour papersColoured papersBlotting papers
    Book papersTracing paperMount boards
    Drawing papersAsian papersMill board
    Ink jet papersJapanese papersMeridian high density board
    Sketch books & padsConservation & repair papersGrey board
    Recycled papersArchival box boardsSundries (tissue, bubble wrap, bags etc.)
    Ceramic transfer paperMuseum boardOther products (sprays, stretchers etc.)

    Brands stocked include Canson, Arches, Fabriano, Hahnemuhle, Magnani, St Cuthbert’s (Somerset), Zerkall and Read more