Posts

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Printing for ‘Venice in Peril’, London SW6

Printing for Venice in Peril Fund

Southside Print has recently had the honour of being the chosen London printer for a charity based just a few miles away; the Venice in Peril Fund. We printed the A4 flyers/postcards shown below, right, as well as some DL sized flyers, A5 flyers and stationery that included various business cards. The A5 postcards shown below were printed on 190gsm White Essential Offset card. This wood-free paper stock has a trendy, uncoated feel, offers great value for money and gives a superb printed result on our digital and litho printing presses. The DL flyers were printed on the same material and publicised some of the charity’s spring lectures last year.

The charity has also used Southside Print to print onto ‘Favini Alga Carta’, their very own recycled paper that was developed from algae, originally from the Venice lagoon but more recently from other marine sites. You can read more about this innovative paper, along with the incredible idea behind it, here.

VeniceAbout Venice in Peril

Anyone who has ever eaten a ‘Veneziana’ pizza at a Pizza Express restaurant will have already heard of the Venice in Peril Fund. A small discretionary donation, included with every Veneziana pizza order, has raised over £2 million for the charity since the partnership began in 1975.

The Venice in Peril Fund came into existence following the terrible floods of 1966, which severely damaged both Venice and Florence, Italy. Initially called the Art & Archives Rescue Fund (IAARF), the fund-raising activity for the Florence region had served its purpose by 1967, so the focus for fundraising was redirected solely towards Venice and the organisation was re-launched as The Venice in Peril Fund that we know today.

Venice in Peril has its UK headquarters just 7 miles West of Southside Print in Putney, London SW6. The registered charity has been in existence for over forty years, during which time it has raised millions of pounds, primarily for the conservation of buildings, monuments and works of art in Venice. The city remains under constant threat from the surrounding water, rising sea levels and pollution but the charity goes much further than helping to fight only those threats. Along with its conservation work, the Venice in Peril Fund pays for studies, events, education and advocacy for, and about, the region. In support of this work, Venice in Peril also promotes a deeper understanding of Venice – its complex history, the contribution it has made to world culture and the challenges it faces today – to encourage responsible and informed engagement with the city.

Printed postcard & flyer for Venice in Peril eventSpring Lecture in aid of the Venice in Peril Fund

On the 24th of April, the 12th Kirker Spring Lecture will be taking place at the Royal Geographical Society in London SW7. The lecture is by award-winning restaurateur, writer and broadcaster Russell Norman. Russell operates and co-founded several restaurants under the POLPO banner in London and elsewhere, has won several major awards for his books, presented a six-part prime-time documentary (The Restaurant Man) for BBC2 in 2014 and has been recognised by Debretts as one of the 500 most influential people in the UK. His lecture is entitled “The Food of Venice and the Lagoon: how its culinary traditions are as important as its people and its stones” and is being held in aid of the Venice in Peril Fund. Doors open at 6pm with a reception followed by the lecture itself at 7pm. Tickets are £20. More detail about the event, along with ticket purchases, is available here. You can also click the thumbnail image of the A5 postcard/flyer published for this lecture, shown on the right, for more information. The flyer is one of several marketing pieces printed for the charity by Southside Print in London SE1.

The Venice in Peril Fund is at 11 Hurlingham Studios, Ranelagh Gardens, London SW6 3PA and can be contacted on 020 7736 6891. Alternatively email or visit www.veniceinperil.org for more information. Those interested in becoming a member of the charity can also learn more or sign up here.

Printing Services in South and Central London

Southside Print has traditionally offered its litho, large format and digital printing services primarily in and around the London Bridge, Borough and South East (SE1) region of London. Now under new ownership, we’re beginning to extend our print and graphic design services to a wider South and Central London audience, including Victoria SW1, Clerkenwell EC1, The City and EC2/EC3/EC4/EC5 postcodes, amongst many others. Of course, we can supply printing and design services to anyone, anywhere (not just London), and this will be especially true in the near future when we introduce a full online ordering service to the website. You’ll soon be able to order and pay online, then Read more

Your 2018 Marketing Calendar (Infographic)

Your 2018 Marketing Calendar (Infographic)

It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.

Your Free 2018 Marketing Calendar

The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.

Timely Marketing Reminders, Month by Month

As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event!  These are just a few examples — see the full infographic below for many more:

Your Free UK Marketing Calendar for 2018

Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will Read more

20% Off Printing for Art Academy Students!

Exclusive offer for Art Academy Students

Stand out from the crowd at your Graduate Show in July and capitalise on a great networking opportunity! Use our special 20% discount for printed business cards, postcards and flyers. Give those looking at your final show something to take away as a more permanent reminder of your work and, more importantly, your contact details! Who knows where this simple and inexpensive step could take your career!

Southside Print is located just around the corner from The Art Academy in Tabard Street, London SE1, so is also convenient for Borough High Street tube and London Bridge station. Don’t miss out on this significant discount as there’s not much time before the show!

Choose single-sided, double-sided, black and white or full colour. Get a whopping 20% off printing for flyers, business cards and postcards — perfect for handing out and probably all the marketing you’ll ever need for your graduate show! See the information below for more details.

Art Academy Special Offer

Other materials and finishes are available – just ask. For queries or any other printed items you may require, come and see us in Tabard Street SE1 or give us a call on 020 7378 6754 – we’d be delighted to help and quotations are free! Alternatively, you can send us a message here or upload your artwork here. Southside Print is a London SE1 printer and is happy to supply any digital printing, litho printing, large format printing and graphic design to customers throughout South and Central London and beyond.

Visit The Art Academy Graduate Show (6-9 July)

The Graduate Show starts with a private view on Thursday 6 July then continues from Friday 7th July to Sunday 9th July at The Art Academy, Mermaid Court, 165A Borough High Street, London SE1 1HR. The event will showcase a wide range of work by Read more

New, High Quality Printing Facilities in SE1

New printing equipment at Southside Print SE1

Southside Print recently took delivery of some fantastic new printing and finishing equipment. What does this mean for customers? Higher quality, faster printing and production at highly competitive prices!

Xerox Versant 2100 digital press

Firstly, the star of our new line-up is the award-winning Xerox Versant 2100 digital press. This machine takes colour digital printing to a whole new level.

The Versant press accepts a wider range of media, is faster and benefits from more automation than our existing presses. Printed results are hard to tell apart from litho quality (the benchmark by which all printing is judged), particularly when used with the new low-gloss ‘dry ink’ that’s supported by this printing press. Tones and graduations are super-smooth and there is an amazing depth of colour on the printed output from this machine. The resolution could be described as ‘Ultra HD’, being capable of a staggering 2,400 dots per inch x 2,400 dpi maximum output. So all in all, printed results look superb, thin fonts and fine detail render perfectly and photographs really look their very best.

Xerox Versant 2100 colour printing pressThe Versant 2100 is an automated sheet fed press and can print on paper media from a thin 52gsm weight to a substantial 350gsm card weight, so is great whether you need the thinnest of inexpensive flyers or robust business cards, post cards and ultra-thick, posh covers for your brochure or annual report. It’s also very adept with a variety of media types including coated and uncoated papers and boards, labels and even some polyester media for some specialist types of printing work.

The digital printing press can print double-sided automatically, in one pass, which speeds up production significantly. Speed is impressive with a 100 pages per minute being possible for A4 and up to 52 ppm for A3.

Other features of our new printing press include the ability to collate copies, staple in-line and accept variable data (great for personalised mailings). The machine also offers the option of ‘stochastic’ screening which means it can print in a minute random dot formation, making the dots virtually invisible to the naked eye, almost like a continuous tone photographic print.

When it comes to media sizes, the machine typically prints on SRA3 (oversize A3 at 450mm x 320mm) although can print on media as wide as 330mm and as long as 630mm if needed. So, if you need a 6 page A4 ‘roll fold’ brochure, this machine will find it a breeze. With the larger paper sizes being supported by this machine, small banners are also possible although we also have a new machine for even larger format printing, being an HP Z6200. We’ll write a separate post about that machine as it’s all about larger format printing for things like posters for use indoors and out. Just for a taster, though, it can print over a metre wide by almost any length! (We should add that we have additional services available for media wider than a metre, of course). More is to follow later about all of that, here on the Southside Print Blog.

Matrix Morgana Major Folding machineMorgana Major folding & perforating machine

Next up in our new line-up is a Morgana Major folding and perforating machine. It’s quick and easy to use and “does exactly what it says on the tin” i.e. folds and perforates beautifully and accurately (accurate to a tenth of a millimetre). However, it also scores and can incorporate counting and batching if required. What’s more it can handle paper up to 365mm x 674mm so, like the Versant above, is more than capable of dealing with 6-page A4 ‘roll fold’ brochures. Speed is impressive measuring anywhere from 4,500 to 27,500 sheets per hour, the speed being controllable by the operator using it.

Morgana Matrix 530 laminator

Matrix 530 LaminatorLast up on our list of wonderful new print finishing machines is the Morgana Matrix 530 laminating machine. The Morgana Matrix is the No.1 commercial laminator in Europe. Its addition to our in-house suite of machines means that Read more

Digital & Litho Printing for London Heating & Plumbing Company

Printing & artwork for The Little Red Heating Company, London

We believe this is the first time we’ve featured a heating and plumbing company on the blog, so welcome to our post all about The Little Red Heating Company. Here we’ll tell you all about them, but first we’ll discuss a few of the design, artwork and printing jobs that we’ve been doing for them in recent times. If you have any similar needs, do get in touch.

Printed NCR pads, labels, postcards & business cards

All design, layout and artwork is supplied by Southside Print London Bridge for this particular client. We supply simple, straight forward ‘business’ type printing for them including:

  • A4 invoice pads, which are printed on NCR (No Carbon Required) stock with white, pink and blue copies automatically being produced when the client writes on the top sheet. They are litho printed in 3 spot colours as well as being sequentially crash numbered then typically made into 4 pads of 50 invoice sets. NCR sets are a very convenient way of generating multi-copy invoices or orders the ‘traditional’ way (with a pen), particularly while out and about visiting customers;
  • business cards which have, until recently, been litho printed onto 400gsm “Extra White” uncoated stock using 3 spot colours. However, our digital printing machines are now so advanced that we may well swap over to digital printing for the business cards for future print runs, without any loss of quality;
  • postcards, which are litho printed litho onto 250gsm Silk card, in the same 3 spot colours. As with the business cards above, we will probably also swap to digitally printing these in future, for the same reason;
  • boiler labels, which represent a convenient reminder to home owners as well as being a great marketing tool for the company concerned. These are digitally printed on “Crack Back” label stock. As the name suggests, this type of label stock has linear cracks in the peel-off backing. These are present too allow the labels to simply be bent a little to expand the crack, thereby making removal of the backing sheet quick and easy.

About The Little Red Heating Company

The Little Red Heating Company, LondonThe Little Red Heating Company is London based and specialises in central heating and hot water system installation, maintenance and repair. Boiler repair or replacement, bathroom design/installation and general plumbing are all part of the service along with upgrades and replacements for pumps, thermostats, timers and valves. The company also supplies landlord certification and, of course, heating engineers are all Corgi registered.

The Little Red Heating Company also offers under floor heating, which is quick and inexpensive to install and provides both a fast method of heating rooms and a real feeling of luxury underfoot. That’s not the only benefit though; those with under floor heating will also experience a significant reduction in dust mites, so this particular heating method is also excellent for asthma sufferers.

Another great service from the company is the supply and installation of solar heating, through the use of solar panels, for the provision of domestic hot water. With temperatures in the UK gradually rising as they are, solar energy is now an extremely viable way to generate a cheap, sustainable energy source for homes. So, long-term savings can be made as well as helping the environment — a true win-win!

It’s refreshing to learn that Read more

Printing for Options Consultancy Services in London E1W

Litho, digital and large format printing for Options Consultancy, London

Southside Print London Bridge has recently produced a whole range of different printing for Options Consultancy Services Ltd in St Katharine’s Way, E1W. That’s in the St Katharine Docks area, close to both Tower Bridge and The Tower of London.

Roller banner produced for Options Consultancy, LondonThe Printing

Recent printing includes:

  • A double-sided full colour A6 postcard.
  • A tall roller banner (size: W850mm x H2m) printed in full colour and produced within a week.
  • 100 copies of each of ten different A4 leaflets, printed double-sided onto 170gsm Essential Silk stock. These were produced on SRA2 as multiples (‘ganged up’) then cut down to A4 so as to save money on production.
  • A2 full colour printed posters (4 kinds, all landscape format), printed with a very quick turnaround onto 190gsm Photo Satin stock.

Printing of postcards for Options, London

Design and artwork was supplied by the client and the printing represents a good mixture between digital, litho and large format printing processes, as appropriate for each individual piece.

About Options

Options is an International Development organisation whose aim is to transform the health of women and children, primarily across Africa and Asia as well as in the Middle East, Latin America and the Caribbean. Their work, in over 50 countries to date, focuses on three key goals: Read more

Catalogues & Flyers for Artist Lorraine Fossi

Catalogue & Flyer printing for Lorraine Fossi, artist.Lorraine Fossi, an artist who lives and works in South London, recently commissioned Southside Print London Bridge to print a 52-page catalogue of her 2015/16 work. This was digitally printed and is A5 landscape in size, being full colour and produced using Southside Print‘s digital printing presses. The catalogue uses 250gsm silk coated stock for the covers and 170gsm paper weight for internal pages. It was designed by Deborah Puiggali and Southside Print‘s Matt Potter helped to edit a few photos, check the consistency of the fonts and set up the final print-ready file before the catalogue was sent to print. Southside Print also printed a full colour Private View flyer, also on silk coated stock, to publicise Lorraine’s ‘Art Salon’ events (more about those below).

About Lorraine Fossi

Lorraine was originally an architect, having been born into a family of artists and architects in Paris. After studying architecture at The Beaux-Arts she went on to graduate with an MA (with distinction) in Fine Arts, in September 2015, from the City & Guilds of London Art School. There, she also won the City & Guilds School Art Prize. Read more

Litho & Digital Printing for Taxfile

Taxfile-Masthead1Taxfile are a regular customer here at Southside Print London Bridge. We have been their printer for a few years now, so firstly would like to say a big ‘thank you’ to them for all the printing work — we really appreciate it. We also thought we’d highlight a little about their services here on our blog as well as outlining the kind of printing we have produced for them in case any readers have similar print requirements.

A simple job we do for Taxfile from time to time is the printing of their business cards. As you can see in the large image above we produce them for various Taxfile personnel (more than is shown) and the good news is that they are small enough to allow us to print multiple names all at the same time —we ‘gang up’ more than one business card on a single larger sheet so all the names get printed in one pass, then we guillotine the sheets down into individual cards. These are printed double-sided onto 350gsm ivory card by litho process (as there was spot colour involved) and then matt laminated to give them a nice silky finish and to protect them. They are very inexpensive to produce and were also designed and artworked by Southside Print London Bridge.

You can also see some of the A5 leaflets which we printed for them. These are digitally printed in ‘full’ or ‘process’ colour (also known as ‘CMYK’) onto 200gsm silk coated white stock (a thick paper weight). So the result is a decent thickness of paper with a subtle surface finish, each of which gives the leaflets a high quality feel without breaking the bank.

We also print some postcards for Taxfile (not shown). Like the business cards these are litho printed double-sided onto 350gsm white card, again including black plus one spot colour, but this time gloss laminated. These are handed out to customers and prospects who visit Taxfile’s Tulse Hill shop.

Brochure montageLastly, another recent job produced for them was a reprint for some 6-page one-third A4 (a.k.a. ‘DL’) sized brochures. These were digitally printed onto 250gsm silk coated A4 white stock (thin ‘card weight’) then creased and folded down to the final finished size, which fits neatly in a DL envelope should posting be required.

If you need anything similar, simply give us a call — we have digital printing, litho printing, large format printing and creative design services all in-house so can cater for pretty much any design and print specification, quantity and budget. Contact us on 020 7378 6754 or see more contact options here.

About Taxfile

Our client Taxfile is a tax adviser and accountancy practice with offices in Tulse Hill and Dulwich (South London, SE21) plus another in Topsham, Devon (EX3).

Their Tulse Hill branch primarily specialises in helping people with Read more

Printing for The Dragon Café, Borough

Dragon-Cafe-Masthead2-1038x512One of Southside Print London Bridge’s most regular clients for printing is The Dragon Café. Recently the work we’ve produced for them has included posters, flyers, leaflets, postcards, a thank you card and various pieces of signage. As Declan McGill, Communications Manager for the café says, “as far as local businesses go it couldn’t be much closer” as it’s literally only around the corner, being located in the Crypt of St George the Martyr Church, Borough High Street, SE1 1JA, just opposite Borough tube station.

The Dragon CaféThe Dragon Café is the UK’s first mental health café and creative space. It is the flagship project of Mental Fight Club, which explores all aspects of mental health through the use of creativity and public events. It is open every Monday, from midday to 8.30pm, and provides free, open-to-all, creative and well-being activities helped along with a simple, healthy and affordable food menu.

Having just celebrated its 100th Monday, the café is currently running the ‘DRAGONCAFE100’ campaign whereby it aims to raise £100,000 in order to continue running its excellent service well into the future. (Interested parties can donate online here). As part of the campaign, the café will host a fundraising gig on 27 March 2015, 7 to 9pm. The event will feature ‘Maiuko’, the voice of Mozambique (Nu-soul and Afro-jazz), plus guests including Read more