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Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

Packaging Printers & Designers

Packaging printers & designers in London SE1

Printing and production of packaging in London SE1We’re sometimes asked if we design and print packaging. The simple answer is ‘yes’ because, to us, it’s just another natural use of our in-house design and printing capabilities. Southside Print can handle pretty much any type of printing imaginable and packaging is no exception. So, you are not limited to just the standard kind of thing, like brochures, stationery and flyers. We regularly produce high quality printing for packaging items too. These include anything from cartons and swing tickets to bags. The list of possibilities is almost endless, a few examples being:

  • Printed labels and stickers including wine labels, special offer stickers, pricing labels etc.;
  • Cartons for products;
  • Boxes of various kinds;
  • Printed bags;
  • Printed cardboard sleeves, e.g. to wrap around boxed products;
  • Header cards for retail products including ‘Euro’ slots if required;
  • Swing tickets;
  • ‘Pillow’ packs;
  • Packaging ‘inners’ and backing cards e.g. for products in clam packs, blister packs and cello packs;
  • Point of sale (‘POS’) or Point of Purchase (‘POP’) card dispensers;

Printed literature for packaged products

We also routinely produce the kind of printed literature that you find inside product packaging. This includes instruction manuals, assembly instruction sheets, information pamphlets, warranty documents, guarantee registration cards, vouchers for cross-selling, catalogues, price lists, order forms and so on. If it involves printing on paper, card or board, we can print it!

Advanced print finishing techniques to make your packaging stand out

As well as our digital printing facilities, we also have a whole range of in-house ‘print finishing’ options to make your printed packaging really stand out. Options include lamination (matt, gloss etc.), encapsulation, gloss U.V. varnish including spot varnishing, die-cutting to give your packaging non-standard shapes, traditional hot foil stamping and digital foiling. We can also perforate, score, crease, fold, collate, drill holes, add eyelets, ribbons, add and affix glue tabs, and so on. So, please remember that we’re a print finisher as well as being a printer. Read more

Design and printing for Art & Motty, London SE1

Litho, digital & large format printing for Art & Motty Litho, Digital and Large Format Printing

Southside Print London Bridge produces design, artwork and many different types of printing for Art & Motty, a local business with an HQ in London SE1 (more about them below). The printing covers all manner of stationery, labels, point of sale displays and more, including:

  • a series of signs in various sizes and some A1 posters. These were printed, quickly and efficiently, on our large format colour printing machine using a 190gsm ‘photo satin’ stock. The signs were then matt encapsulated for additional protection when in use outdoors;
  • double-sided business cards, which were printed in full colour onto 450gsm silk stock with the addition of a ‘soft touch’ lamination to give them additional protection and a lovely feel;
  • letterheads, which were litho printed using specially mixed spot colours and a 120gsm white stock;
  • loyalty cards, which were printed in full colour onto a 300gsm offset stock;
  • various labels, which were printed on white uncoated ‘crack back’ (easy-peel) label stock. These were then used on the actual product packaging.

All design and artwork was generated by Matt Potter, the in-house graphic designer at Southside Print London Bridge. The stationery, sales and marketing collateral was produced via a mixture of digital, litho and large format printing, as appropriate.

About Art & Motty

Art & Motty, founded in 2015 by Peter (‘Art’) Hall and Dermot (‘Motty’) Egan, began as a spin-off from Art’s other business venture, Food Matters. While Food Matters supplies food and event services to corporate and private clients in high profile London venues, Art & Motty’s purpose is to bring delicious, bespoke food products to the street, via market stalls. Within that new, wider audience, Art & Motty has become known, in particular, for their ridiculously delicious chilled range of brownies, ‘Brownie Points’. The unique range was created originally by Motty when working as Head Chef at Food Matters. The brownies use only natural ingredients, have zero additives and no preservatives. They are also available in an increasingly popular gluten-free variant. Here are just a few of the brownie flavours, to whet your appetite:

  • ‘Raspberry & White Chocolate’, which leaves a lovely mellow, bittersweet taste on the tongue.
  • ‘Double Chocolate Chip’ combines luxurious white and milk chocolate chunks with aromatic Madagascan vanilla extract resulting in a ‘sweet, heavenly taste finishing with delicate floral notes’.
  • For nut-lovers like me, Art & Motty provide ‘Pistachio & White Chocolate’ and ‘Macadamia & White Chocolate’ options. Yum!
  • ‘Chilli and Dark Chocolate’ featuring rich dark chocolate infused with a mild dried chilli powder, creating a smooth, velvety warmth on the throat.
  • New seasonal flavours are added to the range all the time and Motty is finalising a version of their ‘Madagascan vanilla-infused sea salted caramel sauce’ and this is now available in sealed glass jars.
  • Motty has been working hard to create the perfect vegan brownie containing delicate flavour combinations of banana and beetroot which have already proven to be a big hit with our customers at Crave Market in Paddington. These are available to purchase from our market stalls or on-line.
  • Check out more flavours on the website and up-coming additions on their blog.

Art & Motty have their production headquarters in Borough, SE1 and, we are pleased to say, often Read more