Posts

Using Print to Support E-Commerce

Using Print to Support E-Commerce

Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.

How About Offline?

If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …

Don't miss marketing opportunities when dispatching orders.Example:

You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.

Perfect surely?

Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …

How to Make the Most out of Online Orders Using Print

1. Printed Branding

A good, well-recognised brand is worth its weight in gold if you get it right.Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.

2. Cross-Selling, Up-Selling & Repeat-Selling Through Print

As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:

  • Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
  • Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
  • Include a mini-catalogue with every order.Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
  • Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
  • Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
  • Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!

Printed branding will help to foster brand recognition and value in your brand.Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.

Printers in London Bridge, SE1

If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:

Label & Sticker Printing in London Bridge, SE1

Label & sticker printers in London SE1

Printed labels and stickers can be a surprisingly effective element within your sales and marketing arsenal and, the truth is, they are often simply irreplaceable. They come in the form of anything from a simple address label to product stickers that can transform an anonymous box or bottle into an attractive product that people will want to purchase — simply because of their presence. That’s amazing when you think about it. As such, they hold tremendous potential and offer great value to marketers and sales teams alike.

Southside Print offer graphic design and artwork services for labels and stickers and, of course, we are a label and sticker printer too. We offer a huge variety of different label sizes, finishes and materials ‘off the shelf’ as well as offering a bespoke label service where we can supply labels or stickers at virtually any size or shape. We can supply labels that are digitally foiled too, so if you want a label that’s got a metallic gold or silver logo or message, it’s no problem at all.

We offer matt, silk or gloss finishes, kiss-cutting to bespoke shapes and also ‘crack-back’ labels that can be large or small. Do you need round labels? No problem. How about square stickers with rounded corners? Again, no problem. For unique shapes it is again, no problem. Waterproof labels? You guessed it – we can supply them! Read more

Printing for SE1 Cafés, Bars, Pubs & Restaurants

Printing for SE1 Cafés, Bars, Pubs & Restaurants

This post is for anyone running a food and drink establishment in SE1 and beyond. Whether you run a café, bar, bistro, restaurant, pizzeria, burger bar, coffee house, public house or even a hotel, you should find something useful here.

At Southside Print, we print a huge variety of items for eating and drinking establishments throughout Borough, London Bridge, SE1 and London generally. These include anything from menus and posters to banners and table talkers. We’ll cover a more complete list below.

We’re based in Tabard Street in London’s SE1 region, so are right in the middle of a hugely popular community with busy cafés, restaurants, bars and even high quality street food around many corners — it’s absolutely thriving. ‘Foodies’ have a massive choice of different foods on tap, from every continent of the globe. Choose Italian food, Greek, Indian, Chinese, French, Turkish — in fact pretty much any kind of food you can think of will be catered for in London’s SE1. It’s a paradise for the hungry! It also means that, as printers, we’re incredibly used to supplying just the right printed sales and marketing collateral for anyone running an eating and drinking establishment.

Examples of what we can print include:

Menus for Simply Indian restaurantMenus & Menu Covers

We produce a great many different types of printed menu. So, whether you require the whole menu made into a booklet, a traditional fold-out printed menu, or just a protective printed cover in which to house your own in-house print-outs, we can help. There are lots of options and these also include matt or gloss lamination or encapsulation to protect your menus from food or drink spillage and to make them last far longer. We print using an on demand digital process and that means we can supply just one menu if that’s all you need, or a much larger quantity. See the images (right and above) for just a couple of different menu examples. Click any of them for a larger view.

Table talker exampleTable-Talkers

Many eating and drinking establishments also have a stand-up, folded information card of some kind on every table and sometimes also at the till. These ‘table-talkers’ as they’re known, can tell customers about special offers, today’s specials, or about some kind of loyalty club or scheme. We can print and produce these for you, of course. Table-talkers are a great way to impart your sales message to a captive audience if you place one at every table. As with menus, they can be matt or gloss laminated so that they are protected, durable and easily wiped clean.

NCR order pads for Nelson's RestaurantNCR Order Pads

One of the key tools in virtually every eatery is the waiter or waitress’s order pad. We can supply multi-sheet, multi-part ‘NCR’ (no carbon required) pads so that everyone gets their own copy of every order. Perhaps the customer gets a white copy, the waiter gets a blue copy, the chef gets a pink copy and the accounts staff get a blue copy. With NCR sets, as we call them in the trade, several copies of each order are automatically made when the waiting staff writes out their notes with a pen. They come with a board back so they’re easier to write on and can be made into multiple sets and convenient pads.

Posters printed for 28-50 restaurantsPosters & Banners

Large format posters or banners displayed on walls or in the front window can also be a great way to announce your menu, special offer, seasonal dish or special of the day. They’re really a no-brainer and are also a great way to cross-sell to your captive audience of customers while they’re waiting or relaxing. We can supply posters at pretty much any size whether it’s A3, A2, A1, A0 or larger and hanging banners can be enormous if needed. They can also be waterproof and eyeleted for exterior use, if required — great for when you want to announce availability for a special date (e.g. booking up for Christmas, public holidays or special occasions).

Leaflets and flyers for Blackfriars Wine BarFlyers & Leaflets

Flyers and leaflets are another marketing item worth their weight in gold, for any walk-in business. Leaflets for customers inside your establishment can also help to cross-sell and communicate your products, events, specials and special offers in a timely way. What’s more, your audience is ready and waiting to read them during a relaxed moment while they await their food and drink. Perhaps give them an excuse to take your leaflet home with them, then keep it, for instance using a voucher code for their next visit or some kind of special deal that’s appealing. Flyers handed out in the streets nearby can also work beautifully to attract people to your establishment. Southside Print would be Read more

Digital & Litho Printing for London Heating & Plumbing Company

Printing & artwork for The Little Red Heating Company, London

We believe this is the first time we’ve featured a heating and plumbing company on the blog, so welcome to our post all about The Little Red Heating Company. Here we’ll tell you all about them, but first we’ll discuss a few of the design, artwork and printing jobs that we’ve been doing for them in recent times. If you have any similar needs, do get in touch.

Printed NCR pads, labels, postcards & business cards

All design, layout and artwork is supplied by Southside Print London Bridge for this particular client. We supply simple, straight forward ‘business’ type printing for them including:

  • A4 invoice pads, which are printed on NCR (No Carbon Required) stock with white, pink and blue copies automatically being produced when the client writes on the top sheet. They are litho printed in 3 spot colours as well as being sequentially crash numbered then typically made into 4 pads of 50 invoice sets. NCR sets are a very convenient way of generating multi-copy invoices or orders the ‘traditional’ way (with a pen), particularly while out and about visiting customers;
  • business cards which have, until recently, been litho printed onto 400gsm “Extra White” uncoated stock using 3 spot colours. However, our digital printing machines are now so advanced that we may well swap over to digital printing for the business cards for future print runs, without any loss of quality;
  • postcards, which are litho printed litho onto 250gsm Silk card, in the same 3 spot colours. As with the business cards above, we will probably also swap to digitally printing these in future, for the same reason;
  • boiler labels, which represent a convenient reminder to home owners as well as being a great marketing tool for the company concerned. These are digitally printed on “Crack Back” label stock. As the name suggests, this type of label stock has linear cracks in the peel-off backing. These are present too allow the labels to simply be bent a little to expand the crack, thereby making removal of the backing sheet quick and easy.

About The Little Red Heating Company

The Little Red Heating Company, LondonThe Little Red Heating Company is London based and specialises in central heating and hot water system installation, maintenance and repair. Boiler repair or replacement, bathroom design/installation and general plumbing are all part of the service along with upgrades and replacements for pumps, thermostats, timers and valves. The company also supplies landlord certification and, of course, heating engineers are all Corgi registered.

The Little Red Heating Company also offers under floor heating, which is quick and inexpensive to install and provides both a fast method of heating rooms and a real feeling of luxury underfoot. That’s not the only benefit though; those with under floor heating will also experience a significant reduction in dust mites, so this particular heating method is also excellent for asthma sufferers.

Another great service from the company is the supply and installation of solar heating, through the use of solar panels, for the provision of domestic hot water. With temperatures in the UK gradually rising as they are, solar energy is now an extremely viable way to generate a cheap, sustainable energy source for homes. So, long-term savings can be made as well as helping the environment — a true win-win!

It’s refreshing to learn that Read more

Design and printing for Art & Motty, London SE1

Litho, digital & large format printing for Art & Motty Litho, Digital and Large Format Printing

Southside Print London Bridge produces design, artwork and many different types of printing for Art & Motty, a local business with an HQ in London SE1 (more about them below). The printing covers all manner of stationery, labels, point of sale displays and more, including:

  • a series of signs in various sizes and some A1 posters. These were printed, quickly and efficiently, on our large format colour printing machine using a 190gsm ‘photo satin’ stock. The signs were then matt encapsulated for additional protection when in use outdoors;
  • double-sided business cards, which were printed in full colour onto 450gsm silk stock with the addition of a ‘soft touch’ lamination to give them additional protection and a lovely feel;
  • letterheads, which were litho printed using specially mixed spot colours and a 120gsm white stock;
  • loyalty cards, which were printed in full colour onto a 300gsm offset stock;
  • various labels, which were printed on white uncoated ‘crack back’ (easy-peel) label stock. These were then used on the actual product packaging.

All design and artwork was generated by Matt Potter, the in-house graphic designer at Southside Print London Bridge. The stationery, sales and marketing collateral was produced via a mixture of digital, litho and large format printing, as appropriate.

About Art & Motty

Art & Motty, founded in 2015 by Peter (‘Art’) Hall and Dermot (‘Motty’) Egan, began as a spin-off from Art’s other business venture, Food Matters. While Food Matters supplies food and event services to corporate and private clients in high profile London venues, Art & Motty’s purpose is to bring delicious, bespoke food products to the street, via market stalls. Within that new, wider audience, Art & Motty has become known, in particular, for their ridiculously delicious chilled range of brownies, ‘Brownie Points’. The unique range was created originally by Motty when working as Head Chef at Food Matters. The brownies use only natural ingredients, have zero additives and no preservatives. They are also available in an increasingly popular gluten-free variant. Here are just a few of the brownie flavours, to whet your appetite:

  • ‘Raspberry & White Chocolate’, which leaves a lovely mellow, bittersweet taste on the tongue.
  • ‘Double Chocolate Chip’ combines luxurious white and milk chocolate chunks with aromatic Madagascan vanilla extract resulting in a ‘sweet, heavenly taste finishing with delicate floral notes’.
  • For nut-lovers like me, Art & Motty provide ‘Pistachio & White Chocolate’ and ‘Macadamia & White Chocolate’ options. Yum!
  • ‘Chilli and Dark Chocolate’ featuring rich dark chocolate infused with a mild dried chilli powder, creating a smooth, velvety warmth on the throat.
  • New seasonal flavours are added to the range all the time and Motty is finalising a version of their ‘Madagascan vanilla-infused sea salted caramel sauce’ and this is now available in sealed glass jars.
  • Motty has been working hard to create the perfect vegan brownie containing delicate flavour combinations of banana and beetroot which have already proven to be a big hit with our customers at Crave Market in Paddington. These are available to purchase from our market stalls or on-line.
  • Check out more flavours on the website and up-coming additions on their blog.

Art & Motty have their production headquarters in Borough, SE1 and, we are pleased to say, often Read more