Posts

The Value of Great Graphic Design

The value of great graphic design

Never underestimate the power of graphic design. It has the power to either make or break your sales and marketing efforts. Too many people dismiss design as an unnecessary expense but, in reality, it is incredibly important to your bottom line. As such, it deserves an adequate allowance of both time and budget otherwise you risk wasting both those precious commodities entirely. In this post, we’ll explain why skimping on your graphic design budget may represent a fool’s economy. Not convinced? Read on …

Think about it for a moment: what is the single most important thing that world-dominating companies like Apple have at their core? Answer: excellent design. Without that, their products would simply be buried in an ocean that’s littered with hundreds of mediocre products. Excellent design lifts them high above the competition and also makes their products desirable. And once converted, famously few Apple customers ever go back.

It’s the same for printed sales and marketing pieces, adverts and packaging. Looking mediocre is a sure fire way for your promotional efforts to be completely overlooked in the ‘din’ of other mediocre efforts that compete in your marketplace. Excellent design, in contrast, will both attract and entice your potential audience so they notice and desire your product or service, not those of your competitor. Yet so many companies miss this simple opportunity by seeing design as an unnecessary expense rather than the incredibly powerful marketing tool that it is!

Let’s break down the main components of graphic design …

Good Design = Good Communication

Graphic design is about much more than how your sales and marketing pieces look. Good graphic design primarily has great communication at its heart. It’s all very well if your leaflet, brochure, poster or packaging looks attractive, but that’s no good to anyone if they don’t understand, in an instant, what it’s all about and what is on offer. So, one of the first considerations of any good graphic designer is to identify what the core message is and then to communicate that message prominently to the prospective audience. A good graphic designer will also pick out any secondary and subsequent message elements, making sure that each is communicated with the appropriate weighting in the sales or marketing piece. Using this hierarchical approach to the prominence of elements and messages will mean that the prospective customer knows where to look first and thereby learn quickly what is being offered and why.

Good graphic design primarily has great communication at its heart.

Features & Benefits

Once the product or service being offered has been made clear, another job of a good graphic designer is to make sure that the features and benefits of the product or service are also clearly communicated to those taking a closer look. Features are no good alone, of course; the prospect needs to know how those features will benefit them — so don’t forget to include your product or service’s benefits in the printed text.

Looking Good

Then, of course, the printed communication needs to look eye-catching and attractive. The right graphical and typographical styles, photos and/or illustrations need to be presented in such a way that they catch the eye, communicate all the right messages as outlined above, all in a pleasing way. The ‘tone’ of the design also needs to be right. If your product or service is a luxury one, then the design and printed output needs to ooze quality. If your product or service is an inexpensive bargain, then the designer needs to pitch the design just right so that it looks high quality overall but does not look or feel too expensive. This fine balance is all part of the job of a good graphic designer.

Feeling Good

Part of that balance is, of course, the paper, card and print processes used in the final printing. Some printed items look better on textured papers and cards, others work better on uncoated stock and still others might look best on standard paper with, say, a matt lamination. There are many paper options and many finishing options to choose from, so good graphic designers will also be able to advise on what might work best for your particular product or service — and production budget. The optimum result will be a printed item that both looks and feels good, without breaking the bank.

It’s All a Waste without a CTA

Once all of the above has been considered, then you’re well on your way to ‘converting’ your prospect’s interest into an actual sale. However, there’s one more thing that needs to be included. Remember to Read more

Printing for Tabard Barbers, Tabard Street, SE1

Printing for Tabard Barbers, London SE1

Just along the road from Southside Print is Tabard Barbers. One of our nearest SE1 clients, they’ve been keeping us busy recently with quite a few different printing jobs — and very smart they look too. These include:

  • Printed loyalty and student cards for Tabard Barbers, London SE15000 full colour, digitally printed student ‘information’ cards. These can be thought of as both flyers and postcards depending upon your point of view. Their purpose is to publicise the special offers available to students during a period between September and the end of November 2018. They were printed on 350gsm card-weight material, sized at A6 in a landscape format and were printed to both sides.
  • Full colour, digitally printed loyalty cards for use by their customers. One version was for men and another for women. They were printed the size of standard credit cards, a size that’s convenient to store in one’s wallet, purse or pocket. One side was left uncoated so it can be rubber stamped each time the customer in question receives a hair cut or treatment of some kind, the idea being that they receive a free cut or treatment once they’ve filled the card with 9 stamps (the tenth being free). The other side was ‘soft touch’ laminated so that the cards feel good, look attractive and are protected from wear, tear and moisture. They were designed and artworked by a local design company based in Borough SE1.
    Loyalty cards are a great marketing tool for businesses such as hair salons, barbers and cafés. They quietly encourage repeat business from customers and this loyalty means more profit for those businesses using them. And, because the customer benefits too once they’ve filled their card, it’s a win-win for everyone.
  • A full colour, digitally printed poster (shown below, right). This was sized at A1, so utilised our large format inkjet printing service. It was mounted to Foam-X, so it was both light weight and rigid.

About Tabard Barbers

Tabard Barbers one of our closest neighbours, being just along the road from Southside Print at 13 Tabard Street, from which they took their name. A1 poster digitally printed by Southside Print, SE1These days, as being a men’s barber, Tabard is a women’s hair salon which offers outstandingly good value compared to other hair salons in the area, under the fantastic management of the very talented Cece. At Tabard, it’s the full package; you will receive a warm welcome and complimentary refreshments along with “the very best hair styling, grooming and treatments in town” as it says on their website. Men’s grooming services include anything from a buzz cut to a beard trim while ladies’ services include a professional wash, cut and blow dry, hair ups, highlights, comprehensive colouring, bleaching and various treatments. Discounts are also available for students and children up to the age of 14 (see their site for details).

Tabard had an impressive ‘designer’ make-over in recent years and now skilfully combines ultra-modern interior design with historical details like exposed brickwork and stripped floorboards. Indeed, the building’s basement still contains the ancient ovens, which survived from a time when the building was used as a bakery long ago. These were discovered during renovations.

The salon and barbers is now one of the oldest family-run businesses in SE1 and Southwark. It has been in Tabard Street for nearly forty years, having been passed down the generations to the current owner, Dasos Anastasis. Read more

‘Click & Collect’ Printing in London SE1

Click & Collect printing in London SE1

As we said in our last post, one of the great things about our new online print shop is the ability to order and pay for your printing 24 hours a day, 365 days of the year. So, even if it’s the weekend, a Bank Holiday, Christmas Day or 3am in the morning, you can still order your printing without needing to leave your home or office. Of course, you can also order on the go from your mobile device.  Either way, you can then tick one more thing off your ‘to do’ list, safe in the knowledge that your job is now already heading into production.

What’s even better, though, is that companies and organisations close to London Bridge, Borough and SE1 can ‘Click & Collect’. There are several benefits:

Click & Collect printing from Tabard Street, London SE1‘Click & Collect’ is Convenient

When ordering online, simply select ‘Collect in store’ in the Delivery section and then you can collect your printing from our London SE1 shop as soon as it’s ready. Collect at any time during our office hours (9am to 5.30pm week days) or call us to see if we’re likely to be around outside of those hours. Click & Collect means you don’t need to wait in for a delivery and also your printing is going to be as fresh as the moment it came off the printing press.

Click & Collect is Faster

Another huge benefit of Click & Collect is that you can usually get your printing a day sooner than is possible with the ‘delivered’ option.

True 24/7 convenience for print ordering in London & SE1.

Re-Order with a Couple of Clicks

Once you’ve ordered once from our new online print shop, you can log in at any time to see a record of current and historical orders. This makes re-ordering a breeze — simply find a previous order in your account and re-order it without having to start again from scratch. That’s both convenient and a great time-saver!

Rescue Unfinished Orders

Even incomplete orders are included in your order history! Let’s say you were running late for a meeting or were interrupted at the last minute so couldn’t complete your online order. No problem at all — as long as you were logged in when you began, simply log in again when you’re ready to resume and you’ll see your unfinished order right there in your free account. Simply click ‘View’ against the incomplete order concerned and take the final steps to finish it off. With just a click or two, it’ll be queued in our system and heading directly to production.

Know When your Print will be Ready

You’ll know when your order will be ready right away. On every print product order screen, it shows the date that your printing will be ready. In fact two dates are shown — a ‘collect by’ date and a ‘delivery by’ date. So, simply choose whether you would like to collect from the shop or whether you’d prefer to have your printing delivered to your door (usually one working day later than the collection option). Either way, the price is the same*.

Online Printing – from Business Cards to Stationery, Leaflets & Posters

Whether you opt for Free Delivery or Click & Collect, you can order an ever-growing selection of printed products. At time of writing, these include* business cards, stationery packs, letterheads, compliments slips, leaflets (folded or unfolded) and posters (A4 to A0 sizes). Coming soon to the online shop are brochures in a variety of formats (wiro-bound, saddle-stitched and perfect bound) and flyers. Take a look! Read more

New: Online Print Shop!

Buy printing on-line

Buy business card printing onlineAt Southside Print, it’s not only about high quality printing, great value, fast turnarounds and excellent customer service, but it’s about convenience for our customer’s too. With that in mind, we’re very pleased to announce the launch of our new online shop. Here, you can order our most popular print items right here on the website, then pay for them using a credit or debit card from the comfort of your home or office. As part of your order, you can request design and artwork for a small additional charge, or simply upload your own if you have a print-ready PDF at the ready. You’ll also see exactly when your printing will be ready at the time of your order. How’s that for convenience!

Buy Your Printing Online!

At time of launch, you can order business cards, letterheads, compliments slips and posters but we’ll be adding more products regularly. Imminent additions include brochures, leaflets and flyers — so watch this space!

Convenient Shopping from Home or Office

The beauty of ordering online is that there is no delay while you wait for quotations, emailed responses and confirmation of specification choices — it’s all here waiting for you on the website. Simply choose from your preferred options (for example paper weight, finish and lamination if needed), confirm your desired quantity and the price will automatically update itself there and then on your screen — instantly.

Buy stationery printing on-lineWhen ordering online, you’ll also see two dates; a ‘collect by’ date that’s correct if you wish to collect from our print shop in Tabard Street in London SE1, or a ‘delivery by’ date, which is the date your printing should be with you if you decide to request door-to-door delivery to you. You can even see how many hours you have left on the day of your order before the completion date changes. So, all in all, you’ll know exactly where you stand on every detail when you order online from Southside Print’s new web shop.

Buy Business Cards Online from just £27.20*

If you’d like to order your business cards online, they’re available single-sided or double-sided in full colour. Additionally, you can choose to have them laminated in matt or ‘soft touch’ lamination or to keep them ‘natural’ with either an uncoated finish or a silk coated surface. You can also choose to order from 1 to 4 ‘names’ at the same time and this really saves you money from a unit cost perspective. Order from as few as 100 business cards, with prices starting from just £27.20 + VAT at time of writing. Order business card printing online here.

Buy Stationery Online; Letterheads from just £83.75* & Compliments Slips from only £43.75*

The new web shop also allows you to order letterheads or compliments slips online. You can also simplify ordering via our combined letterhead and compliments slip packs, which start from just £127.50 + VAT for 500 of each. Stock options include 100gsm paper and a thicker, smoother 120gsm paper for those looking to give their stationery the ‘wow’ factor. Order letterheads, business cards and stationery bundles online here.

Buy Poster Printing Online, from just £6*

Buy poster printing onlineYou can also buy poster printing online. Size options include A4, A3, A2, A1 and our enormous A0 posters. During the ordering process you can choose whether you’d like lamination (matt or gloss available) and whether you’d like your poster(s) mounted to 5mm Foam-x, which is a light weight board with a foam core, suitable for indoor applications. Buy poster printing online here.

Pay Online

Our new web shop allows you to pay online easily and quickly. Most credit and debit cards are accepted.

Collection or Delivery

If you’re close to our physical print works in London SE1, you can save a little bit of money by collecting in person once your job is ready. For those further away, choose to have your printing delivered speedily to you when checking out and Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Printing for ‘Venice in Peril’, London SW6

Printing for Venice in Peril Fund

Southside Print has recently had the honour of being the chosen London printer for a charity based just a few miles away; the Venice in Peril Fund. We printed the A4 flyers/postcards shown below, right, as well as some DL sized flyers, A5 flyers and stationery that included various business cards. The A5 postcards shown below were printed on 190gsm White Essential Offset card. This wood-free paper stock has a trendy, uncoated feel, offers great value for money and gives a superb printed result on our digital and litho printing presses. The DL flyers were printed on the same material and publicised some of the charity’s spring lectures last year.

The charity has also used Southside Print to print onto ‘Favini Alga Carta’, their very own recycled paper that was developed from algae, originally from the Venice lagoon but more recently from other marine sites. You can read more about this innovative paper, along with the incredible idea behind it, here.

VeniceAbout Venice in Peril

Anyone who has ever eaten a ‘Veneziana’ pizza at a Pizza Express restaurant will have already heard of the Venice in Peril Fund. A small discretionary donation, included with every Veneziana pizza order, has raised over £2 million for the charity since the partnership began in 1975.

The Venice in Peril Fund came into existence following the terrible floods of 1966, which severely damaged both Venice and Florence, Italy. Initially called the Art & Archives Rescue Fund (IAARF), the fund-raising activity for the Florence region had served its purpose by 1967, so the focus for fundraising was redirected solely towards Venice and the organisation was re-launched as The Venice in Peril Fund that we know today.

Venice in Peril has its UK headquarters just 7 miles West of Southside Print in Putney, London SW6. The registered charity has been in existence for over forty years, during which time it has raised millions of pounds, primarily for the conservation of buildings, monuments and works of art in Venice. The city remains under constant threat from the surrounding water, rising sea levels and pollution but the charity goes much further than helping to fight only those threats. Along with its conservation work, the Venice in Peril Fund pays for studies, events, education and advocacy for, and about, the region. In support of this work, Venice in Peril also promotes a deeper understanding of Venice – its complex history, the contribution it has made to world culture and the challenges it faces today – to encourage responsible and informed engagement with the city.

Printed postcard & flyer for Venice in Peril eventSpring Lecture in aid of the Venice in Peril Fund

On the 24th of April, the 12th Kirker Spring Lecture will be taking place at the Royal Geographical Society in London SW7. The lecture is by award-winning restaurateur, writer and broadcaster Russell Norman. Russell operates and co-founded several restaurants under the POLPO banner in London and elsewhere, has won several major awards for his books, presented a six-part prime-time documentary (The Restaurant Man) for BBC2 in 2014 and has been recognised by Debretts as one of the 500 most influential people in the UK. His lecture is entitled “The Food of Venice and the Lagoon: how its culinary traditions are as important as its people and its stones” and is being held in aid of the Venice in Peril Fund. Doors open at 6pm with a reception followed by the lecture itself at 7pm. Tickets are £20. More detail about the event, along with ticket purchases, is available here. You can also click the thumbnail image of the A5 postcard/flyer published for this lecture, shown on the right, for more information. The flyer is one of several marketing pieces printed for the charity by Southside Print in London SE1.

The Venice in Peril Fund is at 11 Hurlingham Studios, Ranelagh Gardens, London SW6 3PA and can be contacted on 020 7736 6891. Alternatively email info@veniceinperil.org or visit www.veniceinperil.org for more information. Those interested in becoming a member of the charity can also learn more or sign up here.

Printing Services in South and Central London

Southside Print has traditionally offered its litho, large format and digital printing services primarily in and around the London Bridge, Borough and South East (SE1) region of London. Now under new ownership, we’re beginning to extend our print and graphic design services to a wider South and Central London audience, including Victoria SW1, Clerkenwell EC1, The City and EC2/EC3/EC4/EC5 postcodes, amongst many others. Of course, we can supply printing and design services to anyone, anywhere (not just London), and this will be especially true in the near future when we introduce a full online ordering service to the website. You’ll soon be able to order and pay online, then Read more

Wishing You a Very Happy Easter!

Our food parcel with the Rev’d Jonathan Sedgwick, Jane and the team at Saint George The Martyr's foodbank.

A very happy Easter to all our customers, neighbours, suppliers and readers. This year, instead of sending out Easter cards, chocolate and Easter eggs, we donated a charitable food box to the local food bank located at Saint George The Martyr church. This will help to distribute much needed food to those who cannot afford to buy it themselves at this time. Saint George is based in Borough High Street (SE1 1JA) and boxes of nutritionally balanced food are given free to those who are in crisis, who have been going hungry or who are in poverty for one reason or another (see this link if you would like to learn how to obtain a food bank voucher). The food bank is part of a network of food banks supported locally by Waterloo Foodbank and Nationally by The Trussell Trust. We sincerely hope our donation of food and goodies helps some local people enjoy Easter more than might otherwise have been possible.

Digital printing in full colour for Saint George The MartyrEaster at Saint George The Martyr

Saint George The Martyr has a full itinerary lined up over Easter, starting on Maundy Thursday (29th March), through Good Friday, Palm Sunday and Easter Monday (2nd April) — there is a lot going on! See their website for programme details. On the right, you can see some related printing that we recently printed for Saint George. One leaflet and a matching poster publicises the ‘Holy Week and Easter’ events at St George for this Easter. The other leaflet was printed to publicise ‘St George in Southwark Festival’, which is a free festival of art, poetry, theatre and music that will begin in mid-April. Everything was printed in full colour on our in-house digital presses at the SE1 print shop in Tabard Street.

Call us on 020 7378 6754* if you have any digital, litho or large format printing requirements and we’ll be delighted to help. We’re conveniently close to London Bridge and Borough stations and also offer full graphic design and print management services. Watch this blog and our social media profiles for even more services, which are coming in the near future.

Easter Opening Times at Southside Print, SE1

* Southside Print will be closed for the Bank Holiday from Good Friday (30th March) to Easter Monday (2nd April) inclusive. We will re-open again on Tuesday 3rd April. If you have any printing requirements over the Easter break, please feel free to send us artwork or quotation requests and we’ll be in touch the moment we’re back on Tuesday and have taken a look.

Happy Easter!

We wish all our customers, friends and neighbours an enjoyable and peaceful Easter break. We look forward to seeing you again soon! Read more

Printing for Bikecation, a Cycling Holiday Company in Borough High Street

Digital & large format printing for Bikecation in Borough High Street

Just like the organisation featured in our last post, our latest case study is for a customer based in Borough High Street. This time it’s the turn of a dynamic cycling holiday company, aptly named Bikecation. Located just a stone’s throw from our print works in SE1, it made good sense for them to try the services of a local printer and we were very pleased to help. Print jobs included some eye-catching posters, which were printed on 200gsm ‘photo satin’ stock, along with some promotional business cards, which were printed on 300gsm silk coated stock. Bikecation supplied the design and artwork files and, as you can see, the design is striking and contemporary. Production was turned around very fast, although the customer didn’t really require them for about a week — we just like to get ahead at Southside Print!

Take a look at some of the A1 posters:

Large format poster printed for Bikecation, the one-stop shop for tailor-made cycling trips Printed poster for show offer to customers Digitally printed poster for book signing by Bikecation's Rob Penn Poster for books signed by Bikecation's Rob Penn Poster for Bikecation & bespoke, corporate, charity & custom cycling breaks Poster for Bikecation's affiliate scheme for bike shops & clubs

About Bikecation

Bikecation started life after a conversation between two cycling enthusiasts; Rob Penn, formerly a City lawyer, and Jamie Paterson, a businessman. Both were keen advocates of the simple pleasures of bike riding and enjoyed travelling. Bikecation turned their shared dream of starting a custom cycling holiday company into reality. As well as being a tour guide for the company, Rob has a best-selling book ‘It’s all About the Bike: the Pursuit of Happiness on Two Wheels’ which has been translated into nine languages and has been made into a BBC documentary called ‘Ride of My Life‘.

Bikecation offers a wide range of custom cycling holidays including leisure cycling holidays, road cycling holidays, a more adventurous style of guided cycling trip called Rob Raids (personally guided by Rob Penn), bespoke mini breaks, cycling training camp breaks, cycling sportives and even ‘Watch & Ride’ breaks where you can watch famous bike races like the Tour de France whilst also getting the chance to ride the course yourself before the actual event.

Included amongst the cycling breaks on offer are corporate tours, private guided holidays and even organised charity events. Destinations include a wide range of beautiful locations in the UK as well as Europe and it’s up to you whether or not you’d like to be accompanied by a Bikecation cycling guide on your particular trip. Bikecation also moves your luggage for you, so you are free to enjoy the cycling and the stunning views. So, whether you’re into slow-paced family cycling along gentle routes in Wales, island hopping in Croatia, doing wine and food tours by bike in Bordeaux, or really going hell-for-leather up classic cycling climbs in the Alps, Bikecation has something to suit you. The range of options is outstanding! What’s more, all hotels are checked and pre-vetted to suit cyclists and sports enthusiasts as well as being hand-picked so they’re perfectly located along the very best cycling routes.

As the company says: Read more

Printing for London Charity Hestia

Digital & Large Format Printing for Hestia, London SE1

Sincere thanks go out to London charity Hestia, who are based just a stone’s throw away from us in Borough High Street, SE1, and have been keeping us extraordinarily busy in recent times.  At Southside Print, we’ve produced an incredible array of printed items for them, including leaflets, pamphlets, posters, reports and brochures. So — a good mixture of both digital printing and large format printing to date. We’ll go into more detail about all of the printing later on in this post but, first, we want to tell you all about Hestia and the incredible work that they do …

Hestia

Hestia empowers people and changes livesHestia is a London-wide charity which, simply put, empowers people and changes lives. The charity has its roots back in 1970, originally starting as a soup run for those living rough in the Covent Garden Market region, under the stewardship of Jim Horne, who himself had personal experience of homelessness. Having changed its name to Hestia Housing and Support by 1998, the charity now helps individuals and families who may be in crisis by helping them fulfil aspirations, stay healthy and gain independence. Each year, the organisation helps approximately 9000 adults and children in the London region. These are people who:

  • may be victims of domestic abuse
  • may be victims of modern slavery
  • may have mental health issues
  • may require emotional and practical support in order to succeed in their daily lives
  • may have learning and/or physical disabilities
  • may be ex-offenders who want to make a new start
  • may be old, infirm, young care leavers or vulnerable in some way
  • may be addicted to drugs, substances or alcohol
  • may be having difficulties with their finances
  • are having problems finding somewhere permanent to live

The Phoenix Project – Helping Victims of Modern Slavery Rebuild Their Lives

Hestia, a London charity based in Borough High StreetHestia is launching a new initiative early this year; the Phoenix Project. This is an important scheme which helps victims of modern slavery. By partnering with specialist volunteers from language education, business, health/well-being, law, housing, therapy and other parts of the public sector, Hestia helps victims of modern slavery along the path to recovery, safety and independence.

The charity is currently inviting applications from interested parties, from the sectors mentioned above, who would potentially like to get involved in this extremely worthwhile initiative. Applicants need to be good listeners, enjoy meeting new people and be good at building relationships. More information can be found on the charity’s Opportunities page and a leaflet can also be downloaded here. For any questions about the project, please get in touch with Jenny Harrison, the Phoenix Project Coordinator, on 07469 857 242 or email phoenixproject@hestia.org.

Donate

Hestia's Phoenix Project helps victims of modern slavery along the path to recovery, safety and independenceHelping 400 victims of human trafficking every day, supporting 29 refuges for homeless women and children and helping over 2,400 adults per year to recover from mental health crises requires a large amount of resources — and that’s just a few examples of the work that Hestia does. £86k will be needed this year for the charity’s ‘Children Service’, nearly £50K will be needed to continue to help women facing severe hardship, often following abusive relationships, £25k will need to be raised for Hestia’s Good Energy Club, which helps to improve the lives of people with mental health conditions, and a further £50k will be needed to help ensure that survivors of human trafficking and modern slavery are not re-trafficked. It all adds up to a huge amount of money. With no funds received directly from the Government, Hestia relies entirely on the financial support of the general public and would welcome donations from those who are able to give. Please visit this page if you are able to donate towards this very worthwhile cause, or get involved in one of our fundraising events here. Thank you.

To learn more about Hestia, visit www.hestia.org, call 020 7378 3100 or write to Hestia Housing & Support, 1st & 2nd Floor, Maya House, 134-138 Borough High Street, London SE1 1LB.

Printing in Borough & London Bridge, SE1

Going back to our involvement with Hestia, a few examples of printing we’ve produced for them include: Read more