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Printing & Finishing Services for London

Printing & finishing services for London

We offer an incredibly wide range of printing-related services and processes at Southside Print, so thought we’d publish a guide. It’s not an exhaustive list of everything we do, however it represents a good overview of the core print, design, binding, print finishing and direct mail services that are on offer from our London Bridge/Borough base. Take a look below.

As you can see, we can print and produce just about anything. There are many processes, finishes and embellishments to choose from, so your finished sales or marketing piece can be both fully functional and look as good as it possibly can. Whether you need

The Benefits of Printed Newsletters

The Benefits of a Printed Newsletter

Newsletters are simple and inexpensive to print yet can convey an enormous amount of important information to recipients. This makes them ideal for both ‘internal’ marketing (to keep staff and stakeholders up to date) and external marketing of your products or services to clients and prospects. As such, they constitute a very useful and versatile component of any sales and marketing strategy.

Benefits of Physical Newsletters vs. Electronic

Another key benefit of physical, printed newsletters is that they are easy to pick up and put down at any time. This allows readers to dip in and dip out of articles whenever they like. Compare that to e-newsletters, which tend to be forgotten the moment they’ve been buried in your in box by more recent emails. The traditional newsletter beats electronic versions hands down in this respect.

Printed newsletters are also far more versatile from the distribution perspective. While e-newsletters arrive only at your handheld device or desktop computer, physical newsletters can find themselves in front of their target audience in a much wider variety of ways. They can be handed out, mailed through the post, left on coffee tables, offered to visitors via company foyers, reception desks and waiting rooms, handed out with other sales and marketing literature like brochures and price lists, used as inserts in other publications and distributions — and so on. Physical newsletters also require no Wi-Fi or data signal to work, so can be perused pretty much anywhere, any time. Try doing all that with an electronic e-newsletter — it’s simply not possible!

Add-ons

Physical, printed newsletters also lend themselves to additional add-ons. These include things like tear-off order forms that people might find useful if they want to order your products or services and those can even come with pressure-sensitive glue and postage pre-applied. All that needs to be done after filling in the form is for the page to be folded so it sticks together in a kind of pre-built envelope, ready to post. Other add-ons include coupons for special offers or voucher codes that the customer can use in-store or via a website. Another great thing to build into a printed newsletter is an element that the recipient might find useful to keep, for example an integral poster, calendar of events or table of key dates for the year ahead. That’ll be a useful reminder of your brand, product or service, all year round.

Printed newsletter sizes and formatsNewsletter Sizes & Formats

The most cost-effective sizing recommended for newsletter printing is to use one of the ‘A’ sizes. For example, A4 is the most common one used in the UK commercial world. However, A5 and A3 are also feasible while still making the very most out of standard sheet sizes available to printers like us. It goes without saying, though, that there are many other options including square newsletters, triple-page ‘roll fold’ newsletters and so on.

We can, of course, also fold newsletters in half so they’re easier and cheaper to post out, particularly if they don’t contain too many pages and are on paper that’s thin enough to fold when there are multiple pages. It’s a fine balance, though; as one wouldn’t want to make the pages too thin, otherwise you’d start to see what we call ‘show through’ i.e. the ghost of the reverse side of the printed page slightly showing through to the front face that’s being read. There are a great variety of paper thicknesses, weights and finishes to choose from, though, so just ask us about the options.

Paper Finish

At Southside Print we offer a very wide range of different paper stocks for your printed newsletters. We have Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Marketing Economically with Leaflets & Flyers

Printed leaflets & flyers for economical marketing

Printed leaflets and flyers are like the ‘Swiss Army Knife’ of marketing tools. When designed and used well, they can accomplish a huge range of marketing and PR objectives while being extremely economical to print. Even when printed in reasonably low quantities, each flyer may only cost a few pence. In high quantities, the cost of leaflets and flyers can potentially drop to just fractions of pence each. So, either way, even a modest marketing budget can go a long, long way when you use leaflets and flyers as your weapon of choice for marketing and promotions.

Promotional Uses of Printed Leaflets & Flyers

Leaflets and flyers can be used for many different marketing purposes including:

  • mailing pieces and ‘leaflet drops’;
  • hand-outs in the high street or in-store;
  • mini posters for notice boards and shop windows;
  • free give-aways at the point of sale (e.g. from a leaflet dispenser next to the till);
  • a great way to highlight special offers;
  • a quick and easy way to raise awareness of an event;
  • a way to supply voucher codes to prospects and thereby increase sales;
  • a vehicle for an announcement of some kind;
  • an excellent way to cross-sell (e.g. from one product, service or event to another);
  • a simple and effective way to impart information and even educate your audience;
  • a kind of ‘mini catalogue’ to highlight one or more products and prices.

Printing Options

Choose single or double-sided printing. Choose matt, silk, gloss or uncoated paper depending on your preferred ‘feel’. Matt, silk or gloss coated papers are the usual choice for standard business leaflets. Uncoated papers could be seen to be a little more trendy in feel, lending themselves to more contemporary products and services and anything to do with the great outdoors or eco-related products. Choose thin paper for maximum economy or thick paper for a premium, robust feel. We can laminate your leaflets too — in matt, gloss or ‘soft touch’ finish. Lamination will give them Read more