Southside Print offers a full logo design service along with corporate identity design from our print works near London Bridge in SE1. In this blog post we explain a little about the way we approach this type of design work.
Logo design – the brief
Getting your logo design right is incredibly important; after all, your logo is very much the face of your organisation or brand. As such, it needs to convey the right first impression, the right values, look attractive and be memorable as your primary branding device.
As part of any logo design brief, we’ll ask for guidelines about what values the logo will represent and what kind of visual feel you have in mind. Does it need to look eye-catching and punchy, contemporary and clean, hip and funky, earthy and natural, or understated and dependable? Does it need to look upmarket, cheap and cheerful, or somewhere in between? It all depends upon what you wish to convey when people see your new logo. It’s also important to know the answers to these questions from the very beginning so that our designers can embark upon the design journey knowing that they’re aiming in the right direction from the outset. After all, getting a logo 100% right is incredibly important for any business, organisation or brand.
Designing … or redesigning your brand
Our designers are here, on tap, to professionally design your logo – or even to redesign it, should the need arise. That service is useful if your business or organisation is a start-up, of course, but also if an existing logo is looking tired, dated and in need of a refresh. Updating your logo can be incredibly powerful as a marketing tool and in some ways it can be very much like a rebirth when it happens — a chance to re-launch your offering to your target audience.
Designing your logo
The design journey for logos varies enormously depending upon the company, organisation, product or service in question as well as the brief supplied to our designers. Also, of course, the available budget has a big impact on how much work, and how many iterations, we can supply as part of our logo designing service. Therefore, perhaps surprisingly to some, logo design is possible for a range of different budgets.
Getting your logo design right is incredibly important; after all, your logo is very much the face of your organisation or brand
At the very lowest end of the budget scale, we could agree to professionally design a logo based closely on something our client has supplied, e.g. a sketched out idea. In that scenario, the customer already has a fixed and clear idea of what they want and so we can arrive at an agreed logo design fairly quickly and easily — and therefore inexpensively. However, it’s worth mentioning that, Read more