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Variable Data Printing Service (London SE1)

Variable data printing services in London SE1

Using ‘variable data printing’ is a way of personalising sales and marketing literature to individual recipients. It’s a great marketing tool too. People are far more likely to notice a mailed flyer, for example, if it addresses them by name, right there in the colour printing, as part of the actual design. You may have received brochures personalised to you, perhaps. They may have mentioned your name here and there throughout, in colour. That is a sure-fire way for a sales or marketing piece to get noticed and taken more seriously. Receiving such tailored communications suggests an existing knowledge of the customer, as an individual. It also comes over as being highly professional and a bit more ‘grown up’ than the usual anonymous approach. It also lends the printed piece an element of gravitas, subconsciously saying ‘this is an important message to you‘.

Personalised text

Personalising the text of a brochure or mailshot to include the recipient’s name is an obvious example of variable data resulting in personalised printing. As well as a name, though, the person’s location could also be included for that extra personal touch. Or there could be mention of a previous purchase, a brand usually ordered, or anything else that’s relevant. This is all possible so long as it’s included within the database being supplied to your commercial printer. All of this extra personalisation can demonstrate a real knowledge of the customer within the sales piece, potentially becoming integral to the sales proposition as part of a strategic, well thought-out approach.

Personalised images

Variable Data printing doesn’t need to end with text though. It can also merge images, diagrams or illustrations into the printed piece. For example, a particular image can be printed in a printed document meant for one recipient, while a different image can be printed for someone else. For example, a mailer used to sell health supplements might include a featured image of something the customer has ordered before, now on special offer perhaps. If they’ve ordered before and are reminded of what they purchased, that’s certain to really catch their eye and generate additional repeat sales from the recipient. That’s just one example of how variable data printing can be used to personalise sales and marketing literature.

How Variable Data printing is achieved

This kind of document personalisation is all made possible using Read more

An A-Z of Printing Terms

A-Z of printing terms

If you’re involved in buying printing but are not a designer or printer yourself, you’ll probably have come across some printing jargon that, at some point, has left you a little confused. ‘CMYK’, ‘bleed’ and ‘outlining fonts’ are possible examples. Such terminology often crops up at the worst possible time too — in print quotes or just when you are in a hurry to finalise artwork. Fear not, though, as we’re here to help you make sense of it all. Here is our handy A to Z of common printing terms:

Winners Announced for the SE1 Charity Prize Draw

SE1 charity Christmas prize draw winners

Many thanks to all the lovely SE1 charities that took part in our Christmas 2019 charity prize draw. £550 worth of printing vouchers were up for grabs, split into four prizes for the lucky winners. Our team at Southside Print came up with the draw as alternative to sending out Christmas cards this year — and we think it’s a very worthwhile idea — and one that should help excellent causes save some money.

The Winners

We can now confirm the lucky winners are as follows:

Hestia in SE1 won the top £250 voucher prizeHestia

In first place was Hestia, who won the top prize of a £250 printing voucher. This SE1 charity, which is based just a stone’s throw away from us in Borough High Street, supports adults and children in crisis across London. This includes those who have suffered domestic abuse, modern slavery, mental health issues and homelessness, to give a few examples. The charity also campaigns and advocates nationally on the issues that affect the people involved. Each year, the organisation helps approximately 9000 adults and children in the London area. We wrote an in-depth blog article about Hestia way back in February 2018 and you can also visit Hestia’s website to learn more about them.

A further three winners, each receiving a £100 printing voucher, were:

Safer London

Safer London is the first of three SE1 charities that each won a £100 printing voucher in the Christmas prize drawer. Based in Union Street, the charity believes that every young person should be given the opportunity to live free from violence and exploitation including exposure to gangs, sexual or other exploitation and crime — and we couldn’t agree more. The charity works around the clock to help this aim become a reality. This is done through mentoring, education, empowerment, access to safe housing and, above all, one-to-one support. Learn more about the excellent work Safer London does on their website.

SE1 charity Bankside Open Spaces Trust won a £100 printing voucherBOST

Bankside Open Spaces Trust (‘BOST’) is another SE1 charity that won a £100 printing voucher. Based just around the corner from Southside Print in Redcross Way, BOST is an award-winning environmental and volunteering charity that aims to create and improve gardens, parks, green spaces and open spaces in and around the Bankside region of London. These include many ‘community gardens’ where sustainable food is grown; food which directly benefits people living in nearby social housing. We have written and published several blog articles about BOST, which can be found here. You can also learn more about the charity on their website.

RSPB

The London office of the RSPB, which is based in Southwark Street, London SE1, also won one of the £100 printing vouchers. We were delighted because we simply love birds here at Southside Print. The RSPB (full name: The Royal Society for the Protection of Birds) is the largest nature conservation charity in the UK. As they say in their Mission Statement, “Our birds and wildlife are increasingly vulnerable in a rapidly-changing world. Together, we can create bigger, better, more joined-up spaces to save our wildlife, and our shared home.” The nature reserves over which the charity is custodian help to improve the situation for species that are too often in decline. Their recovery is nurtured through conservation, research, partnerships and the tackling of threats that so badly affect them. Learn more about the RSPB here.

Congratulations to Read more

Charity Christmas Prize Draw for SE1

Charity Christmas Prize Draw for SE1

If you’re a charity based in London SE1, you could soon be in for an unexpected treat. As an alternative to sending Christmas cards and hampers this year, Southside Print is donating a total of £550 worth of printing services to SE1 charities via a December prize draw.

Win free printing!

Four lucky charities will split the winnings, with a top prize of £250 worth of printing going to one charity, with three other charities each receiving a voucher for printing worth £100. Charities need not be existing customers of Southside Print.

Prize Draw Rules

A few simple terms and conditions apply, the main caveats being:

  • No purchase is necessary;
  • Charities need to be based in London SE1, i.e. have an SE1 postcode in their published office address;
  • Charities must register here by 12th December 2019;
  • The prizes are given as printing vouchers (1 x £250 voucher plus 3 x £100 vouchers in total), and each charity can win a maximum of only one voucher;
  • The winners will be chosen at random on 13th December 2019. A list of winning charities will be published online;
  • Vouchers must be redeemed for printing services no later than 30th June 2020;
  • Vouchers can only be redeemed at Southside Print, Tabard Street, for in-house printing services available on site;
  • The value of each order will be confirmed before commencing production;
  • No cash alternative is available and no change will be given.
  • Vouchers need not be used in a single printing order; we will keep a running tally for each winner;

Submit your entry here


If you are a charity based in London SE1, you have nothing to lose, so register now! Vouchers can pay for the equivalent value of any of our in-house printing services. These include digital printing, large format printing, lamination and digital foiling. Winners can use them for ordering things like Read more

We’re Now Printers in WC1 Too!

Our new print shop in London WC1

We’re pleased to announce that we are now the owners of an additional print shop, WCS Digital Print, based in Mount Pleasant, London WC1. So, if you’re looking for a printer in the Clerkenwell and Farringdon area of London WC1, we can also now help.

WCS Digital has been around since 1985, supplying high quality printing and design to west central London individuals, businesses and organisations for almost 35 years. Southside Print owners Rob Phillips and Sarah Codd have now also taken on WCS Digital Print and aim to bring similar improvements and investments to the WC1 print works, following on from their successes and proven track record at Southside Print. These are likely to include snazzy new printing and finishing equipment as well as cutting edge software that’ll help track the progress of orders and make print quotes fast and incredibly simple.

Printing services in Clerkenwell, Farringdon & London WC1

Like here at Southside, WCS Digital Print is a litho printer, a digital printer, a large format printer and a copy shop. So, as well as offering high quality printing of just about anything, you can also go to WCS Digital for photocopying, document duplication and image/document scanning services. WCS also offers print management services, graphic design, brochure production, booklet making, document binding, bookbinding and direct mail solutions. Just like Southside, it’s a full design and print solution! More details of the Read more

Lamination, Encapsulation or U.V. Varnish?

Lamination, encapsulation or varnish?

Have you ever seen a super-glossy brochure and wondered whether it’s gloss laminated … or perhaps gloss U.V. varnished? Even printing experts have trouble spotting the difference! To all intents and purposes, they look the same, but their production methods, costs and properties are very different.

Lamination

Lamination is a process whereby a thin, transparent, plastic film is bonded, under pressure, to the surface of your printed paper or card. The plastic film can have a variety of finishes including high gloss, soft-touch and matt.

  • Gloss lamination adds an incredible shine to documents and tends to enrich printed colours, also giving photos a greater depth due to the extra contrast they lend them.
  • Matt lamination gives printed documents a lower contrast and, as such, tends to give them a contemporary, lighter appearance along with a high quality look and feel.
  • Soft-touch lamination is similar in appearance to matt lamination but has a softer, more tactile feel to the touch. Some describe it as velvety, others suggest that it’s perhaps even a little rubbery in feel … but in a good way!

Either way, once laminated, the printed sheets are cut and finished so that the edge of the printed sheet is an exact match to the edge of the bonded lamination, with no difference or overhang of either. Lamination can be applied to one side of the sheet, or both.

Lamination gives the printed job additional protection against wear and tear. In fact, one way to be sure that a printed document is laminated is to try to tear it. If it’s nigh on impossible to tear, chances are it’s laminated. Lamination also gives documents protection against moisture, simply due to the presence of the plastic film that’s bonded to the surface.

Lamination is suitable for even reasonably high quantities of printing because it’s a high speed, mostly automated process. It’s used for protection, to give printed documents a lovely finish and to give them a feeling of high quality.

Encapsulation

Encapsulation is similar to lamination but the plastic film tends to be significantly thicker and is applied to both sides of the printed sheet. Uniquely with encapsulation, the plastic covering protrudes a few millimetres beyond the edge of the underlying printed sheet and indeed the plastic on the front and the plastic on the back bond to each other where they meet. This forms a tough ‘frame’ of thicker plastic around the edge of the printed sheet.

As with lamination, encapsulation protects the printed sheet from wear and tear and from moisture, however even more so than lamination due to the greater thickness of the plastic and the edges of the sheet also being protected by a double thickness of heat-bonded plastic.

Encapsulation is usually used for one-off or low quantity printing because it’s relatively expensive and time-consuming compared to lamination. It’s ideally suited to printed items that perhaps need to be displayed, manhandled regularly or used in environments that might otherwise lead to the printed item becoming dog-eared or spoiled by water ingress. Menus would be a good example.

U.V. Varnish

U.V. varnish is almost always encountered in a high gloss finish. However, it is also available in matt finish although that’s rarely seen. To even a trained eye, an overall gloss U.V. varnish looks almost identical to gloss lamination, giving the printed document a high gloss sheen that enriches the saturation of printed colours and gives photographs a deeper contrast and ‘punch’. However, the U.V. varnishing process is remarkably different to that of lamination. Unlike with lamination, the gloss sheen is actually Read more

Why Choose Southside Print?

Why choose Southside Print

With so many printers available in the SE1 region of South London, it can be confusing knowing which one to use for your printing. So why choose Southside Print? Here we’ll tell you just a few of the many reasons why Southside Print would make an excellent choice:

We are highly experienced

Our staff have been in the print industry for many years. We are all from different parts of the print and design industry and together offer a fully comprehensive design and printing service — a one-stop print and design shop, in fact.

We have an excellent reputation

We are highly thought of, with excellent customer reviews and testimonials. Check out Southside Print’s Google reviews if you’d like to see independent proof.

We have in-house design as well as printing

We have an in-house graphic design team who can take your concept and make it look amazing! So, your finished print will ‘sell’ your product or service to your audience in the best possible way.

We use only high-end equipment

We have the very best high-end printing equipment available including digital printing that offers exceptional quality. We have lamination services, and in-house digital foiling, as well as the option of traditional foiling for those who require it. All our finishing facilities are in-house, meaning we can complete virtually every printing order entirely under one roof, unlike many printers. This means we can control quality, pricing and production speed from start to completion. So, we get the job done without the delays associated with having to sub-contract certain processes — that’s simply not possible with the vast majority of other printers in London.

We have a ‘can do’ attitude

We do our very best to accommodate as many customers’ needs as we possibly can. If we can do it, we will, even if it’s not usually a standard process or service. We are here to help you and we want you to come back! So, we are very happy to help by going that extra mile … Read more

The Benefits of Using a Print Management Service

The benefits of using a print management company

Southside Print is a print management company as well as being a one-stop design and print shop. But what exactly is ‘print management’ and how can it benefit your company or organisation?

Print Management Services

Print management companies take on all the technical and practical responsibilities of looking after the supply of your sales and marketing literature. That might be anything from company stationery, letterheads and business cards to brochures, catalogues, flyers, leaflets, exhibition displays and potentially much more. In essence, a good print management company will look after the production and supply of potentially every piece of your sales and marketing collateral. That leaves you free to get on with running your business and can also have some cost benefits.

Design, Artwork & Printing

Print management isn’t only about the supply of printing. As print managers, we often handle all the design and artwork requirements for customers too. On a simple level that might be preparing artwork for something as basic as the business cards for new members of staff. On a more complex level it might include updating catalogue products, prices and artwork or supplying a brand new corporate identity, then updating every piece of sales collateral to reflect that new I.D.

Keeping on Top of Print Stocks

Day to day print management, however, usually consists of us making sure our customers have enough brochures, leaflets, stationery and suchlike available every single day. We’ll touch base regularly to check whether customers will soon be running low and make doubly sure that we have a replenishment supply ready whenever it’s going to be needed.

Saving You Money

Perhaps surprisingly, a good print management company can actually save you money, despite doing so much more for you. Because all printing is handled under one roof, we can build in the economies of scale. For example, we can Read more

Brochure Printers in London

Brochure printers in London SE1

 

Are you looking for brochure printers in London? Southside Print produce brochures and booklets for customers throughout the SE1 region, London Bridge, Borough, Southwark, London, the South East and beyond. We’re fast, economical and produce high quality printing along with design and artwork services if required.

Folded brochuresWe’re digital brochure printers

Our digital printing process is hard to beat when it comes to the quality of the printed brochures produced. Colours are vibrant and consistent from the first page to the very last. Images and text are sharp and clear and our finishing processes are also every bit as good. So whether you’re looking at the fine detail, the quality of the folding and trimming or the professionalism used in the binding process, you can rely on us to produce a first class job that’ll make you, your brand, your product or service look a million dollars, at an affordable price.

Binding options

We can supply printed brochures using a variety of different binding mechanisms. For example:

  • Folded brochures like four pagers, six pagers, gate-folded brochures and concertina brochures. These are each formed from a single piece of paper or card that is simply creased and folded to make multiple pages and sides. These are fast and economical to produce and keep things very, very simple.
  • Wire-O bound brochuresTraditional saddle-stitched brochures (stapled with two wires at the folded spine). Perfect for no-frills brochures, newsletters, product booklets and reports that have multiple pages (8 pages or more).
  • Wire-O bound brochures and booklets. These use a coloured metal coil or comb that binds the pages together through a series of neatly punched holes. The wire comes in a variety of different colours, for example, black, white, red, etc. Wire-O bound booklets are perfect for manuals, information booklets, presentations and even bespoke writing pads.
  • Perfect bound brochures and booklets. These take a form similar to that of a soft-bound, paperback book. So, the spine has a thickness with a flat surface that can be printed. Internal pages are glued into the spine and a heavier weight card usually forms the outer cover into which the pages are glued. Perfect binding is suitable for books, annual reports, high-end brochures, magazines and catalogues.

Perfect bound brochuresFinishing options

Printed brochures can also include a variety of different finishes …

  • Lamination to the outer covers includes matt, ‘soft touch’ and gloss options. Laminated covers are protected from moisture and are more resistant to wear and tear than their non-laminated equivalents. Matt lamination flattens contrast and gives brochures and booklets a fresh, contemporary feel. Gloss lamination gives brochures a high gloss look at the same time as making colours saturated and images more contrasty, for extra punch. ‘Soft touch’ lamination is similar in looks to matt lamination but has a velvety, slightly rubbery feel to the touch.
  • Metal foiling. At Southside Print we now offer digital foiling which is faster and more convenient than traditional foil blocking (which requires extra time and budget to produce a metal foiling die). Our digital foiling process takes place entirely in-house and is available in several colours, not just standard gold or silver.
  • Let the paper do all the work. It’s amazing how effective different papers and cards can be, all on their own. A brochure or booklet that uses uncoated paper or card has a natural, contemporary feel to it. In contrast, a brochure that uses coated stock tends to look more corporate and a little more traditional. It’s a tricky balance, though, because coated papers will ‘lift’ the ink to make the graphics and text more punchy while uncoated printing papers and cards tend to mute the colours in comparison. Each has their place, though, and any preference is a purely subjective thing.
  • Take it to the next level and mix it up. Taking all of this a step or two further, you could consider textured papers or cards, which will literally give your brochures and booklets a whole new ‘feel’. Textured covers can bring an extremely high quality aspect to any brochure or booklet — even more so when you also incorporate the aforementioned metallic foiling to the graphics on the cover. It’s a superb combination!

Read more