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Why Choose Southside Print?

Why choose Southside Print

With so many printers available in the SE1 region of South London, it can be confusing knowing which one to use for your printing. So why choose Southside Print? Here we’ll tell you just a few of the many reasons why Southside Print would make an excellent choice:

We are highly experienced

Our staff have been in the print industry for many years. We are all from different parts of the print and design industry and together offer a fully comprehensive design and printing service — a one-stop print and design shop, in fact.

We have an excellent reputation

We are highly thought of, with excellent customer reviews and testimonials. Check out Southside Print’s Google reviews if you’d like to see independent proof.

We have in-house design as well as printing

We have an in-house graphic design team who can take your concept and make it look amazing! So, your finished print will ‘sell’ your product or service to your audience in the best possible way.

We use only high-end equipment

We have the very best high-end printing equipment available including digital printing that offers exceptional quality. We have lamination services, and in-house digital foiling, as well as the option of traditional foiling for those who require it. All our finishing facilities are in-house, meaning we can complete virtually every printing order entirely under one roof, unlike many printers. This means we can control quality, pricing and production speed from start to completion. So, we get the job done without the delays associated with having to sub-contract certain processes — that’s simply not possible with the vast majority of other printers in London.

We have a ‘can do’ attitude

We do our very best to accommodate as many customers’ needs as we possibly can. If we can do it, we will, even if it’s not usually a standard process or service. We are here to help you and we want you to come back! So, we are very happy to help by going that extra mile … Read more

The Benefits of Using a Print Management Service

The benefits of using a print management company

Southside Print is a print management company as well as being a one-stop design and print shop. But what exactly is ‘print management’ and how can it benefit your company or organisation?

Print Management Services

Print management companies take on all the technical and practical responsibilities of looking after the supply of your sales and marketing literature. That might be anything from company stationery, letterheads and business cards to brochures, catalogues, flyers, leaflets, exhibition displays and potentially much more. In essence, a good print management company will look after the production and supply of potentially every piece of your sales and marketing collateral. That leaves you free to get on with running your business and can also have some cost benefits.

Design, Artwork & Printing

Print management isn’t only about the supply of printing. As print managers, we often handle all the design and artwork requirements for customers too. On a simple level that might be preparing artwork for something as basic as the business cards for new members of staff. On a more complex level it might include updating catalogue products, prices and artwork or supplying a brand new corporate identity, then updating every piece of sales collateral to reflect that new I.D.

Keeping on Top of Print Stocks

Day to day print management, however, usually consists of us making sure our customers have enough brochures, leaflets, stationery and suchlike available every single day. We’ll touch base regularly to check whether customers will soon be running low and make doubly sure that we have a replenishment supply ready whenever it’s going to be needed.

Saving You Money

Perhaps surprisingly, a good print management company can actually save you money, despite doing so much more for you. Because all printing is handled under one roof, we can build in the economies of scale. For example, we can Read more

Printing & Design for Annual Reports

Annual report printing & design services

Does your company, charity or organisation produce an Annual Report? If so, you’ll be well aware of how much time and effort they take to produce each year and how many people it takes to put them together correctly — from the CEO, Financial Director, Chief Executive and Company Secretary right through to the Marketing Team and probably many others along the way. They also involve important milestones and key dates that need to be met, not least legal deadlines that simply can’t be missed, along with the need to produce printed copies in time for any AGM.

Annual report & accounts exampleAnnual Report Design & Printing Has to be Top Notch

Your report and accounts needs to be accurate, of course, and also extremely well presented. After all it’s pretty much a flagship document that can help with anything from marketing your company, products or services to raising finance and, of course, keeping any shareholders in the loop and happy to continue supporting your organisation. So it needs to look exceptionally good in terms of both design and production.

Exceptional Graphic Designers & Printers

That’s where Southside Print comes in. Not only can our in-house graphic designers help put the design and artwork together in an attractive, informative and professional manner, but we can also ensure that the finished printing does your company, charity or organisation absolute justice. Annual reports need to look exceptional so the design needs to be high quality and the printed finish needs to exude excellence throughout.

Materials & Finishes

  • Selection of materials needs extra care. Annual reports need to look a million dollars, without costing an arm and a leg, so it’s a fine balance. They also need to reflect your organisation’s profile when it comes to sustainability — should they use recycled paper or card, for example?
  • Covers need to be thick enough to feel like they’re high value without costing a fortune.
  • Internal pages could, perhaps, be a little thicker than your average brochure, as this is an important document. However, a lid needs to be kept on that overall budget.
  • And it doesn’t end there. As this is such a critical document, you need to consider additional finishes and processes. For example, covers could be matt or gloss laminated to enrich the printing and give them attractive finishes as well as protecting them from moisture and wear and tear.
  • You might also consider spot finishes such as gloss UV varnish (or its digital equivalent) and metallic foil. These can really lift your annual report and accounts out of the ordinary.

Southside Print can, of course, help with all such things — it’s what we excel at and our advice is free.

Production of Additional Documents

Annual reports often require additional documents such as Summary Financial Statements, AGM booklets, Voting papers, newsletter style documents, overprinted envelopes and mass-produced covering letters. Any of these documents, particularly the latter, often benefit from Read more

Poster Printing in London

Poster printing for Bang Said The Gun

Concert poster printed by Southside Print SE1

Christmas menu poster printing

Poster printed for Bunsmiths

Striking Halloween event poster for an SE1 pub

Full colour printed poster for WhatICanDo campaign

 

High quality poster printing is one of the most popular printing services here at Southside Print in London SE1. We use an 8-colour inkjet poster printing process for the majority of poster prints. This accomplishes great detail (up to 2400dpi), offers exceptionally high quality with accurate, saturated colours and a very wide tonal range. The overall impression is impressive and highly professional. Moreover, we can often turn around posters around rapidly, for example on a same day or next day basis. All in all, it’s the perfect solution when you need to grab attention for your product, service, presentation or event — and all at large scale and in double-quick time.

Poster Uses

Posters suit a variety of different marketing and promotional purposes for a range of different businesses and organisations. For example:

  • Promotional posters are a great way to promote any product, service or event;
  • CAD drawings can also be output, in exactly the same way, for use by architects, engineers and designers of any kind;
  • Posters can be used as display graphics, for example during trade shows and in store;
  • They also lend themselves to window and wall displays;
  • They’re perfect for marketing gigs, concerts, theatre productions and special events.
  • We’ve even produced limited edition prints that later become collectors’ items or are sold as promotional merchandise for bands, movies and suchlike.

Print Sizes & Prices

We can print posters in any size up to a maximum of A0. Here’s a little bit more detail:

  • A4 posters are 297mm x 210mm
  • A3 posters are 420mm x 297mm
  • A2 posters are 594mm x 420mm
  • A1 posters are 841mm x 594mm
  • A0 posters are 1189mm x 841mm
  • Your poster doesn’t have to be an exact ‘A’ size though — we can print to any size and proportion so long as it’s no larger than A0.

To get an instant idea of pricing, visit our online poster print shop here or simply contact us for non-standard sizes and we’ll be happy to provide quotations without obligation or pressure.

Finishes

Our standard poster prints use 200gsm ‘Xerox Photo Satin’ paper. As the name suggests, these have a lovely satin finish, which is a great balance between matt and gloss, with a lovely feel too. The 200gsm weight is also a substantial weight. It’s still classified as paper but is not far off the thickness of thin card, so is robust and oozes quality.

Our poster prints can also be laminated, in either matt or gloss lamination, to any size including A0. We also offer encapsulation, in a gloss finish, up to A1 maximum for those who like the ‘sealed edge’ approach and the extra robustness that encapsulation offers over standard lamination.

Mounting Options

Our posters can be supplied simply as 200gsm paper print-outs or we can mount them to a variety of substrates if preferred. Mounting options include: Read more

What Makes Perfect Binding So … Perfect?

What Makes Perfect Binding so Perfect?

‘Perfect binding’ is one of the most popular and impressive ways of binding any kind of printed publication. It has a great look and lends some sophistication to any book, booklet, brochure, annual report, catalogue or magazine. ‘Wiro’ and ‘saddle-stitched’ binding, although both professional and presentable, look a little more basic by comparison. Perfect binding gives a publication more gravitas; a feeling of added value and something that subtly says ‘I am an important document’ without even trying. As such, perfect bound books are far more likely to be kept or handed from person to person. That’s great for your business and marketing goals.

Printing & perfect binding for Flint WinesSimilar to a ‘soft-back’ or ‘paperback’ book, perfect binding gives a professional finish with a ‘square’ spine, which can be printed on because it’s all part of the one-piece cover. So, you can have full colour graphics and imagery printed continuously from front cover, across the spine and around to the back cover, all without any interruption if you like. Of course, this applies to the addition of special finishes too, like gloss UV varnish, metallic foil and lamination to name just a few.

Tech Spec

At Southside Print in London SE1, we print and perfect bind totally in-house. That means total control over colour and quality, speedy turnarounds and the most competitive pricing. There are just a couple of limitations:

  • We can perfect bind up to A3 in length or width (so spines as long as 420mm are not a problem — that’s big!).
  • The spine can be as thick as a staggering 90mm — that allows a huge number of pages in the book and is thicker than many old-style phone directories!

We also use a super-strong new glue. This keeps your pages and covers securely bound — for the long term.

Perfect bound reports for 'Power to Change', London SE1Overnight Success

Our perfect binding service is also available on an overnight basis. So, if you’re in a terrible rush to get important documents and publications printed and perfect bound for the next business day, we can usually help, particularly if you give us a little bit of warning. This is great for annual reports that need to be ready for board meetings and AGM’s, or things like proposals, tenders, pitch documents and other important presentations that could win your company or organisation its next major contract.

Perfect Examples

The photographs show just how impressive perfect bound brochures and books can look … Read more

The Benefits of Printed Newsletters

The Benefits of a Printed Newsletter

Newsletters are simple and inexpensive to print yet can convey an enormous amount of important information to recipients. This makes them ideal for both ‘internal’ marketing (to keep staff and stakeholders up to date) and external marketing of your products or services to clients and prospects. As such, they constitute a very useful and versatile component of any sales and marketing strategy.

Benefits of Physical Newsletters vs. Electronic

Another key benefit of physical, printed newsletters is that they are easy to pick up and put down at any time. This allows readers to dip in and dip out of articles whenever they like. Compare that to e-newsletters, which tend to be forgotten the moment they’ve been buried in your in box by more recent emails. The traditional newsletter beats electronic versions hands down in this respect.

Printed newsletters are also far more versatile from the distribution perspective. While e-newsletters arrive only at your handheld device or desktop computer, physical newsletters can find themselves in front of their target audience in a much wider variety of ways. They can be handed out, mailed through the post, left on coffee tables, offered to visitors via company foyers, reception desks and waiting rooms, handed out with other sales and marketing literature like brochures and price lists, used as inserts in other publications and distributions — and so on. Physical newsletters also require no Wi-Fi or data signal to work, so can be perused pretty much anywhere, any time. Try doing all that with an electronic e-newsletter — it’s simply not possible!

Add-ons

Physical, printed newsletters also lend themselves to additional add-ons. These include things like tear-off order forms that people might find useful if they want to order your products or services and those can even come with pressure-sensitive glue and postage pre-applied. All that needs to be done after filling in the form is for the page to be folded so it sticks together in a kind of pre-built envelope, ready to post. Other add-ons include coupons for special offers or voucher codes that the customer can use in-store or via a website. Another great thing to build into a printed newsletter is an element that the recipient might find useful to keep, for example an integral poster, calendar of events or table of key dates for the year ahead. That’ll be a useful reminder of your brand, product or service, all year round.

Printed newsletter sizes and formatsNewsletter Sizes & Formats

The most cost-effective sizing recommended for newsletter printing is to use one of the ‘A’ sizes. For example, A4 is the most common one used in the UK commercial world. However, A5 and A3 are also feasible while still making the very most out of standard sheet sizes available to printers like us. It goes without saying, though, that there are many other options including square newsletters, triple-page ‘roll fold’ newsletters and so on.

We can, of course, also fold newsletters in half so they’re easier and cheaper to post out, particularly if they don’t contain too many pages and are on paper that’s thin enough to fold when there are multiple pages. It’s a fine balance, though; as one wouldn’t want to make the pages too thin, otherwise you’d start to see what we call ‘show through’ i.e. the ghost of the reverse side of the printed page slightly showing through to the front face that’s being read. There are a great variety of paper thicknesses, weights and finishes to choose from, though, so just ask us about the options.

Paper Finish

At Southside Print we offer a very wide range of different paper stocks for your printed newsletters. We have Read more

Restored Artwork for Restorative Justice

Restored Artwork for Restorative Justice

Sometimes even a supposedly simple piece of design and artwork can meet with unforeseen complications, which can then make printing seemingly impossible. That’s exactly what happened with some business cards for our local client Why Me? recently, when their original artwork went completely missing. They’d had some fairly straight forward business cards produced in the past, but couldn’t locate the original artwork files. That’s where Southside Print’s Matt Potter came to the rescue. Matt is Southside Print’s resident graphic designer. He simply used some of the last few remaining cards as visual reference and, based on those, managed to rebuild the artwork entirely from scratch. He successfully matched fonts, colours, the layout and the design and, in no time at all, the ‘new’ business cards had been printed and supplied to the client — a great outcome for everyone.

Lost your Artwork? Need it Restored?

No problem at all. As with the business cards above, we can usually match fonts or find something very similar if an exact match is not possible. We can also match colours, design layouts and often we can even reproduce or substitute missing graphics. While some graphics are easier to replace than others, our talented design and artwork team can usually save the day and rescue the situation in virtually every case. That’s true whether it’s for business cards, leaflets, brochures or something larger like a poster or display panel. We can supply a free quotation before proceeding, of course, so you’ve nothing to lose by asking us for potential help.

About ‘Why Me?’

Why Me? is a national charity that primarily helps victims of crime to attain some kind of restorative justice. As part of this, the charity’s Restorative Justice Service helps offenders to understand the true impact of their crimes which, in turn, can often help to stop them re-offending in the future. Indeed, this is exactly how the charity started life …

The charity was started by Will Riley, himself a victim of crime. Back in 2002 when Will was a London businessman, a burglar gained entry to his house. Will confronted the burglar, a struggle ensued and Will eventually managed to hand the burglar over to the police. It turned out that the burglar was a career criminal named Peter Woolf. Woolf was sent to prison for the crime but the two men later met again voluntarily at a ‘Restorative Justice’ meeting at Pentonville Prison.

“Imagine the person who has caused you harm is sitting opposite… What would you say?”

Will, the victim, was able to explain the impact of the burglary directly to the offender in question and to obtain answers to some challenging questions. This process turned out to be a healing one and represented quite a turning point for both men. Will Riley subsequently felt that he was no longer fearful of opening his front door and Peter Woolf stopped offending completely, going ‘straight’ after many years of crime. Not only did both men directly benefit but also it meant that potentially hundreds of additional people did not become victims of the burglar once he left prison. Such is the power and potential of Restorative Justice.

The video below explains more and features both Will and Peter, who both now Read more

‘Click & Collect’ Printing in London SE1

Click & Collect printing in London SE1

As we said in our last post, one of the great things about our new online print shop is the ability to order and pay for your printing 24 hours a day, 365 days of the year. So, even if it’s the weekend, a Bank Holiday, Christmas Day or 3am in the morning, you can still order your printing without needing to leave your home or office. Of course, you can also order on the go from your mobile device.  Either way, you can then tick one more thing off your ‘to do’ list, safe in the knowledge that your job is now already heading into production.

What’s even better, though, is that companies and organisations close to London Bridge, Borough and SE1 can ‘Click & Collect’. There are several benefits:

Click & Collect printing from Tabard Street, London SE1‘Click & Collect’ is Convenient

When ordering online, simply select ‘Collect in store’ in the Delivery section and then you can collect your printing from our London SE1 shop as soon as it’s ready. Collect at any time during our office hours (9am to 5.30pm week days) or call us to see if we’re likely to be around outside of those hours. Click & Collect means you don’t need to wait in for a delivery and also your printing is going to be as fresh as the moment it came off the printing press.

Click & Collect is Faster

Another huge benefit of Click & Collect is that you can usually get your printing a day sooner than is possible with the ‘delivered’ option.

True 24/7 convenience for print ordering in London & SE1.

Re-Order with a Couple of Clicks

Once you’ve ordered once from our new online print shop, you can log in at any time to see a record of current and historical orders. This makes re-ordering a breeze — simply find a previous order in your account and re-order it without having to start again from scratch. That’s both convenient and a great time-saver!

Rescue Unfinished Orders

Even incomplete orders are included in your order history! Let’s say you were running late for a meeting or were interrupted at the last minute so couldn’t complete your online order. No problem at all — as long as you were logged in when you began, simply log in again when you’re ready to resume and you’ll see your unfinished order right there in your free account. Simply click ‘View’ against the incomplete order concerned and take the final steps to finish it off. With just a click or two, it’ll be queued in our system and heading directly to production.

Know When your Print will be Ready

You’ll know when your order will be ready right away. On every print product order screen, it shows the date that your printing will be ready. In fact two dates are shown — a ‘collect by’ date and a ‘delivery by’ date. So, simply choose whether you would like to collect from the shop or whether you’d prefer to have your printing delivered to your door (usually one working day later than the collection option). Either way, the price is the same*.

Online Printing – from Business Cards to Stationery, Leaflets & Posters

Whether you opt for Free Delivery or Click & Collect, you can order an ever-growing selection of printed products. At time of writing, these include* business cards, stationery packs, letterheads, compliments slips, leaflets (folded or unfolded) and posters (A4 to A0 sizes). Coming soon to the online shop are brochures in a variety of formats (wiro-bound, saddle-stitched and perfect bound) and flyers. Take a look! Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more