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What Makes Perfect Binding So … Perfect?

What Makes Perfect Binding so Perfect?

‘Perfect binding’ is one of the most popular and impressive ways of binding any kind of printed publication. It has a great look and lends some sophistication to any book, booklet, brochure, annual report, catalogue or magazine. ‘Wiro’ and ‘saddle-stitched’ binding, although both professional and presentable, look a little more basic by comparison. Perfect binding gives a publication more gravitas; a feeling of added value and something that subtly says ‘I am an important document’ without even trying. As such, perfect bound books are far more likely to be kept or handed from person to person. That’s great for your business and marketing goals.

Printing & perfect binding for Flint WinesSimilar to a ‘soft-back’ or ‘paperback’ book, perfect binding gives a professional finish with a ‘square’ spine, which can be printed on because it’s all part of the one-piece cover. So, you can have full colour graphics and imagery printed continuously from front cover, across the spine and around to the back cover, all without any interruption if you like. Of course, this applies to the addition of special finishes too, like gloss UV varnish, metallic foil and lamination to name just a few.

Tech Spec

At Southside Print in London SE1, we print and perfect bind totally in-house. That means total control over colour and quality, speedy turnarounds and the most competitive pricing. There are just a couple of limitations:

  • We can perfect bind up to A3 in length or width (so spines as long as 420mm are not a problem — that’s big!).
  • The spine can be as thick as a staggering 90mm — that allows a huge number of pages in the book and is thicker than many old-style phone directories!

We also use a super-strong new glue. This keeps your pages and covers securely bound — for the long term.

Perfect bound reports for 'Power to Change', London SE1Overnight Success

Our perfect binding service is also available on an overnight basis. So, if you’re in a terrible rush to get important documents and publications printed and perfect bound for the next business day, we can usually help, particularly if you give us a little bit of warning. This is great for annual reports that need to be ready for board meetings and AGM’s, or things like proposals, tenders, pitch documents and other important presentations that could win your company or organisation its next major contract.

Perfect Examples

The photographs show just how impressive perfect bound brochures and books can look … Read more

Booklet Printing for Inspirational SE1 Charity

Booklet printing for SE1 charity

Just up the road in Union Street SE1 is the headquarters of United St Saviour’s Charity (‘UStSC’), who recently commissioned Southside Print to produce two A5 landscape booklets. Both were printed in full colour on our digital presses here in Tabard Street. They were printed on 200gsm Lumi Silk paper, a high quality coated stock with a significant thickness to give the booklets substance and a feel of real quality. 100 were produced for one booklet and 500 for the other, suiting our digital printing service perfectly — those modest quantities simply would not have been economically viable using a traditional litho printing service.

  • The first booklet was a twelve page publication called “The Value of Small Grants”. It represented a review of the impact of grants issued in South London by both UStSC and Peter Minet Trust.
  • The second booklet was called “Where to look for grants and funding”. This was a guide to help groups in Southwark find funding for their local activities. The cover of each booklet can be seen above in the main image.
  • Southside Print also produced 1000 A5 leaflets, which promoted a community open day, along with some A4 leaflets (not shown).

St Saviour's House, Union Street, London SE1About United St Saviour’s Charity, SE1

United St Saviour’s Charity is based in an attractive period building in Union Street SE1, just a short walk from London Bridge and Borough stations. They focus on uniting people and charitable organisations in north Southwark. Part of this includes the provision of two community grant programmes along with high quality sheltered housing for older people in the area.

Grant Programmes

Their open grant initiatives include the Community Investment Programme for large grants and the Community Engagement Programme for smaller grants. Both aim to strengthen communities in north Southwark, improve the lives of older residents in the area and level the playing field for those who may be experiencing social and economic disadvantage. North Southwark is very much ‘a tale of two Southwarks’ where one part of the population is benefiting from the recent growth and regeneration of the area while others simply struggle to make ends meet. In the last twelve months, the charity has invested £1 million into local projects and activities that are now helping to redress this imbalance.

Sheltered Housing

The sheltered housing element of UStSC’s work takes the form of two schemes; St Saviour’s Court, which provides 53 modern homes in Purley, and Hopton Gardens Almshouses, which provide twenty flats and Grade II period cottages in Hopton Street, SE1. Both schemes include 24 hour support services for the residents. To be eligible, applicants need to have worked in Southwark for at least 3 years before application, they must be 65 or older, have low income and capital and be able to live independently with help from carers if necessary.

The charity is also planning a brand new modern almshouse in Southwark Park Road in Bermondsey. It is currently in preliminary talks with the developer Delancey and architects Witherford Watson Mann and their shared vision for the new building is one of stunning quality and beauty. As well as providing modern, independent sheltered housing for older residents with limited income, the aim is also to Read more

Printing for Tabard Barbers, Tabard Street, SE1

Printing for Tabard Barbers, London SE1

Just along the road from Southside Print is Tabard Barbers. One of our nearest SE1 clients, they’ve been keeping us busy recently with quite a few different printing jobs — and very smart they look too. These include:

  • Printed loyalty and student cards for Tabard Barbers, London SE15000 full colour, digitally printed student ‘information’ cards. These can be thought of as both flyers and postcards depending upon your point of view. Their purpose is to publicise the special offers available to students during a period between September and the end of November 2018. They were printed on 350gsm card-weight material, sized at A6 in a landscape format and were printed to both sides.
  • Full colour, digitally printed loyalty cards for use by their customers. One version was for men and another for women. They were printed the size of standard credit cards, a size that’s convenient to store in one’s wallet, purse or pocket. One side was left uncoated so it can be rubber stamped each time the customer in question receives a hair cut or treatment of some kind, the idea being that they receive a free cut or treatment once they’ve filled the card with 9 stamps (the tenth being free). The other side was ‘soft touch’ laminated so that the cards feel good, look attractive and are protected from wear, tear and moisture. They were designed and artworked by a local design company based in Borough SE1.
    Loyalty cards are a great marketing tool for businesses such as hair salons, barbers and cafés. They quietly encourage repeat business from customers and this loyalty means more profit for those businesses using them. And, because the customer benefits too once they’ve filled their card, it’s a win-win for everyone.
  • A full colour, digitally printed poster (shown below, right). This was sized at A1, so utilised our large format inkjet printing service. It was mounted to Foam-X, so it was both light weight and rigid.

About Tabard Barbers

Tabard Barbers one of our closest neighbours, being just along the road from Southside Print at 13 Tabard Street, from which they took their name. A1 poster digitally printed by Southside Print, SE1These days, as being a men’s barber, Tabard is a women’s hair salon which offers outstandingly good value compared to other hair salons in the area, under the fantastic management of the very talented Cece. At Tabard, it’s the full package; you will receive a warm welcome and complimentary refreshments along with “the very best hair styling, grooming and treatments in town” as it says on their website. Men’s grooming services include anything from a buzz cut to a beard trim while ladies’ services include a professional wash, cut and blow dry, hair ups, highlights, comprehensive colouring, bleaching and various treatments. Discounts are also available for students and children up to the age of 14 (see their site for details).

Tabard had an impressive ‘designer’ make-over in recent years and now skilfully combines ultra-modern interior design with historical details like exposed brickwork and stripped floorboards. Indeed, the building’s basement still contains the ancient ovens, which survived from a time when the building was used as a bakery long ago. These were discovered during renovations.

The salon and barbers is now one of the oldest family-run businesses in SE1 and Southwark. It has been in Tabard Street for nearly forty years, having been passed down the generations to the current owner, Dasos Anastasis. Read more

Looking for an ‘Order of Service’ Printer?

 

Order of Service printer in London Bridge & SE1

Are you looking for an Order of Service printer for a wedding, funeral or other type of ceremony? We can help with the printing and design if so.

The ceremony itself can be for a wedding, civil ceremony, renewal of vows, a blessing, funeral, remembrance service, religious ceremony and so on. For any of these, an ‘Order of Service’ will be a very useful and welcoming document for the guests who will be attending.

An Order of Service programme is usually produced in a booklet format although can sometimes take the form of a simple double-sided card. At Southside Print, we can design and print it in whatever style you prefer, of course; after all, every ceremony is different.

Typical Content

The front of an Order of Service programme usually shows who and what the ceremony is for along with a time, date and venue.

Then, either on the front or inside, it usually outlines, step by step, what will happen during a ceremony, all in the correct order. The steps can include a welcome message followed by things like readings, hymns, prayers, poems, blessings, music (each usually noting the author etc.), the ceremony itself, perhaps the signing of the register if it’s a wedding — and so on.

Sometimes on the back page, the organiser may choose to thank the guests for coming and to acknowledge key people for their input during the event. These may include anyone who spoke during the ceremony along with, perhaps, naming and thanking people like bridesmaids, the ushers and so on. The back may also mention details for any reception if it’s a wedding or civil ceremony, and how to make donations (often given in lieu of flowers) if it’s a funeral.

Design & Printing Style

Each ceremony is unique and therefore the Order of Service booklet that goes with it should also be unique. Those organising the event will often have a particular look and feel in mind too, so the design style of Order of Service programmes varies widely. The exact type of ceremony will also have a bearing on the most appropriate look and style, of course, so a design for a funeral programme will often look more restrained than one for a wedding. This is where Southside Print can help. We have in-house designers who can take your brief and turn it into exactly what you have in mind for your particular ceremony. With printing and finishing services all in-house too, it means that we can turn the whole job around very quickly and cost-effectively. Our facilities include lamination along with digital foiling, which can really lift your Order of Service away from the ordinary and give it a feel of real quality, all without breaking the bank. So, whether your Order of Service is a multi-page booklet or a simple double-sided card, we can make it look smart and extremely professional.

We also design and print wedding stationery, invitations, table cards, menus, Save the Date cards etcWe also Print Invites, Thank You Cards, Stationery etc.

We can also design and print invites, Thank You cards, Save the Date cards and other wedding/ceremony stationery for you along with place setting name cards, menus, table cards, large format table plans and pretty much anything that requires printing for your special event.

Fancy Papers

Another of the things that can make your Order of Service programme and any related stationery really stand out is specialist paper or card. Ask us about this as we have many different options to choose from including textured stocks, tinted stocks, luxury stocks, recycled papers and even luxury lined envelopes. Using any of these can really make your printed piece look superb!

About Southside Print

Southside Print are Read more

New: Online Print Shop!

Buy printing on-line

Buy business card printing onlineAt Southside Print, it’s not only about high quality printing, great value, fast turnarounds and excellent customer service, but it’s about convenience for our customer’s too. With that in mind, we’re very pleased to announce the launch of our new online shop. Here, you can order our most popular print items right here on the website, then pay for them using a credit or debit card from the comfort of your home or office. As part of your order, you can request design and artwork for a small additional charge, or simply upload your own if you have a print-ready PDF at the ready. You’ll also see exactly when your printing will be ready at the time of your order. How’s that for convenience!

Buy Your Printing Online!

At time of launch, you can order business cards, letterheads, compliments slips and posters but we’ll be adding more products regularly. Imminent additions include brochures, leaflets and flyers — so watch this space!

Convenient Shopping from Home or Office

The beauty of ordering online is that there is no delay while you wait for quotations, emailed responses and confirmation of specification choices — it’s all here waiting for you on the website. Simply choose from your preferred options (for example paper weight, finish and lamination if needed), confirm your desired quantity and the price will automatically update itself there and then on your screen — instantly.

Buy stationery printing on-lineWhen ordering online, you’ll also see two dates; a ‘collect by’ date that’s correct if you wish to collect from our print shop in Tabard Street in London SE1, or a ‘delivery by’ date, which is the date your printing should be with you if you decide to request door-to-door delivery to you. You can even see how many hours you have left on the day of your order before the completion date changes. So, all in all, you’ll know exactly where you stand on every detail when you order online from Southside Print’s new web shop.

Buy Business Cards Online from just £27.20*

If you’d like to order your business cards online, they’re available single-sided or double-sided in full colour. Additionally, you can choose to have them laminated in matt or ‘soft touch’ lamination or to keep them ‘natural’ with either an uncoated finish or a silk coated surface. You can also choose to order from 1 to 4 ‘names’ at the same time and this really saves you money from a unit cost perspective. Order from as few as 100 business cards, with prices starting from just £27.20 + VAT at time of writing. Order business card printing online here.

Buy Stationery Online; Letterheads from just £83.75* & Compliments Slips from only £43.75*

The new web shop also allows you to order letterheads or compliments slips online. You can also simplify ordering via our combined letterhead and compliments slip packs, which start from just £127.50 + VAT for 500 of each. Stock options include 100gsm paper and a thicker, smoother 120gsm paper for those looking to give their stationery the ‘wow’ factor. Order letterheads, business cards and stationery bundles online here.

Buy Poster Printing Online, from just £6*

Buy poster printing onlineYou can also buy poster printing online. Size options include A4, A3, A2, A1 and our enormous A0 posters. During the ordering process you can choose whether you’d like lamination (matt or gloss available) and whether you’d like your poster(s) mounted to 5mm Foam-x, which is a light weight board with a foam core, suitable for indoor applications. Buy poster printing online here.

Pay Online

Our new web shop allows you to pay online easily and quickly. Most credit and debit cards are accepted.

Collection or Delivery

If you’re close to our physical print works in London SE1, you can save a little bit of money by collecting in person once your job is ready. For those further away, choose to have your printing delivered speedily to you when checking out and Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Our New Digital Foiling Service vs. Traditional Hot Foil

Digital foiling (L) vs traditional hot foiling (R)

If you see printed material that has a mirror-like metallic imprint on it, it’s likely that you’re looking at the printing process known as ‘foiling’. Foiling really gives your printed items an added ‘wow’ factor — any foiled areas will catch the light in a way that other printing processes simply cannot accomplish. Foiling is a great way to set your printing apart from that of your competitors, giving it an extra dimension and almost jewel-like detailing. Foiled areas will glint in the light and give your printed pieces a feel of real quality.

Digital foiling is one of several new services that are now available at Southside Print, courtesy of our Vivid Matrix 530D digital foiling facility. While hot foiling is always available, the new digital foil service offers several benefits over its more traditional counterpart. Here we’ll take a look at the differences, benefits and any limitations of each process.

Similarities

  • Both processes can accomplish an attractive metallic printed finish to logos, text and graphics, as desired.
  • Both processes offer a variety of finishes including a mirror-like shine or more muted satin and matt effects.
  • Both processes offer a variety of colours including anything from the traditional metal colours like silver, gold, rose gold, and copper to more standard colours like blue, green, red, pink and white.
  • Both processes can also accomplish holographic effects within the metallic coating. These are rather like you might find on a banknote or high quality voucher.
  • Both processes can also replicate spot varnish effects through the use of clear foils. However, for those looking for the ultimate in high gloss, real U.V. varnishing will accomplish a much higher gloss than is possible using foils.

An example of digital foilingDigital Foiling

  • Digital foiling requires no ‘die’ (a bespoke metal stamping block) but requires an additional printing pass compared to traditional hot foiling.
  • Digital printing can be accomplished almost instantly, whereas traditional hot foiling requires a larger amount of set-up.
  • Fine detail is possible with both types of foiling, however finer detail can be held using digital foiling.
  • Because it is not indented (indeed it may even be very slightly raised), digital foil may not catch the light and glint quite so much as the hot foil process, which is stamped hard into the paper or card, causing the indent. However, it’s only a subtle difference.
  • Supplying a one-off foiled printer’s proof is totally viable with digital printing. With traditional hot foil it would usually be cost-prohibitive on all but the highest budget jobs.
  • Digital foiling is accomplished entirely in-house, so usually offers speed and cost savings over traditional hot foil, being particularly cost-effective for short to medium volumes of printing.
  • Holographic foilWhile digital foiling can accomplish holographic effects, they are limited to just a few options including glitter and rainbow patterns. Unlike with traditional hot foiling, it is not usually possible to have bespoke holographic effects with digital foiling, which is limited to off-the-shelf holographic patterns.
  • The digital foiling process can use special foils that are printable, meaning that you can print black or coloured graphics over the top of the foiled areas. That is particularly useful if you want the entire background of your job to be foil (e.g. glitter foil) with graphics printed on top of the metallic surface, for example on product packaging.
  • If your job requires foiling on top of an area already printed with ink, it will have to be laminated first (unlike with traditional hot foil). However, this is not always the case, for example if the printed ink doesn’t meet the foiled area and if the job is printed in a particular order.

An example of traditional hot foilingTraditional Hot Foil

  • Traditional hot foiling requires a metal die, which costs more the larger it is. This die is heated and pressed into the paper under high pressure so as to make the foiling film adhere to the paper or card.
  • The pressure used during the hot foil process causes the underlying paper or card to become indented/debossed. This can be quite attractive, in fact, as it can cause the foiled area to glint and catch the light more readily.
  • While both digital and traditional hot foiling techniques can ‘print’ in a variety of metals, colours and finishes, traditional foiling has a wider range available.
  • Metal hot foil 'die' used in traditional foilingTraditional hot foiling can use totally bespoke holographic effects e.g. you might want your logo to appear in the holographic ‘image’. As well as adding a unique and attractive feel to the printed piece, such bespoke holograms are also used as security devices because they are harder to copy. However, the added cost needs to be factored in.
  • Unlike with digital foiling, you never need to laminate your sheets if you don’t want to. Foiling can take place on top of any printed ink when you use the traditional hot foiling process.
  • Although more expensive than digital foiling for small and medium print quantities, traditional hot foil can save money for particularly large print volumes.

Using Foiling in your Printing

Foiling adds a high quality feel to key details on printed pieces like packaging, stationery, business cards, annual reports, brochures, book covers and wedding stationery and is also a perfect addition for security detailing and top-end bespoke design work. Foiled jobs automatically sell themselves as high quality sales or marketing pieces — almost effortlessly. So if you’re looking to stand out from the crowd and add quality to your brand, we can thoroughly recommend metallic foiling as an option.

If you Read more

Brochure Printing in London Bridge, SE1

Printed brochures

Full colour brochures printed for Munro & ForsterBrochures are a priceless marketing tool for just about any business or organisation. Akin to a mini shop window or store front they will work hard to silently market your product or service to your target market, especially if written, designed and printed well. That’s helped still further if they also include professionally generated photographs or illustrations to showcase your products or services in the best possible light. With a well executed brochure, all your key sales and marketing information will be available anywhere, all distilled down in a handy, portable format. Unlike a physical store, they can be perused at your prospect’s leisure, whether mailed in the post, distributed from dispensers, left at coffee tables and receptions or handed out face-to-face.

Brochure Formats

Typical brochure formats include:
  • Saddle-stitched printed brochures for Gembuildstandard ‘saddle-stitched’ brochures;
  • wiro-bound brochures;
  • perfect bound brochures;
  • hybrid brochures e.g. that may have extra fold-out sections;
  • brochures that double up as folders, for example with pockets for inserts at the front or back.

Shapes & Sizes

Perfect bound 'Power to Change' brochuresMost brochures are based upon the ‘A’ sized paper sizes, for example A4, A5 and A6 etc. Such sizes can be presented in portrait or landscape mode, although portrait format tends to be most common as it’s more cost-effective to produce due to the way it uses standard stock sizes (less waste).

Aside from the standard ‘A’ sizes, there are also a few other brochure shapes that are quite effective, including:

  • Square brochures (typical sizes include 210mm square and 148.5mm square) — these have a certain charm about them;
  • 6-page format (like a wide gate fold);
  •  Wiro bound, full colour brochures 'Power to Change'‘DL’ sized mini brochures (most often portrait in format, being H210mm x W99mm, which is easily accomplished simply by folding an A4 sheet into three).

Each of these sizes and formats will give your brochure a different feel which will, in turn, affect that all important first impression — important because your brand, product and service are all at stake. If your brochure looks poorly conceived and underwhelming, that is inevitably how your product, brand or service will also be perceived, so it’s important to take everything into consideration and to get it right. Read more

Printing for Bikecation, a Cycling Holiday Company in Borough High Street

Digital & large format printing for Bikecation in Borough High Street

Just like the organisation featured in our last post, our latest case study is for a customer based in Borough High Street. This time it’s the turn of a dynamic cycling holiday company, aptly named Bikecation. Located just a stone’s throw from our print works in SE1, it made good sense for them to try the services of a local printer and we were very pleased to help. Print jobs included some eye-catching posters, which were printed on 200gsm ‘photo satin’ stock, along with some promotional business cards, which were printed on 300gsm silk coated stock. Bikecation supplied the design and artwork files and, as you can see, the design is striking and contemporary. Production was turned around very fast, although the customer didn’t really require them for about a week — we just like to get ahead at Southside Print!

Take a look at some of the A1 posters:

Large format poster printed for Bikecation, the one-stop shop for tailor-made cycling trips Printed poster for show offer to customers Digitally printed poster for book signing by Bikecation's Rob Penn Poster for books signed by Bikecation's Rob Penn Poster for Bikecation & bespoke, corporate, charity & custom cycling breaks Poster for Bikecation's affiliate scheme for bike shops & clubs

About Bikecation

Bikecation started life after a conversation between two cycling enthusiasts; Rob Penn, formerly a City lawyer, and Jamie Paterson, a businessman. Both were keen advocates of the simple pleasures of bike riding and enjoyed travelling. Bikecation turned their shared dream of starting a custom cycling holiday company into reality. As well as being a tour guide for the company, Rob has a best-selling book ‘It’s all About the Bike: the Pursuit of Happiness on Two Wheels’ which has been translated into nine languages and has been made into a BBC documentary called ‘Ride of My Life‘.

Bikecation offers a wide range of custom cycling holidays including leisure cycling holidays, road cycling holidays, a more adventurous style of guided cycling trip called Rob Raids (personally guided by Rob Penn), bespoke mini breaks, cycling training camp breaks, cycling sportives and even ‘Watch & Ride’ breaks where you can watch famous bike races like the Tour de France whilst also getting the chance to ride the course yourself before the actual event.

Included amongst the cycling breaks on offer are corporate tours, private guided holidays and even organised charity events. Destinations include a wide range of beautiful locations in the UK as well as Europe and it’s up to you whether or not you’d like to be accompanied by a Bikecation cycling guide on your particular trip. Bikecation also moves your luggage for you, so you are free to enjoy the cycling and the stunning views. So, whether you’re into slow-paced family cycling along gentle routes in Wales, island hopping in Croatia, doing wine and food tours by bike in Bordeaux, or really going hell-for-leather up classic cycling climbs in the Alps, Bikecation has something to suit you. The range of options is outstanding! What’s more, all hotels are checked and pre-vetted to suit cyclists and sports enthusiasts as well as being hand-picked so they’re perfectly located along the very best cycling routes.

As the company says: Read more