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Producing Brochures? Size Really Matters!

Printing brochures? Size really matters!

When it comes to brochures and other promotional documents, size really does matter. Along with the design and finish, the size and format of printed sales and marketing documents has an impact from a marketing perspective. A carefully selected size could make your printed marketing piece literally stand out, making it both different and memorable when you get it right. Once you’ve accomplished that, half the marketing battle is already won.

Marketers have only one chance to make a good first impression

For these reasons, many brochure and marketing literature designers will often consider sizes outside of the bog-standard A4 that we see so often. This consideration will almost be part of the design process itself, in fact. After all, marketers and designers have only one chance to make a good first impression.

It’s a very tricky balance, however. While format, looks and size play an important part in the overall impact of a printed brochure or marketing piece, it’s all too easy to stray into unnecessary extra expense if it’s not fully thought through.

A balance between design, impact, cost & ultimately R.O.I.

The approximate size for your brochure or marketing piece may simply be steered by the volume of content it needs to contain. If that’s substantial, then clearly you may have to choose one of the larger document sizes, or at the very least go with a smaller size with a greater number of pages if you don’t mind the document or brochure being fairly thick — but, as we’ll see below, that’s not necessarily a bad thing. Conversely, if your brochure or sales piece doesn’t include an enormous volume of content, then right away you have a wider choice of sizes and formats available to you. So — a good starting point when considering sizes.

Why not A4 portrait?

Hmmm … well, that’s probably the most cost-effective size/format for large-ish brochures because paper sizes in the UK are generally optimised for that size (or derivations of it like A5 etc.). With ‘A’ sizes generally, there is usually minimal paper wastage from off-cuts, because the base paper sizes that printers use are set up so well for it (SRA3, SRA2 etc.). However, as such, A4 is very “standard” and therefore rather predictable. And predictable does not make your service or product stand out from the crowd!

So what can you do to create more impact, only using size/format?

There are a few obvious alternatives to the bog-standard A4 portrait when it comes to brochures and marketing literature:

  • You could consider going landscape format instead or portrait. However, it’s worth bearing in mind that A4 landscape is not usually as economical as A4 portrait. Ask your local printer about it, though, as it depends upon several variables. Simply going landscape, though, is not particularly radical, so won’t change the impact of your marketing piece much, if at all.
  • You could consider going square, for example 210mm x 210mm. While also not likely to be as wastage-free as A4 portrait, it’s a little “different” and square brochures do have a certain style and sophistication about them. How much that potential wastage affects price is again something that’s governed by different variables. For example, if printing quantities are low, then any additional cost is likely to be fairly negligible. However, such wastage can make more of an impact on your pocket when printing volumes are particularly large. So, again, check with your printer at an early stage.
  • Going extra-large (e.g. A3 portrait) will create its own impact and make your sales or marketing piece literally stand out from the crowd. They’re big — and hard to miss! A3 mailers have been shown to have high response rates, in fact. In theory at least, this larger size should use more paper, so the actual printing cost would be more than the equivalent A4. However, that’s not always the case because it could use half the number of pages (because there’s twice as much room for the content) and therefore be accomplished using the same ‘base’ paper size and number of sheets as an A4 equivalent.
  • Alternatively, you could go with a small brochure but produced unusually well. For example, instead of an A4, saddle-stitched, portrait brochure, you could perhaps go with a DL (third A4) or A5 brochure that’s actually produced like a book. At Southside Print we can make perfect bound booklets (these are like a paperback book) or, even better, case-bound (hardback) books. At a smaller size, but with a lovely thickness and rigidity about them, they have an impact of their own and are ‘pocket-able’ unlike some of their larger counterparts. Add in some fancy printing techniques and you have yourself a real jewel of a marketing piece! All of this would mean that your brochure or sales piece is made to feel more precious and, as such, will be much more likely to be kept rather than discarded.
  • Unusual brochure sizes can be just as economical as standard sizes when thought is put into them.Unique brochure sizes can also have an impact and create an impression on your prospects. So, perhaps you could consider a bespoke size or an unusual fold that results in the same. Such a size will be unusual and thereby stand out from the crowd, which is usually a good thing, so long as the design is good, of course. TIP: One sneaky way of using a standard size/format (e.g. A4 portrait), but making it stand out from the crowd, is to fold it vertically along it’s longest size. In our A4 portrait example, that would give you an unusual brochure with a size of H297mm and a width of only 105mm (tall and thin).
  • Finally you could consider a shaped brochure. Bespoke shapes are entirely possible for brochures and suchlike. However, irregular shaping using a traditional ‘cutter’ or by laser cutting will definitely add extra steps and costs to production. They’re worth considering, though, because a bespoke shape will really make your brochure stand out from the crowd, create a positive impact and be memorable. That’s priceless!

Need help with your next brochure or sales/marketing piece?

Southside Print are here to help you with all stages of production for brochures and printed marketing collateral of any kind. Our in-house graphic designers are available to help make your sales and marketing pieces look phenomenally good and to create a positive impact. They can also take care of the digital artwork for you if you don’t have your own designer. Our printing and production services are second-to-none and our prices are exceptionally competitive. Quality is excellent and we also offer an unusual array of recycled and sustainable paper and printing options. Essentially, we’re a one-stop design and print shop! We’re based near London Bridge and Borough in London’s SE1 region. Call 020 7378 6754 for further details, contact us here or request a more in-depth quotation here. We’ll be delighted to help. Quotes are, of course, free and without pressure or obligation.

Printing & Finishing Services for London

Printing & finishing services for London

We offer an incredibly wide range of printing-related services and processes at Southside Print, so thought we’d publish a guide. It’s not an exhaustive list of everything we do, however it represents a good overview of the core print, design, binding, print finishing and direct mail services that are on offer from our London Bridge/Borough base. Take a look below.

As you can see, we can print and produce just about anything. There are many processes, finishes and embellishments to choose from, so your finished sales or marketing piece can be both fully functional and look as good as it possibly can. Whether you need

Recycled Cards – the Natural Choice for an SE1 Salon

Recycled cards – a natural choice for a Waterloo hair salon

Eco-friendly recycled appointment cards printed in London SE1We recently printed new appointment cards for one of our long-standing clients, Arena Hair. These were produced using 100% recycled card. The salon uses natural products, so having eco-friendly appointment cards was a natural choice, if you’ll excuse the pun! 300gsm ‘Revive Recycled Offset’ was selected for the card base. This is a bright, uncoated card material that gives the final printing a slightly lower contrast and a contemporary, fresh and natural feel. In fact, somehow it actually feels ‘green’ and eco-friendly.

The appointment cards have space to write the time and date of the appointment and to note who the stylist will be. They also double as business cards and mini price lists as well as showing salon opening times. As such, they’re hugely useful, multi-purpose giveaways, being inexpensive to print with a great ROI for the salon. With their smart good looks, they also reflect the coolness and identify of the salon itself. Although Southside Print has its own in-house designers, in this instance the design and artwork was supplied for the client via Starling Design who are designers based nearby in Borough, SE1.

Green printers in London SE1

Poster printing for SE1 hair salonSouthside Print produces more and more ‘green’ printing as the month go by. We care enormously about the environment, so we love it when clients ask for eco-friendly printing options. Indeed, we’re finding that this is happening regularly nowadays. We’ve written about our ‘green’ printing credentials and that we aim to be a truly ‘green’ printer several times, so it’s good to follow up with some real examples of sustainable printing from time to time. We’ll publish more of these as time goes by.

Eco-friendly printing

So what are our green credentials? Well, without going over old ground too much (follow the bold links for much more detail), we offer a huge range of eco-friendly paper, card and board for our clients to use in their sales and marketing pieces. From sustainably-sourced pulp to 100% recycled materials — and everything in between — there’s an enormous variety of eco-friendly papers available. What’s more, they look every bit as good as their non-green counterparts these days. We even have papers and cards that are made of 100% cotton — an eco-friendly resource that gives outstanding results as well as circumventing the need to include wood pulp in the mix at all. Of course, we recycle our production off-cuts all the time, use very energy-efficient printing machinery and even host our website on ‘green’ servers. We almost forgot to mention our ‘green couriers’ — these are a phenomenal delivery team who can drop finished printing to our London clients without generating a gram of extra carbon dioxide. Learn much more about our green printing services here.

Arena Hair, Waterloo, SE1

Poster printed for Arena Hair, WaterlooGoing back to our featured client, Arena Hair is located at Lower Marsh, Waterloo (London SE1). The salon is open 9am to 7pm from Monday to Friday and then 9am until 4pm at weekends. The team at the hair salon is thrilled to be working again now that they’ve re-opened following easing of the lock-down. Customers will be pleased to know that, like Southside Print, the salon is exercising careful safety protocols to safeguard everyone’s wellbeing while COVID-19 is still around. Salon stylists will, for example, be wearing visors and using disposable aprons and gloves whenever appropriate. Various areas around the salon will be protected by perspex screens. Provision of refreshments and magazines is temporarily suspended so as to minimise the possibility of microorganisms being spread from person to person. Equipment and seating will be regularly sterilised too.

NHS workers are currently eligible for a 10% discount at the salon. Students are eligible for a 15% discount on weekdays before 5pm. Visit the Arena Hair website for more details of their services, treatments, discounts or to book an appointment.

Are you looking for an eco-friendly printer in London?

If you’d like a free quotation for printing of anything at all, Southside Print would love to give you a price along with any guidance required. We’re here to help! Our green printing services are available for anything from business cards and stationery to brochures, booklets, annual reports, leaflets, flyers, posters and just about anything you can think of that’s printed on paper or card. Give us a try and, together, we can do a little bit to help the planet. Call 020 7378 6754, request a print/design quote here or arrange an appointment at our print shop in Tabard Street near London Bridge station and Borough tube.

BREAKING: Revolutionary New Anti-Bacterial Lamination

SafeLam - the revolutionary anti-virus lamination for printed items

Matt antimicrobial laminationIntroducing SafeLam – our antimicrobial lamination

Southside Print are pleased to announce ‘SafeLam’, our new, antimicrobial lamination for printed products. It’s just like standard lamination, except it kills bacteria and viruses on contact. This is obviously very timely and will be a massive boon to those who need printed sales, marketing or informational literature while coronavirus is still at large.

“SafeLam makes sharing printed documents safer”

Southside Print is committed to keeping staff and customers as safe as possible during these unprecedented times. As part of the fight against COVID-19, we have been working hard to find ways to make printed products as safe as possible in view of the pandemic. SafeLam’s antimicrobial coating does exactly that, killing 99% of bacteria and viruses that come into contact with it. It means printed products laminated with SafeLam proactively kill the coronavirus — and that’s a game-changer!

Gloss antimicrobial laminationSafeLam is an ideal safety coating:

  • The antimicrobial laminate is available in a matt or gloss finish.
  • It eliminates 99% of harmful microorganisms that come into contact with it.
  • It has the same, high quality finish as standard lamination.
  • Just like ordinary lamination, SafeLam looks great and protects documents from wear and tear as well as from moisture ingress.
  • No matter how many hands touch the surface, SafeLam’s surface retains its antimicrobial properties.
  • It’s independently tested and approved to ISO 22196, an international benchmark that recognises SafeLam’s antimicrobial properties (more about that below).

SafeLam makes printed documents safer

SafeLam is an ideal finish for printed documents, particularly those used in schools, hospitals, healthcare organisations, restaurants, bars & workplaces. For example, it makes brochures, school books, folders and medical documents much safer to handle and to share. It’s also incredibly useful as a protective, anti-virus coating for things like printed menus in bars and restaurants where multiple people will handle the same printed item. Here are just a few examples of printed items that are safer when laminated with SafeLam antimicrobial laminate — the possible applications are almost endless!

  • Brochures & booklets
  • Annual Reports
  • Medical documents
  • Documents for schools & uni’s
  • Business cards
  • Menus
  • Tent cards
  • Table talkers
  • Posters
  • Folders
  • Manuals & bound documents
  • Catalogues
  • Mailers
  • Postcards
  • Packaging
  • Point of sale graphics
  • Signage & display graphics
  • Exhibition graphics
  • Banners
  • Greetings cards
  • Calendar covers
  • … And much more.

About ISO 22196 accreditation

To quote ISO, the International Organisation for Standardisation:

“ISO 22196:2011 specifies a method of evaluating the antibacterial activity of antibacterial-treated plastics, and other non-porous, surfaces of products”

It’s accepted that the ISO 22196 accreditation confirms the ability of plastics to kill microorganisms and also to inhibit their growth over time. They therefore keep surfaces hygienically clean, safe and sanitary without the need to keep wiping the surfaces with agents and chemicals.

Antimicrobial means that it kills all microbes, including bacteria and viruses. That’s not only hygienic, but also incredibly important for people’s health and wellbeing while coronavirus and COVID-19 are still present within parts the population.

Interested? Get in touch

Please get in touch if you would like further information about this revolutionary new laminating solution. Call 020 7378 6754, contact us here, or use the enquiry form below to send us your enquiry. Southside Print are printers in Borough, near London Bridge, SE1.

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    Packaging Printers & Designers

    Packaging printers & designers in London SE1

    Printing and production of packaging in London SE1We’re sometimes asked if we design and print packaging. The simple answer is ‘yes’ because, to us, it’s just another natural use of our in-house design and printing capabilities. Southside Print can handle pretty much any type of printing imaginable and packaging is no exception. So, you are not limited to just the standard kind of thing, like brochures, stationery and flyers. We regularly produce high quality printing for packaging items too. These include anything from cartons and swing tickets to wrapping paper and bags. The list of possibilities is almost endless, a few examples being:

    • Printed labels and stickers including wine labels, special offer stickers, pricing labels etc.;
    • Cartons for products;
    • Boxes of various kinds;
    • Printed bags;
    • Wrapping paper;
    • Printed tissue paper;
    • Printed cardboard sleeves, e.g. to wrap around boxed products;
    • Header cards for retail products including ‘Euro’ slots if required;
    • Swing tickets;
    • ‘Pillow’ packs;
    • Packaging ‘inners’ and backing cards e.g. for products in clam packs, blister packs and cello packs;
    • Point of sale (‘POS’) or Point of Purchase (‘POP’) card dispensers;

    Printed literature for packaged products

    We also routinely produce the kind of printed literature that you find inside product packaging. This includes instruction manuals, assembly instruction sheets, information pamphlets, warranty documents, guarantee registration cards, vouchers for cross-selling, catalogues, price lists, order forms and so on. If it involves printing on paper, card or board, we can print it!

    Advanced print finishing techniques to make your packaging stand out

    As well as our digital printing facilities, we also have a whole range of in-house ‘print finishing’ options to make your printed packaging really stand out. Options include lamination (matt, gloss etc.), encapsulation, gloss U.V. varnish including spot varnishing, die-cutting to give your packaging non-standard shapes, traditional hot foil stamping and digital foiling. We can also perforate, score, crease, fold, collate, drill holes, add eyelets, ribbons, add and affix glue tabs, and so on. So, please remember that we’re a print finisher as well as being a printer. Read more

    An A-Z of Printing Terms

    A-Z of printing terms

    If you’re involved in buying printing but are not a designer or printer yourself, you’ll probably have come across some printing jargon that, at some point, has left you a little confused. ‘CMYK’, ‘bleed’ and ‘outlining fonts’ are possible examples. Such terminology often crops up at the worst possible time too — in print quotes or just when you are in a hurry to finalise artwork. Fear not, though, as we’re here to help you make sense of it all. Here is our handy A to Z of common printing terms:

    We’re Now Printers in WC1 Too!

    Our new print shop in London WC1

    We’re pleased to announce that we are now the owners of an additional print shop, WCS Digital Print, based in Mount Pleasant, London WC1. So, if you’re looking for a printer in the Clerkenwell and Farringdon area of London WC1, we can also now help.

    WCS Digital has been around since 1985, supplying high quality printing and design to west central London individuals, businesses and organisations for almost 35 years. Southside Print owners Rob Phillips and Sarah Codd have now also taken on WCS Digital Print and aim to bring similar improvements and investments to the WC1 print works, following on from their successes and proven track record at Southside Print. These are likely to include snazzy new printing and finishing equipment as well as cutting edge software that’ll help track the progress of orders and make print quotes fast and incredibly simple.

    Printing services in Clerkenwell, Farringdon & London WC1

    Like here at Southside, WCS Digital Print is a litho printer, a digital printer, a large format printer and a copy shop. So, as well as offering high quality printing of just about anything, you can also go to WCS Digital for photocopying, document duplication and image/document scanning services. WCS also offers print management services, graphic design, brochure production, booklet making, document binding, bookbinding and direct mail solutions. Just like Southside, it’s a full design and print solution! More details of the Read more

    Printers in Borough, London SE1

    Printers in Borough, London SE1

    Borough market - blue plaque

    We are printers in Borough, right in the heart of London SE1. Based in Tabard Street, Southside Print offers high quality printing to individuals, businesses, shops, charities and organisations across the Borough & SE1 region. So, whether you’re a resident who needs personal stationery, a cafe that needs printed menus, a pub that needs posters to promote gigs, an SE1 charity that needs fundraising literature, a shop that needs printed booklets or catalogues or one of the many businesses in the Borough that requires sales and marketing collateral, we can help. We’ll print everything for you at the highest quality, for a competitive price. What’s more, our turnaround times are hard to beat and we offer free local delivery and a click and collect service for those close by.

    Further afield?

    Perhaps you’re a little bit outside the Borough region. No problem! We print for companies and organisations everywhere in the UK and abroad and even have a web print shop where anyone in the world can order popular items like stationery, posters, brochures, leaflets and bound documents 24 hours a day, 365 days a year. Simply choose your desired options, submit your payment and we’ll take care of the rest. And don’t forget that ‘click and collect’ service for local customers.

    What can we print?

    We can print pretty much anything you can think of! For example, brochures, catalogues, letterheads, business cards, compliments slips, NCR (multi-part) order pads, menus, posters, display graphics, exhibition panels, signs, newsletters, annual reports, leaflets, flyers, booklets, brochures, labels, stickers, wedding invites, postcards and a whole host of other printed items. In fact, if it’s produced by printing ink on paper, chances are we can supply it.

    The Borough

    Entrance to Borough Market

    The Borough is an extremely cosmopolitan community, with a really good buzz about it. You have Borough Market right at its heart and there you can pick up anything from gifts to fruit, vegetables, street food from around the world, the finest delicacies and much more. Pubs, restaurants, cafes and other eateries abound and throughout the Borough you have a huge abundance of shops including independent traders and high street brands all competing for the attention of shoppers. All these businesses and traders need to be at the top of their game to attract passers by so it’s important that they get their message across in window displays, inside and on their printed promotional literature. Many of them also hand out flyers in the SE1 streets. We can help with all of that not only by producing the finest print, but also by making it look a million dollars in the first place, courtesy of our in-house graphic designers. That’s where we can make a real difference in your ROI (return on investment) to ensure that you communicate your service or product USPs (unique selling propositions) and key messages clearly to your prospects. That’s how you are most likely to turn them into paying customers. Supplying your own artwork? That’s Read more

    Why Choose Southside Print?

    Why choose Southside Print

    With so many printers available in the SE1 region of South London, it can be confusing knowing which one to use for your printing. So why choose Southside Print? Here we’ll tell you just a few of the many reasons why Southside Print would make an excellent choice:

    We are highly experienced

    Our staff have been in the print industry for many years. We are all from different parts of the print and design industry and together offer a fully comprehensive design and printing service — a one-stop print and design shop, in fact.

    We have an excellent reputation

    We are highly thought of, with excellent customer reviews and testimonials. Check out Southside Print’s Google reviews if you’d like to see independent proof.

    We have in-house design as well as printing

    We have an in-house graphic design team who can take your concept and make it look amazing! So, your finished print will ‘sell’ your product or service to your audience in the best possible way.

    We use only high-end equipment

    We have the very best high-end printing equipment available including digital printing that offers exceptional quality. We have lamination services, and in-house digital foiling, as well as the option of traditional foiling for those who require it. All our finishing facilities are in-house, meaning we can complete virtually every printing order entirely under one roof, unlike many printers. This means we can control quality, pricing and production speed from start to completion. So, we get the job done without the delays associated with having to sub-contract certain processes — that’s simply not possible with the vast majority of other printers in London.

    We have a ‘can do’ attitude

    We do our very best to accommodate as many customers’ needs as we possibly can. If we can do it, we will, even if it’s not usually a standard process or service. We are here to help you and we want you to come back! So, we are very happy to help by going that extra mile … Read more

    Brochure Printers in London

    Brochure printers in London SE1

     

    Are you looking for brochure printers in London? Southside Print produce brochures and booklets for customers throughout the SE1 region, London Bridge, Borough, Southwark, London, the South East and beyond. We’re fast, economical and produce high quality printing along with design and artwork services if required.

    Folded brochuresWe’re digital brochure printers

    Our digital printing process is hard to beat when it comes to the quality of the printed brochures produced. Colours are vibrant and consistent from the first page to the very last. Images and text are sharp and clear and our finishing processes are also every bit as good. So whether you’re looking at the fine detail, the quality of the folding and trimming or the professionalism used in the binding process, you can rely on us to produce a first class job that’ll make you, your brand, your product or service look a million dollars, at an affordable price.

    Binding options

    We can supply printed brochures using a variety of different binding mechanisms. For example:

    • Folded brochures like four pagers, six pagers, gate-folded brochures and concertina brochures. These are each formed from a single piece of paper or card that is simply creased and folded to make multiple pages and sides. These are fast and economical to produce and keep things very, very simple.
    • Wire-O bound brochuresTraditional saddle-stitched brochures (stapled with two wires at the folded spine). Perfect for no-frills brochures, newsletters, product booklets and reports that have multiple pages (8 pages or more).
    • Wire-O bound brochures and booklets. These use a coloured metal coil or comb that binds the pages together through a series of neatly punched holes. The wire comes in a variety of different colours, for example, black, white, red, etc. Wire-O bound booklets are perfect for manuals, information booklets, presentations and even bespoke writing pads.
    • Perfect bound brochures and booklets. These take a form similar to that of a soft-bound, paperback book. So, the spine has a thickness with a flat surface that can be printed. Internal pages are glued into the spine and a heavier weight card usually forms the outer cover into which the pages are glued. Perfect binding is suitable for books, annual reports, high-end brochures, magazines and catalogues.

    Perfect bound brochuresFinishing options

    Printed brochures can also include a variety of different finishes …

    • Lamination to the outer covers includes matt, ‘soft touch’ and gloss options. Laminated covers are protected from moisture and are more resistant to wear and tear than their non-laminated equivalents. Matt lamination flattens contrast and gives brochures and booklets a fresh, contemporary feel. Gloss lamination gives brochures a high gloss look at the same time as making colours saturated and images more contrasty, for extra punch. ‘Soft touch’ lamination is similar in looks to matt lamination but has a velvety, slightly rubbery feel to the touch.
    • Metal foiling. At Southside Print we now offer digital foiling which is faster and more convenient than traditional foil blocking (which requires extra time and budget to produce a metal foiling die). Our digital foiling process takes place entirely in-house and is available in several colours, not just standard gold or silver.
    • Let the paper do all the work. It’s amazing how effective different papers and cards can be, all on their own. A brochure or booklet that uses uncoated paper or card has a natural, contemporary feel to it. In contrast, a brochure that uses coated stock tends to look more corporate and a little more traditional. It’s a tricky balance, though, because coated papers will ‘lift’ the ink to make the graphics and text more punchy while uncoated printing papers and cards tend to mute the colours in comparison. Each has their place, though, and any preference is a purely subjective thing.
    • Take it to the next level and mix it up. Taking all of this a step or two further, you could consider textured papers or cards, which will literally give your brochures and booklets a whole new ‘feel’. Textured covers can bring an extremely high quality aspect to any brochure or booklet — even more so when you also incorporate the aforementioned metallic foiling to the graphics on the cover. It’s a superb combination!

    Read more