Brochures are a priceless marketing tool for just about any business or organisation. Akin to a mini shop window or store front they will work hard to silently market your product or service to your target market, especially if written, designed and printed well. That’s helped still further if they also include professionally generated photographs or illustrations to showcase your products or services in the best possible light. With a well executed brochure, all your key sales and marketing information will be available anywhere, all distilled down in a handy, portable format. Unlike a physical store, they can be perused at your prospect’s leisure, whether mailed in the post, distributed from dispensers, left at coffee tables and receptions or handed out face-to-face.
- standard ‘saddle-stitched’ brochures;
- wiro-bound brochures;
- perfect bound brochures;
- hybrid brochures e.g. that may have extra fold-out sections;
- brochures that double up as folders, for example with pockets for inserts at the front or back.
Shapes & Sizes
Most brochures are based upon the ‘A’ sized paper sizes, for example A4, A5 and A6 etc. Such sizes can be presented in portrait or landscape mode, although portrait format tends to be most common as it’s more cost-effective to produce due to the way it uses standard stock sizes (less waste).
Aside from the standard ‘A’ sizes, there are also a few other brochure shapes that are quite effective, including:
- Square brochures (typical sizes include 210mm square and 148.5mm square) — these have a certain charm about them;
- 6-page format (like a wide gate fold);
- ‘DL’ sized mini brochures (most often portrait in format, being H210mm x W99mm, which is easily accomplished simply by folding an A4 sheet into three).
Each of these sizes and formats will give your brochure a different feel which will, in turn, affect that all important first impression — important because your brand, product and service are all at stake. If your brochure looks poorly conceived and underwhelming, that is inevitably how your product, brand or service will also be perceived, so it’s important to take everything into consideration and to get it right. Read more