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Merry Christmas & a Happy New Year!

Merry Christmas & a Happy New Year

The staff at Southside Print would like to wish everyone a wonderful Christmas and the very best for the New Year when it finally arrives. Our thanks go to all those who used our design, artwork, printing and print management services during the course of 2018 — all the work has kept us very busy indeed. So, a very big Thank You to one and all!

Christmas & New Year opening times for Southside Print, London SE1Christmas & New Year Opening Times

We close for the Christmas break on Friday 21st December at 3pm, re-opening on Wednesday 2nd January 2019 at 9am. So, if you have anything urgent before we take a break, there is no time to lose and you’ll need to get your orders to us as soon as possible should you need work turned around before Christmas.

Our Online Shop Will be Available 24/7

During our break you can also, of course, order printing online for a whole range of products including business cards, stationery (including letterheads & compliments slips), leaflets, brochures and posters. Click the bold links to take a look at all the options along with our very competitive pricing.

In the mean time, please continue to send through any requests for quotations and we’ll attend to those as soon possible, so that you can hit the ground running when the New Year arrives. You can also call 020 7378 6754 to speak with us during opening hours.

Thanks again and every good wish to you for Christmas, the New Year and beyond.

The Southside Print Team, Tabard Street, London SE1.

The Value of Great Graphic Design

The value of great graphic design

Never underestimate the power of graphic design. It has the power to either make or break your sales and marketing efforts. Too many people dismiss design as an unnecessary expense but, in reality, it is incredibly important to your bottom line. As such, it deserves an adequate allowance of both time and budget otherwise you risk wasting both those precious commodities entirely. In this post, we’ll explain why skimping on your graphic design budget may represent a fool’s economy. Not convinced? Read on …

Think about it for a moment: what is the single most important thing that world-dominating companies like Apple have at their core? Answer: excellent design. Without that, their products would simply be buried in an ocean that’s littered with hundreds of mediocre products. Excellent design lifts them high above the competition and also makes their products desirable. And once converted, famously few Apple customers ever go back.

It’s the same for printed sales and marketing pieces, adverts and packaging. Looking mediocre is a sure fire way for your promotional efforts to be completely overlooked in the ‘din’ of other mediocre efforts that compete in your marketplace. Excellent design, in contrast, will both attract and entice your potential audience so they notice and desire your product or service, not those of your competitor. Yet so many companies miss this simple opportunity by seeing design as an unnecessary expense rather than the incredibly powerful marketing tool that it is!

Let’s break down the main components of graphic design …

Good Design = Good Communication

Graphic design is about much more than how your sales and marketing pieces look. Good graphic design primarily has great communication at its heart. It’s all very well if your leaflet, brochure, poster or packaging looks attractive, but that’s no good to anyone if they don’t understand, in an instant, what it’s all about and what is on offer. So, one of the first considerations of any good graphic designer is to identify what the core message is and then to communicate that message prominently to the prospective audience. A good graphic designer will also pick out any secondary and subsequent message elements, making sure that each is communicated with the appropriate weighting in the sales or marketing piece. Using this hierarchical approach to the prominence of elements and messages will mean that the prospective customer knows where to look first and thereby learn quickly what is being offered and why.

Good graphic design primarily has great communication at its heart.

Features & Benefits

Once the product or service being offered has been made clear, another job of a good graphic designer is to make sure that the features and benefits of the product or service are also clearly communicated to those taking a closer look. Features are no good alone, of course; the prospect needs to know how those features will benefit them — so don’t forget to include your product or service’s benefits in the printed text.

Looking Good

Then, of course, the printed communication needs to look eye-catching and attractive. The right graphical and typographical styles, photos and/or illustrations need to be presented in such a way that they catch the eye, communicate all the right messages as outlined above, all in a pleasing way. The ‘tone’ of the design also needs to be right. If your product or service is a luxury one, then the design and printed output needs to ooze quality. If your product or service is an inexpensive bargain, then the designer needs to pitch the design just right so that it looks high quality overall but does not look or feel too expensive. This fine balance is all part of the job of a good graphic designer.

Feeling Good

Part of that balance is, of course, the paper, card and print processes used in the final printing. Some printed items look better on textured papers and cards, others work better on uncoated stock and still others might look best on standard paper with, say, a matt lamination. There are many paper options and many finishing options to choose from, so good graphic designers will also be able to advise on what might work best for your particular product or service — and production budget. The optimum result will be a printed item that both looks and feels good, without breaking the bank.

It’s All a Waste without a CTA

Once all of the above has been considered, then you’re well on your way to ‘converting’ your prospect’s interest into an actual sale. However, there’s one more thing that needs to be included. Remember to Read more

Booklet Printing for Inspirational SE1 Charity

Booklet printing for SE1 charity

Just up the road in Union Street SE1 is the headquarters of United St Saviour’s Charity (‘UStSC’), who recently commissioned Southside Print to produce two A5 landscape booklets. Both were printed in full colour on our digital presses here in Tabard Street. They were printed on 200gsm Lumi Silk paper, a high quality coated stock with a significant thickness to give the booklets substance and a feel of real quality. 100 were produced for one booklet and 500 for the other, suiting our digital printing service perfectly — those modest quantities simply would not have been economically viable using a traditional litho printing service.

  • The first booklet was a twelve page publication called “The Value of Small Grants”. It represented a review of the impact of grants issued in South London by both UStSC and Peter Minet Trust.
  • The second booklet was called “Where to look for grants and funding”. This was a guide to help groups in Southwark find funding for their local activities. The cover of each booklet can be seen above in the main image.
  • Southside Print also produced 1000 A5 leaflets, which promoted a community open day, along with some A4 leaflets (not shown).

St Saviour's House, Union Street, London SE1About United St Saviour’s Charity, SE1

United St Saviour’s Charity is based in an attractive period building in Union Street SE1, just a short walk from London Bridge and Borough stations. They focus on uniting people and charitable organisations in north Southwark. Part of this includes the provision of two community grant programmes along with high quality sheltered housing for older people in the area.

Grant Programmes

Their open grant initiatives include the Community Investment Programme for large grants and the Community Engagement Programme for smaller grants. Both aim to strengthen communities in north Southwark, improve the lives of older residents in the area and level the playing field for those who may be experiencing social and economic disadvantage. North Southwark is very much ‘a tale of two Southwarks’ where one part of the population is benefiting from the recent growth and regeneration of the area while others simply struggle to make ends meet. In the last twelve months, the charity has invested £1 million into local projects and activities that are now helping to redress this imbalance.

Sheltered Housing

The sheltered housing element of UStSC’s work takes the form of two schemes; St Saviour’s Court, which provides 53 modern homes in Purley, and Hopton Gardens Almshouses, which provide twenty flats and Grade II period cottages in Hopton Street, SE1. Both schemes include 24 hour support services for the residents. To be eligible, applicants need to have worked in Southwark for at least 3 years before application, they must be 65 or older, have low income and capital and be able to live independently with help from carers if necessary.

The charity is also planning a brand new modern almshouse in Southwark Park Road in Bermondsey. It is currently in preliminary talks with the developer Delancey and architects Witherford Watson Mann and their shared vision for the new building is one of stunning quality and beauty. As well as providing modern, independent sheltered housing for older residents with limited income, the aim is also to Read more

Printing for Tabard Barbers, Tabard Street, SE1

Printing for Tabard Barbers, London SE1

Just along the road from Southside Print is Tabard Barbers. One of our nearest SE1 clients, they’ve been keeping us busy recently with quite a few different printing jobs — and very smart they look too. These include:

  • Printed loyalty and student cards for Tabard Barbers, London SE15000 full colour, digitally printed student ‘information’ cards. These can be thought of as both flyers and postcards depending upon your point of view. Their purpose is to publicise the special offers available to students during a period between September and the end of November 2018. They were printed on 350gsm card-weight material, sized at A6 in a landscape format and were printed to both sides.
  • Full colour, digitally printed loyalty cards for use by their customers. One version was for men and another for women. They were printed the size of standard credit cards, a size that’s convenient to store in one’s wallet, purse or pocket. One side was left uncoated so it can be rubber stamped each time the customer in question receives a hair cut or treatment of some kind, the idea being that they receive a free cut or treatment once they’ve filled the card with 9 stamps (the tenth being free). The other side was ‘soft touch’ laminated so that the cards feel good, look attractive and are protected from wear, tear and moisture. They were designed and artworked by a local design company based in Borough SE1.
    Loyalty cards are a great marketing tool for businesses such as hair salons, barbers and cafés. They quietly encourage repeat business from customers and this loyalty means more profit for those businesses using them. And, because the customer benefits too once they’ve filled their card, it’s a win-win for everyone.
  • A full colour, digitally printed poster (shown below, right). This was sized at A1, so utilised our large format inkjet printing service. It was mounted to Foam-X, so it was both light weight and rigid.

About Tabard Barbers

Tabard Barbers one of our closest neighbours, being just along the road from Southside Print at 13 Tabard Street, from which they took their name. A1 poster digitally printed by Southside Print, SE1These days, as being a men’s barber, Tabard is a women’s hair salon which offers outstandingly good value compared to other hair salons in the area, under the fantastic management of the very talented Cece. At Tabard, it’s the full package; you will receive a warm welcome and complimentary refreshments along with “the very best hair styling, grooming and treatments in town” as it says on their website. Men’s grooming services include anything from a buzz cut to a beard trim while ladies’ services include a professional wash, cut and blow dry, hair ups, highlights, comprehensive colouring, bleaching and various treatments. Discounts are also available for students and children up to the age of 14 (see their site for details).

Tabard had an impressive ‘designer’ make-over in recent years and now skilfully combines ultra-modern interior design with historical details like exposed brickwork and stripped floorboards. Indeed, the building’s basement still contains the ancient ovens, which survived from a time when the building was used as a bakery long ago. These were discovered during renovations.

The salon and barbers is now one of the oldest family-run businesses in SE1 and Southwark. It has been in Tabard Street for nearly forty years, having been passed down the generations to the current owner, Dasos Anastasis. Read more

Looking for an ‘Order of Service’ Printer?

 

Order of Service printer in London Bridge & SE1

Are you looking for an Order of Service printer for a wedding, funeral or other type of ceremony? We can help with the printing and design if so.

The ceremony itself can be for a wedding, civil ceremony, renewal of vows, a blessing, funeral, remembrance service, religious ceremony and so on. For any of these, an ‘Order of Service’ will be a very useful and welcoming document for the guests who will be attending.

An Order of Service programme is usually produced in a booklet format although can sometimes take the form of a simple double-sided card. At Southside Print, we can design and print it in whatever style you prefer, of course; after all, every ceremony is different.

Typical Content

The front of an Order of Service programme usually shows who and what the ceremony is for along with a time, date and venue.

Then, either on the front or inside, it usually outlines, step by step, what will happen during a ceremony, all in the correct order. The steps can include a welcome message followed by things like readings, hymns, prayers, poems, blessings, music (each usually noting the author etc.), the ceremony itself, perhaps the signing of the register if it’s a wedding — and so on.

Sometimes on the back page, the organiser may choose to thank the guests for coming and to acknowledge key people for their input during the event. These may include anyone who spoke during the ceremony along with, perhaps, naming and thanking people like bridesmaids, the ushers and so on. The back may also mention details for any reception if it’s a wedding or civil ceremony, and how to make donations (often given in lieu of flowers) if it’s a funeral.

Design & Printing Style

Each ceremony is unique and therefore the Order of Service booklet that goes with it should also be unique. Those organising the event will often have a particular look and feel in mind too, so the design style of Order of Service programmes varies widely. The exact type of ceremony will also have a bearing on the most appropriate look and style, of course, so a design for a funeral programme will often look more restrained than one for a wedding. This is where Southside Print can help. We have in-house designers who can take your brief and turn it into exactly what you have in mind for your particular ceremony. With printing and finishing services all in-house too, it means that we can turn the whole job around very quickly and cost-effectively. Our facilities include lamination along with digital foiling, which can really lift your Order of Service away from the ordinary and give it a feel of real quality, all without breaking the bank. So, whether your Order of Service is a multi-page booklet or a simple double-sided card, we can make it look smart and extremely professional.

We also design and print wedding stationery, invitations, table cards, menus, Save the Date cards etcWe also Print Invites, Thank You Cards, Stationery etc.

We can also design and print invites, Thank You cards, Save the Date cards and other wedding/ceremony stationery for you along with place setting name cards, menus, table cards, large format table plans and pretty much anything that requires printing for your special event.

Fancy Papers

Another of the things that can make your Order of Service programme and any related stationery really stand out is specialist paper or card. Ask us about this as we have many different options to choose from including textured stocks, tinted stocks, luxury stocks, recycled papers and even luxury lined envelopes. Using any of these can really make your printed piece look superb!

About Southside Print

Southside Print are Read more

Restored Artwork for Restorative Justice

Restored Artwork for Restorative Justice

Sometimes even a supposedly simple piece of design and artwork can meet with unforeseen complications, which can then make printing seemingly impossible. That’s exactly what happened with some business cards for our local client Why Me? recently, when their original artwork went completely missing. They’d had some fairly straight forward business cards produced in the past, but couldn’t locate the original artwork files. That’s where Southside Print’s Matt Potter came to the rescue. Matt is Southside Print’s resident graphic designer. He simply used some of the last few remaining cards as visual reference and, based on those, managed to rebuild the artwork entirely from scratch. He successfully matched fonts, colours, the layout and the design and, in no time at all, the ‘new’ business cards had been printed and supplied to the client — a great outcome for everyone.

Lost your Artwork? Need it Restored?

No problem at all. As with the business cards above, we can usually match fonts or find something very similar if an exact match is not possible. We can also match colours, design layouts and often we can even reproduce or substitute missing graphics. While some graphics are easier to replace than others, our talented design and artwork team can usually save the day and rescue the situation in virtually every case. That’s true whether it’s for business cards, leaflets, brochures or something larger like a poster or display panel. We can supply a free quotation before proceeding, of course, so you’ve nothing to lose by asking us for potential help.

About ‘Why Me?’

Why Me? is a national charity that primarily helps victims of crime to attain some kind of restorative justice. As part of this, the charity’s Restorative Justice Service helps offenders to understand the true impact of their crimes which, in turn, can often help to stop them re-offending in the future. Indeed, this is exactly how the charity started life …

The charity was started by Will Riley, himself a victim of crime. Back in 2002 when Will was a London businessman, a burglar gained entry to his house. Will confronted the burglar, a struggle ensued and Will eventually managed to hand the burglar over to the police. It turned out that the burglar was a career criminal named Peter Woolf. Woolf was sent to prison for the crime but the two men later met again voluntarily at a ‘Restorative Justice’ meeting at Pentonville Prison.

“Imagine the person who has caused you harm is sitting opposite… What would you say?”

Will, the victim, was able to explain the impact of the burglary directly to the offender in question and to obtain answers to some challenging questions. This process turned out to be a healing one and represented quite a turning point for both men. Will Riley subsequently felt that he was no longer fearful of opening his front door and Peter Woolf stopped offending completely, going ‘straight’ after many years of crime. Not only did both men directly benefit but also it meant that potentially hundreds of additional people did not become victims of the burglar once he left prison. Such is the power and potential of Restorative Justice.

The video below explains more and features both Will and Peter, who both now Read more

New: Online Print Shop!

Buy printing on-line

Buy business card printing onlineAt Southside Print, it’s not only about high quality printing, great value, fast turnarounds and excellent customer service, but it’s about convenience for our customer’s too. With that in mind, we’re very pleased to announce the launch of our new online shop. Here, you can order our most popular print items right here on the website, then pay for them using a credit or debit card from the comfort of your home or office. As part of your order, you can request design and artwork for a small additional charge, or simply upload your own if you have a print-ready PDF at the ready. You’ll also see exactly when your printing will be ready at the time of your order. How’s that for convenience!

Buy Your Printing Online!

At time of launch, you can order business cards, letterheads, compliments slips and posters but we’ll be adding more products regularly. Imminent additions include brochures, leaflets and flyers — so watch this space!

Convenient Shopping from Home or Office

The beauty of ordering online is that there is no delay while you wait for quotations, emailed responses and confirmation of specification choices — it’s all here waiting for you on the website. Simply choose from your preferred options (for example paper weight, finish and lamination if needed), confirm your desired quantity and the price will automatically update itself there and then on your screen — instantly.

Buy stationery printing on-lineWhen ordering online, you’ll also see two dates; a ‘collect by’ date that’s correct if you wish to collect from our print shop in Tabard Street in London SE1, or a ‘delivery by’ date, which is the date your printing should be with you if you decide to request door-to-door delivery to you. You can even see how many hours you have left on the day of your order before the completion date changes. So, all in all, you’ll know exactly where you stand on every detail when you order online from Southside Print’s new web shop.

Buy Business Cards Online from just £27.20*

If you’d like to order your business cards online, they’re available single-sided or double-sided in full colour. Additionally, you can choose to have them laminated in matt or ‘soft touch’ lamination or to keep them ‘natural’ with either an uncoated finish or a silk coated surface. You can also choose to order from 1 to 4 ‘names’ at the same time and this really saves you money from a unit cost perspective. Order from as few as 100 business cards, with prices starting from just £27.20 + VAT at time of writing. Order business card printing online here.

Buy Stationery Online; Letterheads from just £83.75* & Compliments Slips from only £43.75*

The new web shop also allows you to order letterheads or compliments slips online. You can also simplify ordering via our combined letterhead and compliments slip packs, which start from just £127.50 + VAT for 500 of each. Stock options include 100gsm paper and a thicker, smoother 120gsm paper for those looking to give their stationery the ‘wow’ factor. Order letterheads, business cards and stationery bundles online here.

Buy Poster Printing Online, from just £6*

Buy poster printing onlineYou can also buy poster printing online. Size options include A4, A3, A2, A1 and our enormous A0 posters. During the ordering process you can choose whether you’d like lamination (matt or gloss available) and whether you’d like your poster(s) mounted to 5mm Foam-x, which is a light weight board with a foam core, suitable for indoor applications. Buy poster printing online here.

Pay Online

Our new web shop allows you to pay online easily and quickly. Most credit and debit cards are accepted.

Collection or Delivery

If you’re close to our physical print works in London SE1, you can save a little bit of money by collecting in person once your job is ready. For those further away, choose to have your printing delivered speedily to you when checking out and Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Our New Digital Foiling Service vs. Traditional Hot Foil

Digital foiling (L) vs traditional hot foiling (R)

If you see printed material that has a mirror-like metallic imprint on it, it’s likely that you’re looking at the printing process known as ‘foiling’. Foiling really gives your printed items an added ‘wow’ factor — any foiled areas will catch the light in a way that other printing processes simply cannot accomplish. Foiling is a great way to set your printing apart from that of your competitors, giving it an extra dimension and almost jewel-like detailing. Foiled areas will glint in the light and give your printed pieces a feel of real quality.

Digital foiling is one of several new services that are now available at Southside Print, courtesy of our Vivid Matrix 530D digital foiling facility. While hot foiling is always available, the new digital foil service offers several benefits over its more traditional counterpart. Here we’ll take a look at the differences, benefits and any limitations of each process.

Similarities

  • Both processes can accomplish an attractive metallic printed finish to logos, text and graphics, as desired.
  • Both processes offer a variety of finishes including a mirror-like shine or more muted satin and matt effects.
  • Both processes offer a variety of colours including anything from the traditional metal colours like silver, gold, rose gold, and copper to more standard colours like blue, green, red, pink and white.
  • Both processes can also accomplish holographic effects within the metallic coating. These are rather like you might find on a banknote or high quality voucher.
  • Both processes can also replicate spot varnish effects through the use of clear foils. However, for those looking for the ultimate in high gloss, real U.V. varnishing will accomplish a much higher gloss than is possible using foils.

An example of digital foilingDigital Foiling

  • Digital foiling requires no ‘die’ (a bespoke metal stamping block) but requires an additional printing pass compared to traditional hot foiling.
  • Digital printing can be accomplished almost instantly, whereas traditional hot foiling requires a larger amount of set-up.
  • Fine detail is possible with both types of foiling, however finer detail can be held using digital foiling.
  • Because it is not indented (indeed it may even be very slightly raised), digital foil may not catch the light and glint quite so much as the hot foil process, which is stamped hard into the paper or card, causing the indent. However, it’s only a subtle difference.
  • Supplying a one-off foiled printer’s proof is totally viable with digital printing. With traditional hot foil it would usually be cost-prohibitive on all but the highest budget jobs.
  • Digital foiling is accomplished entirely in-house, so usually offers speed and cost savings over traditional hot foil, being particularly cost-effective for short to medium volumes of printing.
  • Holographic foilWhile digital foiling can accomplish holographic effects, they are limited to just a few options including glitter and rainbow patterns. Unlike with traditional hot foiling, it is not usually possible to have bespoke holographic effects with digital foiling, which is limited to off-the-shelf holographic patterns.
  • The digital foiling process can use special foils that are printable, meaning that you can print black or coloured graphics over the top of the foiled areas. That is particularly useful if you want the entire background of your job to be foil (e.g. glitter foil) with graphics printed on top of the metallic surface, for example on product packaging.
  • If your job requires foiling on top of an area already printed with ink, it will have to be laminated first (unlike with traditional hot foil). However, this is not always the case, for example if the printed ink doesn’t meet the foiled area and if the job is printed in a particular order.

An example of traditional hot foilingTraditional Hot Foil

  • Traditional hot foiling requires a metal die, which costs more the larger it is. This die is heated and pressed into the paper under high pressure so as to make the foiling film adhere to the paper or card.
  • The pressure used during the hot foil process causes the underlying paper or card to become indented/debossed. This can be quite attractive, in fact, as it can cause the foiled area to glint and catch the light more readily.
  • While both digital and traditional hot foiling techniques can ‘print’ in a variety of metals, colours and finishes, traditional foiling has a wider range available.
  • Metal hot foil 'die' used in traditional foilingTraditional hot foiling can use totally bespoke holographic effects e.g. you might want your logo to appear in the holographic ‘image’. As well as adding a unique and attractive feel to the printed piece, such bespoke holograms are also used as security devices because they are harder to copy. However, the added cost needs to be factored in.
  • Unlike with digital foiling, you never need to laminate your sheets if you don’t want to. Foiling can take place on top of any printed ink when you use the traditional hot foiling process.
  • Although more expensive than digital foiling for small and medium print quantities, traditional hot foil can save money for particularly large print volumes.

Using Foiling in your Printing

Foiling adds a high quality feel to key details on printed pieces like packaging, stationery, business cards, annual reports, brochures, book covers and wedding stationery and is also a perfect addition for security detailing and top-end bespoke design work. Foiled jobs automatically sell themselves as high quality sales or marketing pieces — almost effortlessly. So if you’re looking to stand out from the crowd and add quality to your brand, we can thoroughly recommend metallic foiling as an option.

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