Printed postcards are a simple yet potentially very effective marketing tool. This is especially true when working with digital printers like Southside Print because they’re incredibly quick to turn around and are produced at exceptional quality. Even better, our own in-house design and artwork specialists are on hand to ensure that your postcards look eye-catching, well designed and communicate all the right messages to your target audience.
Postcards are generally affordable whether you require just a handful or many thousands, mainly due to their small size. This allows us to print several postcards on the same, larger, sheet before trimming down to their final size, so you benefit from the economies of scale and savings on materials. We print postcards mostly at A6 (148mm x 105mm) although some customers occasionally require larger sizes such as A5 (210mm x 148mm), smaller sizes like A7 (105mm x 74mm) or non-standard postcard sizes like square formats.
As well as rectangular and square postcards, we can also supply them with all rounded corners or even with a mixture of square-cut corners and rounded corners, resulting in a kind of lozenge shape, for example. For those who require something even more unusual, we can also make up a unique cutter so your printed postcards are irregular shapes, for example with sides that follow the contour of your logo, photograph or graphics.
When it comes to finish, postcards can be printed straight onto card with no additional finish — or additional processes can be used. It all depends upon personal preference and available budget. Without additional coatings and processes, postcards can simply show the inherent finish of the underlying card, for example uncoated cards (making for very matt and lower contrast printing), silk coated, glossy if the card itself has a glossy coating, or textured if the underlying card is itself textured. Additional finishing options that we can add include gloss or matt lamination, U.V. varnish or even spot U.V. varnish used in tandem with any of the other finishes (e.g. spot gloss U.V. varnish over the top of matt lamination — this looks phenomenally good). We can also digitally foil any of the above, resulting in metallic or even holographic detailing. All in all, your printed postcards can look (and feel) absolutely amazing when you let Southside Print really go to town!
What can Postcards be Used For?
Firstly, of course, postcards can be used for their traditional purpose. Perhaps you are a London venue — maybe a museum, landmark or experience of some kind — and want people to send friends and family a postcard featuring your venue following their visit. We can print that for you economically and in high quality. Using full colour printing and high gloss lamination, it’ll give images a real punch and a surface so glossy you can see your face in it! We’ll be happy to supply the design and artwork too.
However, postcards can also be great when used as an alternative to mailers. Send out a glossy, full colour postcard featuring your product or service in all its glory and you’re sure to impress. You can even have a set of postcards that each show a different product. That way you can follow up the first postcard with a second at a later date, then a third later still, and get some real momentum and brand recognition going amongst your target audience. Marketers know that people often need several reminders of adverts or marketing pieces before they take the plunge to purchase from a particular company, so a set of product postcards sent out gradually over the course of a few weeks can be a perfect solution. Postcards also have far more gravitas than a humble leaflet or flyer, leading to a higher perception of quality, so will be taken more seriously.
Postcards can also be used as invitations for special events, as an alternative to flyers showing special offers, they can have tear-off sections (e.g. to redeem a voucher at a London eatery) and they can be used as a way of getting feedback from customers and prospects, for example as a reply-paid survey that the customer fills in and returns, perhaps postage paid. They can also be used for very practical uses such as appointment cards, product guarantee cards, cards used to register for a service or event or even as a way for the prospect to request free samples … plus a whole myriad of other potential uses. Postcards really are the chameleon of marketing literature!
Looking for a Postcard Printer in London?
Southside Print would be delighted to discuss your postcard design and printing requirements with you, without pressure or obligation. Quotations are free, as is our advice should you want to simply chat through the various options. Call us on 020 7378 6754 or contact us here. We’re based at Tabard Street in the heart of SE1, close to Borough tube and London Bridge station. Click any of the bold links for further information and we’ll be really happy to help.