When writing is part of your job there is a risk that, every once in a while, you will write about something which is so interesting that you spend three times as long researching it as you should! This blog post for Swoon Editions is such a case. Founded in 2012, Swoon Editions was the brainchild of Debbie Williamson and Brian Harrison whose joint vision was to create an online destination where you could buy beautifully designed, hand-crafted furniture at incredibly low prices. They made this possible by starting with limited production batches, minimising warehousing and overheads, and providing products straight from their artisan workshops direct to customers’ homes.
With their furniture falling into categories such as Retro, Shabby Chic, French Style, Industrial Edge and Contemporary to name just a few, their impressive range — and business model — are truly inspired. So too are the many accessories which are also available on the website; rugs, quilts, beautiful storage boxes and more. All items are hand-made by carefully selected craftsmen from around the world.
Swoon HQ is on Southwark Bridge Road in London’s SE1, just a stone’s throw from Southside Print London Bridge, so we were an obvious choice when they started looking for a commercial printing company. We print their letterheads, compliments slips and other stationery as well as recently supplying a suite of 14 full colour, A4, foam board information cards for their own internal use. We supplied the information display cards ‘same day’ and, as only one of each card was required, these were an ideal application for our digital printing service.
Designer Editions are a new venture for Swoon and were first launched in mid April. With Designer Editions, the online retailer will join forces with leading or up-and-coming textile designers to produce weekly limited Editions. Here, unique furniture will be available in strictly limited quantities and will initially be available only to their ‘Insiders’ as they call them. Insiders are those who have signed up to receive new product information before it gets released to the wider public … and it is a loyal and enthusiastic community which is growing fast.
The first Designer Edition, launched in April, was a new variation of Swoon Editions’ popular Carnaby chair. In this special collaboration the chair was upholstered in a print created by the internationally recognised designer Claire Gaudion. Further releases include transformations to their iconic Lille armchair and to their Benny Ottoman.
Today Swoon Editions has significant backing from well-respected VC’s Octopus Investments and Index Ventures and is set to grow from strength to strength. I for one am converted and have now signed up as one of their ‘Insiders’; I can’t wait to see what happens next!
Swoon Editions are at Old Southwark Playhouse, 6 Playhouse Court, 62 Southwark Bridge Road, London SE1 0AT.
Telephone: 020 3137 2464, email or,
to see & buy the products, visit www.swooneditions.com