The Value of Great Graphic Design

The value of great graphic design

Never underestimate the power of graphic design. It has the power to either make or break your sales and marketing efforts. Too many people dismiss design as an unnecessary expense but, in reality, it is incredibly important to your bottom line. As such, it deserves an adequate allowance of both time and budget otherwise you risk wasting both those precious commodities entirely. In this post, we’ll explain why skimping on your graphic design budget may represent a fool’s economy. Not convinced? Read on …

Think about it for a moment: what is the single most important thing that world-dominating companies like Apple have at their core? Answer: excellent design. Without that, their products would simply be buried in an ocean that’s littered with hundreds of mediocre products. Excellent design lifts them high above the competition and also makes their products desirable. And once converted, famously few Apple customers ever go back.

It’s the same for printed sales and marketing pieces, adverts and packaging. Looking mediocre is a sure fire way for your promotional efforts to be completely overlooked in the ‘din’ of other mediocre efforts that compete in your marketplace. Excellent design, in contrast, will both attract and entice your potential audience so they notice and desire your product or service, not those of your competitor. Yet so many companies miss this simple opportunity by seeing design as an unnecessary expense rather than the incredibly powerful marketing tool that it is!

Let’s break down the main components of graphic design …

Good Design = Good Communication

Graphic design is about much more than how your sales and marketing pieces look. Good graphic design primarily has great communication at its heart. It’s all very well if your leaflet, brochure, poster or packaging looks attractive, but that’s no good to anyone if they don’t understand, in an instant, what it’s all about and what is on offer. So, one of the first considerations of any good graphic designer is to identify what the core message is and then to communicate that message prominently to the prospective audience. A good graphic designer will also pick out any secondary and subsequent message elements, making sure that each is communicated with the appropriate weighting in the sales or marketing piece. Using this hierarchical approach to the prominence of elements and messages will mean that the prospective customer knows where to look first and thereby learn quickly what is being offered and why.

Good graphic design primarily has great communication at its heart.

Features & Benefits

Once the product or service being offered has been made clear, another job of a good graphic designer is to make sure that the features and benefits of the product or service are also clearly communicated to those taking a closer look. Features are no good alone, of course; the prospect needs to know how those features will benefit them — so don’t forget to include your product or service’s benefits in the printed text.

Looking Good

Then, of course, the printed communication needs to look eye-catching and attractive. The right graphical and typographical styles, photos and/or illustrations need to be presented in such a way that they catch the eye, communicate all the right messages as outlined above, all in a pleasing way. The ‘tone’ of the design also needs to be right. If your product or service is a luxury one, then the design and printed output needs to ooze quality. If your product or service is an inexpensive bargain, then the designer needs to pitch the design just right so that it looks high quality overall but does not look or feel too expensive. This fine balance is all part of the job of a good graphic designer.

Feeling Good

Part of that balance is, of course, the paper, card and print processes used in the final printing. Some printed items look better on textured papers and cards, others work better on uncoated stock and still others might look best on standard paper with, say, a matt lamination. There are many paper options and many finishing options to choose from, so good graphic designers will also be able to advise on what might work best for your particular product or service — and production budget. The optimum result will be a printed item that both looks and feels good, without breaking the bank.

It’s All a Waste without a CTA

Once all of the above has been considered, then you’re well on your way to ‘converting’ your prospect’s interest into an actual sale. However, there’s one more thing that needs to be included. Remember to Read more

Poster Printing in London

Poster printing for Bang Said The Gun

Concert poster printed by Southside Print SE1

Christmas menu poster printing

Poster printed for Bunsmiths

Striking Halloween event poster for an SE1 pub

Full colour printed poster for WhatICanDo campaign

 

High quality poster printing is one of the most popular printing services here at Southside Print in London SE1. We use an 8-colour inkjet poster printing process for the majority of poster prints. This accomplishes great detail (up to 2400dpi), offers exceptionally high quality with accurate, saturated colours and a very wide tonal range. The overall impression is impressive and highly professional. Moreover, we can often turn around posters around rapidly, for example on a same day or next day basis. All in all, it’s the perfect solution when you need to grab attention for your product, service, presentation or event — and all at large scale and in double-quick time.

Poster Uses

Posters suit a variety of different marketing and promotional purposes for a range of different businesses and organisations. For example:

  • Promotional posters are a great way to promote any product, service or event;
  • CAD drawings can also be output, in exactly the same way, for use by architects, engineers and designers of any kind;
  • Posters can be used as display graphics, for example during trade shows and in store;
  • They also lend themselves to window and wall displays;
  • They’re perfect for marketing gigs, concerts, theatre productions and special events.
  • We’ve even produced limited edition prints that later become collectors’ items or are sold as promotional merchandise for bands, movies and suchlike.

Print Sizes & Prices

We can print posters in any size up to a maximum of A0. Here’s a little bit more detail:

  • A4 posters are 297mm x 210mm
  • A3 posters are 420mm x 297mm
  • A2 posters are 594mm x 420mm
  • A1 posters are 841mm x 594mm
  • A0 posters are 1189mm x 841mm
  • Your poster doesn’t have to be an exact ‘A’ size though — we can print to any size and proportion so long as it’s no larger than A0.

To get an instant idea of pricing, visit our online poster print shop here or simply contact us for non-standard sizes and we’ll be happy to provide quotations without obligation or pressure.

Finishes

Our standard poster prints use 200gsm ‘Xerox Photo Satin’ paper. As the name suggests, these have a lovely satin finish, which is a great balance between matt and gloss, with a lovely feel too. The 200gsm weight is also a substantial weight. It’s still classified as paper but is not far off the thickness of thin card, so is robust and oozes quality.

Our poster prints can also be laminated, in either matt or gloss lamination, to any size including A0. We also offer encapsulation, in a gloss finish, up to A1 maximum for those who like the ‘sealed edge’ approach and the extra robustness that encapsulation offers over standard lamination.

Mounting Options

Our posters can be supplied simply as 200gsm paper print-outs or we can mount them to a variety of substrates if preferred. Mounting options include: Read more

Booklet Printing for Inspirational SE1 Charity

Booklet printing for SE1 charity

Just up the road in Union Street SE1 is the headquarters of United St Saviour’s Charity (‘UStSC’), who recently commissioned Southside Print to produce two A5 landscape booklets. Both were printed in full colour on our digital presses here in Tabard Street. They were printed on 200gsm Lumi Silk paper, a high quality coated stock with a significant thickness to give the booklets substance and a feel of real quality. 100 were produced for one booklet and 500 for the other, suiting our digital printing service perfectly — those modest quantities simply would not have been economically viable using a traditional litho printing service.

  • The first booklet was a twelve page publication called “The Value of Small Grants”. It represented a review of the impact of grants issued in South London by both UStSC and Peter Minet Trust.
  • The second booklet was called “Where to look for grants and funding”. This was a guide to help groups in Southwark find funding for their local activities. The cover of each booklet can be seen above in the main image.
  • Southside Print also produced 1000 A5 leaflets, which promoted a community open day, along with some A4 leaflets (not shown).

St Saviour's House, Union Street, London SE1About United St Saviour’s Charity, SE1

United St Saviour’s Charity is based in an attractive period building in Union Street SE1, just a short walk from London Bridge and Borough stations. They focus on uniting people and charitable organisations in north Southwark. Part of this includes the provision of two community grant programmes along with high quality sheltered housing for older people in the area.

Grant Programmes

Their open grant initiatives include the Community Investment Programme for large grants and the Community Engagement Programme for smaller grants. Both aim to strengthen communities in north Southwark, improve the lives of older residents in the area and level the playing field for those who may be experiencing social and economic disadvantage. North Southwark is very much ‘a tale of two Southwarks’ where one part of the population is benefiting from the recent growth and regeneration of the area while others simply struggle to make ends meet. In the last twelve months, the charity has invested £1 million into local projects and activities that are now helping to redress this imbalance.

Sheltered Housing

The sheltered housing element of UStSC’s work takes the form of two schemes; St Saviour’s Court, which provides 53 modern homes in Purley, and Hopton Gardens Almshouses, which provide twenty flats and Grade II period cottages in Hopton Street, SE1. Both schemes include 24 hour support services for the residents. To be eligible, applicants need to have worked in Southwark for at least 3 years before application, they must be 65 or older, have low income and capital and be able to live independently with help from carers if necessary.

The charity is also planning a brand new modern almshouse in Southwark Park Road in Bermondsey. It is currently in preliminary talks with the developer Delancey and architects Witherford Watson Mann and their shared vision for the new building is one of stunning quality and beauty. As well as providing modern, independent sheltered housing for older residents with limited income, the aim is also to Read more

Digital Printing for St George the Martyr, Borough

Digital printing for St George The Martyr, Borough High Street, London SE1

Poster printing for St George The Martyr, Borough High StreetSouthside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!

Print Examples

Here are just a few examples of print work that we’ve recently supplied:

  • A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
  • The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
  • More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
  • Digitally printed full colour leaflets and programmesAnother item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
  • Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.

Brochure printing for St George The Martyr near London BridgeSt George the Martyr

Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.

For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!

A4 perfect bound book, printed and produced by Southside Print, London SE1St George the Martyr’s Heritage

As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.

The Church’s Lunch Club

During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.

The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.

Anyone interested in the various activities or projects is welcome to get in touch by Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more

Southwark Dynamos Score with Southside Print!

Southside Print sponsors Southwark Dynamos Football Club

A new football club, the Southwark Dynamos, recently reached out to Southside Print for a possible sponsorship deal. We were more than happy to help and are now proud to announce that Southside Print is the club’s official sponsor for the next two football seasons. Our contribution will help the new club with expenses for training equipment and football kit and our logo will feature on both home and away kits.

A notice on the club’s website made the announcement:

We are delighted to welcome Southside Print as our Official club sponsor for 2018/ 2019 Football season. Thank you believing in our vision from everyone at the club.

Caroline Nicholson, the Club Secretary of Southwark Dynamos Football Club, also said:

Everyone at Southwark Dynamos Football Club is extremely delighted and welcomes Southside Print as our Official Sponsor.

Southside Print’s Rob Phillips confirmed:

We are delighted to take up the opportunity to become your title sponsor …. it’s great to be involved”.

An early rough of how the new football kit may lookThe Southwark Dynamos

Southwark Dynamos is an exciting new football club based in Rotherhithe, Southwark, and has the London FA as their governing body. Currently, the club is preparing for the new football season in the South East London & Kent League. As the club says on its website, their aim is ‘to develop and train talented young footballers for tomorrow‘. They help young people take their skills to the next level, preparing them for top-level competitions which will see them playing in front of football professionals. Possible opportunities arising from that include scholarships and even semi-professional or professional football contracts.

The club is family run within the Southwark community and encourages young people – both male and female – to develop their football skills as well as to simply enjoy the sport. Training sessions help to build on skills, strength, agility and stamina as well as facilitating the fabulous opportunities mentioned above. Programs are also run with local schools and youth clubs and include summer football camps.

Staff are fully trained and vetted, with all the requisite safeguarding policies in place at the club. Indeed, all training certification is approved by the FA and other local football associations affiliated with the club.

The Southwark Dynamos train just two-and-a-half miles away from Southside Print at Bacons College Sports Ground in Timber Pond Road, London SE16 6AT (nearest railway station: Rotherhithe). Pre-training and development currently takes place every Saturday between 12 noon and 2pm and the next session is on Saturday 9 June at time of writing.

If you are under sixteen and an avid football player, the club is currently looking for additional players to strengthen its U16s squad ahead of the 2018/2019 football season. So, do get in touch with them if this if of interest. You can call them on 07760 955 978, email them or simply go to one of their Saturday training sessions. More details are available at www.southwarkdynamosfc.co.uk.

Southside Print

Southside Print is based in Tabard Street in London SE1, close to Borough and London Bridge stations. We’re commercial digital printers, large format printers and graphic designers and also offer additional print-related services like in-house digital foiling, perfect binding, gloss, matt and soft-touch lamination and, of course, litho printing for those who need spot colour or particularly high volumes of printing.

Southside Print primarily services Read more

Printing for ‘Venice in Peril’, London SW6

Printing for Venice in Peril Fund

Southside Print has recently had the honour of being the chosen London printer for a charity based just a few miles away; the Venice in Peril Fund. We printed the A4 flyers/postcards shown below, right, as well as some DL sized flyers, A5 flyers and stationery that included various business cards. The A5 postcards shown below were printed on 190gsm White Essential Offset card. This wood-free paper stock has a trendy, uncoated feel, offers great value for money and gives a superb printed result on our digital and litho printing presses. The DL flyers were printed on the same material and publicised some of the charity’s spring lectures last year.

The charity has also used Southside Print to print onto ‘Favini Alga Carta’, their very own recycled paper that was developed from algae, originally from the Venice lagoon but more recently from other marine sites. You can read more about this innovative paper, along with the incredible idea behind it, here.

VeniceAbout Venice in Peril

Anyone who has ever eaten a ‘Veneziana’ pizza at a Pizza Express restaurant will have already heard of the Venice in Peril Fund. A small discretionary donation, included with every Veneziana pizza order, has raised over £2 million for the charity since the partnership began in 1975.

The Venice in Peril Fund came into existence following the terrible floods of 1966, which severely damaged both Venice and Florence, Italy. Initially called the Art & Archives Rescue Fund (IAARF), the fund-raising activity for the Florence region had served its purpose by 1967, so the focus for fundraising was redirected solely towards Venice and the organisation was re-launched as The Venice in Peril Fund that we know today.

Venice in Peril has its UK headquarters just 7 miles West of Southside Print in Putney, London SW6. The registered charity has been in existence for over forty years, during which time it has raised millions of pounds, primarily for the conservation of buildings, monuments and works of art in Venice. The city remains under constant threat from the surrounding water, rising sea levels and pollution but the charity goes much further than helping to fight only those threats. Along with its conservation work, the Venice in Peril Fund pays for studies, events, education and advocacy for, and about, the region. In support of this work, Venice in Peril also promotes a deeper understanding of Venice – its complex history, the contribution it has made to world culture and the challenges it faces today – to encourage responsible and informed engagement with the city.

Printed postcard & flyer for Venice in Peril eventSpring Lecture in aid of the Venice in Peril Fund

On the 24th of April, the 12th Kirker Spring Lecture will be taking place at the Royal Geographical Society in London SW7. The lecture is by award-winning restaurateur, writer and broadcaster Russell Norman. Russell operates and co-founded several restaurants under the POLPO banner in London and elsewhere, has won several major awards for his books, presented a six-part prime-time documentary (The Restaurant Man) for BBC2 in 2014 and has been recognised by Debretts as one of the 500 most influential people in the UK. His lecture is entitled “The Food of Venice and the Lagoon: how its culinary traditions are as important as its people and its stones” and is being held in aid of the Venice in Peril Fund. Doors open at 6pm with a reception followed by the lecture itself at 7pm. Tickets are £20. More detail about the event, along with ticket purchases, is available here. You can also click the thumbnail image of the A5 postcard/flyer published for this lecture, shown on the right, for more information. The flyer is one of several marketing pieces printed for the charity by Southside Print in London SE1.

The Venice in Peril Fund is at 11 Hurlingham Studios, Ranelagh Gardens, London SW6 3PA and can be contacted on 020 7736 6891. Alternatively email info@veniceinperil.org or visit www.veniceinperil.org for more information. Those interested in becoming a member of the charity can also learn more or sign up here.

Printing Services in South and Central London

Southside Print has traditionally offered its litho, large format and digital printing services primarily in and around the London Bridge, Borough and South East (SE1) region of London. Now under new ownership, we’re beginning to extend our print and graphic design services to a wider South and Central London audience, including Victoria SW1, Clerkenwell EC1, The City and EC2/EC3/EC4/EC5 postcodes, amongst many others. Of course, we can supply printing and design services to anyone, anywhere (not just London), and this will be especially true in the near future when we introduce a full online ordering service to the website. You’ll soon be able to order and pay online, then Read more

Some exciting news to share with you…

As a welcome gift from Rob the new owner of Southside Print SE1, you can save 10% off the price of business stationery for the next two weeks until 17th April 2018.

It’s Alan here from Southside Print, with a rather special announcement. What’s more, it’s exciting on several levels as it’s a win-win (… win) for you, me and a lovely couple, who I’ll tell you more about in a minute.

So, what’s happening?

Well, after 35 years in the printing industry, I’ve decided to hang up my printing apron, grab my slippers, put the kettle on and spend more time at home with my lovely wife. You’ve guessed it … I’m retiring!

It’s been amazing working with lovely clients like you over the last 35 years and I wanted to say a massive thank you to each and every one of you before I went off into the sunset. So, “thank you” — you’ve done us all proud over the years and I wish you all well for the future.

Which brings me back to that lovely couple …

I’d like to introduce you to Robert Phillips (‘Rob’) and Sarah Codd. As well as being recently married and rather lovely, they are now also the proud new owners of Southside Print. They’re print veterans too, having worked in the industry for almost 31 years. So, they really know their stuff! Rob and Sarah will be taking over from 30 March 2018 and will join the existing team of Matt, Aidan, Paul, Eve and Linda, so you’ll still see the same familiar faces as well as the two new arrivals.

Sarah Codd and Rob Phillips, new owners of Southside Print, SE1.

Multiple benefits for you …

I mentioned at the start that this would also be a ‘win’ for you, as a customer. In fact it’s a multiple win! First, Rob and Sarah will be bringing with them some snazzy new equipment, so you’ll be able to get even more out of Southside Print. Just one example is a new digital press that can print on sheets up to 1.2 metres in length and will allow us to make a 16 page A5 booklet out of just one sheet. That’s going to be great for speed and economy!

Secondly, you’ll soon see the benefits of a new, significant investment into software that’ll allow you to track your work during production — and much, much more. You should see this introduced around Autumn 2018 and we’ll give you more detail nearer the time.

Last but not least, save 10% on stationery printing

Save 10% off all business stationery until 17th April 2018.As a welcome gift from Rob, you can save 10% off the price of business stationery for the next two weeks. That includes business cards (minimum quantity just 100), letterheads, continuation sheets and compliments slips etc. Simply mention “ROB’S WELCOME OFFER” at the time of your order and you’ll receive the saving (valid until 17th April).

So it’s farewell from me …

My last day at Southside Print was the 29th of March so, from the 30th, I left you in the very capable hands of Rob and Sarah. That just leaves me to wish you a very happy, healthy and successful future and to say a huge ‘thank you’ once again for keeping me so busy for all of these years.

My very best regards to you,

Alan Garelick
Southside Print. Read more

Wishing You a Very Happy Easter!

Our food parcel with the Rev’d Jonathan Sedgwick, Jane and the team at Saint George The Martyr's foodbank.

A very happy Easter to all our customers, neighbours, suppliers and readers. This year, instead of sending out Easter cards, chocolate and Easter eggs, we donated a charitable food box to the local food bank located at Saint George The Martyr church. This will help to distribute much needed food to those who cannot afford to buy it themselves at this time. Saint George is based in Borough High Street (SE1 1JA) and boxes of nutritionally balanced food are given free to those who are in crisis, who have been going hungry or who are in poverty for one reason or another (see this link if you would like to learn how to obtain a food bank voucher). The food bank is part of a network of food banks supported locally by Waterloo Foodbank and Nationally by The Trussell Trust. We sincerely hope our donation of food and goodies helps some local people enjoy Easter more than might otherwise have been possible.

Digital printing in full colour for Saint George The MartyrEaster at Saint George The Martyr

Saint George The Martyr has a full itinerary lined up over Easter, starting on Maundy Thursday (29th March), through Good Friday, Palm Sunday and Easter Monday (2nd April) — there is a lot going on! See their website for programme details. On the right, you can see some related printing that we recently printed for Saint George. One leaflet and a matching poster publicises the ‘Holy Week and Easter’ events at St George for this Easter. The other leaflet was printed to publicise ‘St George in Southwark Festival’, which is a free festival of art, poetry, theatre and music that will begin in mid-April. Everything was printed in full colour on our in-house digital presses at the SE1 print shop in Tabard Street.

Call us on 020 7378 6754* if you have any digital, litho or large format printing requirements and we’ll be delighted to help. We’re conveniently close to London Bridge and Borough stations and also offer full graphic design and print management services. Watch this blog and our social media profiles for even more services, which are coming in the near future.

Easter Opening Times at Southside Print, SE1

* Southside Print will be closed for the Bank Holiday from Good Friday (30th March) to Easter Monday (2nd April) inclusive. We will re-open again on Tuesday 3rd April. If you have any printing requirements over the Easter break, please feel free to send us artwork or quotation requests and we’ll be in touch the moment we’re back on Tuesday and have taken a look.

Happy Easter!

We wish all our customers, friends and neighbours an enjoyable and peaceful Easter break. We look forward to seeing you again soon! Read more

Brochure Printing in London Bridge, SE1

Printed brochures

Full colour brochures printed for Munro & ForsterBrochures are a priceless marketing tool for just about any business or organisation. Akin to a mini shop window or store front they will work hard to silently market your product or service to your target market, especially if written, designed and printed well. That’s helped still further if they also include professionally generated photographs or illustrations to showcase your products or services in the best possible light. With a well executed brochure, all your key sales and marketing information will be available anywhere, all distilled down in a handy, portable format. Unlike a physical store, they can be perused at your prospect’s leisure, whether mailed in the post, distributed from dispensers, left at coffee tables and receptions or handed out face-to-face.

Brochure Formats

Typical brochure formats include:
  • Saddle-stitched printed brochures for Gembuildstandard ‘saddle-stitched’ brochures;
  • wiro-bound brochures;
  • perfect bound brochures;
  • hybrid brochures e.g. that may have extra fold-out sections;
  • brochures that double up as folders, for example with pockets for inserts at the front or back.

Shapes & Sizes

Perfect bound 'Power to Change' brochuresMost brochures are based upon the ‘A’ sized paper sizes, for example A4, A5 and A6 etc. Such sizes can be presented in portrait or landscape mode, although portrait format tends to be most common as it’s more cost-effective to produce due to the way it uses standard stock sizes (less waste).

Aside from the standard ‘A’ sizes, there are also a few other brochure shapes that are quite effective, including:

  • Square brochures (typical sizes include 210mm square and 148.5mm square) — these have a certain charm about them;
  • 6-page format (like a wide gate fold);
  •  Wiro bound, full colour brochures 'Power to Change'‘DL’ sized mini brochures (most often portrait in format, being H210mm x W99mm, which is easily accomplished simply by folding an A4 sheet into three).

Each of these sizes and formats will give your brochure a different feel which will, in turn, affect that all important first impression — important because your brand, product and service are all at stake. If your brochure looks poorly conceived and underwhelming, that is inevitably how your product, brand or service will also be perceived, so it’s important to take everything into consideration and to get it right. Read more