It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.

Your Free 2018 Marketing Calendar

The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.

Timely Marketing Reminders, Month by Month

As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event!  These are just a few examples — see the full infographic below for many more:

Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will Read more