Pop-up Displays

Pop-up Displays

Curved pop-up display systems look incredibly impressive. They are a great way to showcase your brand and to get your sales or marketing message across, all in an instant. Despite their large size and powerful impact, they are surprisingly inexpensive.

Our pop-up display systems include printing of the graphics plus a counter that doubles as transportable storagePop-up display systems really are a perfect solution whether you need large display graphics at an exhibition, trade show, industry expo or for ad hoc appearances in places like shopping malls and business receptions.

A Huge Display Area for Your Graphics

Southside Print’s pop-up display systems are beautiful. They offer a huge expanse for your graphics on a curved display wall that stands unaided over several metres. They have attractive curved ends too, with continuous, edge-to-edge graphics for your marketing proposition. It’s a vast area to display your logo, strap-line, key marketing messages and any photos or graphics. With size options ranging from 3m x 2m right up to an incredible 3m x 5m, you really do have enormous scope to get your message across with maximum visual impact.

The printing of the display graphics is included in the price.

Our pop-up displays are quick and easy to assemble without the need for toolsFast to Assemble

The printed graphics are included along with everything you need for your display, all packed and ready to use inside the transportation case. When it’s needed, the entire display, including the counter (see section below), curved ‘wall’ and framework that holds it together all assemble in just a few minutes. So, in next to no time at all, your attractive and impressive display is ready to do its work. No special tools are required.

A Convenient Transportation & Storage Case is Included

Likewise, when your event is over, the entire thing packs down, just as easily, into the compact storage case. Despite packing a large punch in terms of size and marketing impact, pop-up display systems are extremely easy to store and to transport. The case has wheels integrated into its design and will easily fit inside a car. The robust case represents a perfect way to store and protect your large-scale graphics until the next time they’re needed.

The Display Counter is Also Included

At no extra cost, the storage case also doubles as an attractive display counter for use at your event. It can sit in front of, or alongside, your main display and perhaps form a focal point or place to talk with your prospects. A separate wrap-around graphic attaches seamlessly to the counter, giving you another display area to showcase your brand and key marketing messages. It also has beautifully curved sides to match the main display. The counter also features a robust, horizontal table top where you can perhaps stack brochures or other printed marketing materials for your prospects to take home.

Showcase Your Brand or Message in the Best Possible Light

Lights are included in our standard pop-up display pricing or are available separately, along with many other accessories, on request. Simply ask us about the various options and we’ll be happy to help.

Artwork Templates Available

Useful artwork templates are available online in both InDesign and Acrobat PDF formats. They’re available for all 4 pop-up display options:

  • H3m x W2m pop-up display with storage case/counter;
  • H3m x W3m pop-up display with storage case/counter;
  • H3m x W4m pop-up display with storage case/counter;
  • H3m x W5m pop-up display with storage case/counter.

So, if you’re supplying your own design and artwork, we even make that easier for you. On the other hand, if you need help with design and artwork we offer that as a service too; just contact us and one of our professional graphic designers can sort out a beautiful design for you.

Our Pop-up Displays are Surprisingly Inexpensive

You may be surprised to learn how little our pop-up banners cost. Despite their high quality, large size and huge impact, they start from just a few hundred pounds, so offer maximum bang for your buck. Our pricing includes printing of the graphics, the curved display unit, the counter that doubles as a storage/transport case and, at time of writing, free delivery in the UK. We’ll shortly be adding them to our new online print shop, so you can simply choose the most appropriate size for your event, download an artwork template and pay online — simple! Once you have supplied artwork, turnaround is surprisingly fast. We’ll update this post with a link to the product once the new online print shop is live. In the mean time, contact us for free printing quotes, queries, help with digital printing, graphic design/artwork, or anything else. Southside Print is a printer London Bridge and Borough, in London SE1.

Images are for illustrative purposes only.

Sustainable Printing for the Environmentally Conscious

Sustainable Printing for the Environmentally Conscious

If you are an environmentally conscious individual or represent a business or organisation that is, Southside Print can help by providing environmentally-friendly printing. More and more people are rightly concerned about the impact that their buying choices have on the environment. With temperatures and sea levels across the world rising, long-frozen ice caps melting and the world’s biodiversity under enormous threat, it’s becoming increasingly important to make good choices about where and how products and services are produced. Indeed, many companies and organisations across the globe now have sustainability policies in place to ensure that they are sourcing services and products only from environmentally-responsible, sustainable sources. That includes, of course, paper-based products and printing services. Well, at Southside Print, we supply sustainably-produced printed products for many environmentally aware clients including individuals, charities, green businesses, certified B Corporations (B Lab/B Corp) and so on. Our ‘green’ printing is perfect for anything from brochures, leaflets, annual reports and posters to large format printing, banners and letterheads — and much more.

Sustainable Printing at Southside Print

  • All paper used at Southside Print is FSC accredited (more about that below).
  • It’s also at least 20%-30% recycled.
  • Customers have a wide choice of sustainable papers, card and board to choose from, including 100% recycled options and even some eco-friendly paper stocks that contain no wood pulp at all.
  • We recycle all paper and card off-cuts, whenever it’s possible, throughout the year.
  • We use only the most energy-efficient printing and finishing machinery and technologies.
  • Our printing is fully digital, meaning we don’t use nasty chemicals in our print processes.
  • Even our website is hosted on green servers, which use energy from renewable sources and the most energy-efficient server technologies, resulting in minimal CO2 emissions.
  • When delivering finished print orders around London, we even use ‘green’ couriers whenever possible.

FSC Accreditation

We mentioned that all our paper is FSC accredited. This means that our papers, cards and boards are certified by the Forest Stewardship Council as containing wood or pulp from responsibly managed forests and/or from recycled post-consumer waste. That’s important to us and our many environmentally aware clients.

Paper — The Eco Facts

Some studies suggest that there are misconceptions, particularly amongst young adults, around sustainability in the printing and paper industry. The truth, however, is very positive and, indeed, the paper industry is one of the few that is genuinely and inherently sustainable.

“The paper industry is one of the few that is genuinely and inherently sustainable.”

  • Over 12½ million tonnes of paper are used in the UK every year. About 80% of that is recycled, which is incredible when you think about it.
  • About 57½ million tonnes of paper per year is recycled in Europe [2019 data], with up to 78% of it being recycled there.
  • European forests are actually growing rather than shrinking. In the last 15 years or so, they have grown by more than the equivalent of the land mass of Switzerland — that’s a growth rate of about 1,500 football pitches every day.
  • Paper can only be recycled 5 to 7 times before the fibres become unsuitable in the production of ‘new’ paper, so the role of new wood fibre/pulp from the FSC managed forests is essential.
  • The biggest use of wood from the world’s forests is for fuel (logs etc.) — that accounts for 50%. Meanwhile, 30% of timber is used in the manufacture of more industrial products like furniture or in construction. Only about 13% of the world’s wood is used in the manufacture of paper.
  • Printed paper products are one of the lowest greenhouse gas emitters in today’s world of electronic communications. In fact, they produce just a tiny fraction of what is produced by the ICT industry itself.
  • Over 60% of forests in the EU are FSC certified (or PEFC equivalent), with over 42% of Europe being covered by them. (PEFC is similar to the FSC, with both independently verifying that wood fibre used in paper production has been sourced from sustainably managed forests).
  • 71% of wood and 83% of pulp purchased in Europe for paper production is either FSC or PEFC accredited.

For more details about the incredible sustainability of paper and printed products, download an excellent 26 page report by the organisation Two Sides.

“From newspapers to magazines, from photocopies to leaflets, we believe Print and Paper cannot be beaten for attractiveness, impact and sustainability.”

Your Eco-friendly Printing Supplier

So if, like us, you believe that sustainable, eco-friendly choices are crucially important, then Southside Print can help with all your printing requirements. We’re a high quality printer in Borough, London SE1, near London Bridge, but we can supply anyone, anywhere. We care deeply for the environment and are keen to do everything we can to help others improve their ‘triple bottom line’ (social, environmental and financial) whilst also playing our own crucial part to help Planet Earth. Please do consider us if you would like to produce environmentally-friendly printing materials for your sales, marketing, corporate or private needs. Choose an appropriate button below to make contact and we’ll be happy to help.

Common Artwork Mistakes & How to Avoid Them

Common Artwork Mistakes & How to Avoid Them

At Southside Print we can either accept artwork files from customers, or produce artwork for them. Obviously, clients can save some money if they choose the former option and do their own design and artwork. However, if they’re not used to generating their own professional-grade artwork, common mistakes are easy to miss. These could lead to digital artwork files not working at all, unexpected printing results or, even worse, paid-for printing being totally unusable. For these reasons, we thought we’d highlight the most common artwork mistakes that we see, in the hope that they can be avoided by customers who supply their own artwork files to us.

1: Incorrect Colour Mode

Colour photos and graphics should be saved in CMYK mode not RGB.Most mobile phones and digital cameras save images in RGB mode. This mode is meant for screen viewing rather than commercial printing. If digital artwork is supplied with images in RGB mode, there’s a significant chance that they will not look as expected – potentially terrible – on the final printed results.

Solution: Before putting full colour images into artwork files, they should first be opened in an application like Photoshop and re-saved in CMYK mode. For the same reason, the final artwork file (usually saved as a print-ready PDF) should also be saved in CMYK mode when printing full colour images.

2: Inadequate Image Resolution

Have you ever looked at something printed, perhaps in a brochure, and spotted one or more images that look a bit fuzzy or, worse still, pixelated? Both are almost certain to be due to the images having inadequate resolution within the artwork files supplied. With resolution too low, images can appear ‘soft’ and lacking detail at best, or broken up into visible squares (the pixels) at worst.

Solution: Ensure that photographic images are at least 300 dots per inch (‘dpi’, also known as ‘pixels per inch’ or ‘ppi’) at the size they are going to be shown in the final printing. This can also be checked in professional image editing applications like Photoshop. It’s important to ensure that the final digital artwork file (again, usually provided as a print-ready PDF) is also saved with images set to 300dpi or, for particularly fine screen rulings, 350dpi minimum. If they’re well above that resolution, most applications can save the print-ready PDF in such a way that images with resolutions above, say, 450dpi are ‘downsampled’ to 300 or 350dpi. If downsampling is used, the Image Quality setting should be set to Maximum.

Related note: ‘Line artwork’ type images should either be saved as vectors (e.g. Illustrator ‘EPS’ format) or, if they’re ‘rasterised’ (pixel-based) images, save them at a minimum of 1200dpi to avoid jagged edges showing on areas like curves.

3: Using the Wrong Application for Professional Artwork

Applications like Microsoft Word, PowerPoint and even Corel Draw are fine for office use and for outputting to standard desktop printers. However, they’re not really seen as professional applications for use within the commercial printing industry. Attempting to use them as such may well simply not work, give unprofessional, substandard results, cause glitches in the case of Corel Draw, or require your commercial printer to re-make your artwork again from scratch (at significant cost in all likelihood).

Solution: Don’t attempt to use desktop applications like Word and PowerPoint nor, in our view, Corel Draw for use with high-end commercial printing. Instead, you should be using a professionally-recognised design and artwork application like Adobe InDesign. It is the de-facto design, page make-up and artwork application used in the design and print industry, having pretty much replaced older applications like Quark Express and PageMaker. It is usually used in tandem with images and graphics brought in from Adobe Photoshop and/or Adobe Illustrator, which are also both the de-facto professional applications for each of their respective fields.

4: Missing Out Bleed

Add 3mm bleed to elements extending to the paper's edgeIf your design and artwork has colours or images going right to the edge of the printed item, you shouldn’t just stop your artwork there because guillotining of the final printing is not usually accurate to tenths of a millimetre. Therefore, you could end up with white edges showing rather than your background colour or image going right up to and off the edge of the cut sheet.

Solution: Remember to add an extra 3mm of ‘bleed’ (an area that prints further than the edge of the sheet) to all artwork elements that you want to print to the edge. That way, if guillotining is not quite accurate, your colour or image will still print to the edge because you built in a 3mm margin of possible error.

5: Sitting Artwork in the Middle of a Larger Sheet

When producing finished artwork for, say, a business card, it might be tempting to produce it in the middle of an A4 sheet, because that’s the size of paper you might usually deal with on your computer. However, saving smaller artworks on larger paper sizes within digital artwork can end up costing you money and causing problems at printing stage. That’s because it’s terribly difficult, if not impossible, to get rid of the surrounding margin. That’s important when we want to use several duplicates of the business card on the uncut printing sheets, so as to get economies of scale and reduce paper/card waste.

Solution: Within your design and artwork application, ensure that your document size is set to the correct, final size that you want your printed piece to be, and no larger (apart from the additional 3mm of bleed if needed — see above). Also discuss whether you need to add ‘trim marks’ with your commercial printer as that requirement can vary from printer to printer.

6: Supplying Readers’ Spreads instead of Printers’ Spreads

Let’s take the example of an 8-page brochure for illustrative purposes. In that example, although page 2 will be next to page 3 from a reader’s point of view on the final brochure, that’s not how they’re actually printed. If you supply your artwork with double-page spreads set up in that way, pages will end up on the wrong order in the final printing.

Solution: In the 8-page brochure example, you have two choices. The first is to supply individual pages rather than spreads and then allow your printer to do what’s called ‘imposing’ them into the correct multi-page spreads from which to print. That’s the safest option if you’re not a professional designer or ‘finished artist’. For professionals, though, you can supply properly imposed ‘printer’s spreads’, for example with the front cover on the right next to the back cover on the left, page 2 printed opposite page 7, page 3 alongside page 5 and so on. Either way, once printed, trimmed and folded, the pages will end up in the correct order, so long as the imposing is done thoughtfully.

7: Using the Space Bar for Tabulated or Indented Content

If you hit the space bar multiple times to try to align indented content or columns of text or numbers, you will almost certainly end up with columns that don’t quite line up vertically in a straight line. That’s because most commercially printed fonts don’t use a ‘fixed width’ measurement for every character. So, one line of 30 characters (including spaces) will almost certainly end up a different length to another line of 30 different characters. Hence, columns will look misaligned and unprofessional.

Solution: Professional designers use properly set-up tabs to align their tabulated content, not the space bar. This ensures that tabulated content and indents line up perfectly. And what’s more, it’s easier than you think once you’ve tried it a few times — and saves time.

8: Ad-hoc Text Styles

Changing font styles, colours, sizes and weights on an ad-hoc basis as you work through your text content is more likely to end up with styling errors and inconsistencies. This can make a printed piece look amateurish.

Solution: Use your professional design and artwork package’s character and paragraph style palettes properly, i.e. pre-set a range of styles that you are likely to use and then apply one style to each title, sub-title, paragraph etc. as you work through your document. It’ll save you time and mean that styling is totally consistent throughout your final printed piece. What’s more, if you decide one particular type of content needs to be altered throughout the entire document, all you need to do is to change that particular pre-set style once in the palette — and the whole document will update itself.

9: Using Clip-Art

Clip-art from desktop applications is all very well for internally-produced ‘office’ type documents that are to be printed on desk-top printers. However, they often lead to unexpected printing results on commercial printers. That’s because clip-art formats like Windows Meta Files are not designed for such commercial use; they often cause glitches in the printing or crashes in commercial printing PostScript software. In essence, clip-art is simply not fit for commercial printing purposes.

Solution: There are 3 possible solutions. Firstly, you could avoid clip-art unless it’s professionally produced specifically for high-end commercial PostScript printing and comes in a file format like .ai or .eps (and is in CMYK mode). Secondly, you could consider generating the designed graphic yourself using a professional programme like Adobe Illustrator. Then export it to your InDesign document layout as an EPS file. Lastly, you could try to ‘rasterise’ any suitable image (for example, by opening it, or a PDF of it, in Photoshop) so that it essentially ends up as the equivalent of a photo, i.e. made up of pixels instead of clip-art vectors. N.B. don’t forget to check it’s in CMYK mode and at least 300dpi if going for a rasterised (non-vector) route.

10: Not Proof-Reading Thoroughly

Once printed, it’s too late to correct any errors that were missed in your design and artwork. And you’ll still have to pay for the original printing and any reprint needed.

Solution:It goes almost without saying that you should check, double-check and triple-check every job before sending it to your commercial printer. Maybe even get another person to check again for you. Spell checking and proof-reading are all part of the checking process, as are technical checks to ensure that images are in the correct mode, that resolution is sufficient, bleed has been added where required, and so on. Another recommended way to catch any errors is to get your commercial printer to supply a printed proof, which you should also carefully scrutinise for errors and technical issues before sanctioning the full print run.

11: Not Embedding or Outlining Fonts

Forgetting to either embed or outline (vectorise) fonts within your final artwork file can lead to unexpected font substitutions that could wreck the look of your final printed piece.

Solution: Save a version of your InDesign artwork file first with it’s ‘live’ (editable) text. Then select all text with the pointer tool and convert it to vectors (using the Create Outlines command under the Type menu) and re-save it with a new name. The reason for keeping two versions is in case you subsequently spot an error and need to go back to the original file version to correct the document. You can’t do that with outlined fonts as they’ve become vectors (shapes) rather than live letters, even though they look identical. One final tip is to then use the Type > Find Font command to ensure that you haven’t missed any fonts and that there are no live ones left. Then, once all other checks have been made and there are no longer any live fonts in the document, save your print-ready PDF.

Another option is to embed all fonts rather than outlining them. However, outlining them in the way described above is more reliable, particularly as some font licences occasionally stop you from being able to embed them.

Let us Produce Your Design & Artwork

Southside Print, printers in London Bridge & Borough, SE1One sure-fire way to avoid all the potential problems above is to let us do your design and artwork for you. It’ll save you many hours of work, if not days, and will look totally professional. In tandem with digital printing, large format printing, and eco-friendly printing, it’s what we do professionally, after all. We have our own in-house designers and finished artists, who know graphic design and printing services backwards, so it’s really no trouble. We’re competitively priced and printing quotations are free. So, if you are looking for professional, high quality design, artwork or printing in London Bridge and Borough in South East London (SE1), please get in touch here , ask for a free printing or design quotation here, or call 020 7378 6754. We’ll be happy to help.

Personalised Christmas Cards for 2020

Personalised Christmas cards for 2019

With the clocks gone back and the final part of the year upon us, Christmas will be at the forefront of people’s minds very soon. And, with last post dates for Christmas being Friday 18 December for 2nd Class and Monday 21 December for First Class, you need to start planning for your personalised and corporate Christmas cards now if you’re to avoid a last minute panic.

Luckily, Southside Print can help. In line with previous years, we have a great selection of attractive Christmas cards ready and waiting for you to personalise and overprint at www.christmascardgallery.co.uk. Every one of them is attractive and you can choose cards which may be metallic foiled, high gloss varnished, printed on textured card or featuring a combination of several of those finishes. Each can be personalised professionally for you, including a logo if required. Click the links and images to see the huge choice available.

Contemporary Christmas cardsContemporary Christmas cards

New for 2020 are our contemporary-looking cards with lots of sparkle! There are 42 modern designs sized at A5 with a gloss finish that feature anything from fancy stars, baubles and attractive trees to festive reindeer. View all the contemporary cards here.

Contemporary Christmas cardsAnimal & bird cards

Our range of 20 animal and bird cards is always popular — who doesn’t love a fluffy robin, penguin or polar bear! Joining them are cards featuring highland cattle, stags, donkeys, blue tits, foxes, owls, dancing cranes and squirrels, each in a gorgeous, snowy scene. The photography is stunning. View the animal & bird cards here.

Traditional Christmas themed greetings cardsTraditional Christmas themed charity cards

Of course we also have a range of Traditional Christmas themed charity cards, featuring illustrations and designs that have a distinctively Christmassy feel about them. All 22 of them are attractive and extremely festive in feel, sized at A5. You’ll find snowy scenes, wreathes, fancy baubles, church scenes and more in this section. View the Christmas themed cards here.

Fine art & religious themed Christmas cardsFine art & religious cards

Our selection of religious and fine art greetings cards is simply beautiful. From angels, nativity scenes, the Three Kings, stained glass windows and churches to images of works of art that all have a distinctively wintery scene at their core. All sized at A5 and ready for you to personalise. View the fine art and religious themed cards here.

Christmas cards with an International themeInternational charity cards

Our International charity card range will particularly suit businesses and organisations who have a worldwide clientele. Images include globe motifs, flags, world landmarks, doves of peace and Christmas trees in a wide variety of visual styles. Sized at A5 and featuring a variety of different finishes and textures depending upon the card chosen. View the International themed Christmas cards here.

London themed Christmas cardsLondon scenes

Our London themed Christmas cards are perfect for many of our clients as so many of them are based in the heart of the city. The choice of 24 different cards features landmarks such as The London Eye, Big Ben, St Paul’s Cathedral, Trafalgar Square, Horse Guards Parade, Regent Street, St James’ Park, St Pancras Station, Tower Bridge and even the Natural History Museum. Perfect! View our London themed cards here.

Photographic Xmas cardsPhotography charity cards

Always popular, we couldn’t forget our photographic range of festive cards. These are attractive, featuring stunning photography, and of course are non-religious, so will suit a wide audience. Images include anything from swans on the river and decorated trees to snowy landscapes and frosted snowdrops. A5. View the photography themed Christmas cards here.

Tree themed Christmas cardsTree cards

No collection of Christmas cards would be complete without a wide selection of tree images and ours is no exception. Choose from 24 different designs that include images and styles that will suit anyone. With the added bonus, for some, that they’re non-religious, these will have wide appeal and will suit any age group too. Sized at A5 and featuring a variety of finishes. View the tree themed Xmas cards here.

Ready to order?

Take a good look at the available cards and, when ready, make a note of your preferred card’s reference number (the ‘SKU’). Then Read more

Producing Brochures? Size Really Matters!

Printing brochures? Size really matters!

When it comes to brochures and other promotional documents, size really does matter. Along with the design and finish, the size and format of printed sales and marketing documents has an impact from a marketing perspective. A carefully selected size could make your printed marketing piece literally stand out, making it both different and memorable when you get it right. Once you’ve accomplished that, half the marketing battle is already won.

Marketers have only one chance to make a good first impression

For these reasons, many brochure and marketing literature designers will often consider sizes outside of the bog-standard A4 that we see so often. This consideration will almost be part of the design process itself, in fact. After all, marketers and designers have only one chance to make a good first impression.

It’s a very tricky balance, however. While format, looks and size play an important part in the overall impact of a printed brochure or marketing piece, it’s all too easy to stray into unnecessary extra expense if it’s not fully thought through.

A balance between design, impact, cost & ultimately R.O.I.

The approximate size for your brochure or marketing piece may simply be steered by the volume of content it needs to contain. If that’s substantial, then clearly you may have to choose one of the larger document sizes, or at the very least go with a smaller size with a greater number of pages if you don’t mind the document or brochure being fairly thick — but, as we’ll see below, that’s not necessarily a bad thing. Conversely, if your brochure or sales piece doesn’t include an enormous volume of content, then right away you have a wider choice of sizes and formats available to you. So — a good starting point when considering sizes.

Why not A4 portrait?

Hmmm … well, that’s probably the most cost-effective size/format for large-ish brochures because paper sizes in the UK are generally optimised for that size (or derivations of it like A5 etc.). With ‘A’ sizes generally, there is usually minimal paper wastage from off-cuts, because the base paper sizes that printers use are set up so well for it (SRA3, SRA2 etc.). However, as such, A4 is very “standard” and therefore rather predictable. And predictable does not make your service or product stand out from the crowd!

So what can you do to create more impact, only using size/format?

There are a few obvious alternatives to the bog-standard A4 portrait when it comes to brochures and marketing literature:

  • You could consider going landscape format instead or portrait. However, it’s worth bearing in mind that A4 landscape is not usually as economical as A4 portrait. Ask your local printer about it, though, as it depends upon several variables. Simply going landscape, though, is not particularly radical, so won’t change the impact of your marketing piece much, if at all.
  • You could consider going square, for example 210mm x 210mm. While also not likely to be as wastage-free as A4 portrait, it’s a little “different” and square brochures do have a certain style and sophistication about them. How much that potential wastage affects price is again something that’s governed by different variables. For example, if printing quantities are low, then any additional cost is likely to be fairly negligible. However, such wastage can make more of an impact on your pocket when printing volumes are particularly large. So, again, check with your printer at an early stage.
  • Going extra-large (e.g. A3 portrait) will create its own impact and make your sales or marketing piece literally stand out from the crowd. They’re big — and hard to miss! A3 mailers have been shown to have high response rates, in fact. In theory at least, this larger size should use more paper, so the actual printing cost would be more than the equivalent A4. However, that’s not always the case because it could use half the number of pages (because there’s twice as much room for the content) and therefore be accomplished using the same ‘base’ paper size and number of sheets as an A4 equivalent.
  • Alternatively, you could go with a small brochure but produced unusually well. For example, instead of an A4, saddle-stitched, portrait brochure, you could perhaps go with a DL (third A4) or A5 brochure that’s actually produced like a book. At Southside Print we can make perfect bound booklets (these are like a paperback book) or, even better, case-bound (hardback) books. At a smaller size, but with a lovely thickness and rigidity about them, they have an impact of their own and are ‘pocket-able’ unlike some of their larger counterparts. Add in some fancy printing techniques and you have yourself a real jewel of a marketing piece! All of this would mean that your brochure or sales piece is made to feel more precious and, as such, will be much more likely to be kept rather than discarded.
  • Unusual brochure sizes can be just as economical as standard sizes when thought is put into them.Unique brochure sizes can also have an impact and create an impression on your prospects. So, perhaps you could consider a bespoke size or an unusual fold that results in the same. Such a size will be unusual and thereby stand out from the crowd, which is usually a good thing, so long as the design is good, of course. TIP: One sneaky way of using a standard size/format (e.g. A4 portrait), but making it stand out from the crowd, is to fold it vertically along it’s longest size. In our A4 portrait example, that would give you an unusual brochure with a size of H297mm and a width of only 105mm (tall and thin).
  • Finally you could consider a shaped brochure. Bespoke shapes are entirely possible for brochures and suchlike. However, irregular shaping using a traditional ‘cutter’ or by laser cutting will definitely add extra steps and costs to production. They’re worth considering, though, because a bespoke shape will really make your brochure stand out from the crowd, create a positive impact and be memorable. That’s priceless!

Need help with your next brochure or sales/marketing piece?

Southside Print are here to help you with all stages of production for brochures and printed marketing collateral of any kind. Our in-house graphic designers are available to help make your sales and marketing pieces look phenomenally good and to create a positive impact. They can also take care of the digital artwork for you if you don’t have your own designer. Our printing and production services are second-to-none and our prices are exceptionally competitive. Quality is excellent and we also offer an unusual array of recycled and sustainable paper and printing options. Essentially, we’re a one-stop design and print shop! We’re based near London Bridge and Borough in London’s SE1 region. Call 020 7378 6754 for further details, contact us here or request a more in-depth quotation here. We’ll be delighted to help. Quotes are, of course, free and without pressure or obligation.

Printing & Finishing Services for London

Printing & finishing services for London

We offer an incredibly wide range of printing-related services and processes at Southside Print, so thought we’d publish a guide. It’s not an exhaustive list of everything we do, however it represents a good overview of the core print, design, binding, print finishing and direct mail services that are on offer from our London Bridge/Borough base. Take a look below.

As you can see, we can print and produce just about anything. There are many processes, finishes and embellishments to choose from, so your finished sales or marketing piece can be both fully functional and look as good as it possibly can. Whether you need

Why Careful Colour Consideration is Crucial for Design

Crucial colour considerations for design

When it comes to design, the choice of colour is incredibly important. A colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.

Selecting the best colour palette for your graphics

As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.

Colour can literally change the viewer’s mood.

Feel & mood

Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.

Colour is an incredibly powerful tool for designers and marketers.

Choosing your colour palette

Choosing your colour paletteA single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:

  • Find a photograph that you like in terms of colours, then sample those colours using the eye-dropper tool in Photoshop or similar (read on for free way to do this online if you don’t have Photoshop). It works very well when any photos in the printed piece share the same colours as surrounding graphics, ensuring that the entire marketing piece is colour-coordinated and attractive.
  • Another great tool for choosing colourway palettes is to look at the colour swatches on ColourLovers.com. The site shows thousands of different colour palettes that have been uploaded by the community over several years. It ranks colour palettes by popularity or by the number of times they have been saved as ‘favourites’ as well as having colour sections for different sectors (branding, websites, interiors etc). It also shows which colourways are trending at any given time. There are some useful tools there, for generating colour palettes and indeed the lavender colourway graphic in the main image above was generated by such a tool on the site.
  • Another, more obvious, way to choose a good colour palette for your design is to simply keep your eyes open, so you can spot, note or save good existing examples from others. This could mean keeping brochures and booklets that you have liked the colours, look and feel of, or bookmarking websites that have nice colourways etc. Most good designers will do this as a matter of course.
  • Pinterest is also a great tool for saving colourway examples, or finding them, and saving them into well-organised segmented areas.
  • One of the most widely used tools for the professional graphic designer is the tried-and-tested Pantone colour swatch book. There are various types available, including ‘spot colour’ swatches, ‘process’ printing colours (a.k.a. ‘CMYK’), pastels, metallics and lots more. Just like with paint charts for home DIY, they allow you to pick out colours and to compare them to each other side by side. Crucially, though, in the case of Pantone swatches, they allow you to specify the final choice of colours in your artwork in such a way that they will reproduce reliably i.e. exactly as envisaged on your final printed piece.
  • Designers should also consider colour psychology and what colour means to certain cultures when appropriate. For example, in China, blue symbolises immortality whereas in other countries it can represent the colour of mourning. So, care needs to be taken.

Check your artwork’s colour mode before you go to print

It should be noted that colours destined to be used for printing will need to be in ‘CMYK’ mode if printing digitally. For litho printing it can be CMYK mode or ‘spot’ colour, as appropriate. Avoid ‘RGB’ colour mode completely if you are going to have your sales or marketing piece commercially printed. See our Printing & Artwork Tips for further information or leave it all to us. Simply ask for a graphic design and/or artwork quotation — they’re free and without pressure or obligation, so there’s nothing to lose. As well as choosing attractive and appropriate colours and generating a great design for your printed job, we would be very happy to print it for you, of course.

We are Southside Print, a digital printer based in London SE1, close to Borough tube and London Bridge station. Call 020 7378 6754 or contact us here and we’ll be very happy to help you with your next printed project.

BREAKING: Revolutionary New Anti-Bacterial Lamination

SafeLam - the revolutionary anti-virus lamination for printed items

Matt antimicrobial laminationIntroducing SafeLam – our antimicrobial lamination

Southside Print are pleased to announce ‘SafeLam’, our new, antimicrobial lamination for printed products. It’s just like standard lamination, except it kills bacteria and viruses on contact. This is obviously very timely and will be a massive boon to those who need printed sales, marketing or informational literature while coronavirus is still at large.

“SafeLam makes sharing printed documents safer”

Southside Print is committed to keeping staff and customers as safe as possible during these unprecedented times. As part of the fight against COVID-19, we have been working hard to find ways to make printed products as safe as possible in view of the pandemic. SafeLam’s antimicrobial coating does exactly that, killing 99% of bacteria and viruses that come into contact with it. It means printed products laminated with SafeLam proactively kill the coronavirus — and that’s a game-changer!

Gloss antimicrobial laminationSafeLam is an ideal safety coating:

  • The antimicrobial laminate is available in a matt or gloss finish.
  • It eliminates 99% of harmful microorganisms that come into contact with it.
  • It has the same, high quality finish as standard lamination.
  • Just like ordinary lamination, SafeLam looks great and protects documents from wear and tear as well as from moisture ingress.
  • No matter how many hands touch the surface, SafeLam’s surface retains its antimicrobial properties.
  • It’s independently tested and approved to ISO 22196, an international benchmark that recognises SafeLam’s antimicrobial properties (more about that below).

SafeLam makes printed documents safer

SafeLam is an ideal finish for printed documents, particularly those used in schools, hospitals, healthcare organisations, restaurants, bars & workplaces. For example, it makes brochures, school books, folders and medical documents much safer to handle and to share. It’s also incredibly useful as a protective, anti-virus coating for things like printed menus in bars and restaurants where multiple people will handle the same printed item. Here are just a few examples of printed items that are safer when laminated with SafeLam antimicrobial laminate — the possible applications are almost endless!

  • Brochures & booklets
  • Annual Reports
  • Medical documents
  • Documents for schools & uni’s
  • Business cards
  • Menus
  • Tent cards
  • Table talkers
  • Posters
  • Folders
  • Manuals & bound documents
  • Catalogues
  • Mailers
  • Postcards
  • Packaging
  • Point of sale graphics
  • Signage & display graphics
  • Exhibition graphics
  • Banners
  • Greetings cards
  • Calendar covers
  • … And much more.

About ISO 22196 accreditation

To quote ISO, the International Organisation for Standardisation:

“ISO 22196:2011 specifies a method of evaluating the antibacterial activity of antibacterial-treated plastics, and other non-porous, surfaces of products”

It’s accepted that the ISO 22196 accreditation confirms the ability of plastics to kill microorganisms and also to inhibit their growth over time. They therefore keep surfaces hygienically clean, safe and sanitary without the need to keep wiping the surfaces with agents and chemicals.

Antimicrobial means that it kills all microbes, including bacteria and viruses. That’s not only hygienic, but also incredibly important for people’s health and wellbeing while coronavirus and COVID-19 are still present within parts the population.

Interested? Get in touch

Please get in touch if you would like further information about this revolutionary new laminating solution. Call 020 7378 6754, contact us here, or use the enquiry form below to send us your enquiry. Southside Print are printers in Borough, near London Bridge, SE1.

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    If you'd like to upload one or more documents (e.g. a brief, artwork, PDF etc.) please click the 'browse' button(s) below:

    COVID-19 Safety Signs, Posters & Display Graphics for Workplaces

    COVID-19 safety signs, posters & display graphics for workplaces

    Printed Safety Graphics for Social Distancing etc.

    Does your business or organisation require social distancing signage and anti-virus safety graphics? If so, we can help! We produce a wide variety of COVID-related safety graphics that we can supply to you, so that you can keep your workplace and public areas safe. These include:

    • Social distancing wall posters.
    • Safety posters outlining best practices for hygiene and social distancing.
    • Circular floor vinyls including self-adhesive direction arrows and notices to help maintain 2m separation between visitors. Various sizes are available including 300mm, 400mm, 500mm and 600mm diameter options. Available in packs of 1, 5 or 10.
    • Rectangular floor vinyl graphics including ‘Please Wait Here’ floor strips and other similar messages. These are available in a variety of sizes including 500mm x 100mm, 750mm x 150mm, 1000mm x 200mm, 1250mm x 300mm and 1500mm x 300mm. Available in packs of 1, 5 or 10.
    • Pop-up banners for social distancing or to signpost one way pedestrian routes. These are 850mm x 2150mm (N.B. ask for artwork specifications as there is an additional section that rolls into the cartridge). The graphics are printed onto 400gsm anti-curl, anti-scuff, anti-glare material. A carry bag is included with each roller banner. Robust and compact when dismantled.
    • Vertical banners to signpost sanitising stations, places to queue and similar.

    It’s quite a wide range and all of these are available in a variety of colours (not all shown below). Take a look:

    The floor vinyls are printed on matt white 200mic film. They are certified slip resistant (R10) DIN 51130. Their dot shaped adhesive coat makes the material easy to handle and reposition if necessary. They are extremely easy to apply and no specialist skills are required.

    We’re Open for Visitors

    Southside Print is open for visitors at our Tabard Street print centre in London SE1. This is currently by appointment only, to keep everyone safe as the UK eases out of lock-down. Rest assured, we are implementing strict social distancing and anti-virus protocols at all times and ask visitors to follow suit.

    Request More Information

    Get in touch if you’d like further information on pricing, turnaround, any personalisation options etc. Call 020 7378 6754 or contact us using the enquiry form below and we’ll be happy to help.

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      If you'd like to upload one or more documents (e.g. a brief, artwork, PDF etc.) please click the 'browse' button(s) below:

      Variable Data Printing Service (London SE1)

      Variable data printing services in London SE1

      Using ‘variable data printing’ is a way of personalising sales and marketing literature to individual recipients. It’s a great marketing tool too. People are far more likely to notice a mailed flyer, for example, if it addresses them by name, right there in the colour printing, as part of the actual design. You may have received brochures personalised to you, perhaps. They may have mentioned your name here and there throughout, in colour. That is a sure-fire way for a sales or marketing piece to get noticed and taken more seriously. Receiving such tailored communications suggests an existing knowledge of the customer, as an individual. It also comes over as being highly professional and a bit more ‘grown up’ than the usual anonymous approach. It also lends the printed piece an element of gravitas, subconsciously saying ‘this is an important message to you‘.

      Personalised text

      Personalising the text of a brochure or mailshot to include the recipient’s name is an obvious example of variable data resulting in personalised printing. As well as a name, though, the person’s location could also be included for that extra personal touch. Or there could be mention of a previous purchase, a brand usually ordered, or anything else that’s relevant. This is all possible so long as it’s included within the database being supplied to your commercial printer. All of this extra personalisation can demonstrate a real knowledge of the customer within the sales piece, potentially becoming integral to the sales proposition as part of a strategic, well thought-out approach.

      Personalised images

      Variable Data printing doesn’t need to end with text though. It can also merge images, diagrams or illustrations into the printed piece. For example, a particular image can be printed in a printed document meant for one recipient, while a different image can be printed for someone else. For example, a mailer used to sell health supplements might include a featured image of something the customer has ordered before, now on special offer perhaps. If they’ve ordered before and are reminded of what they purchased, that’s certain to really catch their eye and generate additional repeat sales from the recipient. That’s just one example of how variable data printing can be used to personalise sales and marketing literature.

      How Variable Data printing is achieved

      This kind of document personalisation is all made possible using Read more