Top Tips for Printing on a Budget

Top Tips for Printing on a Budget

There are many ways to save money when buying print on a budget.Sometimes a printed sales or marketing job simply needs to be as economical as possible. The quality still needs to be high but, for whatever reason, the production budget is particularly tight this time. For example, maybe you’re a start-up with limited budget, or two years of the pandemic have knocked your business for six. Or, perhaps you’re exhibiting at a trade show, already spent most of your budget on the space and stand, and forgot to order printed marketing materials to hand out to prospects. Well, worry not — there are always ways to save money when buying print on a budget. Take a look …

Go Thinner

Have a think about the thickness of your paper or card. Does it really need to be that thick? Dropping from, say, 170gsm to 150gsm, 135gsm or even less will save you money and that saving could amount to a significant one, especially if you are producing a large print volume.

Posting Your Print?

If your printing is going to be posted, its thickness, size and weight are even doubly important. It would be tragic if your printed item was just a fraction over Royal Mail’s size and weight threshold, forcing you into the next price band. For example, if your printed piece is too large for standard First Class mail and sneaks into the ‘Large Letter’ band, sending just 500 out to prospects will cost you around £220 more in postage than it would otherwise have done. That’s not even allowing for additional costs like larger envelopes. So, some careful pre-planning of size, shape and paper weight can save significant money on postage when you get it right.

Ditch the Fancy Finishes

Eliminating luxuries like textured paper and lamination will save you money.Do you really need that lamination? Or the rounded corners? Or the integral pocket for inserts? Eliminating luxuries at a time of need will save you money, for sure. It’ll also speed up production and that might also be critical if this print job has been left to the last minute.

Paper Finishes

Textured paper will almost always be more expensive than untextured. So, if you’re on a budget, forget laid paper, watercolour paper textures, onion skin textured paper and the like — it’s likely to add a significant amount to production costs. So, keep it simple when budgets are slim.

Going a step further, there is even a huge variety of untextured papers. Trendy uncoated (or ‘offset’) papers look organic and fresh, but they’re likely to cost quite a bit more money than more standard coated papers, which are produced in higher volumes at paper mills. In other words, the more ‘run-of-the-mill’ papers will help to save you money.

Branded vs. Unbranded

Do you really need to use that paper brand? There really are some lovely branded papers and cards out there, but when budgets are tight, any good commercial printer will be able to steer you towards a non-branded stock that could be a fraction of the price, but look every bit as good as the big brands.

Size & Format Considerations

Sticking to 'A' paper sizes will usually mean paper use is most cost-efficient.Keep an eye on paper size/format to avoid paper wastage. What do we mean? Well, printing based on ‘A’ sizes (A4 and A5 etc.) will generally be cheaper to produce than bespoke sizes. That’s because there is less wasted paper/card produced when printers use the most commonly available paper sizes. So, perhaps that square brochure is not such a good idea if you are on a tight printing budget.

Brochure Binding

If your brochure or catalogue needs to be bound because it’s multi-page, consider the binding mechanism carefully. A folded brochure (e.g. 4 pager, multi-page ‘roll’ fold or even a ‘map’ fold) will generally be cheaper to produce than something that needs a separate binding stage. Even saddle-stitching (essentially stapling) will save money compared to wiro binding, velo binding, perfect binding and so on.

Ganging up

‘Ganging up’ several jobs is a great way to save money on print.‘Ganging up’ is a great way to save money on print. The term refers to printing several jobs at the same time, on the same sheet. In this way, less printing passes (and, in the old days, less printing plates) are required because jobs are printed simultaneously. Once the large, multi-job, sheet is printed, it can then be cut down into it’s separate elements. An example would be A4 four-page brochures being produced at the same time as, say, A4 and/or A5 leaflets, all printed simultaneously on an SRA2 or SRA1 sheet. Some simple mathematics will be required to work out how many copies are produced of each, but ganging up certainly saves money when the maths and volumes work out nicely.

Top tip: Ask us for advice!

Photography & Illustration

If your brochure, leaflet or mini-catalogue requires photography or illustrations, there are potential ways to save money there too. Decent photographers and illustrators are expensive, to be frank. However, there are many ‘royalty-free’ image libraries that can offer high quality stock photos and illustrations for just a few pounds each. Adobe Stock, for example. They have literally millions of photos and images to choose from and you can even pay-as-you-go rather than having to sign up for anything long term.

Perhaps you need bespoke product/pack shots, though? These days, with ‘photo light tent’ kits available for less than £100 online and handheld mobile phones offering ample sharpness and resolution, it’s possible to get professional-looking pack shots produced entirely on a D.I.Y. basis. All on a low budget.

Print Management

Professional print management should also save you money. If someone like Southside Print manages all your print, for the entire year, then savings can be made. That’s through a combination of things like ganging up, using print-on-demand so nothing goes to waste, and delivering several jobs at the same time to save on delivery costs. Going local also helps with delivery (if you’re in or near to the London SE1 area, our printing services are close by).

Multi-use & Reusable Print

Make your print multi-use. For example, perhaps you have a mini catalogue as well as a brochure. Well, combining the two into one printed document could save you money on production.

Similarly, making your printing reusable will also mean you don’t have to keep reprinting. For example, display graphics, laminated print collateral and banners can all be reused. Storing carefully will also extend their shelf lives.

Choose Your Printer Carefully

Even when we print on a budget, our printing quality is superb — and it's also fast.Choose your printer carefully. With Southside Print you will come to know that we are always competitively priced. What’s more, even when we print on a budget, our printing quality is superb and it’s also fast. Take a look at our 5 star Trust Pilot reviews and 5 star Google reviews and you’ll soon see this for yourself.

DIY Design & Artwork

If you know what you are doing, have a good eye for design and have the right (professional) software, you could consider producing your design and artwork entirely in-house. That’ll save you from spending out on professional design externally. However, it’s a tricky one because a poorly executed design can be a false economy. If the look, design and feel of your printed piece looks poorly executed, unattractive and confusing in terms of communicating your sales or marketing proposition, then it doesn’t matter how well it’s printed or how cheap it was to produce. Indeed, it could end up being a waste of time and money if the design and messaging is wrong. So, we suggest that the design of your printed piece is perhaps one area that you should not scrimp on even when budgets are tight. That’s unless, of course, you can ensure it’s going to look professional, clear in terms of message and technically correct using any in-house capabilities. If not, Southside Print offers a professional design and artwork service and we’re here if you need us.

It’s all a Balance

It’s all a balance, of course. You don’t want your sales and marketing collateral to do your product or service a disservice, so exactly where and how you save money needs careful consideration.

Competitively-Priced, High Quality Printers & Designers in London SE1

Southside Print can help with advice, of course, and our advice is totally free. We are a digital printer, large format printer and offer a complete range of print-related services near London Bridge. Print and design quotations are also free so, if you would like to request a free quote, have any questions or need advice, please get in contact and we’ll be happy to help:

ISO 14001 Environmental Accreditation

ISO 14001 Environmental Accreditation for Southside Print

Southside Print aims to be as ‘green’ a printer as possible.Southside Print is proud to announce that we have embarked on our journey to become an ISO 14001-accredited printer by spring 2022. ISO 14001 is an important environmental management certification to a high quality, internationally recognised, standard.  Gaining this independent accreditation will help us to further minimise our environmental impact and, in effect, that of customers using our printing services. That’s great news if you are operating as part of an ISO 14001-accredited business yourself, are a certified B Corporation (‘B Corp’) or want to ensure you are fully supporting your organisation’s CSR, sustainability and/or environmental policies.  By choosing a supplier with ISO 14001 accreditation, you can be sure you are dealing with an environmentally-conscious supplier that delivers only environmentally-friendly, sustainable solutions for your printing and design needs.

A ‘Green’ Printer

ISO 14001 accreditation is a continuation of our efforts to be as ‘green’ a printer as possible. It’ll also help our clients by providing them with ecologically sustainable choices like environmentally-friendly paper, card, printing and finishing options for all their print.

Recycled & FSC Approved Paper & Card

Virtually 88% of the paper and card material we use is 100% recycled and FSC approved.Southside Print is already ticking all the right boxes. At time of writing, virtually 88% of the paper and card material we use is 100% recycled and FSC approved. It also goes without saying that we recycle as much of our paper and card off-cuts as possible. This goes directly back into the production of more paper pulp so that more of the world’s trees are conserved.

Biodegradable Lamination

We even extend our efforts to lamination. When that is essential for customers’ printing, we only use bio-degradable laminate. However, that said, we discourage the use of any plastics whenever feasible.

Reducing Our Carbon Footprint

We have taken out our old gas supplies — no more fossil fuels for Southside Print.It doesn’t end with materials. There are many changes we have made to our working practices and the materials we use. For example, we are now fully electric, having taken out our old gas supplies. So, no more fossil fuels for Southside Print. We have also replaced all of our lighting bulbs with LED equivalents, so have vastly reduced our energy consumption for lighting. Even our website is hosted on ‘green’ servers.

Low & Zero Carbon Delivery Options

We even use ‘green’ couriers and delivery solutions. For example, we try to use only cycle couriers, electric bikes and electric vans vans for delivery wherever possible.

Eco-friendly Digital Printing

Even our lighting has been replaced with LED bulbs to reduce energy consumption.Printing production is also now fully digital. That means we use no nasty chemicals, nor do we produce any hazardous waste. With our green approach, environmental accreditation just around the corner and sustainability front and centre of everything we do, we are one of the UK’s most environmentally friendly printing companies.

ISO 14001 Environmental Accreditation:

  • Shows we mean business when it comes to offering the most eco-friendly printing solutions;
  • Helps facilitate the greenest printing and finishing options for clients, particularly those who wish to minimise their own carbon footprint and impact on the planet;
  • Ensures efficient use of resources and a reduction in waste and energy use;
  • Helps us to be ‘green to the core’ through a holistic approach to the environmental management of everything we do;
  • Fosters a culture of continual improvement in our environmental systems and approach;
  • We use cycle couriers, electric bikes and electric vans vans for delivery when possible.Proactively boosts environmental performance, for us and our clients;
  • Demonstrates our compliance with statutory and regulatory requirements, both now and in the future;
  • Even encourages our suppliers to meet a certain level of environmental performance.

We hope to be fully accredited by the Spring of 2022. We will keep you updated, so please visit this blog area for more information in the first quarter of 2022.

Green Printers in South London

Are you looking for high quality, eco-friendly, green printers in South London or London Bridge? Our print shop is located nearby in Borough, just a few minutes from London Bridge station and Borough tube. We offer digital printing, large format printing , graphic design and a great print management service. Get in touch for more information or a free quotation — we’re here to help:

The Benefits of Using a Print Management Service

The benefits of using a print management company

Southside Print is a print management company as well as being a one-stop design and print shop. But what exactly is ‘print management’ and how can it benefit your company or organisation?

Print Management Services

Print management companies take on all the technical and practical responsibilities of looking after the supply of your sales and marketing literature. That might be anything from company stationery, letterheads and business cards to brochures, catalogues, flyers, leaflets, exhibition displays and potentially much more. In essence, a good print management company will look after the production and supply of potentially every piece of your sales and marketing collateral. That leaves you free to get on with running your business and can also have some cost benefits.

Design, Artwork & Printing

Print management isn’t only about the supply of printing. As print managers, we often handle all the design and artwork requirements for customers too. On a simple level that might be preparing artwork for something as basic as the business cards for new members of staff. On a more complex level it might include updating catalogue products, prices and artwork or supplying a brand new corporate identity, then updating every piece of sales collateral to reflect that new I.D.

Keeping on Top of Print Stocks

Day to day print management, however, usually consists of us making sure our customers have enough brochures, leaflets, stationery and suchlike available every single day. We’ll touch base regularly to check whether customers will soon be running low and make doubly sure that we have a replenishment supply ready whenever it’s going to be needed.

Saving You Money

Perhaps surprisingly, a good print management company can actually save you money, despite doing so much more for you. Because all printing is handled under one roof, we can build in the economies of scale. For example, we can Read more