The Benefits of Printed Newsletters

The Benefits of a Printed Newsletter

Newsletters are simple and inexpensive to print yet can convey an enormous amount of important information to recipients. This makes them ideal for both ‘internal’ marketing (to keep staff and stakeholders up to date) and external marketing of your products or services to clients and prospects. As such, they constitute a very useful and versatile component of any sales and marketing strategy.

Benefits of Physical Newsletters vs. Electronic

Another key benefit of physical, printed newsletters is that they are easy to pick up and put down at any time. This allows readers to dip in and dip out of articles whenever they like. Compare that to e-newsletters, which tend to be forgotten the moment they’ve been buried in your in box by more recent emails. The traditional newsletter beats electronic versions hands down in this respect.

Printed newsletters are also far more versatile from the distribution perspective. While e-newsletters arrive only at your handheld device or desktop computer, physical newsletters can find themselves in front of their target audience in a much wider variety of ways. They can be handed out, mailed through the post, left on coffee tables, offered to visitors via company foyers, reception desks and waiting rooms, handed out with other sales and marketing literature like brochures and price lists, used as inserts in other publications and distributions — and so on. Physical newsletters also require no Wi-Fi or data signal to work, so can be perused pretty much anywhere, any time. Try doing all that with an electronic e-newsletter — it’s simply not possible!

Add-ons

Physical, printed newsletters also lend themselves to additional add-ons. These include things like tear-off order forms that people might find useful if they want to order your products or services and those can even come with pressure-sensitive glue and postage pre-applied. All that needs to be done after filling in the form is for the page to be folded so it sticks together in a kind of pre-built envelope, ready to post. Other add-ons include coupons for special offers or voucher codes that the customer can use in-store or via a website. Another great thing to build into a printed newsletter is an element that the recipient might find useful to keep, for example an integral poster, calendar of events or table of key dates for the year ahead. That’ll be a useful reminder of your brand, product or service, all year round.

Printed newsletter sizes and formatsNewsletter Sizes & Formats

The most cost-effective sizing recommended for newsletter printing is to use one of the ‘A’ sizes. For example, A4 is the most common one used in the UK commercial world. However, A5 and A3 are also feasible while still making the very most out of standard sheet sizes available to printers like us. It goes without saying, though, that there are many other options including square newsletters, triple-page ‘roll fold’ newsletters and so on.

We can, of course, also fold newsletters in half so they’re easier and cheaper to post out, particularly if they don’t contain too many pages and are on paper that’s thin enough to fold when there are multiple pages. It’s a fine balance, though; as one wouldn’t want to make the pages too thin, otherwise you’d start to see what we call ‘show through’ i.e. the ghost of the reverse side of the printed page slightly showing through to the front face that’s being read. There are a great variety of paper thicknesses, weights and finishes to choose from, though, so just ask us about the options.

Paper Finish

At Southside Print we offer a very wide range of different paper stocks for your printed newsletters. We have Read more

Litho Printing – When Only the Best Will Do

Litho printing services

At Southside Print in London Bridge, we’re very lucky to have both digital printing and litho printing facilities all in-house. While many London printers only offer the digital printing process, Southside Print customers benefit from all that lithographic printing has to offer — including:

Ultimate quality

Litho printing delivers the ultimate possible quality for the production of sales and marketing literature. Indeed, litho printing is the printing process by which all other commercial printing processes are benchmarked; within the printing trade we often appraise printing generated by digital printing presses to see how close to litho quality it is. While some high-end digital presses come close, none quite reach the ultimate quality which comes as standard when using litho printing presses.

But it doesn’t end there …

Varnishes & sealants

Litho printing presses also allow us to print varnishes which will give your printing an extra lustre or finish. For example matt or, more commonly, silk or gloss varnishes will ‘lift’ the colour depth, while printed machine sealants offer extra protection from fingerprinting. This is particularly important for dark or highly saturated colours which are being printed onto coated paper or board stocks.

Spot colour matching

Our litho printing presses also allow us to print ‘spot colour’ inks which are pre-mixed, highly accurate, Pantone matched liquid inks which are simply impossible to print using digital printing equipment.  Spot colour printing results in exact colour matching, to Pantone standards, meaning that we can print an exact colour match for special colours and important corporate/brand colours which have been specified using Pantone reference numbers. This exact matching is possible without any other reference being required, including any visual reference. For example we know that Pantone 485 is a particular bright red and Pantone 282 is a particular kind of ‘midnight blue’, and so on. Such colour accuracy is not possible using digital printing presses which simply approximate colours using combinations of the 4 standard ‘process’ colours of cyan, magenta, yellow and black. Read more