The Benefits of Using a Print Management Service

The benefits of using a print management company

Southside Print is a print management company as well as being a one-stop design and print shop. But what exactly is ‘print management’ and how can it benefit your company or organisation?

Print Management Services

Print management companies take on all the technical and practical responsibilities of looking after the supply of your sales and marketing literature. That might be anything from company stationery, letterheads and business cards to brochures, catalogues, flyers, leaflets, exhibition displays and potentially much more. In essence, a good print management company will look after the production and supply of potentially every piece of your sales and marketing collateral. That leaves you free to get on with running your business and can also have some cost benefits.

Design, Artwork & Printing

Print management isn’t only about the supply of printing. As print managers, we often handle all the design and artwork requirements for customers too. On a simple level that might be preparing artwork for something as basic as the business cards for new members of staff. On a more complex level it might include updating catalogue products, prices and artwork or supplying a brand new corporate identity, then updating every piece of sales collateral to reflect that new I.D.

Keeping on Top of Print Stocks

Day to day print management, however, usually consists of us making sure our customers have enough brochures, leaflets, stationery and suchlike available every single day. We’ll touch base regularly to check whether customers will soon be running low and make doubly sure that we have a replenishment supply ready whenever it’s going to be needed.

Saving You Money

Perhaps surprisingly, a good print management company can actually save you money, despite doing so much more for you. Because all printing is handled under one roof, we can build in the economies of scale. For example, we can Read more

Large Format Printing for Exhibition & Display

Large format printing for exhibition & display

Roller banner printingWe’re not only digital printers here at Southside Print — we’re also large format printers. So, if you’ve got any display or exhibition graphics that need printing, then please get in touch. Our printing is high quality, competitively priced and our turnarounds are excellent.

Roller banners

Our indoor roller banners are large format banners that roll down neatly into a compact cartridge for easy transportation. What’s more, when they’re needed, they’re quick and incredibly easy to erect and, with their small footprint, can be utilised just about anywhere that has a level surface. So, your all-important sales or marketing message can be displayed in all its glory in mere seconds without the need for additional hardware or tools. Our roller banners are perfect for indoor promotions, trade fairs, temporary public displays and information panels in offices, shopping malls and trade shows. We can supply just the printing, or the design and artwork too — your choice.

Hanging banners

Outdoor banners

We also print outdoor banners. These are the kind of banners you see outdoors, stretched across a wall, fence, building or even overhead. They come with pre-positioned eyelets, ready for you to tie your banner into position. They’re waterproof too, so are perfect for use outdoors. So, if you’ve got a special event or promotion to publicise, then they’re hard to beat in terms of impact. They’re eye-catching, will announce your event or offer to the world with minimal effort and are custom-made just for you. As with the roller banners above, we can supply both the printing and the design should you not have your own design and artwork facility.

Printed lightbox in shop windowDisplay graphics

Sometimes you simply need a large printed graphic, for instance wall-mounted graphics, a hanging sign or large format graphic to display in a window. Southside Print can help with all of that. We can mount our superb oversize prints on a variety of substrates and can also laminate the printed surface to protect it from moisture and wear and tear. Our superb large format graphics panels are perfect for anything from commercial displays, special offers and wall-mounted menus to in-store signage and wall art.

Exhibition shell schemeExhibition panels

Do you have a stand at a trade fair? Perhaps you will be using a ‘shell scheme’ supplied by the exhibition organiser. If so, you may well benefit from our mounted exhibition panels. Typically these consist of large printed graphics, printed at a size to suit the shell scheme, with each printed sheet mounted to something like Foamex, a robust, semi-rigid material. As with the display graphics above, we can laminate the front of the exhibition panels for protection or simply to give them an attractive finish (for example gloss, silk or matte). Our exhibition panel printing service helps turn your empty shell scheme into a unique space where you can show off your products or services with optimum impact, all for a reasonable price.

Ask for a free printing quote

If you’re looking for a large format printer in London, Read more

Brochure Printers in London

Brochure printers in London SE1

 

Are you looking for brochure printers in London? Southside Print produce brochures and booklets for customers throughout the SE1 region, London Bridge, Borough, Southwark, London, the South East and beyond. We’re fast, economical and produce high quality printing along with design and artwork services if required.

Folded brochuresWe’re digital brochure printers

Our digital printing process is hard to beat when it comes to the quality of the printed brochures produced. Colours are vibrant and consistent from the first page to the very last. Images and text are sharp and clear and our finishing processes are also every bit as good. So whether you’re looking at the fine detail, the quality of the folding and trimming or the professionalism used in the binding process, you can rely on us to produce a first class job that’ll make you, your brand, your product or service look a million dollars, at an affordable price.

Binding options

We can supply printed brochures using a variety of different binding mechanisms. For example:

  • Folded brochures like four pagers, six pagers, gate-folded brochures and concertina brochures. These are each formed from a single piece of paper or card that is simply creased and folded to make multiple pages and sides. These are fast and economical to produce and keep things very, very simple.
  • Wire-O bound brochuresTraditional saddle-stitched brochures (stapled with two wires at the folded spine). Perfect for no-frills brochures, newsletters, product booklets and reports that have multiple pages (8 pages or more).
  • Wire-O bound brochures and booklets. These use a coloured metal coil or comb that binds the pages together through a series of neatly punched holes. The wire comes in a variety of different colours, for example, black, white, red, etc. Wire-O bound booklets are perfect for manuals, information booklets, presentations and even bespoke writing pads.
  • Perfect bound brochures and booklets. These take a form similar to that of a soft-bound, paperback book. So, the spine has a thickness with a flat surface that can be printed. Internal pages are glued into the spine and a heavier weight card usually forms the outer cover into which the pages are glued. Perfect binding is suitable for books, annual reports, high-end brochures, magazines and catalogues.

Perfect bound brochuresFinishing options

Printed brochures can also include a variety of different finishes …

  • Lamination to the outer covers includes matt, ‘soft touch’ and gloss options. Laminated covers are protected from moisture and are more resistant to wear and tear than their non-laminated equivalents. Matt lamination flattens contrast and gives brochures and booklets a fresh, contemporary feel. Gloss lamination gives brochures a high gloss look at the same time as making colours saturated and images more contrasty, for extra punch. ‘Soft touch’ lamination is similar in looks to matt lamination but has a velvety, slightly rubbery feel to the touch.
  • Metal foiling. At Southside Print we now offer digital foiling which is faster and more convenient than traditional foil blocking (which requires extra time and budget to produce a metal foiling die). Our digital foiling process takes place entirely in-house and is available in several colours, not just standard gold or silver.
  • Let the paper do all the work. It’s amazing how effective different papers and cards can be, all on their own. A brochure or booklet that uses uncoated paper or card has a natural, contemporary feel to it. In contrast, a brochure that uses coated stock tends to look more corporate and a little more traditional. It’s a tricky balance, though, because coated papers will ‘lift’ the ink to make the graphics and text more punchy while uncoated printing papers and cards tend to mute the colours in comparison. Each has their place, though, and any preference is a purely subjective thing.
  • Take it to the next level and mix it up. Taking all of this a step or two further, you could consider textured papers or cards, which will literally give your brochures and booklets a whole new ‘feel’. Textured covers can bring an extremely high quality aspect to any brochure or booklet — even more so when you also incorporate the aforementioned metallic foiling to the graphics on the cover. It’s a superb combination!

Read more

Printing for Lounge Hair & Beauty Salon, Bermondsey SE16

Printers for Lounge Hair & Beauty Salon, Bermondsey

We’re delighted to be the chosen printer for the lovely team over at Lounge Hair & Beauty Salon in Bermondsey SE16. Onay and the ‘Loungettes’ as they’re informally known, keep our printing presses busy throughout the year and a few examples of recent print jobs include:

  • 1000 A6 leaflets, printed 2 sides on 250gsm Amadeus Silk stock;
  • 1000 appointment cards, printed in full colour on two sides using 340gsm Fedrigoni Splendorgel card;
  • A5 Christmas Hair Care cards, printed on 200gsm Digital stock, finished with a gloss encapsulation;
  • 500 leaflets, printed in full colour on 250gsm Lumi Silk stock. Finished size: 296 x 100mm (so, similar to A4 divided in half length-wise).
  • A6 customer detail pads, printed just in black on one side using 100gsm Navigator paper.

These are just a few examples of printing work we produced for the salon. The photos show more …

About Lounge Hair & Beauty Salon

Printing for a London SE16 hair & beauty salonLounge Hair & Beauty Salon was established in 2000 under the leadership of founding director and senior stylist Onay. The salon serves both ladies and men, offering a myriad of services including cutting, blow-drying, colouring and much more. Staff include L’Oréal trained colour experts who know all the latest trends including Ombré, Balayage, Babylights and Microlights. They are comfortable working with any hair type including fine, coarse, straight, wavy, frizzy or super-curly. They have an exceptional reputation around the Bermondsey area, with lots of repeat customers who come back year after year.

As the name suggests, Lounge Hair & Beauty also offers a beauty treatments courtesy of resident beauty therapist Krystel, who is also an advanced hair stylist. Beauty treatments include conditioning, waxing, eye treatments, Dermalogica facials, micro zone facials and professional customised treatments that apparently provide phenomenal results.

So, Lounge Hair & Beauty can cater for anything from a simple trim to a full make-over for special days like parties and weddings.

The salon boasts 50 Google reviews with an overall score of 4.9 out of 5 — very impressive and a measure of how well they are regarded by their clientèle.

Lounge Hair & Beauty Salon can Read more

Printing for Bankside Open Spaces Trust, London SE1

Printing for Bankside Open Spaces Trust, London SE1

Regular readers may recall our post about Bankside Open Spaces Trust (‘BOST’) back in August 2015. Well, they’ve continued to keep us busy ever since, with a huge variety of different printing requirements, and have even updated their logo and corporate identity in the intervening time. In view of all that, we thought we’d bring things up to date in a new post here on the Southside Print blog.

Brochure printing for SE1 charity BOSTPrinting Examples

Just a few examples of work undertaken for BOST since our original post include:

  • A full colour mini brochure
  • Overprinted, branded envelopes, digitally printed in black and white plus tints
  • Strikingly designed, full colour printed postcards (A6 size)
  • A4 leaflets/flyers for a lunchtime talk all about Octavia Hill, the founder of The National Trust
  • 70 A5 Christmas cards with envelopes
  • A variety of different flyers and leaflets
  • And much more!

Our thanks go out to them for all the lovely printing work and for being such loyal and regular clients — we really appreciate it.

About Bankside Open Spaces Trust

Full colour printed postcard for Bankside Open Spaces Trust, SouthwarkAs we outlined before, BOST is an award-winning environmental and volunteering charity that was set up with the primary purpose of creating and improving gardens and parks, along with green and open spaces, in and around the Bankside region. These include 30 or so community gardens where sustainable food is grown for the direct benefit of those living in the social housing nearby. People local to the area may also notice the cheerful planters placed around the neighbourhood by BOST volunteers. By doing all of this, the Bankside area is improved and the community involved in the initiative is brought closer together. It’s a win-win for everyone in SE1.

We make previously unloved spaces beautiful

Some of the green spaces looked after by the Trust include Red Cross Garden, Marlborough Sports Garden, Waterloo Millennium Green and Tate Community Garden. Indeed, some of their green spaces are amongst the very best in Britain, having gained many awards including two Green Flags and two Golds in RHS London in Bloom, a silver in RHS Britain in Bloom, the UNESCO Man and Biosphere award, the MPGA London Spade award and London in Bloom Champion of Champions award.

The charity’s Community Green Champions initiative allows those living in estates around Southwark and Lambeth to grow fruit, vegetables, flowers and plants right outside their own front doors. The Trust encourages people throughout the area – including those without gardens – to take part. Many later go on to have horticultural careers.

Meanwhile, their Future Gardeners ten week course helps the unemployed or those struggling to make a career change get into the horticultural arena and to earn themselves a City & Guilds qualification. Careers advice is also available as are introductions within the horticultural sector and within many of London’s best parks and gardens. There are three courses per year with the next one starting in May 2019, so check out their website if the courses are of potential interest.

For more information, click the Trust’s website link above or contact them at Bankside Open Spaces Trust, Red Cross Garden, 50 Redcross Way, London SE1 1HA. Telephone 020 7403 3393.

Looking for a local printer in Southwark or SE1?

Southside Print is a commercial printer based in SE1 in Southwark, South East London. We offer digital printing, large format printing, print management, graphic design and artwork services and an online print shop where you can order anything from printed business cards and stationery to poster printing, brochures, leaflets, flyers and more. Click the bold links for more information or simply call 020 7378 6754 to speak to our friendly printers and estimating staff. You can also request a quotation online or send us an emailed message here.

What Makes Perfect Binding So … Perfect?

What Makes Perfect Binding so Perfect?

‘Perfect binding’ is one of the most popular and impressive ways of binding any kind of printed publication. It has a great look and lends some sophistication to any book, booklet, brochure, annual report, catalogue or magazine. ‘Wiro’ and ‘saddle-stitched’ binding, although both professional and presentable, look a little more basic by comparison. Perfect binding gives a publication more gravitas; a feeling of added value and something that subtly says ‘I am an important document’ without even trying. As such, perfect bound books are far more likely to be kept or handed from person to person. That’s great for your business and marketing goals.

Printing & perfect binding for Flint WinesSimilar to a ‘soft-back’ or ‘paperback’ book, perfect binding gives a professional finish with a ‘square’ spine, which can be printed on because it’s all part of the one-piece cover. So, you can have full colour graphics and imagery printed continuously from front cover, across the spine and around to the back cover, all without any interruption if you like. Of course, this applies to the addition of special finishes too, like gloss UV varnish, metallic foil and lamination to name just a few.

Tech Spec

At Southside Print in London SE1, we print and perfect bind totally in-house. That means total control over colour and quality, speedy turnarounds and the most competitive pricing. There are just a couple of limitations:

  • We can perfect bind up to A3 in length or width (so spines as long as 420mm are not a problem — that’s big!).
  • The spine can be as thick as a staggering 90mm — that allows a huge number of pages in the book and is thicker than many old-style phone directories!

We also use a super-strong new glue. This keeps your pages and covers securely bound — for the long term.

Perfect bound reports for 'Power to Change', London SE1Overnight Success

Our perfect binding service is also available on an overnight basis. So, if you’re in a terrible rush to get important documents and publications printed and perfect bound for the next business day, we can usually help, particularly if you give us a little bit of warning. This is great for annual reports that need to be ready for board meetings and AGM’s, or things like proposals, tenders, pitch documents and other important presentations that could win your company or organisation its next major contract.

Perfect Examples

The photographs show just how impressive perfect bound brochures and books can look … Read more

Booklet Printing for Inspirational SE1 Charity

Booklet printing for SE1 charity

Just up the road in Union Street SE1 is the headquarters of United St Saviour’s Charity (‘UStSC’), who recently commissioned Southside Print to produce two A5 landscape booklets. Both were printed in full colour on our digital presses here in Tabard Street. They were printed on 200gsm Lumi Silk paper, a high quality coated stock with a significant thickness to give the booklets substance and a feel of real quality. 100 were produced for one booklet and 500 for the other, suiting our digital printing service perfectly — those modest quantities simply would not have been economically viable using a traditional litho printing service.

  • The first booklet was a twelve page publication called “The Value of Small Grants”. It represented a review of the impact of grants issued in South London by both UStSC and Peter Minet Trust.
  • The second booklet was called “Where to look for grants and funding”. This was a guide to help groups in Southwark find funding for their local activities. The cover of each booklet can be seen above in the main image.
  • Southside Print also produced 1000 A5 leaflets, which promoted a community open day, along with some A4 leaflets (not shown).

St Saviour's House, Union Street, London SE1About United St Saviour’s Charity, SE1

United St Saviour’s Charity is based in an attractive period building in Union Street SE1, just a short walk from London Bridge and Borough stations. They focus on uniting people and charitable organisations in north Southwark. Part of this includes the provision of two community grant programmes along with high quality sheltered housing for older people in the area.

Grant Programmes

Their open grant initiatives include the Community Investment Programme for large grants and the Community Engagement Programme for smaller grants. Both aim to strengthen communities in north Southwark, improve the lives of older residents in the area and level the playing field for those who may be experiencing social and economic disadvantage. North Southwark is very much ‘a tale of two Southwarks’ where one part of the population is benefiting from the recent growth and regeneration of the area while others simply struggle to make ends meet. In the last twelve months, the charity has invested £1 million into local projects and activities that are now helping to redress this imbalance.

Sheltered Housing

The sheltered housing element of UStSC’s work takes the form of two schemes; St Saviour’s Court, which provides 53 modern homes in Purley, and Hopton Gardens Almshouses, which provide twenty flats and Grade II period cottages in Hopton Street, SE1. Both schemes include 24 hour support services for the residents. To be eligible, applicants need to have worked in Southwark for at least 3 years before application, they must be 65 or older, have low income and capital and be able to live independently with help from carers if necessary.

The charity is also planning a brand new modern almshouse in Southwark Park Road in Bermondsey. It is currently in preliminary talks with the developer Delancey and architects Witherford Watson Mann and their shared vision for the new building is one of stunning quality and beauty. As well as providing modern, independent sheltered housing for older residents with limited income, the aim is also to Read more

The Benefits of Printed Newsletters

The Benefits of a Printed Newsletter

Newsletters are simple and inexpensive to print yet can convey an enormous amount of important information to recipients. This makes them ideal for both ‘internal’ marketing (to keep staff and stakeholders up to date) and external marketing of your products or services to clients and prospects. As such, they constitute a very useful and versatile component of any sales and marketing strategy.

Benefits of Physical Newsletters vs. Electronic

Another key benefit of physical, printed newsletters is that they are easy to pick up and put down at any time. This allows readers to dip in and dip out of articles whenever they like. Compare that to e-newsletters, which tend to be forgotten the moment they’ve been buried in your in box by more recent emails. The traditional newsletter beats electronic versions hands down in this respect.

Printed newsletters are also far more versatile from the distribution perspective. While e-newsletters arrive only at your handheld device or desktop computer, physical newsletters can find themselves in front of their target audience in a much wider variety of ways. They can be handed out, mailed through the post, left on coffee tables, offered to visitors via company foyers, reception desks and waiting rooms, handed out with other sales and marketing literature like brochures and price lists, used as inserts in other publications and distributions — and so on. Physical newsletters also require no Wi-Fi or data signal to work, so can be perused pretty much anywhere, any time. Try doing all that with an electronic e-newsletter — it’s simply not possible!

Add-ons

Physical, printed newsletters also lend themselves to additional add-ons. These include things like tear-off order forms that people might find useful if they want to order your products or services and those can even come with pressure-sensitive glue and postage pre-applied. All that needs to be done after filling in the form is for the page to be folded so it sticks together in a kind of pre-built envelope, ready to post. Other add-ons include coupons for special offers or voucher codes that the customer can use in-store or via a website. Another great thing to build into a printed newsletter is an element that the recipient might find useful to keep, for example an integral poster, calendar of events or table of key dates for the year ahead. That’ll be a useful reminder of your brand, product or service, all year round.

Printed newsletter sizes and formatsNewsletter Sizes & Formats

The most cost-effective sizing recommended for newsletter printing is to use one of the ‘A’ sizes. For example, A4 is the most common one used in the UK commercial world. However, A5 and A3 are also feasible while still making the very most out of standard sheet sizes available to printers like us. It goes without saying, though, that there are many other options including square newsletters, triple-page ‘roll fold’ newsletters and so on.

We can, of course, also fold newsletters in half so they’re easier and cheaper to post out, particularly if they don’t contain too many pages and are on paper that’s thin enough to fold when there are multiple pages. It’s a fine balance, though; as one wouldn’t want to make the pages too thin, otherwise you’d start to see what we call ‘show through’ i.e. the ghost of the reverse side of the printed page slightly showing through to the front face that’s being read. There are a great variety of paper thicknesses, weights and finishes to choose from, though, so just ask us about the options.

Paper Finish

At Southside Print we offer a very wide range of different paper stocks for your printed newsletters. We have Read more

‘Click & Collect’ Printing in London SE1

Click & Collect printing in London SE1

As we said in our last post, one of the great things about our new online print shop is the ability to order and pay for your printing 24 hours a day, 365 days of the year. So, even if it’s the weekend, a Bank Holiday, Christmas Day or 3am in the morning, you can still order your printing without needing to leave your home or office. Of course, you can also order on the go from your mobile device.  Either way, you can then tick one more thing off your ‘to do’ list, safe in the knowledge that your job is now already heading into production.

What’s even better, though, is that companies and organisations close to London Bridge, Borough and SE1 can ‘Click & Collect’. There are several benefits:

Click & Collect printing from Tabard Street, London SE1‘Click & Collect’ is Convenient

When ordering online, simply select ‘Collect in store’ in the Delivery section and then you can collect your printing from our London SE1 shop as soon as it’s ready. Collect at any time during our office hours (9am to 5.30pm week days) or call us to see if we’re likely to be around outside of those hours. Click & Collect means you don’t need to wait in for a delivery and also your printing is going to be as fresh as the moment it came off the printing press.

Click & Collect is Faster

Another huge benefit of Click & Collect is that you can usually get your printing a day sooner than is possible with the ‘delivered’ option.

True 24/7 convenience for print ordering in London & SE1.

Re-Order with a Couple of Clicks

Once you’ve ordered once from our new online print shop, you can log in at any time to see a record of current and historical orders. This makes re-ordering a breeze — simply find a previous order in your account and re-order it without having to start again from scratch. That’s both convenient and a great time-saver!

Rescue Unfinished Orders

Even incomplete orders are included in your order history! Let’s say you were running late for a meeting or were interrupted at the last minute so couldn’t complete your online order. No problem at all — as long as you were logged in when you began, simply log in again when you’re ready to resume and you’ll see your unfinished order right there in your free account. Simply click ‘View’ against the incomplete order concerned and take the final steps to finish it off. With just a click or two, it’ll be queued in our system and heading directly to production.

Know When your Print will be Ready

You’ll know when your order will be ready right away. On every print product order screen, it shows the date that your printing will be ready. In fact two dates are shown — a ‘collect by’ date and a ‘delivery by’ date. So, simply choose whether you would like to collect from the shop or whether you’d prefer to have your printing delivered to your door (usually one working day later than the collection option). Either way, the price is the same*.

Online Printing – from Business Cards to Stationery, Leaflets & Posters

Whether you opt for Free Delivery or Click & Collect, you can order an ever-growing selection of printed products. At time of writing, these include* business cards, stationery packs, letterheads, compliments slips, leaflets (folded or unfolded) and posters (A4 to A0 sizes). Coming soon to the online shop are brochures in a variety of formats (wiro-bound, saddle-stitched and perfect bound) and flyers. Take a look! Read more

Direct Mail – The Golden Opportunity is NOW

Direct mail services

One of the biggest ramifications of the new GDPR legislation is that marketing departments are going to need to re-think the ways in which they contact prospects and customers. In view of this, we believe that there will be a significant increase in the use of direct mail in the coming months and years. In fact, an incredible marketing opportunity exists right now for those who act fast, ahead of the competition.

Direct Mail

In complete contrast to digital and online marketing, Direct Mail is a marketing approach that uses physical, printed promotional materials, which are posted to clients and prospects through the mail. Such marketing pieces can include anything from leaflets, postcards and newsletters to brochures, catalogues and even boxed samples. They can also include personalisation, for example showing the recipient’s name within the actual printed content, creating added impact.

The key steps needed for a typical direct mail campaign include:

  • Developing a customer database and/or purchasing a mailing list of prospects;
  • Copywriting, designing and artworking the mailing piece itself;
  • Printing the mailing piece;
  • Stuffing envelopes, addressing or labelling and/or otherwise assembling the finished components of the mailer, as applicable;
  • Dispatching the direct mailer to the customers and prospects. This can be door-to-door or posted to individual addressees …

Then crucially, of course, you need to be ready to handle any responses when they come in. Analysing the results is also extremely worthwhile so that you can learn from the data and improve things in your next direct mail campaign.

Professional Help

Southside Print can help with many of the steps above. Once you’ve supplied us with your mailing list or database, we can turn that into printed labels or, indeed, use a kind of ‘mail merge’ process to personalise envelopes or the direct mail pieces themselves, so that they’re ready to pop straight into the postal system.

With our own in-house graphic designers, we can also make sure that the design and artwork of your marketing piece really looks the business and conveys your promotional message in the best possible way. Clearly and speedily communicating the right message is, after all, just as important as snazzy graphics.

Southside Print are primarily commercial printers, so we can ensure that your printing looks attractive and professional and uses the most appropriate materials, finishes and weights. The weight of your direct marketing piece is crucially important, in fact. Should too heavy a paper or card weight be used, then you might find that your postage costs suddenly escalate. This factor requires careful consideration in terms of not only the thickness and weight of the paper, but also the size. Being a millimetre or gram over a certain threshold can add extra postage costs. When you are sending thousands of direct mail pieces, even just a few extra pence of postage on each item can cost you a small fortune in extra charges, particularly if your recipient database is significantly large. Care needs to be taken and this is one of our great fortes at Southside Print.

Response Rates

So, what kind of response rate can you expect from a direct mail campaign? Well, it all depends upon factors like how closely suited your mailing list is to your product or service and how good your marketing ‘offer’ is in the first place. Also, of course, it depends upon whether you are mailing a ‘house’ list of existing customers (who will be more likely to respond) or an entirely new prospect mailing list, for example one supplied by a professional list provider.

All in all, though, the traditional wisdom is that the average response rate from a direct mail campaign falls typically into the 1% to 5% range, with “an attractive cost per acquisition” according to the Direct Marketing Association (‘DMA’). According to a recent report by the DMA, direct mail significantly outperforms all digital channels, by a long shot. This may, indeed, become even more true now that the GDPR data rules have come into full play. ‘House’ lists usually glean a 5.3% response rate while ‘prospect’ lists typically result in a 2.9% response rate. In contrast to this, digital response rates are significantly lower in comparison (online display advertising 0.9%; email 0.3% [prospect list] to 0.6% [house list]; social media 0.6% and paid search 0.5%). Quite a difference! Cost per acquisition with Direct Mail was shown to be favourable too. However, direct mail was not an outright winner in this respect, being outperformed for that metric by email and social media marketing campaigns, which makes sense given the economy of using those platforms, at least until now — the fortunes of email marketing in particular may soon change now that the new GDPR legislation is in force. Indeed, recent reports from the Royal Mail and other direct marketing associations show that a combination of direct mail and email usually results in the very best results for sales and marketing promotions. So, it makes more sense than ever to integrate both into your marketing strategy.

Direct Mail Formats

Another DMA report showed some very interesting and useful data in respect of formats, with oversize envelopes coming in top position with a 5% response rate. Postcards came in second place with a response rate of Read more