Does your company or organisation have an online shop? If so, are you making the most of it from a marketing perspective? Does the online shop feature cross-sells, up-sells, recently viewed products, wish lists, live chat and a simple e-news sign-up to build a re-marketing list? Does it have voucher code functionality, a customer review facility, a decent user experience and an easy-to-accomplish check-out and payment facility? These are all the kind of things any decent e-commerce store should have if you are to get the most from your online shop.
How About Offline?
If you’re not using printing to support your e-commerce store, you are missing a trick. Printing, combined with your e-commerce operation, can make a huge difference to your success. We’ll explain how and why …
You receive an online order for a product. You dispatch it the same day with a packing slip and an automatically-generated email confirmation. It arrives the next day.
Well, not really. The speed and efficiency of your fulfilment offering is impressive, for sure. However, you have missed many golden opportunities if that’s all you do when dispatching online orders to customers. Take a look …
How to Make the Most out of Online Orders Using Print
1. Printed Branding
Firstly, think about brand recognition. A good, well-recognised brand is worth its weight in gold if you get it right. Thinks of Virgin, Ted Baker, Apple and even an organisation like The National Trust. Each has a brand that’s instantly recognisable. You could put their logo on almost anything and it would instantly make that product more desirable. So, the lesson here is to ensure that your brand looks great in the first place (our talented graphic designers can help with that), but also that it’s presented to best effect on everything the customer sees when they receive their order. The packaging should be well-designed and showcase your brand. So should the packing slip; labels too. That’ll all help with brand recognition. Keep doing that and your brand should become more and more popular and valuable over time.
2. Cross-Selling, Up-Selling & Repeat-Selling Through Print
As well as the nifty packaging and attractive paperwork, ensure you give your customer every opportunity to remember your e-commerce shop and brand. You can do this through the inclusion of a variety of printed materials:
- Include 2 or 3 attractive business cards or postcards for your customer to keep for future use. These are something that’s easy and compact for them to keep, ready to remind them to visit your store again in the future. Including more than one also gives them the opportunity to pass one on to a friend or relative (that’s free marketing for you).
- Take this a step further by including a compact but beautifully designed brochure about your brand or product(s). What’s the history? Is there a U.S.P. — something unique about your product or brand that sets it apart? What is the mission or ethos of the company? If it’s green make sure you tell your audience in the copy. Make your brand relevant, and the message and presentation engaging, and your customers will buy into it.
- Top Tip: One immensely worthwhile item to include with orders is a catalogue or mini catalogue. These are a great way to showcase additional products that the customer might have overlooked online. Such marketing pieces can include nicely shot product photos and descriptions along with quick/short links for online purchase — or order forms for offline ordering. As well as encouraging sales, printed mini-catalogues are also a great way to sell off discontinued products that are still in stock, or sale items that you’re keen to clear.
- Include a discount voucher or code, to encourage them to make another purchase. Even better, make it time-sensitive, so they’re spurred on to act (i.e. buy again) without delay.
- Include a printed ‘refer a friend’ offer of some kind. This could be printed on any of the above but might be easier to notice if it’s a on separate card, simple leaflet or coupon. It’ll stand more chance of success if there’s some sort of incentive for both the customer and the friend they are referring, so have a think about what you could offer each.
- Printed loyalty cards are also a good thing to send with orders, especially if you also offer a service. They are yet another way to keep customers coming back again and again to buy more!
Including printed items like these, with every online order, is a great way to remind your customers about your brand and products. It’s also a way to help customers ‘buy into’ the brand, feel part of it, and for the business to become much more tangible and real. After all, there is a real bricks and mortar business, with real people, behind most online shops. Printed collateral like this will help your offering stand out from the crowd and become memorable. At the end of the day, that means repeat business, more profit, and a likely increase to your business’s value as it grows. What’s more, before you know it, you’ll have both an online store and be supporting it with a parallel mail-order business. One shop suddenly became two in effect, with only modest extra cost and effort. Don’t forget to take that a step further, too, by bringing in all the relevant social media channels. Facebook, Instagram and Pinterest, for example, are brilliant for lifestyle type product marketing, without it looking too ‘salesy’.
Printers in London Bridge, SE1
If you are looking for high quality, reliable printers in London Bridge, please do get in touch. Our print shop is located in Tabard Street, close to Borough High Street, just a short distance from London Bridge station. We supply digital printing, large format printing and we’re also a very green printer. Quotes are free, so please do get in touch for more information:
We’re delighted to be the chosen printer for the lovely team over at Lounge Hair & Beauty Salon in Bermondsey SE16. Onay and the ‘Loungettes’ as they’re informally known, keep our printing presses busy throughout the year and a few examples of recent print jobs include:
- 1000 A6 leaflets, printed 2 sides on 250gsm Amadeus Silk stock;
- 1000 appointment cards, printed in full colour on two sides using 340gsm Fedrigoni Splendorgel card;
- A5 Christmas Hair Care cards, printed on 200gsm Digital stock, finished with a gloss encapsulation;
- 500 leaflets, printed in full colour on 250gsm Lumi Silk stock. Finished size: 296 x 100mm (so, similar to A4 divided in half length-wise).
- A6 customer detail pads, printed just in black on one side using 100gsm Navigator paper.
These are just a few examples of printing work we produced for the salon. The photos show more …
About Lounge Hair & Beauty Salon
Lounge Hair & Beauty Salon was established in 2000 under the leadership of founding director and senior stylist Onay. The salon serves both ladies and men, offering a myriad of services including cutting, blow-drying, colouring and much more. Staff include L’Oréal trained colour experts who know all the latest trends including Ombré, Balayage, Babylights and Microlights. They are comfortable working with any hair type including fine, coarse, straight, wavy, frizzy or super-curly. They have an exceptional reputation around the Bermondsey area, with lots of repeat customers who come back year after year.
As the name suggests, Lounge Hair & Beauty also offers a beauty treatments courtesy of resident beauty therapist Krystel, who is also an advanced hair stylist. Beauty treatments include conditioning, waxing, eye treatments, Dermalogica facials, micro zone facials and professional customised treatments that apparently provide phenomenal results.
So, Lounge Hair & Beauty can cater for anything from a simple trim to a full make-over for special days like parties and weddings.
The salon boasts 50 Google reviews with an overall score of 4.9 out of 5 — very impressive and a measure of how well they are regarded by their clientèle.
Lounge Hair & Beauty Salon can Read more
Regular readers may recall our post about Bankside Open Spaces Trust (‘BOST’) back in August 2015. Well, they’ve continued to keep us busy ever since, with a huge variety of different printing requirements, and have even updated their logo and corporate identity in the intervening time. In view of all that, we thought we’d bring things up to date in a new post here on the Southside Print blog.
Just a few examples of work undertaken for BOST since our original post include:
- A full colour mini brochure
- Overprinted, branded envelopes, digitally printed in black and white plus tints
- Strikingly designed, full colour printed postcards (A6 size)
- A4 leaflets/flyers for a lunchtime talk all about Octavia Hill, the founder of The National Trust
- 70 A5 Christmas cards with envelopes
- A variety of different flyers and leaflets
- And much more!
Our thanks go out to them for all the lovely printing work and for being such loyal and regular clients — we really appreciate it.
About Bankside Open Spaces Trust
As we outlined before, BOST is an award-winning environmental and volunteering charity that was set up with the primary purpose of creating and improving gardens and parks, along with green and open spaces, in and around the Bankside region. These include 30 or so community gardens where sustainable food is grown for the direct benefit of those living in the social housing nearby. People local to the area may also notice the cheerful planters placed around the neighbourhood by BOST volunteers. By doing all of this, the Bankside area is improved and the community involved in the initiative is brought closer together. It’s a win-win for everyone in SE1.
We make previously unloved spaces beautiful
Some of the green spaces looked after by the Trust include Red Cross Garden, Marlborough Sports Garden, Waterloo Millennium Green and Tate Community Garden. Indeed, some of their green spaces are amongst the very best in Britain, having gained many awards including two Green Flags and two Golds in RHS London in Bloom, a silver in RHS Britain in Bloom, the UNESCO Man and Biosphere award, the MPGA London Spade award and London in Bloom Champion of Champions award.
The charity’s Community Green Champions initiative allows those living in estates around Southwark and Lambeth to grow fruit, vegetables, flowers and plants right outside their own front doors. The Trust encourages people throughout the area – including those without gardens – to take part. Many later go on to have horticultural careers.
Meanwhile, their Future Gardeners ten week course helps the unemployed or those struggling to make a career change get into the horticultural arena and to earn themselves a City & Guilds qualification. Careers advice is also available as are introductions within the horticultural sector and within many of London’s best parks and gardens. There are three courses per year with the next one starting in May 2019, so check out their website if the courses are of potential interest.
For more information, click the Trust’s website link above or contact them at Bankside Open Spaces Trust, Red Cross Garden, 50 Redcross Way, London SE1 1HA. Telephone 020 7403 3393.
Looking for a local printer in Southwark or SE1?
Southside Print is a commercial printer based in SE1 in Southwark, South East London. We offer digital printing, large format printing, print management, graphic design and artwork services and an online print shop where you can order anything from printed business cards and stationery to poster printing, brochures, leaflets, flyers and more. Click the bold links for more information or simply call 020 7378 6754 to speak to our friendly printers and estimating staff. You can also request a quotation online or send us an emailed message here.
As we said in our last post, one of the great things about our new online print shop is the ability to order and pay for your printing 24 hours a day, 365 days of the year. So, even if it’s the weekend, a Bank Holiday, Christmas Day or 3am in the morning, you can still order your printing without needing to leave your home or office. Of course, you can also order on the go from your mobile device. Either way, you can then tick one more thing off your ‘to do’ list, safe in the knowledge that your job is now already heading into production.
What’s even better, though, is that companies and organisations close to London Bridge, Borough and SE1 can ‘Click & Collect’. There are several benefits:
When ordering online, simply select ‘Collect in store’ in the Delivery section and then you can collect your printing from our London SE1 shop as soon as it’s ready. Collect at any time during our office hours (9am to 5.30pm week days) or call us to see if we’re likely to be around outside of those hours. Click & Collect means you don’t need to wait in for a delivery and also your printing is going to be as fresh as the moment it came off the printing press.
Click & Collect is Faster
Another huge benefit of Click & Collect is that you can usually get your printing a day sooner than is possible with the ‘delivered’ option.
True 24/7 convenience for print ordering in London & SE1.
Re-Order with a Couple of Clicks
Once you’ve ordered once from our new online print shop, you can log in at any time to see a record of current and historical orders. This makes re-ordering a breeze — simply find a previous order in your account and re-order it without having to start again from scratch. That’s both convenient and a great time-saver!
Rescue Unfinished Orders
Even incomplete orders are included in your order history! Let’s say you were running late for a meeting or were interrupted at the last minute so couldn’t complete your online order. No problem at all — as long as you were logged in when you began, simply log in again when you’re ready to resume and you’ll see your unfinished order right there in your free account. Simply click ‘View’ against the incomplete order concerned and take the final steps to finish it off. With just a click or two, it’ll be queued in our system and heading directly to production.
Know When your Print will be Ready
You’ll know when your order will be ready right away. On every print product order screen, it shows the date that your printing will be ready. In fact two dates are shown — a ‘collect by’ date and a ‘delivery by’ date. So, simply choose whether you would like to collect from the shop or whether you’d prefer to have your printing delivered to your door (usually one working day later than the collection option). Either way, the price is the same*.
Online Printing – from Business Cards to Stationery, Leaflets & Posters
Whether you opt for Free Delivery or Click & Collect, you can order an ever-growing selection of printed products. At time of writing, these include* business cards, stationery packs, letterheads, compliments slips, leaflets (folded or unfolded) and posters (A4 to A0 sizes). Coming soon to the online shop are brochures in a variety of formats (wiro-bound, saddle-stitched and perfect bound) and flyers. Take a look! Read more
Southside Print have been producing a huge variety of digital printing recently for St George The Martyr, a church just down the road in Borough High Street in London’s SE1 district. Having selected us as their local printer some years ago, we’re delighted to say that they’ve remained a very loyal and regular customer and, as such, we’ve printed rather a lot for them in recent months!
Here are just a few examples of print work that we’ve recently supplied:
- A series of stunning business cards were printed in full colour on our digital presses before being ‘soft touch laminated’ to both sides. This protects them and gives them a lovely velvety feel to the touch. We printed the cards on 450gsm silk coated stock and the finished result is superb. Note the beautiful imagery that features on one side of each card (see main image above).
- The ‘Quest for Community’ poster/leaflet was printed in full colour, both sides onto 170gsm art paper, which has a beautiful gloss finish. This was part of the St George in Southwark Festival back in April 2016 and we rather like the graphics!
- More recently, we printed a series of leaflets for the 2018 version of the same festival. Again, these were printed on our digital press, in full colour, once more using 170gsm glossy paper.
- Another item that we printed recently for St George The Martyr is the A5 folded ‘New Home’ leaflet/brochure shown in one of the photographs on the right. Like the other leaflets and programmes mentioned above, these were also printed onto 170gsm paper stock except, this time, they had a silk coated finish rather than gloss.
- Last but not least in our featured printing for St George The Martyr is a very interesting, perfect bound, 64 page A4 book. This details the history of the church and its surrounding community (see below for further details). The book features 340gsm covers and 170gsm ‘Arcoset’ internal pages and is printed digitally.
Today, as an integral part of the local community, the church is open most days and offers regular religious services and a Sunday School along with a varied array of inclusive programmes and events. These include anything from lunchtime concerts to Easter festivals. The church also runs a food bank, hosts The Dragon Café (the flagship project from ‘Mental Fight Club’) and offers a wide variety of additional opportunities to meet other people, get advice and to offer or indeed receive help of one form or another. The church also has a close relationship with its own school, St Jude’s Church of England Primary School, whose pupils sometimes sing at the services. Visitors to the church are always welcomed with open arms including those who would simply like to see the beautiful building itself or to take a look inside.
For some historical facts about St George the Martyr, please see our previous post from October 2015. That touched upon the Medieval and Roman structures uncovered during restoration works, the location originally being the site of a Norman church and the church’s links to Charles Dickens and Marshalsea Prison — it’s quite fascinating!
As mentioned above, St George the Martyr has produced some very interesting new booklets which detail the church’s history and that of the surrounding community. It provides a fascinating insight into the ever-changing area around Borough High Street. The lovely new books are available for sale from the church office.
The Church’s Lunch Club
During the summer holidays, St George the Martyr will be running a lunch club for local children and families who may be facing food poverty over the long holidays, particularly in the absence of free school meals during that period. The lunch club will provide a hot 2 course meal, free of charge, along with some fun activities for the children. The club will take place on Tuesdays, from 11am –1pm, between 24th July and 28th August 2018.
The club organisers would love to hear from any volunteers who may be able to offer help including assisting in the kitchen, serving meals, helping with the children’s activities (they are of pre-school and primary age). The church would also be happy to receive any food donations or financial contributions towards the running costs from any willing parties. Please see the contact information below if this is of interest.
Anyone interested in the various activities or projects is welcome to get in touch by Read more
A very happy Easter to all our customers, neighbours, suppliers and readers. This year, instead of sending out Easter cards, chocolate and Easter eggs, we donated a charitable food box to the local food bank located at Saint George The Martyr church. This will help to distribute much needed food to those who cannot afford to buy it themselves at this time. Saint George is based in Borough High Street (SE1 1JA) and boxes of nutritionally balanced food are given free to those who are in crisis, who have been going hungry or who are in poverty for one reason or another (see this link if you would like to learn how to obtain a food bank voucher). The food bank is part of a network of food banks supported locally by Waterloo Foodbank and Nationally by The Trussell Trust. We sincerely hope our donation of food and goodies helps some local people enjoy Easter more than might otherwise have been possible.
Saint George The Martyr has a full itinerary lined up over Easter, starting on Maundy Thursday (29th March), through Good Friday, Palm Sunday and Easter Monday (2nd April) — there is a lot going on! See their website for programme details. On the right, you can see some related printing that we recently printed for Saint George. One leaflet and a matching poster publicises the ‘Holy Week and Easter’ events at St George for this Easter. The other leaflet was printed to publicise ‘St George in Southwark Festival’, which is a free festival of art, poetry, theatre and music that will begin in mid-April. Everything was printed in full colour on our in-house digital presses at the SE1 print shop in Tabard Street.
Call us on 020 7378 6754* if you have any digital, litho or large format printing requirements and we’ll be delighted to help. We’re conveniently close to London Bridge and Borough stations and also offer full graphic design and print management services. Watch this blog and our social media profiles for even more services, which are coming in the near future.
Easter Opening Times at Southside Print, SE1
* Southside Print will be closed for the Bank Holiday from Good Friday (30th March) to Easter Monday (2nd April) inclusive. We will re-open again on Tuesday 3rd April. If you have any printing requirements over the Easter break, please feel free to send us artwork or quotation requests and we’ll be in touch the moment we’re back on Tuesday and have taken a look.
We wish all our customers, friends and neighbours an enjoyable and peaceful Easter break. We look forward to seeing you again soon! Read more
Sincere thanks go out to London charity Hestia, who are based just a stone’s throw away from us in Borough High Street, SE1, and have been keeping us extraordinarily busy in recent times. At Southside Print, we’ve produced an incredible array of printed items for them, including leaflets, pamphlets, posters, reports and brochures. So — a good mixture of both digital printing and large format printing to date. We’ll go into more detail about all of the printing later on in this post but, first, we want to tell you all about Hestia and the incredible work that they do …
Hestia is a London-wide charity which, simply put, empowers people and changes lives. The charity has its roots back in 1970, originally starting as a soup run for those living rough in the Covent Garden Market region, under the stewardship of Jim Horne, who himself had personal experience of homelessness. Having changed its name to Hestia Housing and Support by 1998, the charity now helps individuals and families who may be in crisis by helping them fulfil aspirations, stay healthy and gain independence. Each year, the organisation helps approximately 9000 adults and children in the London region. These are people who:
- may be victims of domestic abuse
- may be victims of modern slavery
- may have mental health issues
- may require emotional and practical support in order to succeed in their daily lives
- may have learning and/or physical disabilities
- may be ex-offenders who want to make a new start
- may be old, infirm, young care leavers or vulnerable in some way
- may be addicted to drugs, substances or alcohol
- may be having difficulties with their finances
- are having problems finding somewhere permanent to live
The Phoenix Project – Helping Victims of Modern Slavery Rebuild Their Lives
Hestia is launching a new initiative early this year; the Phoenix Project. This is an important scheme which helps victims of modern slavery. By partnering with specialist volunteers from language education, business, health/well-being, law, housing, therapy and other parts of the public sector, Hestia helps victims of modern slavery along the path to recovery, safety and independence.
The charity is currently inviting applications from interested parties, from the sectors mentioned above, who would potentially like to get involved in this extremely worthwhile initiative. Applicants need to be good listeners, enjoy meeting new people and be good at building relationships. More information can be found on the charity’s Opportunities page and a leaflet can also be downloaded here. For any questions about the project, please get in touch with Jenny Harrison, the Phoenix Project Coordinator, on 07469 857 242 or email .
Helping 400 victims of human trafficking every day, supporting 29 refuges for homeless women and children and helping over 2,400 adults per year to recover from mental health crises requires a large amount of resources — and that’s just a few examples of the work that Hestia does. £86k will be needed this year for the charity’s ‘Children Service’, nearly £50K will be needed to continue to help women facing severe hardship, often following abusive relationships, £25k will need to be raised for Hestia’s Good Energy Club, which helps to improve the lives of people with mental health conditions, and a further £50k will be needed to help ensure that survivors of human trafficking and modern slavery are not re-trafficked. It all adds up to a huge amount of money. With no funds received directly from the Government, Hestia relies entirely on the financial support of the general public and would welcome donations from those who are able to give. Please visit this page if you are able to donate towards this very worthwhile cause, or get involved in one of our fundraising events here. Thank you.
To learn more about Hestia, visit www.hestia.org, call 020 7378 3100 or write to Hestia Housing & Support, 1st & 2nd Floor, Maya House, 134-138 Borough High Street, London SE1 1LB.
Printing in Borough & London Bridge, SE1
Going back to our involvement with Hestia, a few examples of printing we’ve produced for them include: Read more
Southside Print has been kept beautifully busy recently by FBR Construction Recruitment, a consultancy based in Southampton. So, despite this customer being well outside of London, our printing and design services were cost effective, competitively priced and logistically viable through the use of inexpensive and reliable overnight couriers. All items were designed by Starling Design who, like Southside Print, are based in London SE1. The various jobs included:
- One hundred 8 page A5 landscape brochures, which were printed in full colour onto 250gsm silk stock for the interior pages and 350gsm matching stock for the covers. The digital printing machine used in production was an HP Indigo press which, although digital, outputs quality so high it’s virtually impossible to tell it apart from full litho quality (litho being the benchmark against which all printing is compared). Using a digital process saves both time and money and also means that low quantities like this are completely viable, whereas such a small quantity would have been cost-prohibitive on a full litho press due to the higher set-up costs and printing plates required. Once printed, the brochures were laminated with ‘soft touch’ laminate. All in all, the result was excellent.
- Several hundred double-side business cards, printed in full colour, using a 450gsm silk coated card and, again, a soft touch laminate to protect the cards as well as giving them a lovely tactile feel.
- One hundred oversize A5 folders which had a 5mm gusset (spine capacity) and a pocket for leaflets etc. The pocket also included slots to hold a business card. The folders were printed in full colour both sides onto 350gsm silk coated card and matt laminated both sides.
- We also produced various A4 inserts. Some of these were for use in the folders, so were folded down to A5. They were printed onto 140gsm white ‘Arcoset’ paper and were printed both sides in full colour.
About FBR Construction Recruitment
FBR Construction Recruitment is a specialist recruitment consultant which provides temporary and permanent candidates for jobs within the construction industry. FBR started life in 2017 but the team behind the firm has been involved in recruitment for construction for many years prior to the company’s formation. As such, they have a combined experience in excess of 50 years within the industry. They are now the ‘go to’ supplier of trades and labour for residential developers, main contractors and civil engineers across the South East, Home Counties and South coast. FBR Recruitment supplies anything from labourers to directors — and everything in between. Candidates are all proven, pre-vetted and supplied with the minimum of fuss, in the shortest possible time.
FBR Construction Recruitment has three main divisions:
- a Trades & Labour division which provides carefully selected candidates who are pre-checked for suitability including references, qualifications, certification, experience, immigration status and health/fitness;
- a Residential Developers division, supplying skilled and experienced Contract, Project and Site Managers, Assistant/Finishing Managers, Quantity Surveyors, Buyers and technical candidates for permanent or contract roles. Managerial and director level roles are also catered for, whether needed on a commercial, construction or technical basis;
- a Construction & Civil Engineering division which delivers a personalised recruitment service to SMEs and National contractors alike, with roles including quantity surveyors, engineers, project coordinators, site managers, foremen and candidates at senior/Director level.
FBR Construction Recruitment would love to Read more
Printed leaflets and flyers are like the ‘Swiss Army Knife’ of marketing tools. When designed and used well, they can accomplish a huge range of marketing and PR objectives while being extremely economical to print. Even when printed in reasonably low quantities, each flyer may only cost a few pence. In high quantities, the cost of leaflets and flyers can potentially drop to just fractions of pence each. So, either way, even a modest marketing budget can go a long, long way when you use leaflets and flyers as your weapon of choice for marketing and promotions.
Promotional Uses of Printed Leaflets & Flyers
Leaflets and flyers can be used for many different marketing purposes including:
- mailing pieces and ‘leaflet drops’;
- hand-outs in the high street or in-store;
- mini posters for notice boards and shop windows;
- free give-aways at the point of sale (e.g. from a leaflet dispenser next to the till);
- a great way to highlight special offers;
- a quick and easy way to raise awareness of an event;
- a way to supply voucher codes to prospects and thereby increase sales;
- a vehicle for an announcement of some kind;
- an excellent way to cross-sell (e.g. from one product, service or event to another);
- a simple and effective way to impart information and even educate your audience;
- a kind of ‘mini catalogue’ to highlight one or more products and prices.
Choose single or double-sided printing. Choose matt, silk, gloss or uncoated paper depending on your preferred ‘feel’. Matt, silk or gloss coated papers are the usual choice for standard business leaflets. Uncoated papers could be seen to be a little more trendy in feel, lending themselves to more contemporary products and services and anything to do with the great outdoors or eco-related products. Choose thin paper for maximum economy or thick paper for a premium, robust feel. We can laminate your leaflets too — in matt, gloss or ‘soft touch’ finish. Lamination will give them Read more