Top Tips for Printing on a Budget

Top Tips for Printing on a Budget

There are many ways to save money when buying print on a budget.Sometimes a printed sales or marketing job simply needs to be as economical as possible. The quality still needs to be high but, for whatever reason, the production budget is particularly tight this time. For example, maybe you’re a start-up with limited budget, or two years of the pandemic have knocked your business for six. Or, perhaps you’re exhibiting at a trade show, already spent most of your budget on the space and stand, and forgot to order printed marketing materials to hand out to prospects. Well, worry not — there are always ways to save money when buying print on a budget. Take a look …

Go Thinner

Have a think about the thickness of your paper or card. Does it really need to be that thick? Dropping from, say, 170gsm to 150gsm, 135gsm or even less will save you money and that saving could amount to a significant one, especially if you are producing a large print volume.

Posting Your Print?

If your printing is going to be posted, its thickness, size and weight are even doubly important. It would be tragic if your printed item was just a fraction over Royal Mail’s size and weight threshold, forcing you into the next price band. For example, if your printed piece is too large for standard First Class mail and sneaks into the ‘Large Letter’ band, sending just 500 out to prospects will cost you around £220 more in postage than it would otherwise have done. That’s not even allowing for additional costs like larger envelopes. So, some careful pre-planning of size, shape and paper weight can save significant money on postage when you get it right.

Ditch the Fancy Finishes

Eliminating luxuries like textured paper and lamination will save you money.Do you really need that lamination? Or the rounded corners? Or the integral pocket for inserts? Eliminating luxuries at a time of need will save you money, for sure. It’ll also speed up production and that might also be critical if this print job has been left to the last minute.

Paper Finishes

Textured paper will almost always be more expensive than untextured. So, if you’re on a budget, forget laid paper, watercolour paper textures, onion skin textured paper and the like — it’s likely to add a significant amount to production costs. So, keep it simple when budgets are slim.

Going a step further, there is even a huge variety of untextured papers. Trendy uncoated (or ‘offset’) papers look organic and fresh, but they’re likely to cost quite a bit more money than more standard coated papers, which are produced in higher volumes at paper mills. In other words, the more ‘run-of-the-mill’ papers will help to save you money.

Branded vs. Unbranded

Do you really need to use that paper brand? There really are some lovely branded papers and cards out there, but when budgets are tight, any good commercial printer will be able to steer you towards a non-branded stock that could be a fraction of the price, but look every bit as good as the big brands.

Size & Format Considerations

Sticking to 'A' paper sizes will usually mean paper use is most cost-efficient.Keep an eye on paper size/format to avoid paper wastage. What do we mean? Well, printing based on ‘A’ sizes (A4 and A5 etc.) will generally be cheaper to produce than bespoke sizes. That’s because there is less wasted paper/card produced when printers use the most commonly available paper sizes. So, perhaps that square brochure is not such a good idea if you are on a tight printing budget.

Brochure Binding

If your brochure or catalogue needs to be bound because it’s multi-page, consider the binding mechanism carefully. A folded brochure (e.g. 4 pager, multi-page ‘roll’ fold or even a ‘map’ fold) will generally be cheaper to produce than something that needs a separate binding stage. Even saddle-stitching (essentially stapling) will save money compared to wiro binding, velo binding, perfect binding and so on.

Ganging up

‘Ganging up’ several jobs is a great way to save money on print.‘Ganging up’ is a great way to save money on print. The term refers to printing several jobs at the same time, on the same sheet. In this way, less printing passes (and, in the old days, less printing plates) are required because jobs are printed simultaneously. Once the large, multi-job, sheet is printed, it can then be cut down into it’s separate elements. An example would be A4 four-page brochures being produced at the same time as, say, A4 and/or A5 leaflets, all printed simultaneously on an SRA2 or SRA1 sheet. Some simple mathematics will be required to work out how many copies are produced of each, but ganging up certainly saves money when the maths and volumes work out nicely.

Top tip: Ask us for advice!

Photography & Illustration

If your brochure, leaflet or mini-catalogue requires photography or illustrations, there are potential ways to save money there too. Decent photographers and illustrators are expensive, to be frank. However, there are many ‘royalty-free’ image libraries that can offer high quality stock photos and illustrations for just a few pounds each. Adobe Stock, for example. They have literally millions of photos and images to choose from and you can even pay-as-you-go rather than having to sign up for anything long term.

Perhaps you need bespoke product/pack shots, though? These days, with ‘photo light tent’ kits available for less than £100 online and handheld mobile phones offering ample sharpness and resolution, it’s possible to get professional-looking pack shots produced entirely on a D.I.Y. basis. All on a low budget.

Print Management

Professional print management should also save you money. If someone like Southside Print manages all your print, for the entire year, then savings can be made. That’s through a combination of things like ganging up, using print-on-demand so nothing goes to waste, and delivering several jobs at the same time to save on delivery costs. Going local also helps with delivery (if you’re in or near to the London SE1 area, our printing services are close by).

Multi-use & Reusable Print

Make your print multi-use. For example, perhaps you have a mini catalogue as well as a brochure. Well, combining the two into one printed document could save you money on production.

Similarly, making your printing reusable will also mean you don’t have to keep reprinting. For example, display graphics, laminated print collateral and banners can all be reused. Storing carefully will also extend their shelf lives.

Choose Your Printer Carefully

Even when we print on a budget, our printing quality is superb — and it's also fast.Choose your printer carefully. With Southside Print you will come to know that we are always competitively priced. What’s more, even when we print on a budget, our printing quality is superb and it’s also fast. Take a look at our 5 star Trust Pilot reviews and 5 star Google reviews and you’ll soon see this for yourself.

DIY Design & Artwork

If you know what you are doing, have a good eye for design and have the right (professional) software, you could consider producing your design and artwork entirely in-house. That’ll save you from spending out on professional design externally. However, it’s a tricky one because a poorly executed design can be a false economy. If the look, design and feel of your printed piece looks poorly executed, unattractive and confusing in terms of communicating your sales or marketing proposition, then it doesn’t matter how well it’s printed or how cheap it was to produce. Indeed, it could end up being a waste of time and money if the design and messaging is wrong. So, we suggest that the design of your printed piece is perhaps one area that you should not scrimp on even when budgets are tight. That’s unless, of course, you can ensure it’s going to look professional, clear in terms of message and technically correct using any in-house capabilities. If not, Southside Print offers a professional design and artwork service and we’re here if you need us.

It’s all a Balance

It’s all a balance, of course. You don’t want your sales and marketing collateral to do your product or service a disservice, so exactly where and how you save money needs careful consideration.

Competitively-Priced, High Quality Printers & Designers in London SE1

Southside Print can help with advice, of course, and our advice is totally free. We are a digital printer, large format printer and offer a complete range of print-related services near London Bridge. Print and design quotations are also free so, if you would like to request a free quote, have any questions or need advice, please get in contact and we’ll be happy to help:

ISO 14001 Environmental Accreditation

ISO 14001 Environmental Accreditation for Southside Print

Southside Print aims to be as ‘green’ a printer as possible.Southside Print is proud to announce that we have embarked on our journey to become an ISO 14001-accredited printer by spring 2022. ISO 14001 is an important environmental management certification to a high quality, internationally recognised, standard.  Gaining this independent accreditation will help us to further minimise our environmental impact and, in effect, that of customers using our printing services. That’s great news if you are operating as part of an ISO 14001-accredited business yourself, are a certified B Corporation (‘B Corp’) or want to ensure you are fully supporting your organisation’s CSR, sustainability and/or environmental policies.  By choosing a supplier with ISO 14001 accreditation, you can be sure you are dealing with an environmentally-conscious supplier that delivers only environmentally-friendly, sustainable solutions for your printing and design needs.

A ‘Green’ Printer

ISO 14001 accreditation is a continuation of our efforts to be as ‘green’ a printer as possible. It’ll also help our clients by providing them with ecologically sustainable choices like environmentally-friendly paper, card, printing and finishing options for all their print.

Recycled & FSC Approved Paper & Card

Virtually 88% of the paper and card material we use is 100% recycled and FSC approved.Southside Print is already ticking all the right boxes. At time of writing, virtually 88% of the paper and card material we use is 100% recycled and FSC approved. It also goes without saying that we recycle as much of our paper and card off-cuts as possible. This goes directly back into the production of more paper pulp so that more of the world’s trees are conserved.

Biodegradable Lamination

We even extend our efforts to lamination. When that is essential for customers’ printing, we only use bio-degradable laminate. However, that said, we discourage the use of any plastics whenever feasible.

Reducing Our Carbon Footprint

We have taken out our old gas supplies — no more fossil fuels for Southside Print.It doesn’t end with materials. There are many changes we have made to our working practices and the materials we use. For example, we are now fully electric, having taken out our old gas supplies. So, no more fossil fuels for Southside Print. We have also replaced all of our lighting bulbs with LED equivalents, so have vastly reduced our energy consumption for lighting. Even our website is hosted on ‘green’ servers.

Low & Zero Carbon Delivery Options

We even use ‘green’ couriers and delivery solutions. For example, we try to use only cycle couriers, electric bikes and electric vans vans for delivery wherever possible.

Eco-friendly Digital Printing

Even our lighting has been replaced with LED bulbs to reduce energy consumption.Printing production is also now fully digital. That means we use no nasty chemicals, nor do we produce any hazardous waste. With our green approach, environmental accreditation just around the corner and sustainability front and centre of everything we do, we are one of the UK’s most environmentally friendly printing companies.

ISO 14001 Environmental Accreditation:

  • Shows we mean business when it comes to offering the most eco-friendly printing solutions;
  • Helps facilitate the greenest printing and finishing options for clients, particularly those who wish to minimise their own carbon footprint and impact on the planet;
  • Ensures efficient use of resources and a reduction in waste and energy use;
  • Helps us to be ‘green to the core’ through a holistic approach to the environmental management of everything we do;
  • Fosters a culture of continual improvement in our environmental systems and approach;
  • We use cycle couriers, electric bikes and electric vans vans for delivery when possible.Proactively boosts environmental performance, for us and our clients;
  • Demonstrates our compliance with statutory and regulatory requirements, both now and in the future;
  • Even encourages our suppliers to meet a certain level of environmental performance.

We hope to be fully accredited by the Spring of 2022. We will keep you updated, so please visit this blog area for more information in the first quarter of 2022.

Green Printers in South London

Are you looking for high quality, eco-friendly, green printers in South London or London Bridge? Our print shop is located nearby in Borough, just a few minutes from London Bridge station and Borough tube. We offer digital printing, large format printing , graphic design and a great print management service. Get in touch for more information or a free quotation — we’re here to help:

5 Star Reviews for Southside Print

5 Star Reviews for Southside Print, London Bridge, SE1

At Southside Print we have virtually a full suite of 5 Star reviews on Google for our printing and design services. A staggering 19 out of the 21 Google reviews that Southside Print has received are 5 star reviews. That’s the highest possible star rating for over 90% of all customer reviews — and we’ll be forever grateful to customers who went out of their way to leave such glowing reviews for us. Thank you to each and every one of them.

The highest possible rating in over 90% of customer reviews

Here’s what just some of our past customers have said on Google:

Thank you again to all of the above and the many others who left such positive feedback on Google for Southside Print.

Existing Customer? Please Write a Review

Southside Print SE1 would love your feedback. If you are an existing or previous customer of Southside Print and were happy with our service, please consider posting a review to our Google profile. Here’s how:

  1. Log into your Google account
  2. Go to https://g.page/r/Cctja4YTEM9bEAg/review
  3. Submit your review

Thank you.

We’re Printers in Borough/London Bridge, London SE1

Southside Print are printers in London Bridge, Borough and SE1 in South London, producing outstanding digital printing, large format printing, graphic design and artwork and online printing.

Common Artwork Mistakes & How to Avoid Them

Common Artwork Mistakes & How to Avoid Them

At Southside Print we can either accept artwork files from customers, or produce artwork for them. Obviously, clients can save some money if they choose the former option and do their own design and artwork. However, if they’re not used to generating their own professional-grade artwork, common mistakes are easy to miss. These could lead to digital artwork files not working at all, unexpected printing results or, even worse, paid-for printing being totally unusable. For these reasons, we thought we’d highlight the most common artwork mistakes that we see, in the hope that they can be avoided by customers who supply their own artwork files to us.

1: Incorrect Colour Mode

Colour photos and graphics should be saved in CMYK mode not RGB.Most mobile phones and digital cameras save images in RGB mode. This mode is meant for screen viewing rather than commercial printing. If digital artwork is supplied with images in RGB mode, there’s a significant chance that they will not look as expected – potentially terrible – on the final printed results.

Solution: Before putting full colour images into artwork files, they should first be opened in an application like Photoshop and re-saved in CMYK mode. For the same reason, the final artwork file (usually saved as a print-ready PDF) should also be saved in CMYK mode when printing full colour images.

2: Inadequate Image Resolution

Have you ever looked at something printed, perhaps in a brochure, and spotted one or more images that look a bit fuzzy or, worse still, pixelated? Both are almost certain to be due to the images having inadequate resolution within the artwork files supplied. With resolution too low, images can appear ‘soft’ and lacking detail at best, or broken up into visible squares (the pixels) at worst.

Solution: Ensure that photographic images are at least 300 dots per inch (‘dpi’, also known as ‘pixels per inch’ or ‘ppi’) at the size they are going to be shown in the final printing. This can also be checked in professional image editing applications like Photoshop. It’s important to ensure that the final digital artwork file (again, usually provided as a print-ready PDF) is also saved with images set to 300dpi or, for particularly fine screen rulings, 350dpi minimum. If they’re well above that resolution, most applications can save the print-ready PDF in such a way that images with resolutions above, say, 450dpi are ‘downsampled’ to 300 or 350dpi. If downsampling is used, the Image Quality setting should be set to Maximum.

Related note: ‘Line artwork’ type images should either be saved as vectors (e.g. Illustrator ‘EPS’ format) or, if they’re ‘rasterised’ (pixel-based) images, save them at a minimum of 1200dpi to avoid jagged edges showing on areas like curves.

3: Using the Wrong Application for Professional Artwork

Applications like Microsoft Word, PowerPoint and even Corel Draw are fine for office use and for outputting to standard desktop printers. However, they’re not really seen as professional applications for use within the commercial printing industry. Attempting to use them as such may well simply not work, give unprofessional, substandard results, cause glitches in the case of Corel Draw, or require your commercial printer to re-make your artwork again from scratch (at significant cost in all likelihood).

Solution: Don’t attempt to use desktop applications like Word and PowerPoint nor, in our view, Corel Draw for use with high-end commercial printing. Instead, you should be using a professionally-recognised design and artwork application like Adobe InDesign. It is the de-facto design, page make-up and artwork application used in the design and print industry, having pretty much replaced older applications like Quark Express and PageMaker. It is usually used in tandem with images and graphics brought in from Adobe Photoshop and/or Adobe Illustrator, which are also both the de-facto professional applications for each of their respective fields.

4: Missing Out Bleed

Add 3mm bleed to elements extending to the paper's edgeIf your design and artwork has colours or images going right to the edge of the printed item, you shouldn’t just stop your artwork there because guillotining of the final printing is not usually accurate to tenths of a millimetre. Therefore, you could end up with white edges showing rather than your background colour or image going right up to and off the edge of the cut sheet.

Solution: Remember to add an extra 3mm of ‘bleed’ (an area that prints further than the edge of the sheet) to all artwork elements that you want to print to the edge. That way, if guillotining is not quite accurate, your colour or image will still print to the edge because you built in a 3mm margin of possible error.

5: Sitting Artwork in the Middle of a Larger Sheet

When producing finished artwork for, say, a business card, it might be tempting to produce it in the middle of an A4 sheet, because that’s the size of paper you might usually deal with on your computer. However, saving smaller artworks on larger paper sizes within digital artwork can end up costing you money and causing problems at printing stage. That’s because it’s terribly difficult, if not impossible, to get rid of the surrounding margin. That’s important when we want to use several duplicates of the business card on the uncut printing sheets, so as to get economies of scale and reduce paper/card waste.

Solution: Within your design and artwork application, ensure that your document size is set to the correct, final size that you want your printed piece to be, and no larger (apart from the additional 3mm of bleed if needed — see above). Also discuss whether you need to add ‘trim marks’ with your commercial printer as that requirement can vary from printer to printer.

6: Supplying Readers’ Spreads instead of Printers’ Spreads

Let’s take the example of an 8-page brochure for illustrative purposes. In that example, although page 2 will be next to page 3 from a reader’s point of view on the final brochure, that’s not how they’re actually printed. If you supply your artwork with double-page spreads set up in that way, pages will end up on the wrong order in the final printing.

Solution: In the 8-page brochure example, you have two choices. The first is to supply individual pages rather than spreads and then allow your printer to do what’s called ‘imposing’ them into the correct multi-page spreads from which to print. That’s the safest option if you’re not a professional designer or ‘finished artist’. For professionals, though, you can supply properly imposed ‘printer’s spreads’, for example with the front cover on the right next to the back cover on the left, page 2 printed opposite page 7, page 3 alongside page 5 and so on. Either way, once printed, trimmed and folded, the pages will end up in the correct order, so long as the imposing is done thoughtfully.

7: Using the Space Bar for Tabulated or Indented Content

If you hit the space bar multiple times to try to align indented content or columns of text or numbers, you will almost certainly end up with columns that don’t quite line up vertically in a straight line. That’s because most commercially printed fonts don’t use a ‘fixed width’ measurement for every character. So, one line of 30 characters (including spaces) will almost certainly end up a different length to another line of 30 different characters. Hence, columns will look misaligned and unprofessional.

Solution: Professional designers use properly set-up tabs to align their tabulated content, not the space bar. This ensures that tabulated content and indents line up perfectly. And what’s more, it’s easier than you think once you’ve tried it a few times — and saves time.

8: Ad-hoc Text Styles

Changing font styles, colours, sizes and weights on an ad-hoc basis as you work through your text content is more likely to end up with styling errors and inconsistencies. This can make a printed piece look amateurish.

Solution: Use your professional design and artwork package’s character and paragraph style palettes properly, i.e. pre-set a range of styles that you are likely to use and then apply one style to each title, sub-title, paragraph etc. as you work through your document. It’ll save you time and mean that styling is totally consistent throughout your final printed piece. What’s more, if you decide one particular type of content needs to be altered throughout the entire document, all you need to do is to change that particular pre-set style once in the palette — and the whole document will update itself.

9: Using Clip-Art

Clip-art from desktop applications is all very well for internally-produced ‘office’ type documents that are to be printed on desk-top printers. However, they often lead to unexpected printing results on commercial printers. That’s because clip-art formats like Windows Meta Files are not designed for such commercial use; they often cause glitches in the printing or crashes in commercial printing PostScript software. In essence, clip-art is simply not fit for commercial printing purposes.

Solution: There are 3 possible solutions. Firstly, you could avoid clip-art unless it’s professionally produced specifically for high-end commercial PostScript printing and comes in a file format like .ai or .eps (and is in CMYK mode). Secondly, you could consider generating the designed graphic yourself using a professional programme like Adobe Illustrator. Then export it to your InDesign document layout as an EPS file. Lastly, you could try to ‘rasterise’ any suitable image (for example, by opening it, or a PDF of it, in Photoshop) so that it essentially ends up as the equivalent of a photo, i.e. made up of pixels instead of clip-art vectors. N.B. don’t forget to check it’s in CMYK mode and at least 300dpi if going for a rasterised (non-vector) route.

10: Not Proof-Reading Thoroughly

Once printed, it’s too late to correct any errors that were missed in your design and artwork. And you’ll still have to pay for the original printing and any reprint needed.

Solution:It goes almost without saying that you should check, double-check and triple-check every job before sending it to your commercial printer. Maybe even get another person to check again for you. Spell checking and proof-reading are all part of the checking process, as are technical checks to ensure that images are in the correct mode, that resolution is sufficient, bleed has been added where required, and so on. Another recommended way to catch any errors is to get your commercial printer to supply a printed proof, which you should also carefully scrutinise for errors and technical issues before sanctioning the full print run.

11: Not Embedding or Outlining Fonts

Forgetting to either embed or outline (vectorise) fonts within your final artwork file can lead to unexpected font substitutions that could wreck the look of your final printed piece.

Solution: Save a version of your InDesign artwork file first with it’s ‘live’ (editable) text. Then select all text with the pointer tool and convert it to vectors (using the Create Outlines command under the Type menu) and re-save it with a new name. The reason for keeping two versions is in case you subsequently spot an error and need to go back to the original file version to correct the document. You can’t do that with outlined fonts as they’ve become vectors (shapes) rather than live letters, even though they look identical. One final tip is to then use the Type > Find Font command to ensure that you haven’t missed any fonts and that there are no live ones left. Then, once all other checks have been made and there are no longer any live fonts in the document, save your print-ready PDF.

Another option is to embed all fonts rather than outlining them. However, outlining them in the way described above is more reliable, particularly as some font licences occasionally stop you from being able to embed them.

Let us Produce Your Design & Artwork

Southside Print, printers in London Bridge & Borough, SE1One sure-fire way to avoid all the potential problems above is to let us do your design and artwork for you. It’ll save you many hours of work, if not days, and will look totally professional. In tandem with digital printing, large format printing, and eco-friendly printing, it’s what we do professionally, after all. We have our own in-house designers and finished artists, who know graphic design and printing services backwards, so it’s really no trouble. We’re competitively priced and printing quotations are free. So, if you are looking for professional, high quality design, artwork or printing in London Bridge and Borough in South East London (SE1), please get in touch here , ask for a free printing or design quotation here, or call 020 7378 6754. We’ll be happy to help.

Why Careful Colour Consideration is Crucial for Design

Crucial colour considerations for design

When it comes to design, the choice of colour is incredibly important. A colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.

Selecting the best colour palette for your graphics

As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.

Colour can literally change the viewer’s mood.

Feel & mood

Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.

Colour is an incredibly powerful tool for designers and marketers.

Choosing your colour palette

Choosing your colour paletteA single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:

  • Find a photograph that you like in terms of colours, then sample those colours using the eye-dropper tool in Photoshop or similar (read on for free way to do this online if you don’t have Photoshop). It works very well when any photos in the printed piece share the same colours as surrounding graphics, ensuring that the entire marketing piece is colour-coordinated and attractive.
  • Another great tool for choosing colourway palettes is to look at the colour swatches on ColourLovers.com. The site shows thousands of different colour palettes that have been uploaded by the community over several years. It ranks colour palettes by popularity or by the number of times they have been saved as ‘favourites’ as well as having colour sections for different sectors (branding, websites, interiors etc). It also shows which colourways are trending at any given time. There are some useful tools there, for generating colour palettes and indeed the lavender colourway graphic in the main image above was generated by such a tool on the site.
  • Another, more obvious, way to choose a good colour palette for your design is to simply keep your eyes open, so you can spot, note or save good existing examples from others. This could mean keeping brochures and booklets that you have liked the colours, look and feel of, or bookmarking websites that have nice colourways etc. Most good designers will do this as a matter of course.
  • Pinterest is also a great tool for saving colourway examples, or finding them, and saving them into well-organised segmented areas.
  • One of the most widely used tools for the professional graphic designer is the tried-and-tested Pantone colour swatch book. There are various types available, including ‘spot colour’ swatches, ‘process’ printing colours (a.k.a. ‘CMYK’), pastels, metallics and lots more. Just like with paint charts for home DIY, they allow you to pick out colours and to compare them to each other side by side. Crucially, though, in the case of Pantone swatches, they allow you to specify the final choice of colours in your artwork in such a way that they will reproduce reliably i.e. exactly as envisaged on your final printed piece.
  • Designers should also consider colour psychology and what colour means to certain cultures when appropriate. For example, in China, blue symbolises immortality whereas in other countries it can represent the colour of mourning. So, care needs to be taken.

Check your artwork’s colour mode before you go to print

It should be noted that colours destined to be used for printing will need to be in ‘CMYK’ mode if printing digitally. For litho printing it can be CMYK mode or ‘spot’ colour, as appropriate. Avoid ‘RGB’ colour mode completely if you are going to have your sales or marketing piece commercially printed. See our Printing & Artwork Tips for further information or leave it all to us. Simply ask for a graphic design and/or artwork quotation — they’re free and without pressure or obligation, so there’s nothing to lose. As well as choosing attractive and appropriate colours and generating a great design for your printed job, we would be very happy to print it for you, of course.

We are Southside Print, a digital printer based in London SE1, close to Borough tube and London Bridge station. Call 020 7378 6754 or contact us here and we’ll be very happy to help you with your next printed project.

Southside Print & Coronavirus (COVID-19)

Southside Print Coronavirus (COVID-19) Update & Poster

To confirm, we are ‘open for business here’ at Southside Print in London SE1, despite Coronavirus/COVID-19. We are fully operative for all services including graphic design, printing and production. Just let us know if you need any print and design produced and we’ll be very happy to help.

“We are operating an uninterrupted service”

It goes without saying, though, that we are taking extra precautions to help fight the spread of the virus. For example:

  • Staff have altered shifts so as to avoid travelling on public transport;
  • We’re avoiding all travel to other countries;
  • We’re avoiding physical contact, for example hand-shaking, and maintaining a sensible distance between ourselves and others;
  • We’re regularly washing hands – thoroughly with soap – as well as using anti-bac hand sanitiser;
  • We’re regularly hygienically cleaning our premises, in particular any well-used areas like door handles, keyboards, desks, etc;
  • We’ve published and displayed a Coronavirus & COVID-19 ‘best practice’ poster in the shop and at strategic points around the production areas. Copies are available for sale to anyone interested (follow the bold link above).
  • Any staff who are not directly involved in production are working from home, for example our back-office work, quotations, business administration using cloud-based systems and so on;
  • We hold meetings via phone contact, video calls, Skyping, iMessaging and conference calls;
  • We’re asking customers and prospects to liaise with us remotely.
  • We are sharing work between our two print and production sites in London, so are adaptable should one geographical location become more adversely affected than the other;
  • And, of course, we’re continuously monitoring the situation and are following Government guidelines.

So, the message is that we are operating an uninterrupted service. Rest assured that quality and service levels remain excellent, as always.

Coronavirus (COVID-19) posters available to buy online

Coronavirus poster to buy onlineIn an effort to play our part in the fight against Coronavirus and COVID-19, we’ve originated some posters that individuals, companies and organisations can buy online. Outlining useful advice and best practice, they’re perfect for displaying on office walls, in receptions, in windows, on notice boards, in entrances to buildings and so on. That’s a great way to help keep staff, customers and visitors safe and should be a real help as part of Health & Safety (HS) in the workplace.

The posters include very important information and guidelines including:

  • Likely symptoms of Coronavirus/COVID-19;
  • Countries at high risk (particularly useful for regular or recent travellers);
  • Advice for those who have symptoms or those who have recently travelled from ‘at risk’ countries;
  • Guidelines outlining how to limit the spread of the virus;
  • Illustrated instructions demonstrating best practice for both hand washing and hand sanitising.

The posters are available to buy online. They are A3 in size and are gloss laminated, allowing the surface to be wiped clean. They cost £15 excluding VAT and postage. Most credit and debit cards are accepted, as well as PayPal.

The latest information and advice on Coronavirus & COVID-19 is available at the NHS website.

Packaging Printers & Designers

Packaging printers & designers in London SE1

Printing and production of packaging in London SE1We’re sometimes asked if we design and print packaging. The simple answer is ‘yes’ because, to us, it’s just another natural use of our in-house design and printing capabilities. Southside Print can handle pretty much any type of printing imaginable and packaging is no exception. So, you are not limited to just the standard kind of thing, like brochures, stationery and flyers. We regularly produce high quality printing for packaging items too. These include anything from cartons and swing tickets to bags. The list of possibilities is almost endless, a few examples being:

  • Printed labels and stickers including wine labels, special offer stickers, pricing labels etc.;
  • Cartons for products;
  • Boxes of various kinds;
  • Printed bags;
  • Printed cardboard sleeves, e.g. to wrap around boxed products;
  • Header cards for retail products including ‘Euro’ slots if required;
  • Swing tickets;
  • ‘Pillow’ packs;
  • Packaging ‘inners’ and backing cards e.g. for products in clam packs, blister packs and cello packs;
  • Point of sale (‘POS’) or Point of Purchase (‘POP’) card dispensers;

Printed literature for packaged products

We also routinely produce the kind of printed literature that you find inside product packaging. This includes instruction manuals, assembly instruction sheets, information pamphlets, warranty documents, guarantee registration cards, vouchers for cross-selling, catalogues, price lists, order forms and so on. If it involves printing on paper, card or board, we can print it!

Advanced print finishing techniques to make your packaging stand out

As well as our digital printing facilities, we also have a whole range of in-house ‘print finishing’ options to make your printed packaging really stand out. Options include lamination (matt, gloss etc.), encapsulation, gloss U.V. varnish including spot varnishing, die-cutting to give your packaging non-standard shapes, traditional hot foil stamping and digital foiling. We can also perforate, score, crease, fold, collate, drill holes, add eyelets, ribbons, add and affix glue tabs, and so on. So, please remember that we’re a print finisher as well as being a printer. Read more

Looking for an Eco-Friendly Printer in London SE1?

Looking for an Eco-Friendly Printer near SE1?

At Southside Print, we’re passionate about doing our bit to save the planet. With such extreme weather around the world and record-breaking temperatures becoming the new norm, it’s more important then ever to reduce our carbon footprint and generally be more eco-friendly as a company and as individuals. We’re certainly stepping up to the mark.

Are you looking for a ‘green’ printer near London Bridge?

We hope that being ‘green’ is important to you too. If so, you’ll probably want to find an environmentally-friendly printer, i.e. one who uses eco-friendly practices and chooses sustainable materials wherever possible. That’s where we come in because we genuinely care about the environment and our impact on the planet. So, when you choose Southside as your environmentally-friendly printer, you know you are making a green choice and are also playing your part in the much bigger picture.

How we are environmentally friendly

At Southside Print, there are a number of ways in which we help to minimise waste and reduce our carbon footprint. Just a few examples include the following:

  • All paper, card and board off-cuts are saved for recycling wherever possible. As printers, that’s a no-brainer and results in a huge amount of paper-based material going back into the production of things like … more recycled paper! Speaking of which …
  • While the final decision about paper and card is down to the individual customer, we try wherever possible to suggest the use of sustainable papers. Depending on the job in hand, these might include paper that is 100% or at least partly recycled, made from pulp from sustainable sources, a mixture of the two, or even paper and board that contains nothing from trees at all — for example, paper made from sustainable cotton — this has a lovely crispness about it too. There is a wide variety of eco-friendly paper, card and board available on the market, so it makes total sense to offer such options to customers. Together, we can then help the planet and reverse some of the damage already done.
  • We also endeavour to choose only energy-efficient machinery. These days, this is easier than ever because most modern machines have energy-efficient modes and other eco-friendly options. These save energy, minimise heat loss and can even reduce the amount of wasted material and consumables used during production.
  • At Southside, we often also go the extra mile by using green cycle couriers to deliver to London customers wherever possible. There are not many printers that go to such lengths!
  • It may come as a surprise to some but our website hosting was also carefully chosen; at Southside, only ‘green’ hosting will do! The servers used to display our website are hosted in an energy-efficient environment and one that takes enormous measures to limit heat loss. Such measures help to reduce carbon dioxide building up in the atmosphere — that’s an incredibly important step towards reducing the greenhouse effect that can so badly add to global warming.

Contact SE1’s eco-friendly printer

If you are as passionate as us about the environment and are looking for an eco-friendly printer, please give us a try at Southside Print. Printing need not cost the Earth, so Read more

Postcard Printers in London SE1

Postcard printing in London Bridge, SE1

Printed postcards are a simple yet potentially very effective marketing tool. This is especially true when working with digital printers like Southside Print because they’re incredibly quick to turn around and are produced at exceptional quality. Even better, our own in-house design and artwork specialists are on hand to ensure that your postcards look eye-catching, well designed and communicate all the right messages to your target audience.

Sizes

Postcards are generally affordable whether you require just a handful or many thousands, mainly due to their small size. This allows us to print several postcards on the same, larger, sheet before trimming down to their final size, so you benefit from the economies of scale and savings on materials. We print postcards mostly at A6 (148mm x 105mm) although some customers occasionally require larger sizes such as A5 (210mm x 148mm), smaller sizes like A7 (105mm x 74mm) or non-standard postcard sizes like square formats.

Shapes

As well as rectangular and square postcards, we can also supply them with all rounded corners or even with a mixture of square-cut corners and rounded corners, resulting in a kind of lozenge shape, for example. For those who require something even more unusual, we can also make up a unique cutter so your printed postcards are irregular shapes, for example with sides that follow the contour of your logo, photograph or graphics.

Finishes

When it comes to finish, postcards can be printed straight onto card with no additional finish — or additional processes can be used. It all depends upon personal preference and available budget. Without additional coatings and processes, postcards can simply show the inherent finish of the underlying card, for example uncoated cards (making for very matt and lower contrast printing), silk coated, glossy if the card itself has a glossy coating, or textured if the underlying card is itself textured. Additional finishing options that we can add include gloss or matt lamination, U.V. varnish or even spot U.V. varnish used in tandem with any of the other finishes (e.g. spot gloss U.V. varnish over the top of matt lamination — this looks phenomenally good). We can also digitally foil any of the above, resulting in metallic or even holographic detailing. All in all, your printed postcards can look (and feel) absolutely amazing when you let Southside Print really go to town!

What can Postcards be Used For?

Firstly, of course, postcards can be used for their traditional purpose. Perhaps you are a London venue — maybe a museum, landmark or experience of some kind — and want people to send friends and family a postcard featuring your venue following their visit. We can print that for you economically and in high quality. Using full colour printing and high gloss lamination, it’ll give images a real punch and a surface so glossy you can see your face in it! We’ll be happy to supply the design and artwork too.

However, postcards can also be great when used as an alternative to mailers. Send out a glossy, full colour postcard featuring your product or service in all its glory and you’re sure to impress. You can even have a set of postcards that each show a different product. That way you can follow up the first postcard with a second at a later date, then a third later still, and get some real momentum and brand recognition going amongst your target audience. Marketers know that people often need several reminders of adverts or marketing pieces before they take the plunge to purchase from a particular company, so a set of product postcards sent out gradually over the course of a few weeks can be a perfect solution. Postcards also have far more gravitas than a humble leaflet or flyer, leading to a higher perception of quality, so will be taken more seriously.

Postcards can also be used as Read more