Why Careful Colour Consideration is Crucial for Design

Crucial colour considerations for design

When it comes to design, the choice of colour is incredibly important. A colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.

Selecting the best colour palette for your graphics

As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.

Colour can literally change the viewer’s mood.

Feel & mood

Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.

Colour is an incredibly powerful tool for designers and marketers.

Choosing your colour palette

Choosing your colour paletteA single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:

  • Find a photograph that you like in terms of colours, then sample those colours using the eye-dropper tool in Photoshop or similar (read on for free way to do this online if you don’t have Photoshop). It works very well when any photos in the printed piece share the same colours as surrounding graphics, ensuring that the entire marketing piece is colour-coordinated and attractive.
  • Another great tool for choosing colourway palettes is to look at the colour swatches on ColourLovers.com. The site shows thousands of different colour palettes that have been uploaded by the community over several years. It ranks colour palettes by popularity or by the number of times they have been saved as ‘favourites’ as well as having colour sections for different sectors (branding, websites, interiors etc). It also shows which colourways are trending at any given time. There are some useful tools there, for generating colour palettes and indeed the lavender colourway graphic in the main image above was generated by such a tool on the site.
  • Another, more obvious, way to choose a good colour palette for your design is to simply keep your eyes open, so you can spot, note or save good existing examples from others. This could mean keeping brochures and booklets that you have liked the colours, look and feel of, or bookmarking websites that have nice colourways etc. Most good designers will do this as a matter of course.
  • Pinterest is also a great tool for saving colourway examples, or finding them, and saving them into well-organised segmented areas.
  • One of the most widely used tools for the professional graphic designer is the tried-and-tested Pantone colour swatch book. There are various types available, including ‘spot colour’ swatches, ‘process’ printing colours (a.k.a. ‘CMYK’), pastels, metallics and lots more. Just like with paint charts for home DIY, they allow you to pick out colours and to compare them to each other side by side. Crucially, though, in the case of Pantone swatches, they allow you to specify the final choice of colours in your artwork in such a way that they will reproduce reliably i.e. exactly as envisaged on your final printed piece.
  • Designers should also consider colour psychology and what colour means to certain cultures when appropriate. For example, in China, blue symbolises immortality whereas in other countries it can represent the colour of mourning. So, care needs to be taken.

Check your artwork’s colour mode before you go to print

It should be noted that colours destined to be used for printing will need to be in ‘CMYK’ mode if printing digitally. For litho printing it can be CMYK mode or ‘spot’ colour, as appropriate. Avoid ‘RGB’ colour mode completely if you are going to have your sales or marketing piece commercially printed. See our Printing & Artwork Tips for further information or leave it all to us. Simply ask for a graphic design and/or artwork quotation — they’re free and without pressure or obligation, so there’s nothing to lose. As well as choosing attractive and appropriate colours and generating a great design for your printed job, we would be very happy to print it for you, of course.

We are Southside Print, a digital printer based in London SE1, close to Borough tube and London Bridge station. Call 020 7378 6754 or contact us here and we’ll be very happy to help you with your next printed project.

Southside Print & Coronavirus (COVID-19)

Southside Print Coronavirus (COVID-19) Update & Poster

To confirm, we are ‘open for business here’ at Southside Print in London SE1, despite Coronavirus/COVID-19. We are fully operative for all services including graphic design, printing and production. Just let us know if you need any print and design produced and we’ll be very happy to help.

“We are operating an uninterrupted service”

It goes without saying, though, that we are taking extra precautions to help fight the spread of the virus. For example:

  • Staff have altered shifts so as to avoid travelling on public transport;
  • We’re avoiding all travel to other countries;
  • We’re avoiding physical contact, for example hand-shaking, and maintaining a sensible distance between ourselves and others;
  • We’re regularly washing hands – thoroughly with soap – as well as using anti-bac hand sanitiser;
  • We’re regularly hygienically cleaning our premises, in particular any well-used areas like door handles, keyboards, desks, etc;
  • We’ve published and displayed a Coronavirus & COVID-19 ‘best practice’ poster in the shop and at strategic points around the production areas. Copies are available for sale to anyone interested (follow the bold link above).
  • Any staff who are not directly involved in production are working from home, for example our back-office work, quotations, business administration using cloud-based systems and so on;
  • We hold meetings via phone contact, video calls, Skyping, iMessaging and conference calls;
  • We’re asking customers and prospects to liaise with us remotely.
  • We are sharing work between our two print and production sites in London, so are adaptable should one geographical location become more adversely affected than the other;
  • And, of course, we’re continuously monitoring the situation and are following Government guidelines.

So, the message is that we are operating an uninterrupted service. Rest assured that quality and service levels remain excellent, as always.

Coronavirus (COVID-19) posters available to buy online

Coronavirus poster to buy onlineIn an effort to play our part in the fight against Coronavirus and COVID-19, we’ve originated some posters that individuals, companies and organisations can buy online. Outlining useful advice and best practice, they’re perfect for displaying on office walls, in receptions, in windows, on notice boards, in entrances to buildings and so on. That’s a great way to help keep staff, customers and visitors safe and should be a real help as part of Health & Safety (HS) in the workplace.

The posters include very important information and guidelines including:

  • Likely symptoms of Coronavirus/COVID-19;
  • Countries at high risk (particularly useful for regular or recent travellers);
  • Advice for those who have symptoms or those who have recently travelled from ‘at risk’ countries;
  • Guidelines outlining how to limit the spread of the virus;
  • Illustrated instructions demonstrating best practice for both hand washing and hand sanitising.

The posters are available to buy online. They are A3 in size and are gloss laminated, allowing the surface to be wiped clean. They cost £15 excluding VAT and postage. Most credit and debit cards are accepted, as well as PayPal.

The latest information and advice on Coronavirus & COVID-19 is available at the NHS website.

Packaging Printers & Designers

Packaging printers & designers in London SE1

Printing and production of packaging in London SE1We’re sometimes asked if we design and print packaging. The simple answer is ‘yes’ because, to us, it’s just another natural use of our in-house design and printing capabilities. Southside Print can handle pretty much any type of printing imaginable and packaging is no exception. So, you are not limited to just the standard kind of thing, like brochures, stationery and flyers. We regularly produce high quality printing for packaging items too. These include anything from cartons and swing tickets to wrapping paper and bags. The list of possibilities is almost endless, a few examples being:

  • Printed labels and stickers including wine labels, special offer stickers, pricing labels etc.;
  • Cartons for products;
  • Boxes of various kinds;
  • Printed bags;
  • Wrapping paper;
  • Printed tissue paper;
  • Printed cardboard sleeves, e.g. to wrap around boxed products;
  • Header cards for retail products including ‘Euro’ slots if required;
  • Swing tickets;
  • ‘Pillow’ packs;
  • Packaging ‘inners’ and backing cards e.g. for products in clam packs, blister packs and cello packs;
  • Point of sale (‘POS’) or Point of Purchase (‘POP’) card dispensers;

Printed literature for packaged products

We also routinely produce the kind of printed literature that you find inside product packaging. This includes instruction manuals, assembly instruction sheets, information pamphlets, warranty documents, guarantee registration cards, vouchers for cross-selling, catalogues, price lists, order forms and so on. If it involves printing on paper, card or board, we can print it!

Advanced print finishing techniques to make your packaging stand out

As well as our digital printing facilities, we also have a whole range of in-house ‘print finishing’ options to make your printed packaging really stand out. Options include lamination (matt, gloss etc.), encapsulation, gloss U.V. varnish including spot varnishing, die-cutting to give your packaging non-standard shapes, traditional hot foil stamping and digital foiling. We can also perforate, score, crease, fold, collate, drill holes, add eyelets, ribbons, add and affix glue tabs, and so on. So, please remember that we’re a print finisher as well as being a printer. Read more

Looking for an Eco-Friendly Printer in London SE1?

Looking for an Eco-Friendly Printer near SE1?

At Southside Print, we’re passionate about doing our bit to save the planet. With such extreme weather around the world and record-breaking temperatures becoming the new norm, it’s more important then ever to reduce our carbon footprint and generally be more eco-friendly as a company and as individuals. We’re certainly stepping up to the mark.

Are you looking for a ‘green’ printer near London Bridge?

We hope that being ‘green’ is important to you too. If so, you’ll probably want to find an environmentally-friendly printer, i.e. one who uses eco-friendly practices and chooses sustainable materials wherever possible. That’s where we come in because we genuinely care about the environment and our impact on the planet. So, when you choose Southside as your environmentally-friendly printer, you know you are making a green choice and are also playing your part in the much bigger picture.

How we are environmentally friendly

At Southside Print, there are a number of ways in which we help to minimise waste and reduce our carbon footprint. Just a few examples include the following:

  • All paper, card and board off-cuts are saved for recycling wherever possible. As printers, that’s a no-brainer and results in a huge amount of paper-based material going back into the production of things like … more recycled paper! Speaking of which …
  • While the final decision about paper and card is down to the individual customer, we try wherever possible to suggest the use of sustainable papers. Depending on the job in hand, these might include paper that is 100% or at least partly recycled, made from pulp from sustainable sources, a mixture of the two, or even paper and board that contains nothing from trees at all — for example, paper made from sustainable cotton — this has a lovely crispness about it too. There is a wide variety of eco-friendly paper, card and board available on the market, so it makes total sense to offer such options to customers. Together, we can then help the planet and reverse some of the damage already done.
  • We also endeavour to choose only energy-efficient machinery. These days, this is easier than ever because most modern machines have energy-efficient modes and other eco-friendly options. These save energy, minimise heat loss and can even reduce the amount of wasted material and consumables used during production.
  • At Southside, we often also go the extra mile by using green cycle couriers to deliver to London customers wherever possible. There are not many printers that go to such lengths!
  • It may come as a surprise to some but our website hosting was also carefully chosen; at Southside, only ‘green’ hosting will do! The servers used to display our website are hosted in an energy-efficient environment and one that takes enormous measures to limit heat loss. Such measures help to reduce carbon dioxide building up in the atmosphere — that’s an incredibly important step towards reducing the greenhouse effect that can so badly add to global warming.

Contact SE1’s eco-friendly printer

If you are as passionate as us about the environment and are looking for an eco-friendly printer, please give us a try at Southside Print. Printing need not cost the Earth, so Read more

Postcard Printers in London SE1

Postcard printing in London Bridge, SE1

Printed postcards are a simple yet potentially very effective marketing tool. This is especially true when working with digital printers like Southside Print because they’re incredibly quick to turn around and are produced at exceptional quality. Even better, our own in-house design and artwork specialists are on hand to ensure that your postcards look eye-catching, well designed and communicate all the right messages to your target audience.

Sizes

Postcards are generally affordable whether you require just a handful or many thousands, mainly due to their small size. This allows us to print several postcards on the same, larger, sheet before trimming down to their final size, so you benefit from the economies of scale and savings on materials. We print postcards mostly at A6 (148mm x 105mm) although some customers occasionally require larger sizes such as A5 (210mm x 148mm), smaller sizes like A7 (105mm x 74mm) or non-standard postcard sizes like square formats.

Shapes

As well as rectangular and square postcards, we can also supply them with all rounded corners or even with a mixture of square-cut corners and rounded corners, resulting in a kind of lozenge shape, for example. For those who require something even more unusual, we can also make up a unique cutter so your printed postcards are irregular shapes, for example with sides that follow the contour of your logo, photograph or graphics.

Finishes

When it comes to finish, postcards can be printed straight onto card with no additional finish — or additional processes can be used. It all depends upon personal preference and available budget. Without additional coatings and processes, postcards can simply show the inherent finish of the underlying card, for example uncoated cards (making for very matt and lower contrast printing), silk coated, glossy if the card itself has a glossy coating, or textured if the underlying card is itself textured. Additional finishing options that we can add include gloss or matt lamination, U.V. varnish or even spot U.V. varnish used in tandem with any of the other finishes (e.g. spot gloss U.V. varnish over the top of matt lamination — this looks phenomenally good). We can also digitally foil any of the above, resulting in metallic or even holographic detailing. All in all, your printed postcards can look (and feel) absolutely amazing when you let Southside Print really go to town!

What can Postcards be Used For?

Firstly, of course, postcards can be used for their traditional purpose. Perhaps you are a London venue — maybe a museum, landmark or experience of some kind — and want people to send friends and family a postcard featuring your venue following their visit. We can print that for you economically and in high quality. Using full colour printing and high gloss lamination, it’ll give images a real punch and a surface so glossy you can see your face in it! We’ll be happy to supply the design and artwork too.

However, postcards can also be great when used as an alternative to mailers. Send out a glossy, full colour postcard featuring your product or service in all its glory and you’re sure to impress. You can even have a set of postcards that each show a different product. That way you can follow up the first postcard with a second at a later date, then a third later still, and get some real momentum and brand recognition going amongst your target audience. Marketers know that people often need several reminders of adverts or marketing pieces before they take the plunge to purchase from a particular company, so a set of product postcards sent out gradually over the course of a few weeks can be a perfect solution. Postcards also have far more gravitas than a humble leaflet or flyer, leading to a higher perception of quality, so will be taken more seriously.

Postcards can also be used as Read more

Printers in Borough, London SE1

Printers in Borough, London SE1

Borough market - blue plaque

We are printers in Borough, right in the heart of London SE1. Based in Tabard Street, Southside Print offers high quality printing to individuals, businesses, shops, charities and organisations across the Borough & SE1 region. So, whether you’re a resident who needs personal stationery, a cafe that needs printed menus, a pub that needs posters to promote gigs, an SE1 charity that needs fundraising literature, a shop that needs printed booklets or catalogues or one of the many businesses in the Borough that requires sales and marketing collateral, we can help. We’ll print everything for you at the highest quality, for a competitive price. What’s more, our turnaround times are hard to beat and we offer free local delivery and a click and collect service for those close by.

Further afield?

Perhaps you’re a little bit outside the Borough region. No problem! We print for companies and organisations everywhere in the UK and abroad and even have a web print shop where anyone in the world can order popular items like stationery, posters, brochures, leaflets and bound documents 24 hours a day, 365 days a year. Simply choose your desired options, submit your payment and we’ll take care of the rest. And don’t forget that ‘click and collect’ service for local customers.

What can we print?

We can print pretty much anything you can think of! For example, brochures, catalogues, letterheads, business cards, compliments slips, NCR (multi-part) order pads, menus, posters, display graphics, exhibition panels, signs, newsletters, annual reports, leaflets, flyers, booklets, brochures, labels, stickers, wedding invites, postcards and a whole host of other printed items. In fact, if it’s produced by printing ink on paper, chances are we can supply it.

The Borough

Entrance to Borough Market

The Borough is an extremely cosmopolitan community, with a really good buzz about it. You have Borough Market right at its heart and there you can pick up anything from gifts to fruit, vegetables, street food from around the world, the finest delicacies and much more. Pubs, restaurants, cafes and other eateries abound and throughout the Borough you have a huge abundance of shops including independent traders and high street brands all competing for the attention of shoppers. All these businesses and traders need to be at the top of their game to attract passers by so it’s important that they get their message across in window displays, inside and on their printed promotional literature. Many of them also hand out flyers in the SE1 streets. We can help with all of that not only by producing the finest print, but also by making it look a million dollars in the first place, courtesy of our in-house graphic designers. That’s where we can make a real difference in your ROI (return on investment) to ensure that you communicate your service or product USPs (unique selling propositions) and key messages clearly to your prospects. That’s how you are most likely to turn them into paying customers. Supplying your own artwork? That’s Read more

Personal Stationery Printers in Southwark

Personal stationery printers in southwark & London SE1

Personal Stationery

As well as being designers and printers of business stationery, Southside Print also produces personal stationery. This can be anything from a simple, typographic letterhead to a full colour, highly designed suite of stationery including overprinted letterheads, compliments slips, business cards and even envelopes. Each might include a personal logo, calligraphic motif or indeed even a family coat of arms. Personal stationery is not for everyone but it is perfect for the image-conscious and those who want to give people a convenient reminder of their name and contact details.

Personal Business Cards

Personal business cards are a great tool for creating a good first impression. Let’s say you’re at a posh function and want to do a bit of networking. Without a personal business card, you may initially impress but you may also be forgotten again within minutes without some kind of reminder. Hand out a beautifully designed personal business card and it’s sure to remind your prospect or future employer of you once again. After all, it’s something they can keep long term. Personal business cards are great at interviews, networking events, functions, trade shows or when you’re selling your services in some way on a one-to-one basis. Of course, in their simplest form, they are also a convenient way of reminding friends and family of your contact details and home address.

Personal Letterheads

Personal letterheads are a great tool for those wishing to create the best impression when communicating via the written word. Whether you’re sending off your CV, working as a sole trader or liaising personally at a high level, bespoke letterheads allow you to look great even though you’re not right there in person. You will stand out from the crowd as someone with style and as someone who goes the extra mile.

Personal Compliments Slips & Envelopes

You can take this a step or two further by including personal compliments slips and overprinted envelopes in your suite of personal stationery. So, the moment your envelope arrives with your intended recipient, they will know it contains a communication from you. And compliments slips are useful when you want to perhaps send something to someone and have no time to scribble a note. With the compliments slip accompanying the item you supplied, it all speaks for itself with minimal effort and fuss.

Personal stationery will tell people that you are a quality individual and be a lasting reminder of something very special … you!

Image, Information & a Useful Reminder

Put simply, personal stationery will tell people that you are a quality individual. Your personal stationery will impress, let the recipient know your contact details and be a lasting reminder of something very special; you. Read more

Why Choose Southside Print?

Why choose Southside Print

With so many printers available in the SE1 region of South London, it can be confusing knowing which one to use for your printing. So why choose Southside Print? Here we’ll tell you just a few of the many reasons why Southside Print would make an excellent choice:

We are highly experienced

Our staff have been in the print industry for many years. We are all from different parts of the print and design industry and together offer a fully comprehensive design and printing service — a one-stop print and design shop, in fact.

We have an excellent reputation

We are highly thought of, with excellent customer reviews and testimonials. Check out Southside Print’s Google reviews if you’d like to see independent proof.

We have in-house design as well as printing

We have an in-house graphic design team who can take your concept and make it look amazing! So, your finished print will ‘sell’ your product or service to your audience in the best possible way.

We use only high-end equipment

We have the very best high-end printing equipment available including digital printing that offers exceptional quality. We have lamination services, and in-house digital foiling, as well as the option of traditional foiling for those who require it. All our finishing facilities are in-house, meaning we can complete virtually every printing order entirely under one roof, unlike many printers. This means we can control quality, pricing and production speed from start to completion. So, we get the job done without the delays associated with having to sub-contract certain processes — that’s simply not possible with the vast majority of other printers in London.

We have a ‘can do’ attitude

We do our very best to accommodate as many customers’ needs as we possibly can. If we can do it, we will, even if it’s not usually a standard process or service. We are here to help you and we want you to come back! So, we are very happy to help by going that extra mile … Read more

The Benefits of Using a Print Management Service

The benefits of using a print management company

Southside Print is a print management company as well as being a one-stop design and print shop. But what exactly is ‘print management’ and how can it benefit your company or organisation?

Print Management Services

Print management companies take on all the technical and practical responsibilities of looking after the supply of your sales and marketing literature. That might be anything from company stationery, letterheads and business cards to brochures, catalogues, flyers, leaflets, exhibition displays and potentially much more. In essence, a good print management company will look after the production and supply of potentially every piece of your sales and marketing collateral. That leaves you free to get on with running your business and can also have some cost benefits.

Design, Artwork & Printing

Print management isn’t only about the supply of printing. As print managers, we often handle all the design and artwork requirements for customers too. On a simple level that might be preparing artwork for something as basic as the business cards for new members of staff. On a more complex level it might include updating catalogue products, prices and artwork or supplying a brand new corporate identity, then updating every piece of sales collateral to reflect that new I.D.

Keeping on Top of Print Stocks

Day to day print management, however, usually consists of us making sure our customers have enough brochures, leaflets, stationery and suchlike available every single day. We’ll touch base regularly to check whether customers will soon be running low and make doubly sure that we have a replenishment supply ready whenever it’s going to be needed.

Saving You Money

Perhaps surprisingly, a good print management company can actually save you money, despite doing so much more for you. Because all printing is handled under one roof, we can build in the economies of scale. For example, we can Read more