Pop-up Displays

Pop-up Displays

Curved pop-up display systems look incredibly impressive. They are a great way to showcase your brand and to get your sales or marketing message across, all in an instant. Despite their large size and powerful impact, they are surprisingly inexpensive.

Our pop-up display systems include printing of the graphics plus a counter that doubles as transportable storagePop-up display systems really are a perfect solution whether you need large display graphics at an exhibition, trade show, industry expo or for ad hoc appearances in places like shopping malls and business receptions.

A Huge Display Area for Your Graphics

Southside Print’s pop-up display systems are beautiful. They offer a huge expanse for your graphics on a curved display wall that stands unaided over several metres. They have attractive curved ends too, with continuous, edge-to-edge graphics for your marketing proposition. It’s a vast area to display your logo, strap-line, key marketing messages and any photos or graphics. With size options ranging from 3m x 2m right up to an incredible 3m x 5m, you really do have enormous scope to get your message across with maximum visual impact.

The printing of the display graphics is included in the price.

Our pop-up displays are quick and easy to assemble without the need for toolsFast to Assemble

The printed graphics are included along with everything you need for your display, all packed and ready to use inside the transportation case. When it’s needed, the entire display, including the counter (see section below), curved ‘wall’ and framework that holds it together all assemble in just a few minutes. So, in next to no time at all, your attractive and impressive display is ready to do its work. No special tools are required.

A Convenient Transportation & Storage Case is Included

Likewise, when your event is over, the entire thing packs down, just as easily, into the compact storage case. Despite packing a large punch in terms of size and marketing impact, pop-up display systems are extremely easy to store and to transport. The case has wheels integrated into its design and will easily fit inside a car. The robust case represents a perfect way to store and protect your large-scale graphics until the next time they’re needed.

The Display Counter is Also Included

At no extra cost, the storage case also doubles as an attractive display counter for use at your event. It can sit in front of, or alongside, your main display and perhaps form a focal point or place to talk with your prospects. A separate wrap-around graphic attaches seamlessly to the counter, giving you another display area to showcase your brand and key marketing messages. It also has beautifully curved sides to match the main display. The counter also features a robust, horizontal table top where you can perhaps stack brochures or other printed marketing materials for your prospects to take home.

Showcase Your Brand or Message in the Best Possible Light

Lights are included in our standard pop-up display pricing or are available separately, along with many other accessories, on request. Simply ask us about the various options and we’ll be happy to help.

Artwork Templates Available

Useful artwork templates are available online in both InDesign and Acrobat PDF formats. They’re available for all 4 pop-up display options:

  • H3m x W2m pop-up display with storage case/counter;
  • H3m x W3m pop-up display with storage case/counter;
  • H3m x W4m pop-up display with storage case/counter;
  • H3m x W5m pop-up display with storage case/counter.

So, if you’re supplying your own design and artwork, we even make that easier for you. On the other hand, if you need help with design and artwork we offer that as a service too; just contact us and one of our professional graphic designers can sort out a beautiful design for you.

Our Pop-up Displays are Surprisingly Inexpensive

You may be surprised to learn how little our pop-up banners cost. Despite their high quality, large size and huge impact, they start from just a few hundred pounds, so offer maximum bang for your buck. Our pricing includes printing of the graphics, the curved display unit, the counter that doubles as a storage/transport case and, at time of writing, free delivery in the UK. We’ll shortly be adding them to our new online print shop, so you can simply choose the most appropriate size for your event, download an artwork template and pay online — simple! Once you have supplied artwork, turnaround is surprisingly fast. We’ll update this post with a link to the product once the new online print shop is live. In the mean time, contact us for free printing quotes, queries, help with digital printing, graphic design/artwork, or anything else. Southside Print is a printer London Bridge and Borough, in London SE1.

Images are for illustrative purposes only.

Why Careful Colour Consideration is Crucial for Design

Crucial colour considerations for design

When it comes to design, the choice of colour is incredibly important. A colour palette alone can make the difference between a design being attractive — or totally repellent. Even if the underlying styling and layout of any design is superb, its ultimate success can live or die on the colours used. That’s the same whether you’re talking about graphic design for sales and marketing literature, interior design, product design, or any other kind of design. However, the impact of colour goes way deeper than aesthetics, as we’ll see.

Selecting the best colour palette for your graphics

As with design itself, colour is a very subjective thing, so it’s always going to be impossible to please everyone. It’s important to try, though, because the colour palette you use in your design will have a striking affect on how well your sales or marketing piece is received by your target audience. For this reason, it’s well worth spending extra time on carefully considering your colour palette, well before your piece is published or printed. Some market research is also well worth doing, whether that’s full market research with the public or obtaining a rough gauge from others in your office and/or family. Editor’s note: as a qualified designer myself, my choice regarding some colours for printed graphics is still swayed by such feedback, even decades after it was first given.

Colour can literally change the viewer’s mood.

Feel & mood

Feel and mood are, by far, the most overriding sensations instilled in the viewer through the use of colour. Colour deeply affects the whole perception of your printed piece — it can lift the spirit, or repel it. It can catch the eye in a good way when you get it right, or a bad way when you don’t. Colours can excite the onlooker, or relax them. Colour can often literally change the viewer’s mood. When it comes to colour as a communication tool, it can shout your marketing messages or whisper them subconsciously. Colour can associate your product or service with quality if you want it to. It can help to incite a feeling of urgency, or get the audience to experience any number of other feelings. When you think about it, that’s an incredibly powerful tool for designers and marketers.

Colour is an incredibly powerful tool for designers and marketers.

Choosing your colour palette

Choosing your colour paletteA single design and layout can be used in different ways, with different effects, depending on which set of colour combinations are used in the overall colour palette. Graphic designers call those colour palettes ‘colourways’ and there are a few different ways that they can be chosen. As a designer myself, my favourite tips for choosing colourways are:

  • Find a photograph that you like in terms of colours, then sample those colours using the eye-dropper tool in Photoshop or similar (read on for free way to do this online if you don’t have Photoshop). It works very well when any photos in the printed piece share the same colours as surrounding graphics, ensuring that the entire marketing piece is colour-coordinated and attractive.
  • Another great tool for choosing colourway palettes is to look at the colour swatches on ColourLovers.com. The site shows thousands of different colour palettes that have been uploaded by the community over several years. It ranks colour palettes by popularity or by the number of times they have been saved as ‘favourites’ as well as having colour sections for different sectors (branding, websites, interiors etc). It also shows which colourways are trending at any given time. There are some useful tools there, for generating colour palettes and indeed the lavender colourway graphic in the main image above was generated by such a tool on the site.
  • Another, more obvious, way to choose a good colour palette for your design is to simply keep your eyes open, so you can spot, note or save good existing examples from others. This could mean keeping brochures and booklets that you have liked the colours, look and feel of, or bookmarking websites that have nice colourways etc. Most good designers will do this as a matter of course.
  • Pinterest is also a great tool for saving colourway examples, or finding them, and saving them into well-organised segmented areas.
  • One of the most widely used tools for the professional graphic designer is the tried-and-tested Pantone colour swatch book. There are various types available, including ‘spot colour’ swatches, ‘process’ printing colours (a.k.a. ‘CMYK’), pastels, metallics and lots more. Just like with paint charts for home DIY, they allow you to pick out colours and to compare them to each other side by side. Crucially, though, in the case of Pantone swatches, they allow you to specify the final choice of colours in your artwork in such a way that they will reproduce reliably i.e. exactly as envisaged on your final printed piece.
  • Designers should also consider colour psychology and what colour means to certain cultures when appropriate. For example, in China, blue symbolises immortality whereas in other countries it can represent the colour of mourning. So, care needs to be taken.

Check your artwork’s colour mode before you go to print

It should be noted that colours destined to be used for printing will need to be in ‘CMYK’ mode if printing digitally. For litho printing it can be CMYK mode or ‘spot’ colour, as appropriate. Avoid ‘RGB’ colour mode completely if you are going to have your sales or marketing piece commercially printed. See our Printing & Artwork Tips for further information or leave it all to us. Simply ask for a graphic design and/or artwork quotation — they’re free and without pressure or obligation, so there’s nothing to lose. As well as choosing attractive and appropriate colours and generating a great design for your printed job, we would be very happy to print it for you, of course.

We are Southside Print, a digital printer based in London SE1, close to Borough tube and London Bridge station. Call 020 7378 6754 or contact us here and we’ll be very happy to help you with your next printed project.