It’s the start of another year and that’s a great time to plan your marketing campaigns for the months ahead. That way you’ll be well prepared, you’ll hit the ground running and be able to make the most of every opportunity that arises throughout the marketing year.
Your Free 2018 Marketing Calendar
The good news is that we’ve made a quick reference 2018 Marketing Calendar just for you! It’s in infographic form and is designed in a very methodical way, taking you through all the main date-based marketing milestones for the year.
Timely Marketing Reminders, Month by Month
As you’ll see, the infographic is packed full of reminders of key UK dates, in month order, so you’ll have opportunity after opportunity to theme your promotions and sales messages for maximum impact and resonance. Use the calendar to plan ahead so that you have your design, artwork, printing and any electronic communications ready well ahead of time. Your clients and prospects can’t fail to be impressed, for example, when they receive a ‘love’ themed promotion from you to coincide with Valentine’s Day in February, sales and marketing literature themed suitably for Easter in April and perhaps even a Royal Wedding themed promotion when Prince Harry and Meghan Markle marry in May. Cafés, bars, hotels and restaurants will also benefit from putting on themed events and menus on key dates such as Burns Night, Halloween and perhaps even when it’s the FA Cup Final although, this year, that also happens to clash with the aforementioned Royal Wedding, which could make for a very interesting dual event! These are just a few examples — see the full infographic below for many more:
Of course, to start the year with a bang, January is a great time to launch a New Year sale. This will generate extra revenue, capitalising on the fact that people will have spendable money and vouchers from Christmas gifts. At this time of year, they’re in buying mood so any additional effort you can make to promote your sale will boost your bottom line and please the customers to boot. Our marketing calendar is a handy reminder of other important shopping days too, like Black Friday, Cyber Monday and suchlike. The quick-reference infographic will allow you to plan ahead, stay focused, expand the number of marketing opportunities and maximise your return on investment.
High Quality Graphic Design & Printing — for Every Promotion
When you’re ready to start putting together your sales and marketing campaigns for your chosen events and calendar dates, Southside Print will be ready, on standby, throughout the year for supply of high quality graphic design, artwork and printing for all this marketing activity. We’re dab hands at any type of printing whether it’s leaflets and flyers, brochures, catalogues, newsletters, vouchers, posters, banners, or in-store displays. The bottom line is that we can produce just about any printed or overprinted item you can think of. And what’s more, our in-house graphic designers will make everything look a million dollars, despite extremely competitive pricing. Call 020 7378 6754 or request a quotation here and we’ll be happy to help. Alternatively, follow the bold links for further information and to learn more about our comprehensive graphic design, litho printing, digital printing, large format printing and print management services on offer to local clients in SE1, near London Bridge, and indeed to clients anywhere in the UK.
If you’re a Southside Print customer or are in our neighbourhood (London SE1), you can also request a hard copy print-out of the marketing calendar. It’s perfect for displaying on the wall of your office as a handy reminder of up-coming marketing dates. Sized at H594 x W210mm, it’s exactly half the width of A2 portrait. Simply contact us to request a copy and we’ll put one aside for you to pick up next time you’re passing by our print shop (we’re in Tabard Street, close to Borough tube & just a few minutes’ walk from London Bridge station).
For those further afield, a downloadable Acrobat PDF version is also available here. (Perhaps also bookmark this page so you have a reminder of all these key marketing dates at your fingertips whenever you need it).